To, 1. Commissioner/ Director (in charge of HL & Textiles) (AllStates) No.4/1/2020-DCH/P&E ‘SIRAATAR/ Government of India ‘FEAAATAT/Ministry of Textiles Famrasrgra(serncan) erator Office of the Development Commissioner for Handlooms (at wat ws § 31e8171/PM & E Section) 2, Allthe Implementing Agencies of Urban Hats. (as per attached list) 3. All National Level Implementing Agencies- ‘Begin sam, aS feee/ Udyog Bhavan, New Delhi feaifs/Dated: | 7*bMarch, 2020 (National Handloom Development Corporation (NHDC); Member Secretary, Central Silk Board, Bangalore (CSB); Gili) Central Cottage Industries Corporation of India (CCIC); and wef (iv) Craft Mela Authorities ~ Rajasthan (Shilpgram), Odisha (Toshali), AP (Shilpramam), Telangana (Shilpramam), Haryana (Surajkund), UP (Taj Mahotsav) & Master Creation Programme (Dilli Haat, New Delhi) by WSC, Delhi Subject: Annual Marketing Calendar for Domestic Marketing Events under NHDP and NERTPS for the year 2020-21- reg, Sir, I am directed to forward the Annual Marketing Calendar in respect of Domestic Marketing expos/events for organization of National Handloom Expos (NHEs), Special Handloom Expos (National/State level), District Level Events (DLEs), participation in Crafts Melas etc, during the year 2020- 24 under National Handloom Development Programme (NHDP) and NER Textiles Promotion Scheme Manta. (NERTPS), 2. The State and national level/Urban haats implementing agency wise target and place of expos for the domestic marketing expos/events are given in the table below for both the above schem NHDP S| Conaal Satie fre doree overs to e orpanied by Oe OCPLT Oalyparieans | Toa Ne. (SUS arto be rove for Expl Evans to bo Organized by 910 Det) at urbin ‘atonal ‘Speci Handa Exe Dist Haas Handoom Expos! | Sate Lav ‘onal are Level events Nano of iy | aa Pater OV awasa) | OU San Hoa Tuna, OT TeUten rat | Notowo-cuntee ctkubresty |W Tas [2 [Bier —— PRG) Ga-Pa, 01-657) ps 5 | Cato Tikabu TS UranraatRapir ‘Ute 7 Raput 7 [ar w o 5 | Cat a ‘weiter raat Pe Anmedabad [ 5 | nasal Pah Tishaa Toran w Drama) a CC > ‘ann CEiban Feat FF dans i 7 [cama UT wr @ 3B 3 [shad OeRaneh oF 10] Kensie Teagan] | fs ban Ha ae, OT Elena 7 Bala 01-day & wysoe _ tabu) 7 | Rei F Tike [a 12 | Waciya Paden Trehaay Tisai "AE Teas Peal chaps agUiben Feat | 5 Ub tan Hast nd) Shop & 06 Urn Haatndore) aT | Wana Tinbay | 5 ar Fas Nan at estan ate 700 =2izby octit) 10 | Oras ‘DiBhibanaswar | 1506 Urban Haak Bbanoswar, TOGE tan at] (05.Uroan Hast Puri -Argué.O:- hubanewar 804 Barger) roan Hat Pus) 1 | Rasen rapa | osturban Raa Janay BU Maatlapar | 7S 6 | Tan Wad DiGrenray | 302Urban Haat Kayan, > 6 Ursa faa 0 ‘1-iery) Kanyelumart _| 7 | Teargare ‘Oipeyaeabady | 0401 -Kannraga 07 7 5 Nizamabad, O- Henamkonda, 1- GGotavariknanig O1AICT — Hyderabad) 8 | UarPradoch aKanpa 5-Uran Haat Aga ‘aliban Hel Varna) | = 606 Uiban raat Varanasi02tban act Agra) 18 | Uiaraand OF bahar ‘ane, oF ‘Bxashiou) | WestBergal 7 (eBieva Bangla Haat = ‘(eine tanga 77 * s Kot Hest Kolata Total A) | 2 2B e % 7 65 NE REGION 1] mraachal Pradesh] 0ianapay OP Dicranaans w tit) 2 | Asean TAGuwahaea | TOOT Dushno, OF SuataeRTO |= ‘9 Naar DT- © Kotata) Jena, 01-Gessangaon ot Dispur Bot Mangato\0t-Baama, or. Doina) Tunapurot-Usaigunot Kolrapar & 01 Sarpeta) 3 heahaya - = : ‘orion |= o ©) Manpor Ormpha TROT NTakat OTamphelgOT- | OSUtbanRastimghal | O2(0%-Kerao, OF | O2 Unban Feat [08 Lambo: Khongnangkong Bshmugur) | imoha) 3 | size G5(0r Koa, Or AzavaldoT= | ~ Oram) w Sethi © | Nagai aT Gin ay TERS |= @ 7 | Sin DiGangin) | C200FNamehe OF Eas Sm wap Upper |= 0% Geom, Te, Sout Sein) 3) Tous Oigaralay | C2{0° Dhraranagare oT OF-Krow = w Kalastahay | Tod @) | OF 2 @ @ a NL] WHC cape ‘Oe exclusively GI . = 7 ws ‘Amedabad) products(01-Varanasi, ot- Deli ot Kotats, oF ‘Gumbat, 1 Sioa abs (01 aialam, 01 Suet 0}-Danadun,01- ‘Lucknow, 0-Chandgam, tind, Otome, ‘Sinapas, Ot-Amesay, ° Ragu &G1-Paina) coe : (G4 0F-Chenna exclusiva GT - - w prodeets, OF Mumta, Soh, 7 O1.varanasi) os - ‘(OF Mamba 5 = w ‘exclusively G products, Of-Hycecatad, OF Pune, OtVshalapatam rat aOR) a GT(SwajundFaiabed A, o mcPion) Usaipu Bhubaneswar, Vishaknepsinen, Hyerebes, Dab aa) Paridpatonn sappe = ‘eases Banga, | OF = oF Fest(TPOyBharat Dah ther cis) PrvPanyeian Pry by NHOCA otersiters Total (C) oF A a oF 3 w ‘Grand Total MEINE) a oo ES m G6) by Ole DOC) | =300NERTPS isi. Name of Target io. __| State 1 | Arunachal 3(01-Twang, o1- Itanagar & o1-Kolkata) Pradesh | 2 [Assam | 11(01-Guwahati, o1- Barpeta, o1-Mangaldoi,o1-Tezpur, 01- Biswanath, 1-Nagaon, 01-Delhi, o1-Gauripur ,o1-Tangla,o1- Kolkata & 01 Dimapur) 3 __| Meghalaya ‘3(02-Shillong & 01 Delhi) 4__| Manipur ‘5(01-Nilakuthi, o1-Imphal East, 02-Agartala & o1-Kolkata) 5 | Mizoram 3(01-Dimapur, 01-Aizawal & 01 Kolkata) 6 _ | Nagaland ‘3(02-Dimapur & 01-Delhi) 7__| Sikkim ‘3(02-Gangtok & 01-Kolkata) - 8 | Tripura ‘3(01-Khanapara, sartala& o1-Guwahati) Total 34 3. In order to use existing marketing infrastructure and to strengthen Urban Haats, out of total target of 300 under NHDP, a total of 174 marketing events are to be organized at Urban Haats, Out of these 174 marketing events, 76 Special Handloom Expos (32-National Levelt 44-State Level) will be sanctioned by O/o DC(HL) and remaining 98 marketing events will be sanctioned by O/o DC(HC) to the respective Urban Haats’ Implementing Agencies under their respective schemes. Accordingly, financial assistance for the 174 events (76+98) will be borne by O/o DCGHL) and O/o DC(HC) respectively. Further, the participants for these expos/events will be distributed equally ic. 50:50 between O/o DC(HL) & O/o DC(HC). An OM. of even number dated 13.03.2020 in this regard is enclosed for ready reference. 4. __ Inaddition, 06 National level SHE will be organized exclusively for GI registered handloom products and remaining 120 expos/events will be organized at the places mentioned in the above table at para 2 of the letter. Also a total no. of 34 expos will be organized through NER States’ Govt /its Implementing agencies, under NERTPS within NER States and outside NER States. 5. __ Youare therefore, requested to submit proposals of your Implementing Agency (s)/organization, in accordance to the target & venue fixed to your respective State/organization including Urban haats in prescribed Performa enclosed herewith, under Handloom Marketing Assistance, a component of NHDP including under NERTPS scheme(guidelines of HMA, NHDP and NERTPS are same for organizing expos/events and it may be downloaded from website of this office www.handlooms.nic.in ) and for the year 2020-21 on or before 31.03.2020, so that necessary formalities to release the advance could be considered ‘well in time. In some of the cases the date of the expo will be finalized by this office keeping in view national level events ete, The implementing agencies are advised that while sending the proposals, it may ensure that no UC of earlier releases is pending against the implementing agency under any scheme of this office and Ministry of Textiles (need to be incorporated), expected foottalls, sales, no. of participants, no of beneficiaries may also be mentioned in the proposal in the following format :~ Sl | Name of the | Place | Date | —__ Expected ~ Name of No. | Event of the | of the | Expenditure [Sales [No. of | No. of | Total Implementing (NHE/SHE) | event | event footfalls | partici- | beneficiaries | Agency pants 6. You are also requested that while sending the proposals to this office the following additional information for the expos already organized against the sanctioned target during 2019-20 may be sent without which proposal for 2020-21 may not be considered :~ Si, [Name of | Venue [Date of [Date of [No.of | No. of [No.of Toot | Sales ] Name No. | event | of | sanction | expo | parti- | beneficiaries | falls of A (NHE/ | expo _| ofexpo cipants SHE etc)7. __ All the implementing agencies are also requested to comply with the direction to this office letter dated 09 October, 2019, wherein it was requested to furnish completion report w.r.t. all domestic marketing expos/events, Crafts melas ete. within a week from the date of completion of expos/events in the following format (copy enclosed). In the event of not submitting the above information, the 2% instalment/re~ imbursement claims will not be considered (R) not considered by this office. Name] Type of [Place | Period [No.of No.of benelician[ Sales [No.of | expos/events participants _[weavers) generated _| footflls = J} 8 This has the approval of competent authority. Yours sincerely, Encl: as above cml a) Additional Development Commis ner (Handlooms) Copy to: 1. All the Zonal Directors/HoO, All the WSCs. For information and necessary action w.r.t. O.M. of 2. Development Commissioner | even number dated 13.03.2020(copy enclosed). (Handicrafts),0/o DC (HC), RK Puram, New Delhi. Aso (Santosh KuMar Singh) Additional Development Commissioner (Handlooms)F.No. 4/1/2019 -DCH/PM&E_ ey HIRE WAR/Government of India BET FaTHz/Ministry of Textiles, faamrer arg (gente) sree Office of the Development Commissioner for Handlooms (at wa wos § HePIT/PM & E Section) seant sae, A$ Fret/Udyog Bhayan, New Delhi ‘eaite/Dated: ie March, 2020 Office Memorandum Subje Adoption of Urban Haats by the 0/o DC (Handlooms) for organisation of marketing events/expos —reg. ‘A total no, of 39 Urban Haats have been sanctioned in different parts of the country with an objective to provide adequate direct marketing facilities to the handloom weavers and handicrafts artisans eliminating the middle agencies. So far, 33 Urban Haats are functional and 06 Urban Haats are at different stages of progress. The competent authority has decided to organize the annual marketing events in the Urban Haats through respective implementing agencies of the Urban Haats commencing from the next year 2020-2021, 2. 0/o DC (Handlooms) is adopting the following 16 nos. of Urban Hats, out of the total 33 functjonal Urban Hats for the purpose of organizing of marketing events/expos, since 1 Urban Haat at INA, Dilli Haat is already utilized jointly by O/o DC (Handlooms) and DC (Handicrafts) for marketing events, However, O/o DC (Handicrafts) has already been proposed to adopt the remaining Urban Haats. 3 The State-wise details of adopted Urban Haats by O/o DC (Handlooms) including nos. of marketing events/expos (Urban Haats-wise) to be organised by O/o DC (Handlooms) and DC (Handicrafts) during 2020-21 are given in the table below:~ SI. State Urban Haats adopted | _Approvedno. of | Approved no. of No. by O/o DC (HHL) Marketing events/ | Marketing events/ expos of 0/o DC(HL)_lexpos of O/o DC (HC) i_| Andhra Pradesh | Tirupati 2 8 2 | Chhatisgarh Raipur 8 3__| Gujarat ‘Ahmedabad 6 8 4 [J&K Jammu 2 6 Kamataka Mysore 5 8 6 | Madhya Pradesh | Bhopal 6 8 Indore 6 6 ["3__| Maharashtra | Navi Mumbai 6 8 ‘Manipur Imphal 3 2 10_| Orissa ‘Bhubaneswar 6 6 1 Puri ~ 4 12_| Rajasthan. Jaipur 6 6 1g__| TamiInadu Kanyakumari 2 6 14_| Uttar Pradesh | Varanasi 6 15 ‘Agra 5 2 16 _| West Bengal ‘Biswa Bangla Haat, Kolkata 6 6 Total 6 98 I ~G. Total 474 4. For organising the above events by the implementing agency of Urban Haats, as shown in the above table, following are also decided:- + With regard to financial assistance for organising 76 né, and 98 no. of expos/events in the adopted 16 Urban Haats by O/o DC (Handlooms), the same may be borne by O/o DC (Handlooms) and DC (Handicrafts) respectively.of + The participants for these expos/events may be distributed equally i.e. 50: (Handlooms) and DC (Handicrafts), In case of any shortfall in participation from O/o DC (Handicrafts), the shortfall may be managed by O/o DC (Handlooms) and vice-versa. * Participants in respect of O/o DC (Handlooms) may be arranged from all the four zones of WSCs {for all the 174 expos/events, Zonal Directors, WSCs may insure their participation in consultation with the implementing agency of the concerned Urban Haat under intimation to this office, ‘+ To ensure regional participations in the above expos/events evenly, 40% of the total stalls would be reserved for participants of the host region. However, remaining 60% stalls would be distributed equally to remaining o4 regions (counting NER’ as separate region). If sufficient number of participants is not received from a region, the stall would be allotted to neighbouring regions. The concerned implementing agency of the Urban Haat (as shown in the table under para- 3 of the letter) are requested to. submit marketing proposals in the prescribed proforma, through thei Commissioner/Director i/e of Handloom & Textiles, State Govt,, in accordance to the target fixed under Handloom Marketing Assistance, a component of National Handloom Development Programme for the year 2020-21 on or before 31.03.2020, so that necessary formalities to sanction & release the advance ‘could be considered well in time, However, a consolidated marketing calendar will also be circulated in due course, 6. In some of the cases the date of the expo will be finalized by this office keeping in view national level events ete. The implementing agencies are advised that while sending the proposels, it may ensure that no UC of earlier releases is pending against the implementing agency under any scheme of this office and Ministry of Textiles (need to be incorporated), expected footfalls, sales, no. of participants, no of beneficiaries may also be mentioned in the proposal in the following format SL [Name of the | Place | Date Expected Name of No. | Event of | of [Expenditure |Sales | No. of | No. of | Total Implementing (NHE/sHE) | the | the footfalis | partici- | beneficiaries | Agency event | event pants, 7. This issues with the approval of the competent authority, ets Bae HIE Re (deta PAR fig/Santosh Kumar Singh) offerte fers sya (GFT) /Addl, Development Commissioner (HL) Tele: 23062402/Fax: 2306 1716 ov.in, pmedichl-textiles @gov.in To, * e.mail: sksingh.ofh@otb, 1, Implementing Agencies, all the Urban Hats (list attached). 2. All the Zonal Directors/HoO, Weavers Service Centres, 3, Commissioner/Ditector (in charge of HL & Textiles), All the States Govt. 4. Development Commissioner (Handicrafts), O/o DC (HC), RK Puram, New DelhiNo. 4/1/2019-DCH/P&E. ST AGRR/Government of India aes HAa/ Ministry of Textiles fears sara (cuaTET) araterT Office of the Development Commissioner for Handlooms (ot wa wos $ a3TT1/PM & E Section) Squier saa, AS fErch/ Udyog Bhavan, New Delhi fete/Dated: 0 October, 2019 To, 1, ED, HEPC/MD, NHDC/Secretary, ACASH/CMD, HHEC/ MD, CCIC/MS, CSB. 2, All State Governments Implementing Agencies as per the list. 3, All State Governments Mela authorities (Suraj Kund, Shilparamam, Taj Mahotsav, Toshali, Shilpgram) Subject: Submission of reports on completion of expos/events under Handloom Marketing Assistance, NHDP & NERTPS- reg. It has been noted with concern that Handloom agencies conducting the Marketing Expos/Events do not give intimation thereof to the O/o Development Commi joner (Handlooms) after conclusion of the event, leaving an important information gap, and also hampering the financial planning of the Handloom Sector, To effectively monitor the progress of marketing events, the same has been made part of the Digital Portal of Ministry of Textiles, wherein the Monitoring Dashboard reflects the current status, In view of the same, all concerned are needed to furnish the updétted status in the enclosed format w.r.t, all domestic and international marketing expos/events, Crafts melas ete. within a week from the date of completion of expos/events. Documents for claiming the financial assistance can be sent later on to my office, In case the same is not ree! ved in time, the 2% instalment will not be released to the organizing agency (Savjay Rastogi) Development Commissioner for Handloom: Copy to: All Commissioner/Director -in-charge Hor information and necessary direction to Handloom & Textiles, State Govts. the State Govt's Implementing Agencies,No. of | Sales No. of heneficiary } generated | footfalls [wewvers) i | | / Period | No. of participants Name/ Type of | Place expos/events,