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The Power of Dynamic Ads For Real Estate
The Power of Dynamic Ads For Real Estate
Cross-device: Reach people with ads on any device they use, regardless
of their original touchpoint.
Dynamically relevant: Show relevant ads for listings people are likely
interested in.
01
How dynamic ads for real estate work
Dynamic ads for real estate leverage the Facebook pixel and/or the Facebook
SDK and App Events to automatically build audiences of people who have
expressed interest in properties on your website or mobile app. With dynamic
ads for real estate, you can reach people who are interested in properties based
on neighborhood, price, size and more.
You can also optimize the delivery of your dynamic ads to people likely to take
action (such as submitting their contact information) with conversion optimization.
You can also leverage dynamic ads to target people who have searched for
listings in specific cities, zip codes or neighborhoods.
For example, if Julia has been searching for apartment rentals in the Pearl
District in Portland, Oregon, you can promote relevant listings in that district
and motivate her to take further action.
Getting started
Follow these steps to use dynamic ads for real estate:
3 Create a template for your creative. You can create an ad template for
your creative that will dynamically insert images and text from your listings,
based on actions taken on your website or mobile app.
02