Tata Steel

Prashikshan - 2020

PROJECT CHARTER

1. General Project Information

Project Name: Understanding the core competitiveness of Tata Motors - PV in Indian Market
with a crisp strategy for the future.
Sponsors: Dipan Sen
Project Guide: Siddharth Mishra
2. Project Team
S. No. Name Domain Telephone E-mail
1 Saransh Jain Finance 7976226494 saransh.mba19266@iimkashipur.ac
.in
2 Shubham Khokhar Marketing 7668902936 shubham.mba19230@iimkashipur.
ac.in
3 Vishnu Raj Operations 9655021989 vishnu.mba19160@iimkashipur.ac.i
n
3. Project Objectives
To do SWOT analysis of Tata Motors Vehicle segment products
Analysis and suggestion for TML market share to be developed in this segment
TML Positioning w.r.t its competition (including financial analysis)
4. Project Scope Statement
Project Purpose / Business Justification
To Understand the core competitiveness of Tata Motors -PV in Indian Market

Objectives (in business terms)

To suggest Strategies for increasing market share of TML in PV segment of india

Scope

The scope of this project is limited to the study of passenger vehicle segment in Indian market.

Project Milestones

Timeline Task
20 / 04 / 2020 – 27 / 04 / 2020 Understanding PV segment in Indian Market
28 / 04 / 2020 – 04 / 05 / 2020 Study PV segment of Tata Motors
05 / 05 / 2020 – 12 / 05 / 2020 Competition analysis of PV segment in Indian Market
13 / 05 / 2020 – 20 / 05 / 2020 SWOT Analysis for TML PV segment
21 / 05 / 2020 – 28 / 05 / 2020 Financial analysis and comparison vs Competitiors
29 / 05 / 2020 – 04 / 06 / 2020 Strategies for increasing market share in PV segment

Submitted by: [Name] Page 1 of 2

 Tata Steel
Prashikshan - 2020

05 / 06 / 2020 – 12 / 06 / 2020 Scope of EVs for TML

13 / 06 / 2020 – 20 / 06 / 2020 Final concluding remarks with presentation
5. Sign-off
Name Signature Date
(MM/DD/YY
YY)
Sponsor
Guide
6. Notes

Submitted by: [Name] Page 2 of 2