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Open Learning: The Journal of Open, Distance and E-Learning
Open Learning: The Journal of Open, Distance and E-Learning
To cite this article: Wei-yuan Zhang & Kirk Perris (2004) Researching the efficacy of online
learning: A collaborative effort amongst scholars in Asian open universities, Open Learning: The
Journal of Open, Distance and e-Learning, 19:3, 247-264
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Open Learning, Vol. 19, No. 3, November 2004
This article reports on a collaborative effort amongst scholars from ODL institutions across Asia
that resulted in an analysis of the status of online learning. Eleven leading open universities
participated in this project, each having representatives join the project team. The exchange
among team members and data collection was conducted solely online and comprised the
following three stages: (1) continuous email exchange; (2) institutional profile survey; and (3)
student perception survey of online learning. Altogether, 1906 students returned valid question-
naires. The results reveal an array of methodologies used to design, implement and deliver online
learning and include the perceptions of users on the advantages, disadvantages and barriers to
learning online from an ODL perspective in Asia.
Introduction
Open and distance learning is thriving in Asia. The flexible mode of learning, open
access policies and ability to deliver higher learning to the far reaches of the vast
Asian region have given these institutions the potential for continued growth and
prosperity. Some examples are the Open University of Hong Kong and its expansion
of operations into Mainland China and, on a grander scale, the open universities in
India (IGNOU) and China (RTVUs), boasting student bodies of one million and
three million, respectively. Tam (1999) has also reported that there are a potential
500 million students in Asia seeking higher learning opportunities, suggesting that
distance learning will continue to be a viable option for prospective students seeking
tertiary education. Such figures overwhelmingly support both the credibility of
*Corresponding author. Room A0731, Centre for Research in Distance and Adult Learning, The
Open University of Hong Kong, 30 Good Shepherd Street, Ho Man Tin, Kowloon, Hong Kong
SAR, China. Email: wyzhang@ouhk.edu.hk
ISSN 0268-0513 (print)/ISSN 1469-9958 (online)/04/030247-18
2004 The Open University
DOI: 10.1080/0268051042000280110
248 Wei-yuan Zhang and K. Perris
distance education and the vested interests of the private and public sectors in this
area.
With such investment in distance education, cautions Daniel (2002), comes
expectation. Distance education has emerged as part of the academic mainstream
(Thompson & Irele, 2003), undoubtedly influenced by its integration with Internet
technologies. As the Internet continues to shape and penetrate all areas of the globe,
purveyors of distance education must also anticipate and adapt to the impact this
will have on the distance education environment.
The Internet market in Asia is growing at an unparalleled rate. The most telling
example is Mainland China, which stands at 68 million Internet users, second only
to the US (SCMP, 2003). Others that are noteworthy include Hong Kong, which
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ranks fifth in the world in percentage of users at 59% and is followed closely by
Korea (54%), Singapore (52%) and Taiwan (52%) (figures accessed from http://cy-
beratlas.internet.com/).
Knowing these opportunities and the parallels that exist with distance education,
administrators and scholars in open and distance learning (ODL) have been con-
tinuously integrating elements of online learning into existing courses and pro-
grammes. In some instances courses have been designed and delivered solely over
the Internet. For our purposes, we use the term ‘online learning’ to refer to any
application that uses computer and Internet technology for purposes of communi-
cation or information retrieval in a particular distance education course. While this
definition is broad, it is indicative of the variation in online learning, as parts of this
investigation will highlight.
In terms of research on online learning, ODL scholars in Asia have provided
descriptive and analytical research predominantly at the institutional level. There are
three main areas where such research has been conducted. The first area focuses
mainly on the reporting of the establishment of online courses or programmes
(Sharma, 2001). The second area is the integration of a particular online learning
platform in a limited number of distance learning courses. Student perceptions are
gathered and inferences made on where continued integration should focus and
what should be considered for those starting their own online initiatives. The
majority of publications in this research area have emerged from the Open Univer-
sity of Hong Kong (Leung et al., 2000; Tsang et al., 2002), Shanghai Television
University (Wang, 2002) and Nanjing Radio and Television University (Wang &
Zhang, 2001). The third and final area, and a promising indicator of the under-
standing and utility of online learning in distance education in Asia, is of discourse
analysis and the development of communities of practice, a well-established research
focus in the west. These publications have stemmed from the OUHK (Tang &
Fung, 2002) and Yashwantrao Chavan Maharashtra Open University in India
(Deshmukh, 2002).
While the intent of research in ODL is naturally for experience sharing and
knowledge advancement, this avenue often is unidirectional, in that research out-
comes are read by ODL scholars, though there is little follow up or collaboration
emerging from interested parties. In relation to the above literature review, it is
evident that reporting and research on online learning has been exceptionally sparse
Researching the efficacy of online learning 249
amongst ODL institutions in the Asian region. Furthermore online learning is still
at a developmental stage in Asia, though there are untold indicators of its expansion
and promise in distance education.
This suggests two important concerns for ODL in Asia; first, there is a lack of
research on online learning and it is restricted mainly to institutional settings in only
a handful of countries or regions, which leads us to the second concern. There is an
absence of collaboration in online learning amongst scholars in open universities
across Asia.
Such gaps signal the need for greater understanding of online learning, both
cross-institutionally and cross-nationally. Institutional investigations are useful for
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Methodology
Framework
The study applies a comparative methodology that Cookson has termed, in the
context of distance education, cross-institutional research (2000). This entails
examining distance education practices of two or more institutions and making
comparisons on practice and other aspects that may be influenced by their institu-
tional setting. As detailed below, these institutions are separated by national and/or
cultural boundaries and thus elements particular to the cross-national and cross-cul-
tural setting will apply as well.
The first area of this study focuses on the institutional setting of each participating
open university engaged in online learning. We examined the following three areas:
online courses offered, online learning platform used and instructional design of
online courses. Based on the results of the first survey, an online questionnaire was
designed to explore students’ perceptions of online learning. We surveyed students
on the following topics in this investigation: venue of Internet access for online
learning and perceptions of the advantages, disadvantages and barriers of online
learning.
250 Wei-yuan Zhang and K. Perris
Second survey
First survey (student perception)
Participated open university (institutional profile) Number
only 44, which was determined to be insufficient for comparative purposes. STOU
was unable to survey any students. Thus the total number of returned and usable
valid questionnaires was 1862.
For the second survey, each participating university was requested to sample
students enrolled in courses in the following four areas: science and technology,
humanities, business and administration, and education and languages. Originally a
sample size of 200 students was requested from each university. Most universities
were unable to fulfill this request, though three universities, GZRTVU, SHTVU and
OUI, were able to survey in excess of this number. Amongst 1862 subjects, 48%
were male and 52% were female. In terms of age distribution, 5.5% were from 17-
to 19-years-old, 29% from 20 to 24, 31.7% from 25 to 30, 22.3% from 31 to 40,
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while 11.6% were 40 and above. For employment status, 68.8% worked full-time
and 15.8% worked part-time, 10% were unemployed, and 5.3% were school
graduates.
Procedures
This collaborative investigation included the following ten procedures.
Step one: identification and invitation of team members. All prospective representatives
in Asian open universities were sent an email with the research proposal and invited
to participate in the study. Upon acceptance of this email and agreement to
participate, a further email was sent outlining the specific obligations and benefits
for each representative.
Step two: design of the first questionnaire. The first questionnaire was designed by
internal team members and reviewed by external team members for content and
suitability.
Step three: the first survey. All external team members were asked to coordinate with
other scholars and administrators at their respective institution to complete the first
questionnaire (MSWord doc) on the institutional profile.
Step four: design of the second questionnaire. Based on the results from step three,
internal team members designed an online questionnaire on students’ perceptions of
online learning. To accommodate language diversity, four versions were designed
(two Chinese, one English, one Korean).
Step five: validation of questionnaire by experts. The draft questionnaire was reviewed
by nine experts in online education from the United Kingdom, USA, Australia,
Mainland China, Hong Kong and Taiwan. Four individuals validated the Chinese
version, while five validated the English version. The instrument was subsequently
revised based on experts’ comments.
252 Wei-yuan Zhang and K. Perris
Step six: suitability of questionnaire by external team members. The questionnaire was
sent to invited representatives of participating universities to review for the purpose
of suitability and content.
Step seven: pilot study. In order to understand the suitability of the questionnaire for
subjects in English and Chinese versions a pilot test was conducted with 120
students at the OUHK. The sample included students in one Chinese medium
course and three English medium courses. Minor changes in language were made.
Step eight: establishment of the online questionnaire. The online questionnaire was
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developed using HTML and Microsoft FrontPage. The data was stored on an
OUHK server.
Step nine: main study. All representatives of participating universities were asked to
select student samples using a stratified sampling technique. It was also asked that
students be selected from four discipline areas: science and technology, humanities,
business and administration, and education and languages. The selected students
should have had at least one year of exposure to online learning.
Step ten: data analysis. Data was analyzed in SPSS version 11.0. Institutional results
were sent to the respective team representative.
Results
The main findings of the survey are reported below.
SIM:OUC 4 0 0 0 0 4
(01/2002)*
KNOU 9 6 2 7 0 24
(01/2002)*
UPOU 20 16 5 15 0 56
(01/2002)*
OUI (01/2002)* 90 60 15 8 0 173
YCMOU 25 0 3 1 5 34
(07/2003)*
IGNOU 15 26 10 7 11 69
(04/2002)*
STOU 0 0 0 1 0 1
(01/2002)*
Total 298 234 211 105 35 883
Discussion Board
Chat Room
Whiteboard
Student Grading
Student Tracking
Technical support
Search Tools
Course Content
Student Homepage
Surveys
File Sharing
Customisations
SHTVU SHTVU China ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
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platform
GZRTVU IT School China ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
OUHK WebCT Canada ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Lotus Notes USA
NOU, NOU, Taiwan ✓ ✓ ✓
Taiwan Taiwan
platform
SIM: OUC FirstClass Canada ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
HTML Singapore
software
KNOU Learning USA ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Space
GVA Korea
Authorware USA
Course USA
Builder
Self- Korea
developed
homepage
UPOU Integrated Singapore ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Virtual
Learning
Environment
(IVLE)
OUI Open U Israel ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Opus
Public
Domain
Tools
YCMOU Prospectus India ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
IGNOU Virtual India ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Campus
STOU NOLP Thailand ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
(National
Science &
Technology
Development
Unit Online
Project)
Course
Development
Researching the efficacy of online learning 255
Educational theory
b. Problem-based learning
c. Moore’s three types of interaction
UPOU a. Learning style theories
b. Problem-based learning
OUI a. Learning style theories
YCMOU Intuitive, based on own experience
IGNOU a. Structured behaviorist model
b. Constructivist learning theories
STOU a. Self-directed learning
Overall, the course design functions of the platforms are quite sophisticated. Dis-
cussion board and email functions were most common. The next most common
functions were a chat room and technical support. Other popular functions were
student grading and tracking and the ability to customize the online environment. A
whiteboard, characteristically used in mathematics and science courses, was the
function least prevalent in Table 3. In summary it can be said that the main
purposes of these online platforms are to enable student and educator interaction
and to facilitate management and administrative duties.
Overall 3.87 1.1 2.99 1.2 2.41 1.3 1.96 1.1 1.90 1.2
SHTVU 3.58 1.0 3.31 0.9 3.24 1.0 2.43 1.1 2.05 1.2
GZRTVU 3.45 1.1 2.41 1.3 2.83 1.4 2.22 1.0 2.31 1.3
OUHK 3.86 1.1 2.45 1.2 1.73 1.0 1.52 0.9 1.12 0.4
NOU, Taiwan 4.30 1.0 2.93 1.2 2.47 1.4 2.63 1.4 2.00 1.3
SIM: OUC 4.34 0.9 2.63 1.2 1.67 1.0 1.35 0.7 1.18 0.4
KNOU 4.10 0.9 3.51 1.1 2.25 1.3 1.81 1.0 1.66 0.8
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UPOU 4.30 1.1 3.38 1.3 1.67 1.0 1.22 0.6 2.81 1.2
OUI 4.36 0.9 3.03 1.4 1.45 0.9 1.21 0.6 1.08 0.2
YCMOU 2.38 1.2 2.64 0.7 1.37 0.8 1.66 1.1 2.41 1.5
Overall SHTVU GZRTVU OUHK NOU, Taiwan SIM: OUC KNOU UPOU OUI YCMOU
Flexibility (e.g. access the Web 4.17 (0.9) 3.68** (1.1) 4.02** (0.7) 4.20 (0.7) 4.46** (0.7) 4.30 (0.7) 4.84** (0.3) 4.59** (0.5) 4.55** (0.6) 3.16** (1.5)
anytime, anyplace)
Sharing resources with others 3.87 (0.9) 3.80 (1.0) 3.94 (0.7) 3.85 (0.6) 4.23** (0.6) 3.92 (0.8) 3.86 (0.9) 3.85 (0.7) 3.88 (0.9) 3.40** (1.1)
(e.g. Web links)
Sharing ideas and answers with 3.85 (0.9) 3.69** (1.0) 3.70** (0.8) 3.90 (0.6) 4.25** (0.6) 3.92 (0.8) 3.88 (0.9) 4.07* (0.8) 4.00** (0.9) 3.18** (1.6)
others
Equality (e.g. opportunity to 3.80 (0.9) 3.71* (1.1) 3.79 (0.8) 3.64 (0.6) 4.03** (0.8) 3.77 (0.7) 4.05** (0.8) 4.05** (0.8) 3.71 (0.9) 3.73 (1.4)
contribute)
Enhancing student to instructor 3.65 (1.0) 3.59 (1.0) 3.49* (0.8) 3.68 (0.8) 3.80* (0.9) 3.40* (1.0) 3.51 (0.9) 3.80 (0.9) 3.70 (0.9) 3.91** (1.4)
communication
Anonymity 3.31 (1.0) 3.55** (1.0) 3.43 (0.8) 3.24 (0.7) 3.88** (0.8) 3.11 (1.0) 2.87** (1.2) 3.23 (0.8) 2.96** (1.1) 3.24 (0.7)
and OUI each had scores that were significantly lower for the same three items.
Interestingly, each of these items points to having more comfort learning in more
conventional modes. Another way of looking at this is degree of experience. Of the
five universities mentioned, four are situated in developed countries or regions. It
would be expected that each would have high scores relative to the mean based on
exposure alone. However, one factor may be the cultural context. In Chinese
cultures such as Hong Kong and Singapore there is a dependency on traditional
classroom teaching and didactic instruction. Exploring how students are trained and
the particular aspects of online course design they are subjected to, are areas where
future research should focus. This is also a key example of where cross-national
research is applicable.
Discussion
Computers enabling collaboration amongst scholars in distance education
Over the duration of this project, partnerships formed and knowledge was continu-
ously shared and created. The sharing of research instruments amongst team
members was highly valued as they provided a basis for which researchers could
jumpstart their own research initiatives. Further, the data analysis for each particular
institution was distributed to the respective team members, also for their own
research agenda.
Another positive experience was the great reduction in administrative work.
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Overall SHTVU GZRTVU OUHK NOU, Taiwan SIM: OUC KNOU UPOU OUI YCMOU
I am more comfortable learning 3.45 (1.0) 3.31** (1.1) 3.52** (0.8) 3.91** (0.8) 3.46 (1.0) 3.82** (0.9) 3.18** (1.1) 3.26 (1.0) 3.26** (1.1) 4.13** (0.9)
from print material
Working from a computer is 3.37 (1.2) 3.47 (1.1) 3.57** (0.9) 3.87** (0.9) 3.67** (1.0) 3.75** (1.0) 3.13** (1.1) 3.08** (1.1) 2.70** (1.2) 4.01** (1.0)
physically tiring
I am more comfortable learning 3.36 (1.1) 3.23* (1.0) 3.55 (0.9) 3.70** (0.9) 3.58** (1.0) 3.69** (1.0) 2.84** (1.1) 3.05** (1.0) 3.17** (1.1) 3.91** (0.9)
face to face
Limited interaction with 3.35 (1.1) 3.31 (1.1) 3.37 (0.8) 3.11* (0.8) 3.50 (1.0) 3.37 (1.1) 3.49 (1.0) 3.48 (1.0) 3.05** (1.1) 4.31** (1.0)
instructor compared to f2f***
Isolation from other students 3.26 (1.1) 3.25 (1.1) 3.19 (1.0) 3.13 (0.9) 3.48** (0.9) 3.47 (1.0) 3.21 (1.0) 3.44 (1.0) 2.92** (1.1) 4.17** (1.1)
Limited interaction with students 3.20 (1.0) 3.17 (1.0) 3.23 (0.8) 3.17 (0.8) 3.42** (1.0) 3.33 (1.0) 3.32 (0.9) 3.41* (1.0) 2.79** (1.1) 3.83** (0.8)
compared to f2f***
260
Overall SHTVU GZRTVU OUHK NOU, Taiwan SIM: OUC KNOU UPOU OUI YCMOU
Internet costs limit time online 3.28 (1.1) 3.26 (1.0) 3.49** (0.9) 2.95** (1.1) 3.18 (1.1) 3.52 (1.1) 2.14** (0.8) 3.89** (1.0) 3.37 (1.2) 3.40 (1.2)
Slow Internet connection 3.23 (1.1) 3.08** (1.1) 3.51** (0.9) 3.25 (1.1) 3.30 (1.0) 3.61** (1.0) 2.54** (1.1) 3.74** (0.9) 3.31 (1.2) 2.57** (0.5)
Technical limitations (computer 3.16 (1.1) 3.10 (1.1) 3.36** (0.9) 3.02 (1.1) 3.18 (1.0) 3.32 (0.9) 2.62** (1.1) 3.61** (0.9) 2.91** (1.2) 3.83** (1.1)
Wei-yuan Zhang and K. Perris
crashing)
Time consuming to type 3.13 (1.0) 3.25* (1.1) 3.27** (0.9) 3.24 (1.0) 3.25 (1.1) 3.31 (1.0) 2.57** (1.0) 3.20 (1.1) 2.90** (1.0) 3.09 (0.8)
contributions
Expressing opinions online is 2.96 (1.0) 3.26** (1.0) 3.25** (0.7) 3.08 (0.9) 3.10 (0.9) 2.91 (0.8) 2.87 (1.1) 2.59** (0.9) 2.31** (0.9) 3.62** (1.1)
uncommon
Learning methods online are 2.93 (1.1) 3.08** (1.0) 3.26** (0.9) 2.98 (1.0) 2.99 (1.1) 3.02 (0.9) 2.48** (1.1) 2.94 (1.0) 2.34** (1.0) 3.89** (0.7)
unfamiliar
Terminology used online is 2.83 (1.0) 3.13** (1.1) 3.21** (0.8) 3.09** (0.8) 3.17** (1.1) 2.81 (0.8) 2.54** (1.0) 2.81 (0.9) 2.14** (0.9) 2.63* (0.8)
unfamiliar
Low computer skills 2.80 (1.1) 3.11** (1.1) 3.24** (1.0) 2.63 (1.0) 2.98* (1.0) 2.60 (1.0) 2.26** (1.2) 2.61 (1.0) 2.33** (1.3) 3.07* (0.8)
in the number of online courses offered by discipline. Not surprisingly science and
technology stood atop this list. Also noteworthy was that the majority of open
universities offered more online courses in humanities than in business and admin-
istration, an unusual finding considering the technological emphasis in the latter
discipline.
In terms of the online learning platform used the majority have been designed by
the local institution and thus likely more suited to the cultural context, and certainly
more cost effective in comparison to purchasing the license of a commercial
platform. Additionally, the online learning platforms are quite sophisticated as
evidenced by the multitude of features they contain, along with the pedagogical
considerations. The majority of institutions claimed to integrate some form of
educational theory into the instructional design. Consistent with online implementa-
tions in others areas of the world, constructivist learning was cited as a foundational
platform by which to guide students learning in this investigation. Other familiar
educational theories listed were self-directed learning and problem-based learning.
Each posits the student as central to the learning environment and the teacher as
facilitator. Following learning patterns of this nature will add further support and
strength to the idea of independent learning, a tenet central to open and distance
learning.
Of the 11 participating open universities several are listed as being situated in
developing countries as defined by the World Bank (www.worldbank.org/data/coun-
tryclass/classgroups.htm). However, it is apparent that they themselves are progress-
ing as well as, if not surpassing, their developed counterparts in Asia (e.g., the
number of online course offered by SHTVU and IGNOU). Such findings are in
stark contrast to the belief that the ‘developing countries of the world are largely
being bypassed by the surging developments in virtual education’ (Farrell, 2001,
p. 141) and thus holding great promise for the future of online learning for the
expansive Asian continent.
tred, especially in Asia. Tam (1999, p. 10) stated that ‘East Asian distance education
is rather slow in making the transition from distance teaching to distance learning’,
implying that students continue to have a high dependency on the teacher figure to
guide their learning. Such sentiments are indeed understandable, especially in the
context of open and distance learning, where students come from all walks of life
and educational background. Most are used to conventional learning and this
tertiary experience is likely to be their first. The combination of learning at a
distance in the tertiary setting signals that students are in need of ample support to
progress and achieve in their studies. The integration of the Internet in their distance
learning courses has the potential to enhance the learning environment for these
individuals.
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Conclusions
The outcomes of the current investigation indicate that online learning is undergo-
ing a healthy expansion in Asian open universities. A high number of courses have
been designed and students have generally positive perceptions from their experi-
ences with the medium. While there are many areas where online learning may be
Researching the efficacy of online learning 263
Acknowledgement
This paper represents the research outcomes of the project the perception of distance
educators and learners about web-based instruction in selected Asian open universities,
funded by the Open University of Hong Kong.
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Note
1. This article is based on the paper presented at the 17th Annual Conference of the Asian
Association of Open Universities held at Sukhothai Thammathirat Open University, Bangkok,
Thailand, 12–14 November 2003. Some of the revisions were made based on comments
from the participants, for which the authors are very grateful.
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