S.

No Description Development Pre Launch Launch

1 TVC/ DOCUMENTARY 5,000,000 - -
2 RADIO AD 150,000 - 4,120,000
3 WEBSITE 500,000 - 30,000
4 ANDROID APPLICATION 300,000 - 25,000
5 PROMOTION MATERIAL 1,000,000 - 1,000,000
6 EVENTS - 2,000,000 5,000,000
7 PRINT MEDIA FOC 16,895,598 43,481,925
8 ELECTRONIC MEDIA - - 50,707,628
9 WEB ADS FOC 2,000,000 3,000,000
10 SOCIAL MEDIA FOC 300,000 300,000
11 OUTDOOR 464,400 9,475,000
12 Sms/Email Marketing - 200,000 800,000
13 Cable Tv Channels - 1,960,000 3,920,000
TOTAL 7,414,400 23,355,598 121,859,553
Post Launch
-
4,120,000
30,000
25,000
1,000,000
5,000,000
43,481,925
50,707,628
3,000,000
300,000
9,475,000
800,000
3,920,000
121,859,553