NAME: ________________________________________________________________

LOGO AND IDENTITY RUBRIC PACKAGING DESIGN RUBRIC

PROJECT: PROJECT:

NAME: CLASS: Digital Arts PD: DATE COMPLETED: NAME: CLASS: Digital Arts PD: DATE COMPLETED:

Extraordinary Excellent Adequate Needs Work No Effort Extraordinary Excellent Adequate Needs Work No Effort
Assignment / Problem (100) (90-99) (80-89) (70-79) (60-69) Assignment / Problem (100) (90-99) (80-89) (70-79) (60-69)

Use of Principles / Design Accuracy 5 4 3 2 1 Use of Principles / Design Accuracy 5 4 3 2 1

Did the student use the principles of design Did the student use the principles of design when Mastery of design Design principles are Design principles are Only minimal Poor design -
Mastery of design Design works Design is apparent, Design is Poor design
effectively? Is the work balanced? Aligned? student used only a
creating and laying out new artwork? Is there a principles. product is at used, Logos and apparent. Could use more principles were used. No use of principles.
student used many well. Student used basic, only minimal No use of principles
Is there proper use of contrast and white space? few principles heiarchy of information? Is all text legible? Does completed as if it were text appear as shown information to make it May be missing info. Lacking important
principles effectively principles effectively princinples used apparent. Elements seem more realistic. Some
Is there repetition, does everything go together? effectively the product have the necessary logos and text purchased in a store. Well done. Does not look information.
or not used well placed on page at artwork may be blurry ir
Is there a heiarchy of information? to make it appear “real-life”? Mint & excellent from a jpg store bought.
random

Craftsmanship / Pen Tool 5 4 3 2 1 Craftsmanship / Pen Tool 5 4 3 2 1

Did the student pay attention to details and
Extreme attention
present neat, high quality professional work? to details and
Did he/she use the pen tool with careful exceptionally neat.
accuracy? Did he/she take care to explore All lines are masterfully
the product and re-create it with accuracy? placed. Product is
completely accurate
and true to original
Attempted to make Attempted to make
Did the student pay attention to details and
Showed attention work somewhat Low quality of work Poor quality of Extreme attention Showed attention work somewhat Low quality of work Poor quality of
present neat, high quality professional work? to details and
to detail and neat, some lines No attention to work, pen tool to detail and neat, some lines No attention to work, pen tool
Did he/she use the pen tool with careful exceptionally neat.
adjusted lines as could be better details. Lines not used adjusted lines as could be better details. Lines not used
accuracy? Did he/she take care to explore All lines are masterfully
needed. Drawing adjusted, some not adjusted, or effectively. needed. Drawing adjusted, some not adjusted, or effectively.
the product and re-create it with accuracy? placed. Product is
lines up and works details may be lack of details. Missing details. lines up and works details may be lack of details. Missing details.
completely accurate
well. missing or not Art work does not well. missing or not Art work does not
and true to original
lined up line up lined up line up

Creativity / Concept 5 4 3 2 1 Creativity / Concept 5 4 3 2 1

Mastery of creating
Is the students’ design solution sucessful?
a product that is
Did he/she create a product that is well designed?
clever and unique.
Does this product look like it could be sold
Successful design
in stores? Is the concept creative, unique or
solution. Student
“out of the box”? thought outside
the box!
Effectively designed Created a product Mastery of creating Effectively designed Created a product
Product is apparent Did not fulfill the Is the students’ design solution sucessful? Product is apparent Did not fulfill the
a product that is and met the basic a product that is a product that is and met the basic
appealing but does not assignment. Did he/she create a product that is well designed? appealing but does not assignment.
requirements, Could clever and unique. requirements, Could
and meets the reflect creativity, Design solution Does this product look like it could be sold and meets the reflect creativity, Design solution
have been more Successful design have been more
intended thoughtfulness was not successful in stores? Is the concept creative, unique or intended thoughtfulness was not successful
unique or creative solution. Student unique or creative
requirements or interest “out of the box”? thought outside requirements or interest
the box!

Growth Progress/Application of Knowledge 5 4 3 2 1 Growth Progress/Application of Knowledge 5 4 3 2 1

Has successfully
How has the student demonstrated what internalized the
he/she has learned? Does his/her work reflect lesson and used new
that he/she has understood and applied new knowledge effectively
knowledge? evident in their use
of composition, Illustrator
techniques and
use of related tools
Has shown an Has shown some Has shown little Has shown no Has successfully Has shown an Has shown some Has shown little Has shown no
How has the student demonstrated what internalized the
understanding of understanding and improvement or improvement or understanding of understanding and improvement or improvement or
he/she has learned? Does his/her work reflect lesson and used new
new knowledge improvement from understanding understanding of new knowledge improvement from understanding understanding of
and improvement that he/she has understood and applied new knowledge effectively and improvement
previous works, from new knowledge, new knowledge previous works, from new knowledge, new knowledge
apparent in their knowledge? evident in their use apparent in their
attempted to use did not use Illustrator attempted to use did not use Illustrator
use of Illustrator of composition, Illustrator use of Illustrator
Illustrator techniques techniques Illustrator techniques techniques
techniques and techniques and techniques and
effectively effectively effectively effectively
use of tools use of related tools use of tools

Work Ethic / Effort 5 4 3 2 1 Work Ethic / Effort 5 4 3 2 1

Did the student use their class time effectively Worked dilligently
to work on the project or assignment? Did throughout class time
student finish the project in time to meet the Always focused on
due date? Did student waste studio time in class? task and used time
in class effectively
Worked most of the Student could have Student did not use Student did not work Did the student use their class time effectively Worked dilligently Worked most of the Student could have Student did not use Student did not work
time. Completed used class time time in class during class time. No to work on the project or assignment? Did throughout class time time. Completed used class time time in class during class time. No
project within time more effectively. effectively. Lack of focus on the task at student finish the project in time to meet the Always focused on project within time more effectively. effectively. Lack of focus on the task at
constraints. May have been off focus is apparent in hand. Needs to use due date? Did student waste studio time in class? task and used time constraints. May have been off focus is apparent in hand. Needs to use
task periodically the quality of work time effectively- in class effectively task periodically the quality of work time effectively-

FINAL GRADE: FINAL GRADE: