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    Item Analysis (Reliability Test)

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    leizel
    The document reports the results of reliability tests on multiple data sets relating to customer satisfaction, product quality, and marketing strategies. Several data sets had negative Cronbach's alpha values, indicating a violation of the reliability model assumptions due to negative average covariance among items. The document recommends checking item codings for these data sets. Other data sets showed acceptable reliability with Cronbach's alpha values ranging from 0.205 to 0.844.

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    Item Analysis (Reliability Test)

    Uploaded by

    leizel
    41 views7 pages
    The document reports the results of reliability tests on multiple data sets relating to customer satisfaction, product quality, and marketing strategies. Several data sets had negative Cronbach's alpha values, indicating a violation of the reliability model assumptions due to negative average covariance among items. The document recommends checking item codings for these data sets. Other data sets showed acceptable reliability with Cronbach's alpha values ranging from 0.205 to 0.844.

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    The document reports the results of reliability tests on multiple data sets relating to customer satisfaction, product quality, and marketing strategies. Several data sets had negative Cronbach's alpha values, indicating a violation of the reliability model assumptions due to negative average covariance among items. The document recommends checking item codings for these data sets. Other data sets showed acceptable reliability with Cronbach's alpha values ranging from 0.205 to 0.844.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    41 views7 pages

    Item Analysis (Reliability Test)

    Uploaded by

    leizel
    The document reports the results of reliability tests on multiple data sets relating to customer satisfaction, product quality, and marketing strategies. Several data sets had negative Cronbach's alpha values, indicating a violation of the reliability model assumptions due to negative average covariance among items. The document recommends checking item codings for these data sets. Other data sets showed acceptable reliability with Cronbach's alpha values ranging from 0.205 to 0.844.

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    of 7

    ITEM ANALYSIS (RELIABILITY TEST)

    ADAS

    Price

    Reliability Statistics

    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    a
    Alpha Itemsa N of Items

    -.386 -.434 5

    The value is negative due to a negative average


    covariance among items. This violates reliability
    model assumptions. You may want to check item
    codings.

    Costumer Satisfaction

    Reliability Statistics

    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    Alphaa Itemsa N of Items

    -.424 -.428 10
    The value is negative due to a negative average
    covariance among items. This violates reliability
    model assumptions. You may want to check item
    codings.

    SALON

    Independent Variable

    Reliability Statistics

    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    Alpha Items N of Items

    .717 .731 10

    Dependent Variable

    Reliability Statistics

    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    Alpha Items N of Items

    .477 .529 10

    JUMAWID

    Taste and Preferences


    Reliability Statistics

    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    a
    Alpha Itemsa N of Items

    -.039 -.065 5

    The value is negative due to a negative average


    covariance among items. This violates reliability
    model assumptions. You may want to check item
    codings.

    Sanitation

    Reliability Statistics

    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    Alpha Itemsa N of Items

    .018 -.013 5

    The value is negative due to a negative average


    covariance among items. This violates reliability
    model assumptions. You may want to check item
    codings.

    Services
    Reliability Statistics

    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    a
    Alpha Itemsa N of Items

    -.256 -.309 5

    The value is negative due to a negative average


    covariance among items. This violates reliability
    model assumptions. You may want to check item
    codings.

    Pilot Testing Marketing Strategy and Business Profitability Of


    Small Fish Stalls

    Independent Variable

    Reliability Statistics

    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    Alpha Items N of Items

    .579 .623 17

    Dependent Variable

    Reliability Statistics
    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    Alpha Items N of Items

    .844 .852 9

    Brand Image and Customer Satisfaction of Beauty


    Cosmetics

    Experiential Benefit

    Reliability Statistics

    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    Alpha Items N of Items

    .379 .373 5

    Symbolic Benefit

    Reliability Statistics

    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    Alphaa Itemsa N of Items

    -.037 -.042 5
    The value is negative due to a negative average
    covariance among items. This violates reliability
    model assumptions. You may want to check item
    codings.

    Social Benefit

    Reliability Statistics

    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    Alpha Items N of Items

    .387 .410 5

    Functional Benefit

    Reliability Statistics

    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    Alpha Items N of Items

    .205 .213 5

    Customer Satisfaction

    Reliability Statistics
    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    Alpha Items N of Items

    .323 .325 5

    JUL SUPERALES

    Product Quality

    Reliability Statistics

    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    Alpha Items N of Items

    .714 .717 10

    Customer Satisfaction

    Reliability Statistics

    Cronbach's
    Alpha Based on
    Cronbach's Standardized
    Alpha Items N of Items

    .834 .829 10

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