East West University

Name: Asif Newaz Nishat

Id: 2018-2-95-007

Mid Term Examination-2 (Part-1)

Course Name: Performance and Compensation
Management
Course ID: HRM 522
Section: 01

Date of Submission- 2th September 2020

Company Profile

Renessa Pharmaceuticals Limited became a renowned healthcare solution provider in

Bangladesh. Renessa Pharmaceuticals Limited is engaged in the manufacturing and marketing of
medicines for both local and overseas markets. Always with its focus on strict adherence to
quality standards and significant investment in the development of human resources, Renessa has
distinguished itself as one of the most reliable names in the pharma industry of Bangladesh.

Renessa Pharmaceuticals Limited of tomorrow is to provide customers with world class

medications for better health and well-being and always aims to stand on the forefront of the
advancement of healthcare system, turning innovative science into value for patients and
continuously strive to fulfill the expectations of our stakeholders and society.

Mission

Committed to manufacture high quality healthcare products of global standard for the patients
through innovation & diversification.

Vision

To become the most trusted Pharmaceuticals Company by providing medicines of high quality
standard.

Core Value

Quality-Quality is our top priority which is ingrained in the work of our colleagues. Our
relentless efforts for the quality of products are the reflection in every work that we do.
Innovation-Innovation is the key to improving healthcare, sustaining Renessa’s growth and
enhancing our contribution to the society. We believe in raising the bar every time.

Teamwork-We believe in teamwork. We must work together to make a better workplace,

eventually achieving our goal.

Integrity-Integrity is one of the top most attributes of an employee that we always look for.
Goals
Our goals are to conduct transparent business operation based on market mechanism within the
legal & social framework with aims to attain the mission reflected by our vision.

Strategic Plan
Profitability- producing at a net profit in business.

Market share- gaining and holding a specific share of a product market.

Human talent- recruiting and maintaining a high-quality workforce.

Financial health- acquiring financial capital and earning positive returns.

Cost efficiency-using resources well to operate at low cost.

Product quality- producing high-quality goods or services.

Innovation- developing new products or processes

Social responsibility- making a positive contribution to society.

Profiability

Social
Responciblity Market Share

Human
Inovation
Talent

Product Financial
Quality Health

Cost
Efficency
Alignment of strategic plan with performance

Our idea should be simple. We have set some criteria for aligning strategic plan with
performance:

• Performance Reviews and Goal-Setting: Our employees can set goals that are secured
to organizational objectives and review those goals after every six month. Managers and
executives can easily track the progress of these goals and ensure they are being met.

• Competencies and Skills Matrix: Managers will use the system to gain insight into
workers' skills and close any skill gaps that may happen. They can also tie the right
employees to certain tasks and align talent to the organization.

• Continuous Feedback: We will promote an environment of continuous feedback and

schooling of employees by their manager. Managers will communicate with employees
about their performance and goals and offer real-time feedback, imitating stronger
relationships.

• Reward System: We will arrange reward for motivating our employees to support
strategic plan.
Organization Structure

Board of Director

CEO

COO

CFO

Marketing Sales & Support Product Development Operations

Product Strategic Sales Product Finance

Marketing Management

Inside Sales HR
Marketing
Communication Quality
Assurance
Outside Sales IT

Event Sales Support

Management
CEO

 Leading the development of the company’s short- and long-term strategy

 Creating and implementing the company or organization’s vision and mission
 Ensuring that the company maintains high social responsibility wherever it does business.
 Assessing risks to the company and ensuring they are monitored and minimized
 Setting strategic goals and making sure they are measurable and describable

COO

 Day-to-Day Operations
 Major Operations Initiatives
 Assisting the CEO
 Acting as a Public Face

Product Marketing

 Gathering and Analyzing Market Information

 Market Planning
 Standardization and Grading
 Packaging and Labeling
 Branding
 Customer Support Services
 Pricing of Products

Marketing Communication Department

 Promotion and Selling

 Physical Distribution
 Transportation
Event Management

 Planning
 Organizing
 Leading
 Controlling

Quality Assurance

 To maintain standards & specification for all raw material & finished product.
 To give service to company in all areas related to product quality includes trouble
shooting, visiting, production, facilities, designing and training Quality control panel.
 To produce information that is accurate, reliable and adequate for the intended
purpose.
 Evaluating performance, service, of the quality of a product against a system,
standard or specified requirement for customers

Product management
Product management is needed in companies that have several products and brands where the
need for integrated management of the product lifecycle makes the difference between success
and failure. Hence, these companies need to create the post of a product manager who can help
them manage the end to end product development in a seamless and smooth manner.

Finance Department

 Planning and Budgeting

 Reporting and Analysis
 Internal Audit
 Tax Administration
 Economic Appraisal

HR Department

 Planning
 Recruitment
 Selection
 Placement
 Training
  Performance Management

IT Department
 Desktop Support
 Helpdesk
 Systems Engineering
 Network Engineering
 Application Management
 IT Management
 Database Administration
 Lifecycle Management
 Security