To: Aqsa Butt, CEO Comfort Soles.

From: Zohaib Jan, Head of R&D Department.

Date: 06-01-20

Subject: Feasibility report to launch leather shoes.

ExecutiveSummary:

Introduction:

Objective of this feasibility report is to promote hidden entrepreneurs and utilize their
abilities. R&D department came up with an idea that if our company facilitates the potential
investors in making leather shoes by providing them physical resources. It will help company
to cash the innovative ideas of entrepreneurs and entrepreneurs will get a proper platform to
execute their ingenious ideas. It will result in good quality product with unique design and the
specs that will surely capture the market.

Background

(Needs & Problems):

Launching leather shoes is very much needed as we have not introduced yet. Customers are
also more demanding as leather shoes are trendy now a day.

Expected problems that we might have to work on regarding this project are:

1) Availability of raw material.

2) Availability of skilled labor.
3) Looseness of leather.
4) Cracking leather.
5) Color variation.
6) Smell of Leather.
7) Finishing.
8) Advertisement.
9) Minimizing cost
10) Dealing with entrepreneurs.
Plan Outline:

Production process will start with the design making. Usually 6 to 8 different designs will be
required keeping in view both summers and winters production. In this context we can hire
full time designer or we can outsource. After design, plastic molds will be prepared to
reproduce the foot shape. Afterwards cutting of synthetic material will be done by press
cutting dies.
Then stitching will be done to stich various segments and then will be molded into
foot shape. At last finishing stage comes. Once finishing will be done, shoes will be packed
in polythene bags and then into boxes.
There are many known footwear centers in country like Lahore, Karachi, Faisalabad,
and Peshawar but Lahore will be most suitable for us as our outlet is already in Lahore.
Moreover, raw material and labor are also easily available. In Lahore we also have benefit of
strong linkage with suppliers.
Our targeted customer will be the age group of people that are of 20 years or more. As
according to the survey of Pakistan Bureau of Statistics, total population of Pakistan in 2019
was 216565318 people and 10.13% of total population enters in there 20’s every year.

Methods of Analysis:

SWOT :

Strengths Weakness Opportunity Threats

 Our  Lack of  We can import  There is too
entrepreneur technological Italian leather much
come-up with use. (5), because of competition in
brand new import duty market
innovative are less. regarding
ideas. leather shoes.

 Recycling of  Risk of during  We can  As customer is

left-over work with outsourced very impulsive,
material. entrepreneurs, own labor on so its
as there are agreed rate. preference
not well changes with
experience. the change of
trend.

Cost Analysis:

Criteria Of material Import Quantity per pair Estimated Price (RS.)

from Italy(6)
Upper Leather 1.5 Sq.ft 180
Insole 1 pair 70
Lining Leather 0.9 Sq.ft 170
Outsole 1 pair 100
Heel+ Top Lift 1 pair 110
 Other(FOH) 20
Total 650

Direct Labor:

As per decided standard rate per hour= 177/hour and also outsourced labor for this project
(90/hour).

Other Expense on product Rs.

Cutting 50
Closing 60
Lasting 55
Marketing 75
Total 240

Transportation cost and Shoe Box Printing Cost:

Transportation 400/ day own Truck

Box printing 90/ box from local publication
If we will import raw-material from Italy, outsourced labor, printing of shoe box from local
publication at a lower rate and also use own vehicle for the purpose of transportation of raw-
material from warehouse to manufacturing zone, so own company face lower cost as compared to
other resources.

Alternative Plans and Assessment:

Material: If in future due to any causes material will not be purchase from Italy .So, we have one
more option to buy raw-material from local leather market on reasonable price.

Labor: If production function will stop in future due to restriction on outsourced labor by the
government of Pakistan .Then own company has one extra opportunity to hires labor on
monthly salary basis.

Vehicles: Due to any technical issues on owns company truck, and then we will borrow vehicle on
rent from local vehicle market.

Shoe Box printing: Due to lower quality made shoe box form local publication, and then we will look
forward to well-regulate agency for printing objective.

Assessment:

After all evaluation done on the SWOT and COST analysis, then we sum up that own company gets
benefits from this project. Because we are already well-know outlet on a local market. So,
we will not more needs on advertisement on this leather shoe. When we will outsource
labor for this specific project, then we must many extra costs. Also, we will import Italian
leather in return we gets good response from regular clients in a local shoe market.

Purpose:

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%20FEASIBILITY%20OF%20ESTABLISHING%20EXPORT-ORIENTED%20LEATHER%20FOOTWEAR
%20INDUSTRIES%20IN%20AFRICA%20(08455.en)

SOWT;

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