“Swiggy – StarHunt”

This was the initiative taken by the Swiggy with the help of TikTok to provide their Delivery
partners some fun loving elements from their daily stressful routine. This provide delivery
patterns of tier 2 and tier 3 cities as they are much on to the social media and showcase their
talent in activities like dancing, singing, acting, musical instrument etc. It was in 11 regional
language which fetches much attraction of the campaign that 44+ millions were there from the
15000 videos. So in my view this not only provided the swiggy delivery partners engagement
but increase their reach in the public through each other’s user.