SKIN CARE IN INDIA - DATAGRAPHICS

Country Report | Jun 2020

Market Sizes

Sales of Skin Care Sales Performance of Skin Care

Retail Value RSP - INR million - Current - 2005-2024 % Y-O-Y Retail Value RSP Growth 2005-2024

146,722 Forecast
9.2% Forecast
250,000 25%

200,000 20%

150,000 15%

100,000 10%

50,000 5%

0 0%
2005 2019 2024 2005 2019 2024

Sales of Skin Care by Category Sales of Body Care

Retail Value RSP - INR million - Current - 2019 Growth Performance Retail Value RSP - INR million - Current - 2005-2024
Click on a Category to update Sales Chart

Body Care Forecast

21,188.5 35,000 25%

Facial Care 30,000

124,927.9
20%
Hand Care 25,000
605.9

Y-O-Y Growth
Skin Care Sets/Kits 15%
20,000
-
0% 15% 25% 15,000
10%
SKIN CARE 146,722.3 CURRENT % CAGR % CAGR
YEAR % 2014-2019 2019-2024 10,000
GROWTH
5%
5,000

0 0%
2005 2019 2024

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Premium vs Mass
% Breakdown by Value Current 2014-2019
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2014 2015 2016 2017 2018 2019

Mass Premium

Distribution

Channel Distribution for Skin Care

Retail Value RSP 2019 and Percentage Point Growth - 2014-2019

1.7% Convenience Stores

20.3% Modern Grocery Retailers 10.8% Hypermarkets

48.1% Grocery Retailers
27.8% Traditional Grocery Retailers 7.8% Supermarkets

3.7% Beauty Specialist Retailers

18.8% Health and Beauty Specialist
Retailers 15.1% Chemists/Pharmacies
85.1% Store-Based Retailing
19.7% Non-Grocery Specialists

1% Other Non-Grocery Specialists 1% Outdoor Markets

17.2% Mixed Retailers 17.2% Department Stores

11.4% Direct Selling

14.9% Non-Store Retailing
3.5% E-Commerce

Increasing Decreasing No change

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Competitive Landscape

Company Shares of Skin Care Brand Shares of Skin Care

% Share (NBO) - Retail Value RSP - 2019 % Share (LBN) - Retail Value RSP - 2019

Hindustan Unilever Ltd 39.9% Fair & Lovely 25.2%

Himalaya Drug Co, The 6.9% Himalaya Herbals 6.9%
L'Oréal India Pvt Ltd 5.6% Pond's 5.8%
Nivea India Pvt Ltd 4.2% Vaseline Intensive Care 4.1%
Johnson & Johnson (India... 3.8% Garnier Skin Naturals 3.9%
Lotus Herbals Pvt Ltd 2.8% Nivea 3.7%
Oriflame India Pvt Ltd 2.6% Clean & Clear 3.2%
Emami Ltd 2.2% Lotus Herbals 2.8%
Quest Retail Pvt Ltd 2.0% Lakmé 2.5%
Amway India Enterprises ... 1.8% The Body Shop 2.0%
Procter & Gamble Home Pr... 1.8% Emami Fair & Handsome 1.8%
Piramal Enterprises Ltd 1.4% Olay 1.8%
Zydus Wellness Ltd 1.0% Lactocalamine 1.4%
Elca Cosmetics Pvt Ltd 0.6% Fair & Lovely Men 1.4%
Hindustan Lever Network 0.5% Ever Yuth 1.0%
Modicare Ltd 0.5% Garnier Men 1.0%
Three-N-Products Pvt Ltd 0.5% Artistry 0.7%
CavinKare Pvt Ltd 0.5% Neutrogena 0.7%
Shiseido Beauty Co Ltd 0.5% Attitude 0.7%
Others 21.1% Others 29.6%

Increasing share Decreasing share No change

Company Share Performance in Skin Care

% Share (NBO) - Retail Value RSP - 2010-2019
L'Oréal India Pvt

Quest Retail Pvt

Johnson (India)
Nivea India Pvt
Himalaya Drug

Oriflame India
Lotus Herbals
Unilever Ltd
Hindustan

Johnson &

Emami Ltd
Co, The

Others
Pvt Ltd

Pvt Ltd
Ltd

Ltd

Ltd

Ltd
60%

50%

40%

30%

20%

10%

0%

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Retail Sales Performance by Company Company Performance vs Market
Retail Value RSP (NBO) - INR million 2019 - % CAGR 2014-2019 % Y-O-Y Growth (NBO) 2010-2019
Click on company to compare against market Hindustan Unilever Ltd

60,000 25%
HINDUSTAN UNILEVER LTD

50,000
20%
OTHERS
40,000
15%

30,000

10%
20,000

5%
10,000 HIMALAYA DRUG CO, THE
L'ORÉAL INDIA PVT LTD

0 0%
0% 5% 10% 15% 20% 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Skin Care Hindustan Unilever Ltd

Market Concentration of Skin Care by Company

% Share (NBO) - Retail Value RSP - 2010-2019

70%

60%

50%

40%

30%

20%

10%

0%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Top 3 Companies Others

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