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  • Tommy Hilfiger Retail Project

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    sowmiya
    105 views14 pages
    The document provides details for a womenswear collection project based on the themes "Stripe Hype" for Spring/Summer 2019. It includes information on the Tommy Hilfiger brand philosophy focusing on American style, the target clientele of fun-loving Indian female students, and forecasts featuring casual looks with striped and blocked patterns. Technical details and illustrations are given for a crew neck dress as part of the initial design developments.

    Original Description:

    This is a Womenswear project on Tommy Hilfiger with the aim to create a TH collection for S/S 19

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    The document provides details for a womenswear collection project based on the themes "Stripe Hype" for Spring/Summer 2019. It includes information on the Tommy Hilfiger brand philosophy focusing on American style, the target clientele of fun-loving Indian female students, and forecasts featuring casual looks with striped and blocked patterns. Technical details and illustrations are given for a crew neck dress as part of the initial design developments.

    Copyright:

    © All Rights Reserved
    Flag for inappropriate content
    105 views14 pages

    Tommy Hilfiger Retail Project

    Uploaded by

    sowmiya
    The document provides details for a womenswear collection project based on the themes "Stripe Hype" for Spring/Summer 2019. It includes information on the Tommy Hilfiger brand philosophy focusing on American style, the target clientele of fun-loving Indian female students, and forecasts featuring casual looks with striped and blocked patterns. Technical details and illustrations are given for a crew neck dress as part of the initial design developments.

    Copyright:

    © All Rights Reserved
    Flag for inappropriate content
    of 14

    A retail look into the tommy world.....

    Project Brief

    '' Womenswear with.....

    The project aims at understanding of the


    brand and to do a detailed research and
    study its various products.
    The collection has been based on the
    theme board and forecasted
    through WGSN for SS 19
    Brand Philosophy

    Brand Prism
    Physique: Personality:
    logo symbol bright
    and colors confident
    high quality effortless
    Relationship: Culture:
    exclusive american
    trustworthy
    Reflection: Self image:
    unique stylish
    young urban fashionable
    people

    Introduced in 1985 by Tommy Hilfiger


    american brand
    To create a sustainable evolution
    Peppy American Style
    '' for the people ''
    Upper-urban segment
    Client

    Undergraduate 18 to 25 yrs
    femaile student
    Undergraduate and post graduate
    programmes
    Rs.75,000 to 90,000 per month
    Indian
    Fun loving,confident,social and artist
    stylish and experimental
    Expensive,partying nature,adventurous
    and fashionable
    forecast

    THE WORKSHOP

    Common Ground
    Spring Summer 19

    Casuals
    Engineered stripes
    Uneven
    Simple aesthetics
    Regular silhouttes
    Structured
    Theme

    Bold
    Striped pantone 2347
    pantone 11-0601
    Blocked
    Variation

    pantone 3245
    S TRI P E

    pantone 2147

    pantone 19-3911
    HY P E
    Design Developments
    Design Developments
    Illustration
    Technical Details Mood: S TRI P E HY P E
    Fabric Composition:100% Poly
    Fabric Construction:Interlock, 200 GSM

    self fabric
    neck binding

    Prints Colorways

    36”

    slit

    19”

    sleeve

    Look 1
    360 * 3 D Draping
    Photoshoot

    Description: Fabric; Color:


    Crew neck Dress Interlock White
    Color: Fabric: Description:
    White Interlock Crew neck Dress
    End.....

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