Jaipuria Institute of

Management

PROMOTION MIX AND STP

ANALYSIS
OF
HDFC BANK

Submitted To: Submitted By:

Dr. Romi Sainy Sushmita Rathore
Swayam Kapoor
Tanya Srivastava
 INTRODUCTION-HDFC BANK

HDFC or Housing and Development Finance Corporation Bank Limited is an Indian money
related administrations organization situated in Mumbai, Maharashtra that was built up in
August 1994. It is the main biggest bank by Market Capitalization as of November first,
2012.

As of May 2013, HDFC bank has 3,062 branches and 10,743 ATMs in 1,568 urban networks
in India. HDFC subsidize was among the first associations to get an 'on a fundamental level'
underwriting from the Reserve Bank of India (RBI) to set up a bank in the private territory.

On May 23,2008 HDFC bank gained Centurion Bank of Punjab taking its all out branches to
more than 1,000. HDFC bank was additionally the main bank of India to dispatch an
International Debit Card in relationship with VISA and issues the Master Card Maestro
platinum card too.

VISION & MISSION: -

Vision- To be client driven oversaw enterprise that appreciates and serves best administration
of giving finance.

Mission- To give a bundle of alluring money related administrations for lodging purposes
through a segment and roused group of representatives utilizing the cutting edge innovation
to keep up budgetary security and development of the association while adding to the national
objective of giving not too bad lodging to all.

PRODUCT & SERVICES: -

 Credit card
 Trade Services
 Mutual Funds
 Foreign Currency Cash
 Remittances
 Travellers Cheques
 Cheque Deposits
 Home loan
  Personal Loan
 Insurance

PROMOTION MIX USED BY HDFC: -

HDFC bank utilizes undifferentiated promoting procedures. It for the most part centers
around acquainting its money related items with everybody. Since banking when all is said in
done, is a mass market item. From doing strategically pitching activities to sorting out school
level artistic creation rivalries, limited time exercises will be the fundamental focal point of
HDFC bank's promoting technique this year. HDFC Bank are taking a gander at situating
HDFC as a one-advance money related store and the goal of the promotions isn't only
securing of new clients, yet additionally offering some incentive adds to the clients to
remunerate them for their confidence and dedication. its monetary items to everybody. Since
banking by and large, is a mass market item. From doing strategically pitching activities to
sorting out school level canvas rivalries, limited time exercises will be the primary focal point
of HDFC bank's advertising methodology this year.

Following are the ways of promotion HDFC bank is using:

 Advertisements
 Sponsorships
 HDFC personal selling
 Web chat
 Calls

STP ANALYSIS: -

Segmentation strategy:

 Lifestyle – Individuals using internet banking (travel card, mobile refill, cash etc.)
 Demographics variables Location - Metros & divisional cities
 Age - Senior citizens - Minor psychographic variables
 Occupation - Salary class (private & government) and Business person.

Targeting strategy: Target market of HDFC are -

 Capital (money): this fragment focuses on the lasting needs of the person & of
businesses.
  Corporate banking market: this markets to industries & fulfils there financial needs.
 Retail banking: for retail investors and providing them with short duration credit
money for their need.

Positioning: It has, i.e., HDFC has situated itself as a financial organization that provides
better quality services through item featuring for the various wants & needs of single person
and industrial clients. Along these lines, they also feature following focuses in their situating
portion: -

 Customer driven
 Service oriented
 Product advancement.

Segment Public willing to invest in banks their money.

Target Middle income group, Corporates, etcetera.

Positioned As financial institute that prioritizes the consumers always.

STP STRATEGY ANALYSIS OF HDFC: -