COURSE WORKBOOK

with Gretta Van Riel, Rob Ward, Chase Dimond

Richard Li, Nick Shackelford
 ACTION ITEMS
MODULE: Now that we’ve covered the email flows to get
the customer to purchase, let’s move on to what
ADVANCED EMAIL happens after they’ve purchased. In the next few
lessons we’ll cover several post-purchase flows.

MARKETING FOR
❏❏ Look through the post-purchase flow examples in
the Resources below.
These are important because they are intended

ECOMMERCE to help educate the customer about your brand, ❏❏ Start brainstorming ways in which you could use
continue building the relationship, clear out any post-purchase flows to educate your customer,
FAQ’s, and sell the customer on additional products. build the relationship, clear out FAQ’s and further
sell them on additional products.
LESSON: Post Purchase Emails
• Order Confirmation
POST-PURCHASE: PRIMER • Customer Thank You
• Shipping Confirmation
• How-to-Use Email
• Delivery Confirmation
• Review Request
• Cross-Sell or Upsell
• Winback Email
• Sunset Unengaged Subscribers

TOOLS & RESOURCES

• Post Purchase Flow Example from
Calming Blankets (Foundr)
• 9 Post-Purchase Email Resources to
Increase Retention (Klaviyo)

COURSE WORKBOOK
Notes:

COURSE WORKBOOK