EWU

MBA
BRAND MANAGEMENT
BRAND CREATION EXERCISE

1. THINK OF A VALUE IN THE CATEGORY OF A ‘ON LINE FOOD’ BUSINESS IN DHAKA CITY!! THE
IDEA HAS TO BE A NOVELTY/ CATEGORY!

 To create a feeling of cooking with your hand by choosing right ingredients for your selected
food item. You can choose right ingredients for your food from our website and order will be
delivered as per your selection.

2. WHAT WOULD BE IT’S CORE PROMISE? WHAT IS THE ‘WOW’ OF THE CORE PROMISE?

 Core promise: King’s choice delivered at doorstep.

 WOW Promise: Be the MasterChef of your food. Choose right ingredients for your favorite food.

3. WHAT WOULD BE IT’S PERSONALITY?

 Brand personality: Caregiver

4. GO FOR 7 PARAMETER CHECK LIST !!

1. Conformance Quality

5. FIND IT’S HOLISTIC SELLING PROPOSITION !!!

 King’s choice delivered at doorstep.

6. SELECT A NAME, LOGO, AND FIND THE IPR CLASS?
 Name: King’s Kitchen
 Logo:

 IPR Class: 29, 30, 31, 32

7. DEFINE IT’S POSITIONING STATEMENT!!!

 Positioning Statement: Second kitchen for the busiest persons living in the busy
megacity of Dhaka.

8. SUM UP THE PROMISE, POSITIONING AND IDENTITIES OF THE PROPOSED BRAND !!!! !!!!

 King’s Kitchen offers food with customized ingredients from of the busiest king
customers living in megacity Dhaka.