BRENDA

+52 1 55 1679 2904

brencarrada@gmail.com

CARRADA
brendacarrada.weebly.com
Mexico, Mexico City, 53310
/brendacarradazavaleta

ADVERTISING & PUBLIC RELATIONS

International graduate student with experience in the area of advertising, public relations,
and design. Demonstrated leadership strengths and proven ability to manage multiple
responsibilities in a fast-paced multicultural environment with critical deadlines. Works
well independently as well as collaboratively in a team setting, strong ability to identify
problems, and implement innovative solutions.

EXPERIENCE
2019 - Present Creative Coordinator
Rappi - MX
Participate in idea planning and campaign monitoring. Improve the look and feel of the app. Coordinate
marketing and communication campaigns in the different areas of Rappi. Collaborate with the team and show
passion for creating a first level interactive design. Work with various departments in Mexico, Brazil, and
Colombia in more than ten different projects to solve problems and develop creative solutions. Work with
members of the marketing department to create a brand guideline that outlines the company's brand
standards.
2019 PR/Promotions Director
SHC Student Agency - USA
Plan and direct public relations programs designed to create and maintain a favorable public image for the
client. Collaboration in the development of a fully integrated marketing communications plan. Direct and plan
more than five different events, programs, and activities to request and maintain funds for special projects,
search and orientation of partnerships according to the profile of the organization, design of tactics and
promotional products that exceeded the goals and objectives of the campaign.
2018 Creative Intern
Recreo - MX
Contributed to the creation of advertising and marketing campaigns for different clients, such as Citibanamex,
Sal Sol, Cinemex, among others. Make more than 50 creative working pieces for them by using Adobe
programs. Create and develop brand identity systems for brands. Participate in creative brainstorming
processes with various teams.
2017 - 2018 Reporter and Content Creator
SHC Media - USA
Published weekly articles, produced broadcast for the Spring Hill College newspaper, the SpringHillian. Created
weekly content for the different media channels for SHC Media. Reached over 20 published articles, five
broadcasts, and lead diverse content creation pieces.
2016 - 2017 ESL (English as a Second Language) Teacher
Foley Center - USA
Teach English to foreign students; Create weekly lesson plans.

EDUCATION
2015 - 2019 Bachelor of Arts - Communication Arts: Advertising & Public Relations
Minor - Graphic Design
Spring Hill College - USA
Magna Cum Laude - Honors Program
2015 Certificate in Photography
EduMac - MX

INTERNATIONAL EXPERIENCE AFFILIATIONS/HONOR SOCIETIES

2017 Italy Center Member of Lambda Pi Eta

Spring Hill College Italy Center - Italia The National Honor Society in Communication
Digital Video Production & Human Rights
Member of Magna Cum Laude
2014 UNA-USA Model UN Conference Honor Society
High School Model - USA
Member of Spring Hill College Tennis Team
2012 - 2014 Student Exchange Programs Spring Hill College - USA
Education First - UK
Vancouver / Toronto- Canada

AWARDS SKILLS LANGUAGES

2018 - 2019 Scholar Athlete of the Year Integrated Marketing Spanish, English and Italian
Spring Hill College - USA Communications
Adobe Creative Cloud
2015 - 2019 SIAC Commissioner's Academic Honor Roll Photography
Spring Hill College - USA
Digital Marketing
2015 - 2019 Academic and Athletic Scholarship Public Relations
Spring Hill College - USA Creative Services

2015 - 2019 Citizenship Award Scholarship

Spring Hill College - USA