The document analyzes the US airline industry in 2007 and identifies key drivers of change including political, economic, sociocultural, technological, ecological, and legal factors. Politically, regulations aimed to increase safety but also reduced growth. Economically, the industry struggled to recover from 9/11 and faced high fuel prices, competition, and declining passenger numbers. Socioculturally, customers demanded more luxury amenities. Technologically, aviation sought to fly farther on less fuel while automating more plane functions. Ecologically and legally, the industry aimed to expand sustainably and use fewer emissions.
The document analyzes the US airline industry in 2007 and identifies key drivers of change including political, economic, sociocultural, technological, ecological, and legal factors. Politically, regulations aimed to increase safety but also reduced growth. Economically, the industry struggled to recover from 9/11 and faced high fuel prices, competition, and declining passenger numbers. Socioculturally, customers demanded more luxury amenities. Technologically, aviation sought to fly farther on less fuel while automating more plane functions. Ecologically and legally, the industry aimed to expand sustainably and use fewer emissions.
The document analyzes the US airline industry in 2007 and identifies key drivers of change including political, economic, sociocultural, technological, ecological, and legal factors. Politically, regulations aimed to increase safety but also reduced growth. Economically, the industry struggled to recover from 9/11 and faced high fuel prices, competition, and declining passenger numbers. Socioculturally, customers demanded more luxury amenities. Technologically, aviation sought to fly farther on less fuel while automating more plane functions. Ecologically and legally, the industry aimed to expand sustainably and use fewer emissions.
Planning Scope: The US airline industry scenario analysis for 2-year.
Drivers of changes (PASTEL):
Political: since 2007, the US airline has experienced changes in policies and regulation with the aim of protecting passengers and airline users from various accidents. Increased security and political instability in several countries have demonstrated negative impacts to the growth and development of the industry. Therefore, political changes and regulations aim at reducing risks affecting operations and functions of the airline industry. Economic: The 9/11 attacks left a major impact that the airline industry is yet to recover from. The prolonged recession, fluctuation in oil prices and imminent global slowdown are other debilitating factors that are the affecting the growth of the airline industry. Airlines have to cope with declining passengers, high fuel prices, competition from low cost airliners, labor disappearance, is also adversely affecting the global airline industry. Sociocultural: Customers are rapidly demanding for more luxury resources. This leads to establishment of customer division i.e. first class passengers. This has also led to airport expansion to provide first class amenities and demand or bigger planes. Technological: Aviation industry is expanding to ensure planes can cover longer distance, consume less fuel and carry more capacities. Above pilots, need help of systems to run the plans smoothly. Need for online booking facilities Ecological: The world is currently developing fast economically hence the emergence of newer markets and destinations. His has led the introduction of new aviation business models Legal: Aviation industry is introducing eco-friendly resources such as plans with minimal emission to protect the environment. Airports are also being restructured to use less energy and emit less toxic wastes.