Professional Documents
Culture Documents
B - Frost Company
B - Frost Company
B – FROST
COMPANY
BUSINESS PLAN
JANUARY 2020
B - FROST
TABLE OF CONTENTS
TITLE PAGE
2.0 INTRODUCTION 2
2.1 Vision 2
2.2 Mission 2
2.3 Objectives 2
2.6 Highlights 6
3.0 OPPORTUNITY 9
5.0 EXECUTION 9
5.4 Technology 9
7.2 Expertise 9
Our Mission
Our Services
Our customer are students, teachers, and other people who wants to spend
money without stretching their budget. Our main priority is to have a stall preferably in
Tapuac District, Dagupan City. B – Frost will entice millennial to bring their friends in
order to experience our very refreshing sweet beverage.
Market
Filipinos are known to love ice scrambles. It is and will always be a part of our
culture. These foods are cost-efficient and delicious. Even though they are cost-
efficient, too much consumption of these will lead to diseases. Our company aims to
provide these kinds of products but in a more healthy way and targets those who have
low to middle budget income.
Financial Highlights
Based on the popularity of what we are going to serve to the people, we project
that our sales this year will be PHP 1 426 880.00. We are also expecting that our
business will grow by 3% annually.
We are also going to have eight (4) staffs who are interviewed and picked by the
owner. They will also be trained to their utmost potential to provide comfort to the
customers.
Also we are extending our reach to social media sites as people most of these
days use this as a way to communicate to other people. We already had a lot of
customers who said that our product is good so we expect that our business will
become successful.
B - FROST
2.0.INTRODUCTION
2.1 VISION
To be known as one of the leading companies not only in the country but also in
the whole world, admired for its innovative product , and its brand which contributes to
be a better world.
2.2 MISSION
To offer high quality and tasty beverages that considers the value for money and
the satisfaction of customers.
2.3 OBJECTIVES
1. Customer Satisfaction: make sure to meet the satisfaction of the customers in
terms of the product and service.
2. Safety: to offer a safe product which does not cause any harmful effect to the
customer’s health.
B-frost product is like an iced scramble made from Banana smoothie. Other iced
scramble product has only one variety, but B-frost has two varieties, such as the regular
B-frost and Oreo B-frost. Our B-frost product is made up of real bananas and drizzled
with the customer's desired toppings that will attract customers more than the other
competitors could. Bananas are one of the most widely consumed fruits in the world and
for good reason it has a lot of health benefits like potassium, magnesium and folate
which made it different from the others. Our B-frost company assures to the customers
that our product and service offers a good quality that would outdo the competitors in
the market.
B - FROST
2.6 HIGHLIGHTS
Company took advantage of that. Aside from bringing up the SCRAMBLE TREND, B-
Frost used a unique ingredient for the product which is banana.
Planning Initation
Concept Generation
Resource Planning
Quality Planning
Product Development
Promotion
Installation/Introducing
his2.6.3
tableINVESTMENT
shows the expected start-up expenses
COST/FINANCIAL for the business.
HIGHLIGHT
Start-up Expenses
3.0 OPPORTUNITY
It is a challenge for the B-frost company to make their own name in the market
for it is somehow compared with the very popular ice scramble of the Philippines also
known as the iskrambol. Iskrambol is a filipino frozen dessert that is very famous and
widely available nationwide. It is the company's inspiration on how they come up with
the product B-frost.
Technological Challenge
One of the major needs of the company is the use of different appliances that is
needed for the production of our product. The lack of appropriate appliances is a big
challenge for the company. Aside from that, the possible absence of electricity is
inevitable. Since most of the things used for the production is powered by electricity, the
absence of electricity will be a big hindrance to achieve consistent production.
Work production affects the profitability of the B-Frost company directly. The
performance of the business depends on how fast and effective the team works. A
member of the staff’s poor performance will affect the rest of the team’s morale. That's
why it is also a possible challenge for the B-Frost company if certain members of the
team aren’t working as well as they should.
B - FROST
Operational Challenge
The availability and price fluctuation of the raw materials can also be a challenge
for the B-Frost company. The company will have a hard time correctly judging the risk of
strongly fluctuating raw material costs. Price fluctuations and sudden shortages can
have a significant impact on the performance of the business.
By promoting the product very well to the customers, the brand will have its own
identity and will be known faster around the country. With the use of social media and
printing press, the company will have an easier way to advertise the product in the
market. By this way, it will not just have its own identity but will also be known
nationwide.
Technological Challenge
As of the lack of appliances, the possible solution of this kind of challenge in our
company is to initiate the manual way of production. But of course once the company
gets to achieve the enough money, we will grab the chance to buy the appliances
needed. And for the electricity, existence of an electric generator will be the best
solution for this kind of challenge.
In able to solve this problem, B-Frost company should detail a set of performance
indicators that show how well was the team and the business is performing. Rather than
using simplistic finance indicators, it can be highly beneficial to identify, clarify and
agree upon the expectations of respective teams. Identify
B - FROST
how the results will be measured, monitor the progress made and evaluate
performances at the end of the management cycle.
Operational Challenge
In order to overcome this kind of challenge, B-Frost company should have a fixed
material percentage for the commodities the business purchases and the products
produced. That means it’s important to assess the material composition of each product
and stay tuned into price volatility for the relevant materials.
Geographic
Our company aims to sell its product at the Dagupan City National High School. The
said school is located in TapuacDist, Dagupan City.
Demographic
The target customers are expected to be aged 15-above and are either a student or
teacher of DCNHS-SHS
Psychographic
B - FROST
Our company targets customers who likes cold products, are health conscious, and
loves sweets.
Behavioral
The company aims customers who are willing to buy our product with an affordable
cost. Given that the location is tropical where hot days are inevitable, the company
targets to gain loyalty from customers in the area.
Our company target are the students because nowadays we all know that every
students love cold drinks like milktea, frappe, or iced tea. Our product is different
instead of copying their product we come up to return the old favorites of generation the
scramble we know that this is old product but instead of strawberry flavor we choose to
change it, our company decide to pick the banana flavor we add some toppings like
marshmallow, chocolate syrups,powder milk and sweet banana that called BFROST .
Our company strategy to get the highest quality of our products we are promoting it in
every students or we can do the direct selling also to know what they want or what they
prefer to buy. But especially the high target of our company are the children because in
their situation one of them know that scramble is delicious FOOD.
Our business need to stand out in market. We already have a good idea that can
help us. Social media marketing is a powerful tool for us to get leads and gain more
customers. we will post images of our product and keep the content fresh. This will
allow our followers to be update with our product. And also, we need to get more loyal
customers not only by having a good service and high quality product but also have a
attentive staff and address our customers need by being helpful, friendly, and polite to
gain our customer's trust.
SURVEY
Answer Respondents
Yes 183
No 7
B - FROST
The table shows that 183 of the respondents had already eaten an iced scramble, while
7 of them hadn't
Answer Respondents
Daily 12
Not so Often 65
The table shows that there are 12 respondents who eat an iced scramble for daily, while
most of the 123 respondents answered somewhat often, and 65 of them answered not
so often.
Table 3. Are you willing to try our product "B-frost"? (an iced scramble-like
product made from banana smoothie, with real bananas and drizzled with your
desired toppings)
Answer Respondents
Yes 196
No 4
The table shows that there are 196 repondents who are willing to try our product "B-
Frost" while the other 4 repondents answered no.
Answer Respondents
Taste 175
Price Point 7
Appearance 18
B - FROST
The table shows that 175 of the respondents consider the taste as the top priority factor
in buying B-frost, while 7 of them chose price point, and the others chose the
appearance.
Answer Respondents
Php 20.00 37
Php 25.00 9
The table shows that most of the respondents or the 154 of them would like the amount
of Php 15.00 as the price of a regular B-frost, while the 37 respondents chose Php
20.00 as their desired price, and the other 9 respondents chose Php 25.00.
Answer Respondents
Php 30.00 31
Php 35.00 10
The table shows that most of the respondents or the 159 of them would like the amount
of Php 25.00 as the price of a deluxe B-frost, while the 31 respondents chose Php 30.00
as their desired price, and the other 9 respondents chose Php 35.00.
With the help of social media and sharing some information of our product, B-
Frost could be easily known. Providing a low cost would keep you a loyal customer. We
accept orders for delivery to those who want to avail our product. We have also created
a Facebook page to promote it, to become acquainted and to increase our sale. We are
also planning to provide some promotions such as discounts and combos of products to
maintain a budget friendly treat for all.
B - FROST
5.0 EXECUTION
In order to gain the vision and mission of the company to achieve success, plans must
be made.
PRODUCT
Our product is an ice scrambled banana which is very tasty and delicious. Our
company offers a very refreshing cold drink that could satisfy your sweet cravings. Our
product is perfect for people who love cold drink. Our product is different from the others
because instead of milk tea, frappe and tea we came up to a new idea of introducing B
– Frost to the market. The ice scramble is also different to the other companies because
B - FROST
our very own ice scramble has a unique flavor such as banana with sweetened banana
as a topping and drizzled with many more attractive toppings to enjoy.
PRICE
The price of our product is only 20 pesos. We came up with this amount because
it will be an ideal price perfect for the students. The expenses of making this product are
just good for its price and will be affordable for everyone without sacrificing its good
quality. This is also for the people who want to spend money without stretching their
budget
PLACE
B – Frost is located in Tapuac District, Dagupan City. We built our business
nearby EDNAS and DCNHS schools because our product is popular with the students
studying in these schools. With this technique, we could easily sell it to the students and
may attract more potential customers.
PROMOTION
With the help of technology and the internet, it will be easier for the business to
boost to the top. With the help of online advertisement in different sites, the company
will promote the services and product. Once recognized by the people and gets to
attract customers, we will then aim to gain their loyalty.
SITUATIONAL ANALYSIS
B-frost product is made up of real banana. Banana is not seasonal and easy to
find in the market. Since banana is everywhere and most of the people loves eating
colds and sweets, the owner of the company came up with an idea of an ice scrambled
beverage made up of real bananas drizzled with a lot of toppings. This turns out a
company named B-frost. The impact of the uniqueness of the product will be having
more customers and a good amount of earnings that will attract more opportunities for
the business. It will also lead to an increase in demand that may lead to develop the
product and business performance.
COMPANY ANALYSIS
B - Frost Company has a goal to achieve. The company wants to gain more
customers that may give their loyalty. Since a lot of people loves eating ice scramble
especially here in the Philippines, a lot of vendors keep selling ice scramble with a very
affordable price that every customers could afford which now causes the competition
between the brands. What makes the B-frost company special among the others is that
the main product, B - Frost is made up of real bananas and drizzled with attractive
toppings that can attract customer's attention. B-frost Company assures to their
customers that the product and services rendered has a good quality and of course the
product itself is affordable.
COMPETITIVE ANALYSIS
B - FROST
B – Frost Company offers a good quality product in the market, but we all know
that every business has a competitor and we are aware that our company has a
different competitor in this industry but as an excellent company, we are ready to face
and compete with the different companies to be one of the top brands in the market.
The targets of our company are the studentswhich we can provide their cravings
for cold drinks and we can also give them a lot of discount offers. Our target revenue is
to sell all the products that we made, with the help of our team we can give the students
a high quality product, and we can also satisfy their cravings. We will aim this target by
using some flyers and give it to the students, and we will also post in our face book
page to get some customer support
B - FROST
SALES PLAN MATRIX
First 3 months 0
upon opening. We will introduce B - We are expecting
Product Frost in different Social that through these
Promotion media platform namely promotions, we can
Facebook, Twitter and able to attract a lot
Instagram. People around of customers that
the world will surely will patronize our
witness the uniqueness of product/business.
our product. We will post
its price, pictures of our
product and the latest
update regarding to our
product. Distributing flyers
and brochures are also
considered. And also
posting some posters on
the hallways because it
can reach a lot of people.
Unique All throughout the 150.00 Our packaging is not like This will surely help
Product selling time frame up the usual cup that is sold students to reduce
Packaging for a regular ice scramble. waste and
We used paper cup environmental
instead of plastic cup problems because it
because it is easy to carry is eco-friendly
B - FROST
on and it can help our feature. It will also
environment by reducing improve the image
the use of plastics, that's of our business and
why we use paper cup for also increase the
packing. sales of our product.
This shows the front view of the expected building for the business.
B - FROST
5.4 TECHNOLOGY
PROCESS OF PRODUCT
B - FROST
BANANA SWEET
Ingredients:
1 kilo of Banana
¼ of Brown Sugar
5 cups of Water
STEP 1:
STEP 2:
STEP 3:
STEP 4:
STEP 5:
B-FROST
Ingredients:
Crushed ice
Powdered milk
White sugar
Chocolate Syrup
Banana Sweet
Food Coloring
Banana Essence
STEP 1:
STEP 2:
STEP 3:
STEP 5:
B-frost product is currently the creative idea of five members. We will be able to run our
executive management as a knowledge sharing. We will share our knowledge that can
help to improve our service and product and also to maintain the quality of it. All of us
will create a way to grow our business
B-Frost aims to provide compensation and benefit package that will encourage the
employees to stay and maintain their loyalty to the business. Here are the policies on
B-Frost compensation and benefits:
For the working hours, the normal hours of work for a regular employee would be 10
hours. While for the meal time, the employees would be given an hour for their daily
time out. Then for the overtime work, given that an employee shall be working daily for 8
hours, there shall be an additional 30% to the salary of the employee for every hour of
overtime. The day-off of an employee will be promised with a weekly schedule to be
able to rest. If ever that the employee will be attending work for that day, he/she will be
given 30% additional to his/her salary.
HRM policies and procedures serve as guidelines by the company to use as a reference
for managing the employees. Here are the following practices by the B - Frost company
for all the employees/crews:
Our company will provide all the necessary securities to the employees. There is both a
formal contract (labor for money) and an informal contract (you put in some extra effort,
we take good care for you) between the employee and the employer. Employment
security enables employees to go home after work and provide for themselves and their
families. This concept of security is essential and underpins almost everything HR does.
Our company can’t just hire anyone; the company wants people who are fit for the job.
Companies do their utmost best to hire exceptional people because they add the most
value to the business.
Ability:
is the person able to do the job? Does the person have the right technical and soft
skills? Is the person smart enough to do the job well?
Trainability:
Can we train this person to improve his/her skills? Has the person the aptitude to learn
and keep developing?
Commitment:
Will the person commit to his/her work and to the organization? Will we be able to retain
this person once he/she is up to speed and fully productive?
Our company looks for a self-managed and effective teams. Teams provide value
because they consist of people who are and think differently but are working towards a
common goal. This means that different ideas are generated to help achieve the goal.
These ideas are then processed and combined, resulting in the best ones being
selected.
Individual personality assessments are also often used by the company as they help to
understand how other team members think and behave. Understanding these
processes is one of the main responsibilities of our company.
B - FROST
If our company hire the right people, we want to compensate them above average.
These are the people that will add the most value to your company so you want to retain
them and pay them fairly. This is an example that shows how different best practices
work together to provide more value than they would alone, in this case, selective hiring,
contingent compensation, and employment security. After recruiting the best people, our
company needs to ensure that they remain the frontrunners in the field. This has
become even more relevant today as the rate at which technology is developing is
growing exponentially. This is where learning and development come in. Our company
needs to create a flat and egalitarian organization and this will be expressed with
common canteens, company uniforms, and similar sickness and holiday entitlement.
Such an egalitarian culture shows that everyone deserves equal respect and could help
in promoting the sharing of ideas. Open communication about strategy, financials, and
operations will be needed on our company to create a culture in which people feel they
are trusted. It truly involves employees in the business. As an additional effect, it
discourages hear-say and negative informal chatter.
Our company should keep the rules as general as possible, to give the employees as
much flexibility as possible in enforcing them. The company's policies/work rules should
reflect the individualism as a businessperson and the individuality of our business. We
will create a simple one- or two-page handout that we will give to each person as we
hire them, covering such things as:
The work rules can help the company create and maintain an orderly atmosphere that is
pleasant to work in where employees can work effectively. These are the work rules of
the company that could help improve the quality of work life:
Creating an atmosphere where employees are treated with dignity and respect
Helping to ensure that employees conduct themselves in a professional and safe
manner
B - FROST
Encouraging open communication between you and your employees
Ensuring that all employees are treated fairly and that they follow the same rules
Hiring Policies
B Frost Company believes that hiring qualified individuals to fill position contribute to the
overall success to the company. Each employee is hired to make a significant
contribution to B Frost Company. In hiring the most qualified candidates for position the
following requirments should be submitted before undergoing an interview.
• Resume
• Barangay Clearance
• Certificate of residency
•Interview
- The candidates are given a brief interview about the company and the job profile: and
are asessed on how much the candidate knows about the company.
- The candidates who finished the interview are required to fill the blank application
Sanctions
B frost company has its own policies that needs to be followed. The company has rules
and regulations that all crews and employees should obey. The behavior of the
crews/employees will be observed in order to maintain the good quality service of the
company. If any of the employees violate the campany policy there will be a penalty.
-3 consecutive lates will be considered as 1 absent
B - FROST
-5 consecutive lates will have a deduction in your salary in one day.
-The behaviour as you treat the customers if they report you not accommodating their
needs, will considered you suspended in 3 days.
-If you steal some things or money from the owner, you are considered fired and you
will get sued by the owner.
Here are the following number of offenses and their corresponding warnings:
For the commission of any of the following offenses, an employee shall be subject to
disciplinary action up to and including discharge. Disciplinary action for the same or
different offenses shall progress in the following manner:
Verbal warning. Verbal statement to employee that he/she has violated a rule and/or
regulation and that such violation may not continue.
Written reprimand. Formal notification in writing to employee that he/she has violated a
rule and/or regulation.
Suspension. Loss of work and wages for a specific number of hours or days, but not
for more than one work week, depending on the severity of the offense. Notice of
suspension is provided to the employee in writing.
B - FROST
Discharge. The employer/employee relationship is severed.
• Crew Uniform
Uniform is a great team-building resource for our staff, and we can improve overall
customer service as well as brand awareness. Employees who wear uniform with our
company's logo and colors allow our business to become instantly recognizable by local
customers.
B-frost product has five founders. As a business is small in nature, it requires aa future
business partner to recoup investment as quickly as possible and enjoy a higher return
or a loyal investor that can help us to grow our business. As we expand into a multiple
locations, we will hire a new branches in a different places. Also, as we grow we will
need to develop more mass production.
B - FROST
A lot of teens nowadays target to eat and drink healthy while indulging with the trends
nowadays. The businessmen then decided to make a product where it will surely take
the attention of the target buyers. They made a scramble flavored with banana, and
topped it with milk, chocolate syrup and a banana fruit. This caught the attention of a lot
of students.
As the time went by, a small business kept on growing and growing as more customers
kept on buying the product. From one stall to another, until there are different branches
around the province. Soon later, B-frost company was created.
7.0 FINANCIAL PLAN
B - FROST
B – Frost Inc. measure its profitability and longevity. To attain this, the company
plan for budget and monitors its sales to evaluate its performance over a period of time
through financial statement analysis.
Financial Objectives
1. Identify and predict possible financial ratios and trends across liabilities and
assets.
2. Analyze and adjust planned and forecasted amounts:
a. To achieve a forecast net profit of P 900,000.00 and above beginning
2019-2021.
b. To achieve an annual growth in sales of 3% in the next 3 years of
operation.
c. To achieve a net income margin of 5.4% to 5.5% from 2019 to 2021.
d. To maintain the operating expense maximum of 40% of the current
revenue level.
3. Act to provide regulatory statements as needed.
General Assumptions
B - FROST
KITCHEN PERIPHERALS:
Sales Forecast
B – FROST
Tapuac District Dagupan City, Pangasinan
SALES FORECAST
As for the years ended from January 1,2019-December 31,2021
Sales in Amount
Income Statement
B – FROST
Tapuac District Dagupan City, Pangasinan
PROJECTED INCOME STATEMENT
As for the years ended from January 1,2019-December 31,2021
YEAR 1
B - FROST
YEAR 2 YEAR 3
OPERATING EXPENSES
B - FROST
Tapuac District Dagupan City, Pangasinan
PROJECTED BALANCE SHEET
As for the years ended from January 1,2019-December 31,2021
CURRENT ASSETS
LONG-TERM ASSETS
CURRENT LIABILITIES
Salaries and Wages 180 000.00
B - FROST
180 000.00 180 000.00
Payable
Rent Payable 36 000.00 36 000.00 36 000.00
OWNER’S EQUITY
B-FROST