Task 2

BSBMGT605 Provide Leadership Across the organisation

TASK 2

Part1
Action/implementation plan
ass2 Scenario 1
You are the Operations General Manager at Max Lionel Realty (MLR). The CEO, Max Lionel has asked you to
initiate and implement a change strategy to improve organisational culture and ensure ethical and legal
compliance of agents. Key outcomes of the strategy will be:
● development of an ethics charter for the business based on WHS responsibilities and Real Estate Institute of
Victoria (REIV) Code of Conduct (two item)

● revisions made to existing policies and procedures to incorporate use of charter by agents (three item)

● training for managers and agents on use of charter, WHS responsibilities and legal/ethical responsibilities
(two item)

Milestone date 2~3Day

Item Milestone date Responsibility

 Cleaning staff should carry out 2 days Project manager

their duty properly and their
work supervised regularly to
reduce chances of oily
substance on the floor thus
curbing the risk of falling and
further accidents.

 It is up to the Human Resource 3 days HR department

manager to recruit reputable
and skilled staff to avoid any
occurrences of that nature in
the future.

 Duty of care requires that Max 4 days GM department

Lionel Reality creates a safe
working environment. Our
preferred suppliers’ Ace
consultants will facilitate the
new Human Resource to
enforce the action plan.
 Task 2
BSBMGT605 Provide Leadership Across the organisation

 carries out electrical work on or Every Week Electrical Worker

near energised electrical
equipment

 ensuring fit-for-purpose plant, Every day Everyone

machinery and equipment is
used at the workplace

 encouraging workers to report Every day Everyone

concerns they may have about
work-related fatigue
 Task 2
BSBMGT605 Provide Leadership Across the organisation

Budget
The total budget for the change strategy: $12,000 not too much

Project Name:
Income Incl. GST Excl. GST
Commissions, fees from clients $25660 $23094
Investment income $15670 $14103
Cost of provision of services $1504 $1353
Total income $39825 $3,5843
Expense Incl. GST Excl. GST
Wages, salaries and on costs $15678 $14111
Consultancy fees $500 $450
Communication expenses $420 $378
Staff travel, transport and accommodation $555 $499
Premises expenses $2500 $2250
Capital expenditure $1200 $1080
Depreciation and amortisation $1775 $1598
Office supplies $650 $585
Professional fees $621 $559
Subtotal $23902 $2151
Contingency (+10%) $0 $0
TOTAL $11,923 $11,331

Signature: ________________________________________ Date:

_____/_____/______
 Task 2
BSBMGT605 Provide Leadership Across the organisation

Communication plan

What Who Purpose When/frequency Type/methods

Initiation All stakeholders. Gather Before project Meeting.
meeting information for start date /
initiation plan. weekly
Distribute All stakeholders. Distribute plan to Before kick-off Project snapshot
project alert stakeholders meeting / one per distributed via
initiation of project scope month hard copy or
plan and to gain electronically.
support. May be posted on
project website.
Project All stakeholders. Communicate At or near project Meeting.
kick-off plans and start date / once
stakeholder roles/
responsibilities.
Encourage
communication
among
stakeholders.
Status All stakeholders Update Within project Distribute status
reports and project stakeholders on date / weekly report
officer. progress of the electronically and
project. post via website.
Team Entire project To review Within project Meeting: detailed
meetings team. detailed plans date / weekly plan.
Individual (tasks,
assignments, and
meetings for sub-
action items).
teams as
appropriate.
Media and Marketing team. Promote benefits As determined by Internet
community of the project to marketing team. Magazine
promotion community.
Radio.
 Task 2
BSBMGT605 Provide Leadership Across the organisation

Part2
Short report -Draft of Evolving Planning Document

Employ appropriate leadership style

A leadership style refers to a pattern of behaviour and actions leaders use to achieve the
desired outcomes. It describes how they set up standards for the team, develop their teams’
short- and long-term goals, listen to employees, provide them with the feedback, motivate,
reward and punish them.
Here are six main leadership styles (Goleman, 2002):
●Commanding
● Pacesetting
● Visionary
● Affiliative
● Democratic
● Coaching
Coaching Leadership Style
The main objective of this style is to develop your employees. When using this style you
inquire about what they learned and what they could improve or do differently. You help
them develop their long-term goals, identify strengths and weaknesses, provide feedback and
motivate them to improve. You look at mistakes as learning opportunities, talk to employees
in a form of open questions and listen to them inventively.
This style is appropriate when your team is well established, consists of experienced and
motivated employees who understand the company’s goals. The approach works in the
environments that requires employee innovation and risk taking and when you have deep
knowledge of your employees’ work areas. Beware that this style is powerful, yet somewhat
inefficient and risky when employees perceive it as micromanaging.

Discuss plans and budget to gain support from stakeholders

1 Engage with customers/build ethical profile:
● raise organisational profile by 20%
● improve client satisfaction performance by 25%. ? Percentage of brand recognition in
sought-after categories in periodic customer surveys.
● Percentage of customers with positive view of organisational responsiveness,
innovation, quality.
● Number of client/tenant complaints. ? Project to raise awareness of anti-discrimination,
WHS and other legislation/codes of conduct among agents, clients, tenants.
● Conduct of quarterly surveys: clients and tenants.
● Training needs analysis and training of agents.
● Ensure agents disclose potential conflict of interest to clients, tenants.
 Task 2
BSBMGT605 Provide Leadership Across the organisation

● Development of ethical charter, including principles all agents must follow.

2 Increase revenues by 20% within the third quarter
 Total income.

● Agent income.
● Investment income.
● investigate resourcing needs: number of agents; personnel; office equipment, cars, etc.
● Fulfil resourcing needs in accordance with policies and procedures.
3 Reduce direct and indirect costs of operations by 10%.
General ledger accounts; financial statements:
● wages
● cost of agent services
● consultancy fees
● Wastage and associated expenses.
● Renegotiate with suppliers.
● Research potential new suppliers.
● Management engagement with employees to achieve greater employee support of
organisational goals.
● Include explanation of how activities work with organisational strategic goals in all
communications to internal personnel.
● Greater use by managers of budgets to encourage restraint.
● Greater focus on budget restraint in management of projects.
4 Engagement with employees to achieve greater buy in Max Lionel Realty operational plan
(summary) FY 2012/2013
● Numbers of coaching sessions completed.
● Numbers of operational – related training programs completed. of organisational goals.
● Include explanation of how activities work with organisational strategic goals in all
communications to internal personnel.
● Regular coaching.
● Training needs analysis and training.
● Strategic goals included in induction program for estate agents.
● Employee incentives for performance in all areas relevant to operational and strategic
goals.
5 Improve health of employees (range of specific areas).
 Numbers of injuries (Target = 0).
 Numbers of absentees

Explain how plans meet organisational legal requirements

● Appropriate insurances held and coverage reviewed annually.
 Task 2
BSBMGT605 Provide Leadership Across the organisation

● Managers encouraged and incentivised to follow performance management policy.

● Employee performance plans align with business plan and six-monthly review process
in place.
● Project to raise awareness of antidiscrimination, WHS and other legislation/codes of
conduct among agents, clients, tenants
● Appropriate HR policies and procedures in place.
● WHS management system in place. ? Industry benchmarking in all areas of
organisational performance
● Conduct periodic reviews of agent performance to ensure professional conduct
● Staff trained in use of technology as needed.
● Keep abreast of changes in potential liabilities.
● Review and develop HR related policies where required.
● Development of ethical charter, including principles all agents must follow.

Explain how communication plan accounts for needs of internal and external groups
● Pre-registered list of preferred suppliers
Max Lionel Realty shall maintain a pre-registered list of preferred suppliers, following a
request for expressions of interest and an evaluation of the submissions. Suppliers can request
to be evaluated for inclusion on the existing pre-register list at any time.
All purchases under $5,000 may be made from preferred suppliers without undertaking a
competitive process. Purchases above $5,000 where a preferred supplier exists should include
a competitive process if practicable.
This list is reviewed at regular intervals with admission of interested parties on a rolling
basis. Care should be taken to ensure that such lists are used in an open and non-
discriminatory manner. Max Lionel Realty encourages new contractors to provide
information on their experience, expertise, capabilities, pricing, fees, and current availability.
It is in the interest of the organisation that the pool of potential suppliers is actively
maintained and updated. Employees should be encouraged to provide reports of their
experiences in working with each contractor/consultant to assist future decisions concerning
commissioning suitable contractors and consultants.
● Avoid conflict of interest
Employees and directors are required to be free of interests or relationships in all aspects of
the procurement process. Employees and directors are not permitted to personally gain from
any aspect of a procurement process.
Employees and directors shall ensure that to the best of their knowledge, information and
belief, that at the date of engaging a contractor no conflict of interest exists or is likely to
arise in the performance of the contractor‘s obligations under their contract.
Should employees or directors become aware of potential conflicts of interest during the
contract period, they must advise the CEO and the Board of Directors immediately.
Prior to any situation arising with potential for a conflict of interest, complete disclosure shall
be made to the CEO and the Board of Directors to allow sufficient time for a review.
 Task 2
BSBMGT605 Provide Leadership Across the organisation

Discuss modes of communication (e.g. presentations, flyers, posters, training notes, etc.)
in implementation plans
● Advertising
One of the most common forms of marketing communications is advertising, which involves
a paid message you create and place in a specific media. Examples include running ads on
TV or radio stations, in magazines and newspapers, using outdoor media such as billboards or
vehicles or placing banners or pay-per-click displays on websites. If you are launching a
product, your ads attempt to create awareness. Retail ads try to generate sales, while image
advertising reinforces your brand message.
● Personal Selling
When you sell face-to-face, you use personal selling. This includes phone calls, sales visits
and in-store sales staff. You can hire independent sales reps or a telemarketing firm or hire
your own inside or outside or sales staff. Some personal sales calls are preceded by sales
letters, emails or collateral materials such as brochures or media kits.
● Sales Promotion
A promotion is a temporary activity aimed at boosting sales and revenue. These include
discounts, sales, rebate programs, buyer and birthday clubs, coupons, buy-one-get-one-free
deals and contests. Promotions often aim to help you move slow-selling inventory, get
customers to try new products and services or get new customers to try your product or
service. Promoting one of your core products might backfire if customers get the message
you have to discount it to sell it, sending up a red flag in their minds regarding quality.
● Direct Marketing
Direct marketing occurs when you give customers an opportunity to respond using
information in the ad, rather than heading to a store. This might include a TV ad that tells
customers to “Call now!,” and provides a phone number. A radio ad might tell listeners that if
they call in the next 30 minutes, they receive a discounted price. Many catalogs and websites
include toll-free numbers on each page to encourage direct sales. Placing an order form with
a self-addressed, stamped envelope in a direct mail catalog is another example of direct
selling.
● Public Relations
Public relations involves getting others to talk about you without being paid. The most
traditional form of public relations is the press release, sent to media outlets with newsworthy
information the outlet feels will benefit its readers. A magazine probably won’t run a free
announcement about a sale you’re having but might let readers know about the sale if you are
donating a portion of the proceeds to a local charity. Some marketers consider social media
campaigns public relations because they encourage the public to recommend you to their
peers. Others put social media tools into the promotions category, since your messages are
often sales-oriented.
● Sponsorship
When you pay to support another organization’s activities, you create a sponsorship. This
might include taking the title sponsorship of a 5K race, becoming a supporting sponsor of a
concert or becoming a partner or official product sponsor of a charity. The goal of
sponsorships is to get your message to the organization’s or activity’s audience without
having to do all of the work or bear all of the expense yourself.
 Task 2
BSBMGT605 Provide Leadership Across the organisation

How plans align to organization risk management plans

Risk management involves the systematic identification, analysis, treatment and, where
possible, the implementation of appropriate risk-mitigation strategies. It is integral to
efficiency and effectiveness to proactively identify, evaluate, and manage risks arising out of
procurement related activities. The risks associated with procurement activity must be
managed in accordance with the organisation‘s risk management policy.

Consultation with Managers

Effective Consultation between Managers, Supervisors, Workers and Others involves four
steps, which are:
● Talk to each other about health and safety concerns
● Listen to concerns and raise concerns
● Seek and share views and relevant work health and safety information
● Consider what workers and others say and give them a reasonable opportunity to
contribute to the decision making process