DECLARATION

I undersigned Nandha Pratiksha a student of T.Y.B.B.A. Hereby

declare that the project work presented in this report is my own work and has been
created by me. This report has not been previously submitted to any university for any
examination, it is for the first time submitted by me for our study practice.

I have completed this report to myself with my maturity.

Date: 04-12-2018 Signature: P. H.

Nandha

Place: Rajkot
 (1)

ACKNOWLEGEMENT

I feel great pleasure that I get an opportunity to prepare and present my

project report.

Firstly, I am thanking to Prof. KULDEEPBHAI JOBANPUTRA,

who is one of the faculty member of BBA team. He always tries very hard to direct us
for our better performance and also would like to thank my parents to support me
every time.

I am also thankful to the company’s executives and employees who

help and support me and guide me in every step.
 (2)

PREFACE

Practical training is the part of our study in T.Y.B.B.A. it is

compulsory for each student to take training for 20 days in any sector or company and
prepare the project report on that sector.

The training has been undergone at “Divya Bhaskar” For the knowledge of
practical study of unit. This report contains the true knowledge and the aspect over
gone in the practical.

I have prepared the report of “Divya Bhaskar”. On the basis of information,

which I collect from marketing and personal department. I got all information which I
needed for this research project.
 (3)

INDEX

Serial Number Particular Page no.

1. Introduction 5
2. Marketing Department 15
3. Research Methodology 23
4. Findings 66
5. Conclusion 69
6. Suggestions 71
7. Limitations 73
8. Bibliography 75
9. Appendix 77

(4)
INTRODUCTION

(5)

INDEX
Serial Particulars Page number
number

1. History and development 7

2. Company Profile 10
3. Organizational Structure 11
4. Company’s Milestone and achievement 12
5. SWOT Analysis 13

(6)

1. HISTORY AND DEVELOPMENT

 The D. B. Corporation Limited was established in 1958, in Madhya
Pradesh. It was started by Dwarika Prashad Agarwal. His son Mr. Rameshchandra
agarwal is the chairman, Mr. Sudhir Agarwal is the Managing Director.

D. B. Corp. Ltd. is printed Dainik Bhaskar Newspaper in Hindi

language. It is established before 60 years. It is most public reading newspaper. The
firm is covered Madhya Pradesh, Chhattisgarh, Haryana, Gujarat, Chandigarh,
Rajasthan, Himachal Pradesh and Maharashtra published from every city. When time
passed, this firm is expanded their business activities in oil refinery Dalda and TV
media and Information Technology etc. fields they are entered.

Divya Bhaskar was launched in June 2003 from Ahmadabad in

Gujarat, where it was competing primarily against a publication that was at the time
nearly 9 decades old. Divya Bhaskar is the largest Gujarati language newspaper in
terms of circulation.

D. B. Corp. Ltd. is only newspaper which has presence in 12 states

with 4 different languages namely Hindi, Gujarati, Marathi and English.

Hindi Daily- Dainik Bhaskar which is present in 11 states like…….

1. Madhya Pradesh
2. Chhattisgarh
3. Rajasthan
4. Chandigarh
5. Himachal Pradesh
(7)
6. Haryana
7. Delhi
8. Punjab
9. Jharkhand
10. Bihar
11. Gujarat

Gujarati Daily- Divya Bhaskar which is present in 2 states like…….

1. Gujarat
2. Maharashtra

Marathi Daily-Divya Marathi which is present in only in 1 state like…….

1. Maharashtra

D. B. Corp. Ltd. has also one radio station i.e. 94.3 My FM which is
running in 30 cities. They have also 2 mobile application through which people can
read daily newspaper in Hindi and Gujarati.

Divya Bhaskar is no. 1 with 452,000 (a world record) within 15

months in Ahmadabad and 2 more cities of Gujarat i.e. Surat and Vadodara. Divya
Bhaskar is the largest circulated daily of Gujarat as per ABC- Audit bureau of
circulation (India). And has the most editions by any newspaper in Gujarat. It is
published from Ahmadabad, Vadodara, Surat, Rajkot, Jamnagar, Mehsana, Bhuj,
Bhavnagar (as Saurashtra Samachar) and Junagarh (as Sorath Bhaskar).

(8)

Divya Bhaskar published 7 different supplementary in a week.

 DAYS NAME OF SUPPLEMENTRY
Monday Business Bhaskar

Tuesday Woman Bhaskar

Wednesday Kalash

Thursday Dharma Darshan

Friday Navrang

Saturday Bal Bhaskar

Sunday Rasrang

(9)
2. COMPANY PROFILE

NAME OF THE COMPANY : D. B. CORPORATION LIMITED

YEAR OF ESTABISHMENT : 23 June, 2003
FORM : Corporation Limited
NAME OF DIRECTORS : 1. Mr. Sudhir Agarwal
2. Mr. Girish Agarwal
3. Mr. Pawan Agarwal
4. Mr. Piyush Pandey
5. Mr. Harish Bijoor
6. Mr. Ashwani Singhal
7. Mrs. Anupriya Achharya
REGISTERED OFFICE ADDRESS : Dainik Bhaskar Corp. Ltd.,
6, Dwarka Sadan Press Complex,
Bhopal, Madhya Pradesh (India).
RAJKOT OFFICE ADDRESS : 5th Floor, Jasal complex, 150
Feet Ring Road, Opposite
Sterling Hospital, Nanawati
Chowk, Rajkot - 360005.
CHAIR PERSON : Shri Dwarka Prasad Agarwal
AUDITOR : C.A. Sanjay B. Shah
WEBSITE : www.bhaskarnet.com
SLOGUN : Jid Karo, Dunia badlo.

(10)
3. ORGANIZATION STRUCTURE
 Chairman

Board of directors

Managing directors

Chief Editor Marketing Financial Human resource

Manager Manager Manager
Editorial team
Advertising Assistant Finance Store HR executive
Circular executive Manager Marketing Executive In charge
Manager Accountant Workforce
Agents Advertising Assistant
Executives Marketing Assistant In charge
Hawker Executives Accountant

Customer

(11)

4. COMPANY’S ACHIEVEMENT AND MILESTONE

Milestones:

- Dainik Bhaskar is also the largest circulated paper in Rajasthan as per Audit
Bureau of circulations January to June 2018.
- Dainik Bhaskar is now at no. 2 position in Bihar with readership of 9.11 lakh
readers, as per Bihar Readership Survey Report 2018 by Hansa Research
Group.
- No. 1 position in patina city with AIR of 5.07 lakhs readers.

Awards:

- Late Ramesh Chandra Agarwal, Ex. Chairman, DBCL received Rajiv Gandhi
Award 2009 for Lifetime achievement in the field of Journalism.
- Golden mikes radio advertising awards, 2018
- FOXGLOVE Awards 2018 for “Print Ad/ Single- Regional”.

(12)

5. SWOT ANALYSIS
Strengths:

1. Strong market network in all cities and districts of the Gujarat.

2. Bhaskar Bollywood Awards is an innovative way of advertising the newspaper
brand.
3. Largest daily newspaper in Gujarat.
4. Their employees are also their strength.
5. There is professionalism in every department.
6. Welfare providing to the employees and motivate them.

Weakness:

1. They are still in hard competition with other newspaper. So, they can not
cover entire market.
2. Market share and readership lesser due to competition from English
Newspaper.
3. Market is not in south India.

Opportunities:

1. Big opportunities exist in south India.

2. Well utilization of existing resources can increase the readership further.
3. Adequate usages of online e-paper to generate more revenue by promoting ads
and other commercials.
4. It can cover more market by differentiate their schemes, product qualities and
by proper marketing.

(13)

Threats:
1. Cut-throat competition from other players in the industry.
2. Immediate need to reach the no. 1 position may lead to increase in expenses.
3. Acquisition may not the only choice left for expansion as it may lead to not so
synergetic firm.

(14)
MARKETING
DEPARTMENT

(15)
 INDEX

Serial number Particular Page no.

1. Introduction 17

2. Last five years details of marketing mix 19

3. Organization Structure 22

(16)
 1. INTRODUCTION

Every business or organization exist because they have

something to sell, whether product, service or even a cause or the way of thinking.
But “selling” means different things to different people, which is where marketing
comes in.

Definition of Marketing:

“It is the process of planning and executive product, price,

promotion and distribution of goods and services to create exchange and satisfy
individual and organizational objectives.”

-American Marketing Association

According to Phillip Kotler,

“Marketing is about satisfying needs and wants through an

exchange process”

Marketing has both inbound and outbound activities. Inbound

activities largely center on discovering the needs and wants of the potential
customers. The collective group of all potential customers is called a market.
Organizing markets into segments allows producers to more logically decide how to
best provide value to that group of potential customers. The analysis of market
segment needs analysis of existing sales and profitability. The analysis of competitor
of new products and the analysis of competitor offerings are also inbound activities
that are important but not often seen by the public.

(17)
 Outbound activities include all aspects of informing the market
that a product is available, delivering that product and encouraging the purchase
decision. These activities include advertising, promotion, supply chain, sales support,
product training and customer support.

(18)
 2. LAST FIVE YEARS DETAILS OF MARKETING MIX

For 2013-14:

Product mix Divya Bhaskar

DAYS NAME OF SUPPLEMENTRY

Monday Business Bhaskar

Tuesday Woman Bhaskar

Wednesday Kalash

Thursday Dharma Darshan

Friday Navrang

Saturday Bal Bhaskar

Sunday Rasrang

Price mix Rs. 3/-

Promotion mix Lavajam lucky draw, Lavajam of 1050 in that as a gift container
were given
Place mix Printing press Branches Agents Hawkers Customers

Divya Bhaskar is published from Ahmedabad, Vadodara, Surat,

Rajkot, Jamnagar, Mehsana, Bhuj, Bhavnagar (as Saurastra
Samachar) and Junagadh (as Sorath Bhaskar).
Divya Bhaskar is circulated in every city and village of Gujarat.

(19)

For 2014-15:
Product mix Divya Bhaskar and same supplementary as past year.

Price mix Rs. 3/-

Promotion mix Vastradan, Lavajam of 1100 in that as a gift container were given

Place mix Printing press Branches Agents Hawkers Customers

Divya Bhaskar is published from Ahmedabad, Vadodara, Surat,

Rajkot, Jamnagar, Mehsana, Bhuj, Bhavnagar (as Saurastra
Samachar) and Junagadh (as Sorath Bhaskar).
Divya Bhaskar is circulated in every city and village of Gujarat.

For 2015-16:

Product mix Divya Bhaskar and same supplementary as past year.

Price mix Rs. 3/-

Promotion mix Lavajam lucky draw, Lavajam of 1125 in that as a gift container
were given
Place mix Printing press Branches Agents Hawkers Customers

Divya Bhaskar is published from Ahmedabad, Vadodara, Surat,

Rajkot, Jamnagar, Mehsana, Bhuj, Bhavnagar (as Saurastra
Samachar) and Junagadh (as Sorath Bhaskar).
Divya Bhaskar is circulated in every city and village of Gujarat.

(20)

For 2016-17:
Product mix Divya Bhaskar and same supplementary as past year.

Price mix Rs. 3.5/-

Promotion mix Jeeto 15 crore, Lavajam of 1125 in that as a gift container were
given
Place mix Printing press Branches Agents Hawkers Customers

Divya Bhaskar is published from Ahmedabad, Vadodara, Surat,

Rajkot, Jamnagar, Mehsana, Bhuj, Bhavnagar (as Saurastra
Samachar) and Junagadh (as Sorath Bhaskar).
Divya Bhaskar is circulated in every city and village of Gujarat.

For 2017-18:

Product mix Divya Bhaskar and same supplementary as past year.

Price mix Rs. 4/-

Promotion mix Mitti ke Ganesh, Lavajam of 1150 in that as a gift bags were given

Place mix Printing press Branches Agents Hawkers Customers

Divya Bhaskar is published from Ahmedabad, Vadodara, Surat,

Rajkot, Jamnagar, Mehsana, Bhuj, Bhavnagar (as Saurastra
Samachar) and Junagadh (as Sorath Bhaskar).
Divya Bhaskar is circulated in every city and village of Gujarat.

(21)

3. Organizational Structure
 Marketing Manager

Advertising Manager Assistant Marketing Manger

Advertising Advertising Marketing Marketing

executive executive executive executive

(22)
 RESEARCH
METHODOLOGY

(23)
 Index

Serial no. Particulars Page no.

1. Introduction 25

2. Research process 26

(24)
 1. INTRODUCTION

Definition of Research:

“Research is the systematic design and collection,

interpretation, reporting of information to help marketer to solve specific marketing
problem or take advantage of marketing opportunities.”

“Research is the function which links the customers, consumer

and public to the market through information. Information used to identify and define
marketing opportunities and problems.”

Research Methodology is a way to systematically solve the

research problem. It may be understood as a science of studying how research is done
scientifically. Research methodology has many dimensions and research methods do
constitute a part of the research methodology. The scope of research methodology is
wider than that of research methods.

Thus, when we talk of research methodology, we do not only

talk of the research methods but also consider the logic behind the methods we use in
the context of our research study and explain why we are using a particular method or
techniques and why we are not using others so that research results are capable of
being evaluated either by the researcher himself or by others.

(25)
 2. RESEARCH PROCESS

1. Defining research problem and objectives

2. Develop the research plan

- Data sources
- Research approach
- Research instruments
- Research design
- Sampling
 Sampling unit
 Sample size
 Sampling procedure
 Contact methods

3. Collection and analysis of data

(26)
 1. Defining problems and research objectives:

First researcher must define the problem and its scope in a way
that requires probing specifically symptoms. The interrelation between the research
and researcher should yield a clear definition of the problem. Research and decision
makes should remain in the problem define stage until they have determined what
they want from the research and how they will use it. Research objective specifies
what information is needed to solve the problem. Deciding how to refine a broad
information problem into clearly defined and researchable statement is perquisites for
the next step in planning the research.

Objective:

Which Gujarati newspaper is most read by the people of Gujarat and which
newspaper is cover more market share?

Sub Objective:

Which newspaper is most popular in Gujarat?

How many people are reading newspapers?

What people think about their newspaper?

Are they satisfied with their newspaper?

Are various promotional activities increases the sale of newspaper?

(27)
 2. DEVELOP THE RESEARCH PLAN

This stage cause for developing the most effective plan for
gathering the needed information. The marketing manager needs to know the cost of
research plan before applying it. Designing the research plan is cause for decision on
the data, source, research approaches, research instruments, sampling plan and contact
methods.

1) Data Sources:

Primary Data:

Freshly gathers for a specific purpose for a specific research

project.

Secondary Data:

What were collected for another purpose and already exist

somewhere?

Primary data collection

Observation:

1) Personal
2) Mechanical

Survey:

1) Mail
2) Telephone
3) Personal
 Secondary data collection

Internal Sources:

1) Records
2) Marketing data bank

External Sources:

1) Reports
2) Internet

In this research the data is used; from Primary Data Collection and
secondary Data Collection.

In this research primary data method survey has been used and for
basic information secondary data has been collected.

3) Research Approaches:

1) Observation research
2) Focus group research
3) Survey research
4) Behavioral data
5) Experimental

In this selected approach is survey research.

(29)
3) Research Design:

It is preparation of the design of the research project popularly known

as the research design.

A research design is the arrangement of conditions for collection and

analysis of data in a manner that aims to combine relevant to the research purpose
with economy in procedure.

It constitutes the blueprint for the collection measurement and analysis

of data:

Sampling design:

This deals with the method of selecting items to be observed for the
given study.

Observational design:

This relates to the conditions under which the observations are to be

made.

Statistical design:

This concerns with the question of how many items are to observed
and how the information and gathered are to be analyzed.

(30)
Operational design:

This deals with the techniques by which the procedures specify in the
sampling, statistical and observational design can be carries out.

Types of research design:

1) Exploratory research

a) Survey of concerning literature

b) Experience survey
c) Insight-stimulating

2) Descriptive and diagnostic research:

Descriptive research concerned with describing the characteristics of a

particular individual or of a group. Diagnostic research studies determine the
frequency with which association with something else, the study concerning whether
certain variable is associated, are examples of diagnostic research study. From this
point of view of the research design, the descriptive as well as diagnostic studies,
share common requirement and as such we may group together these two types of
research studies the researcher must be able to define clearly what he wants to
measure and must find adequate methods for measuring it along with a clear-cut
definition of population.

The design in such study must be rigid and not flexible.

Focus on: -

1. Formulating the objective of study

2. Designing the methods of data collection

 (31)

3. Selecting the sample

4. Collecting the data

5. Processing and analyzing the data

6. Reporting

3) Hypothesis testing research

The selected research design is Descriptive and Diagnostic Research.

4. Research instrument:

1. Questionnaires

2. Qualitative measures

1) Shadowing

2) Behavior mapping

3) Consumer journey

4) Extreme user interview

5) Story telling

6) Unfocused group

3. Mechanical devices
 (32)

Questionnaires:

It consists of set of questions presented to respondents. It is a

most common instruments used to collect primary data, its need to be carefully
developed, tested and debugged.

The form of question may be open ended and close ended.

Closed ended questions are the possible answers and provide answers that are easier
to interpret and tabulate.

Open ended questions allow respondents to answer in their

words and often reveal more about people thinks. They are especially useful in
exploratory research, where the researcher looking for insight into how people think
rather than measuring how merely people think a certain way.

For conducting survey, questionnaire has been designed as per

objectives.

6) Sampling Plan:

 Sampling Unit:

Researcher must define the target population that will be samples.

Once the sampling unit is determined, sampling frame must be developed so that
every on in the target population has an equal chance of being sample.

(33)
 Regarding the object comparison among Divya Bhaskar, Gujarat
Samachar and Sandesh, the sampling units are the people who are reading the
newspaper.

 Sample size = 100

 Sampling Procedure:

1. Probability sample:

To obtain a representative sample, a probability should be

drawn; it allows the calculation of confidence limits for sampling error. When
cost and time involved in probability sampling is too high, marketing
researchers will take non-probability sample.

i. Simple random
ii. Stratified random
iii. Cluster/ area

2. Non-probability sample:

i. Convenience
ii. Judgment
iii. Quota

Selected sampling method is simple random.

(34)
 Every member of the population has an equal chance of selection.

6) Contact Methods:

1. Telephone
2. Personal interview
3. Online
4. Mail

Selected contact method is Personal Interview.

(35)
 3. Collection and Analysis of data

Collection of data:

It is generally most expensive and the purest to error. In survey,

some major problems arise, like some respondents, will not be at home and must be
conducted again/ replaced. Other will give biased/ dishonest response. Getting the
right respondents is critical.

Analysis of data:

All the research data has to be properly formulated, tabulated

and develop frequency distribution. The research also has to apply statistical
techniques.
 (36)

Analysis of questionnaire

Question: Age:

Answer: 10-20 20-30

30-40 40-50

50-60 Above 60

10-20 - 13 20-30 - 51
30-40 - 18 40-50 - 12
50-60 - 1 Above 60 - 5

Finding:

Chart:

Age

60

50

40

30

20

10

0
10-20 year 20-30 year 30-40 year 40-50 year 50-60 year above 60

No. of people
 (37)

Question: Gender:

Answer: Male Female

Male - 44 Female - 56

Finding:

Chart:

Gender

Male Female
 (38)

Question: Occupation:

Answer: Student Business Person

Professional House wife

Senior citizen others

Finding: Student - 50 Business Person - 15

Professional - 8 House wife - 23

Senior citizen - 4 Others - 0

Chart:

Occupation

50
45
40
35
30
25
20
15
10
5
0
student business person professional house wife senior citizen others

No. of people
 (39)

Question: Since how many years you are reading newspaper?

Answer: Less than 1 year 1 to 3 year

3 to 5 year More than 5 years

Aim: To know from how much time period people read the newspaper.

Finding: Less than 1 year - 17 1 to 3 year - 13

3 to 5 year - 13 More than 5 year - 57

Charts:

Newspaper reader

60

50

40

30

20

10

0
Less than 1 year 1 to 3 year 3 to 5 year More than 5 year

Newspaper reader

Analysis:
 From the above figure we can say that majority of people are reading
newspaper more than 5 years. But there are average people who are reading
newspaper less than 1. And very few are between 1 to 3 years and 3 to 5 years.

(40)

Question: Which newspaper that does you regularly read?

Answer: Divya Bhaskar Gujarat Samachar Sandesh

Aim: to know how many people regularly read newspaper

Divya Bhaskar - 44 Gujarat Samachar - 43

Sandesh - 20

Findings:

Chart:

No. of people reading newspaper

45
40
35
30
25
20
15
10
5
0
Divya bhaskar Gujarat samachar Sandesh

No. of people reading newspaper

Analysis:

From the above figure, we can say that Divya Bhaskar is being
read highest by people. And at the second no. Gujarat Samachar is being read.
Sandesh is at the last position with lowest reading preference of people.

(41)

Question: from which plate form you like to read the newspaper?

Answer: Manual Online

Website of newspaper Application

Aim: To know from which plate form people read newspaper.

Findings: Manual - 79 Online - 21

Website of newspaper - 2 Application - 2

Chart:
 Medium of reading newspaper

80

70

60

50

40

30

20

10

0
Manual Online Website of newspaper Application

No. of people

Analysis:

From the above figure, we can say that majority of the people
are reading newspaper manually. Online newspaper reader is less and other two
options are chosen by very rare people.

(42)

Question: At what time, you prefer to read the newspaper?

Answer: At morning At night

At noon As par your convenience

At evening

Findings: At morning - 74 At night - 2

At noon - 3 As par your convenience - 17
At evening - 7
Chart:

Time of reading newspaper

80

70

60

50

40

30

20

10

0
At morning At noon At evening At night As per your
convenience

No. of newspaper

Analysis:

From the above figure, we can say that majority of the people
are reading newspaper at morning. At noon, evening and night people tendency of
reading newspaper is not good. And other people read newspaper as per their
convenience.

(43)

Question: At which place, you prefer to read newspaper?

Answer: House Garden Office

College Library Others

Aim: to know where people prefer to read newspaper.

Finding: House - 83 Garden - 0

Office - 7 College - 3
Library - 7 Others - 0
Chart:

Place of reading newspaper

90
80
70
60
50
40
30
20
10
0
House Office Library Garden College

No. of people

Analysis:

From the above figure, we can say that more than 80% of
people read newspaper at house. Very few are reading newspaper at office, college
and library. But no one like to read newspaper at other location like garden etc.

(44)

Question: Which factors influence you to read the newspaper?

Answer: Content Advertisement Layout

Quality of news Design Others

Aim: to know which factors affect people to read newspaper.

Content - 37 Quality of news - 54 Fi

nding: Advertisement - 5 Design - 3

Layout - 1 Others - 0
Chart:

Factors influence

60

50

40

30

20

10

0
Content Advertisement Layout Quality of news Design

No. of people

Analysis:

From the above analysis, we can say that most preferable factor
for reading newspaper is quality of news. And people also prefer content at second
option. But other remaining 3 options are not much influence people for reading
newspaper.

(45)

Question: Rate the different categories in following morning

newspaper.

Answer:

Particular Divya Bhaskar Gujarat Samachar Sandesh

news
Excel Good Not Excel Good Not Excel Good Not
lent Good lent Good lent Good
 Political
Business
Sports
Entertainm
ent
Global
Local
Religion
Aim: to know what kind of news people like to read.

Finding:

Particular Divya Bhaskar Gujarat Samachar Sandesh

news
Excel Good Not Excel Good Not Excel Good Not
lent Good lent Good lent Good
Political 11 28 7 15 21 4 6 13 1
Business 10 30 6 13 22 5 7 11 2
Sports 21 20 5 23 16 1 12 7 1
Entertainm 18 21 7 22 15 3 12 9 1
ent
Global 15 26 4 22 16 3 9 9 2
Local 20 23 3 16 21 3 9 8 3
Religion 18 24 4 11 22 7 6 12 2
(46)

Chart:
 Divya Bhaskar

30

25

20

15

10

0
Political news Business news Sports news Entertainment news

Excellent Good Not good

Divya bhaskar

30

25

20

15

10

0
Global news Local news Religion news

Excellent Good Not good

Analysis:

From the above figures we can say that majority of people give
good approach to political news, business news, entertainment news, global news,
local news, religion news. Some of them are very much like to read it and there are
also few negative approaches toward it.
 From the above figure we can say that majority of people give
excellent approach to sports news. Some of them are giving good approach to it and
there are also few negative approaches toward it.

Charts:

Gujarat samachar

25

20

15

10

0
Political news Business news Sports news Entertainment news

Excellent Good Not good

Gujarat Samachar

25

20

15

10

0
Global news Local news Religion news

Excellent Good Not good

(48)
Analysis:

From the above figures we can say that majority of people are
giving good approach to political news, business news, local news and religion news.
Some of them are giving excellent approach to it and there are also few negative
approaches towards it.

From the above figures we can say that majority of people are
giving excellent approach to sports news, entertainment news, global news. Some of
them are giving good approach to it and there are also few negative approaches
towards it.

Charts:

Sandesh

14

12

10

0
Political news Business news Sports news Entertainment news

Excellent Good Not good

(49)
 Sandesh

12

10

0
Global news Local news Religion news

Excellent Good Not good

Analysis:

From the above figures we can say that majority of people are
giving good approach to political news, business news and religion news. Some of
them are giving excellent approach to it and there are also few negative approaches
towards it.

From the above figures we can say that majority of people are
giving excellent approach to sports news, entertainment news and local news. Some
of them are giving good approach to it and there are also few negative approaches
towards it.

From the above figure we can say that people are give good as
well as excellent approach to global news. And negative approach towards it are very
few.

(50)
Question: Do you read supplementary with newspaper?

Answer: Yes No

Aim: to know people read supplementary with newspaper.

Yes - 86 No - 12

Finding:

Chart:

Read supplemenatry

Yes No

Analysis:

From the above figure we can say that majority of the people
are reading supplementary with newspaper. And very few people are not reading
supplementary with the newspaper.
 (51)

Question: If yes, what kind of supplementary you like to read?

Answer:

Divya Bhaskar Gujarat Samachar Sandesh

Ras rang Ravi purti Sanskar
Business Bhaskar Business plus Business
Madhurima Sahiyar Nari
Kalash Satdal Ardhsaptahik
Dharma Darshan Dharmalok Nakshtra
Navrang Chitra Lok Cine Sandesh
Bal Bhaskar Zagmag Kids world

Aim: To know the liking of reading supplementary.

Finding:

Divya Bhaskar Gujarat Samachar Sandesh

Ras rang - 17 Ravi purti - 31 Sanskar - 9
Business Bhaskar - 6 Business plus - 12 Business - 8
Madhurima - 17 Sahiyar - 21 Nari - 7
Kalash - 10 Satdal - 17 Ardhsaptahik - 9
Dharma Darshan - 11 Dharmalok - 16 Nakshtra - 5
Navrang - 14 Chitra Lok - 22 Cine Sandesh - 5
Bal Bhaskar - 20 Zagmag - 19 Kids world - 10

(52)

Chart:
 Divya bhaskar supplementary

20
18
16
14
12
10
8
6
4
2
0
Ras rang Business Madhurima Kalash Dharma Navrang Bal bhaskar
bhaskar darshan

No. of people

Analysis:

From the above figure we can say that Bal Bhaskar,

Madhurima, Ras Rang and Navrang are the supplementary which people like to read
the most. In opposite Business Bhaskar, Kalash and Dharma Darshan are not much
liking to read for people.

(53)

Charts:
 Gujarat samachar supplementary

35

30

25

20

15

10

0
Ravi purti Business plus Sahiyar Satdal Dharmalok Chitralok Zagmag

No. of people

Analysis:

From the above figure we can say that Ravi Purti is the most
liking supplementary for reading. Sahiyar, Satdal, Dharmalok, Chitralok and Zagmag
are the supplementary which people also like to read. In opposite Business plus is not
much liking to read for people.

(54)

Chart:
 Sandesh supplementary

10
9
8
7
6
5
4
3
2
1
0
Sanskar Business Nari Ardhsaptahic Nakshatra Cine sandesh Kids world

No. of people

Analysis:

From the above figure we can say that Kids world, Sanskar and
Ardhsaptahik are most liking supplementary for reading. Business and Nari are also
like by people for reading. But Nakshatra and Cine Sandesh are not so much like by
people.

(55)

Question: How would you rate the following physical factors of

different morning newspaper?
Answer:

Particular Divya Bhaskar Gujarat Samachar Sandesh

Exce Good Not Excel Good Not Excel Good Not
llent Good lent Good lent Good
Page
Quality
Font size
Color
combination
Formatting
Headline
Page size
Ink
Aim: To know how physical factors impact on reading of newspaper

Finding:

Particular Divya Bhaskar Gujarat Samachar Sandesh

Exce Good Not Excel Good Not Excel Good Not
llent Good lent Good lent Good
Page 18 27 0 16 24 1 8 11 1
Quality
Font size 14 31 0 18 22 1 8 12 0
Color 16 27 2 17 24 0 11 9 0
combination
Formatting 14 28 3 20 19 2 9 8 3
Headline 18 26 1 19 20 2 14 5 1
Page size 15 28 2 15 25 1 11 9 0
Ink 14 27 4 14 26 1 6 14 0
(56)

Charts:
 Divya Bhaskar

35

30

25

20

15

10

0
Page quality Font size Color combination Formatting

Excellent Good Not good

Divya Bhaskar

30

25

20

15

10

0
Headline Page size Ink

Excellent Good Not good

Analysis:

From the above figure we can say that majority of people give
good rate to all physical factors. Some of them are also give excellent rate to all
physical factors and very few people are giving negative rate to all physical factor.

(57)

Charts:
 Gujarat Samachar

25

20

15

10

0
Page quality Font size Color combination Formatting

Excellent Good Not good

Gujarat Samachar

30

25

20

15

10

0
Headline Page size Ink

Excellent Good Not good

Analysis:

From the above figure we can say that majority of people give
good rate to all physical factors. Some of them are also give excellent rate to all
physical factors and very few people are giving negative rate to all physical factor.

(58)

Charts:
 Sandesh

12

10

0
Page quality Font size Color combination Formatting

Excellent Good Not good

Sandesh

14

12

10

0
Headline Page size Ink

Excellent Good Not good

Analysis:

From the above figure we can say that majority of people give
excellent rate to color combination, formatting, headline, page size. Some of them are
also give good rate to page quality, font size and ink and very few people are giving
negative rate to all physical factor.
Question: Which newspaper gives you more valuable news of all
areas?

Answer: Divya Bhaskar Gujarat Samachar Sandesh

Aim: To know which newspaper cover news of all areas.

Divya Bhaskar - 44 Gujarat Samachar - 40

Sandesh - 16

Finding:

Charts:

No. of people

45
40
35
30
25
20
15
10
5
0
Divya Bhaskar Gujarat Samachar Sandesh

No. of people

Analysis:

From the above figure we can say that majority of the people
think that Divya Bhaskar give valuable news of all areas. Second priority is of Gujarat
Samachar and Sandesh is third priority of people.
 (60)

Question: Which newspaper do you choose for giving advertisement?

Answer: Divya Bhaskar Gujarat Samachar Sandesh

Aim: To know people’s preference to give advertisement.

Finding: Divya Bhaskar - 42 Gujarat Samachar - 40

Sandesh - 18

Chart:

Newspaper

45
40
35
30
25
20
15
10
5
0
Divya Bhaskar Gujarat Samachar Sandesh

No. of people

Analysis:

From the above figure we can say that people’s first preference
for giving advertisement is Divya Bhaskar. Second preference is Gujarat Samachar
and third preference are Sandesh.
 (61)

Question: How do you rate the price rate of advertisement?

Answer:

Particular Divya Bhaskar Gujarat Sandesh

Samachar
High
Average
Low
Aim: To know what people think about price rate for advertisement.

Finding:

Particular Divya Bhaskar Gujarat Sandesh

Samachar
High 10 8 9
Average 28 27 9
Low 8 9 0
Chart:

30

25

20

15

10

0
Divya Bhaskar Gujarat samachar Sandesh

High Average Low

(62)
Analysis:

From the above figure we can say that majority people think
that the price rate of giving advertisement in Divya Bhaskar is average. some people
think that it is high and some people think it is low.

From the above figure we can say that majority people think
that the price rate of giving advertisement in Gujarat Samachar is average. some
people think that it is high and some people think it is low.

From the above figure we can say that in Sandesh the price rate
of giving advertisement is high as well as average because in both same rates are
given by the people.

(63)
Question: Are you satisfied with your newspaper?

Answer: Yes No

Aim: To know people are satisfied with newspaper or not.

Yes - 92 No - 8

Finding:

Chart:

No. of people

Yes No

Analysis:

From the above figure we can say that majority of the people
are satisfy with their newspaper. Very few are not satisfying with their newspaper.
 (64)

Question: Which newspaper that you like to read the most?

Answer: Divya Bhaskar Gujarat Samachar Sandesh

Aim: To know which newspaper people like most.

Finding: Divya Bhaskar - 42 Gujarat Samachar - 4

Sandesh - 16

Chart:

45

40

35

30

25

20

15

10

0
Divya Bhaskar Gujarat samachar Sandesh

No. of people

Analysis:

From the above figure we can say that mostly people prefer to
read Divya Bhaskar and Gujarat Samachar. Sandesh is not much preferring as Divya
Bhaskar and Gujarat Samachar.
 (65)

FINDINGS
 (66)

1. Most of people read newspaper more than 5 years.

2. Divya Bhaskar is most reading newspaper.
3. Majority of people read newspaper in manual plate form.
4. Majority of people read newspaper at morning.
5. For reading newspaper, house is most preferable place for people.
6. Quality of news is major factor which influence people to read newspaper.
7. People give good rate to political news of Divya Bhaskar, Gujarat Samachar
and Sandesh.
8. People give good rate to business news of Divya Bhaskar, Gujarat Samachar
and Sandesh.
9. People give excellent rate to sports news of Divya Bhaskar, Gujarat Samachar
and Sandesh.
10. People give good rate to entertainment news of Divya Bhaskar and give
excellent rate to Gujarat Samachar and Sandesh.
11. People give good rate to global news of Divya Bhaskar. Excellent rate to
global news of Gujarat Samachar and give same rate excellent as well as good
to global news of Sandesh.
12. People give good rate to local news of Divya Bhaskar and Gujarat Samachar.
People give excellent rate to local news of Sandesh.
13. People give good rate to religion news of Divya Bhaskar, Gujarat Samachar
and Sandesh.
14. Majority of people read supplementary with the newspaper.
15. Bal Bhaskar is most preferable supplementary of Divya Bhaskar.
16. Ravi purti is most preferable supplementary of Gujarat Samachar.
17. Kids world is most preferable supplementary of Sandesh.
18. People give good rate to page quality of Divya Bhaskar, Gujarat Samachar and
Sandesh.
19. People give good rate to font size of Divya Bhaskar, Gujarat Samachar and
Sandesh.
20. People give good rate to color combination of Divya Bhaskar and Gujarat
Samachar. Give excellent rate to color combination of Sandesh.
 (67)
21. People give good rate to formatting of Divya Bhaskar. And give excellent rate
to formatting of Gujarat Samachar and Sandesh.
22. People give good rate to headline of Divya Bhaskar and Gujarat Samachar.
Give excellent rate to headline of Sandesh.
23. People give good rate to page size of Divya Bhaskar and Gujarat Samachar.
Give excellent rate to page size of Sandesh.
24. People give good rate to ink of Divya Bhaskar, Gujarat Samachar and
Sandesh.
25. Divya Bhaskar gives valuable news of all areas.
26. Most of people choose Divya Bhaskar for giving advertisement.
27. People give average rate to Divya Bhaskar for price rate of advertisement.
28. People give average rate to Gujarat Samachar for price rate of advertisement.
29. People give high as well as average rate to Sandesh for price rate of
advertisement.
30. Majority people are satisfied with their newspaper.
31. All people are like to read their own newspaper which they read regularly.
 (68)

Conclusion
 (69)

From this research project, I can conclude that majority of the

people are satisfy with their newspaper. They are not wanting to change their
newspaper with other newspaper. Divya Bhaskar is most preferable newspaper.
Mostly people like to read the newspaper. Gujarat Samachar is also liked by people
for reading. Sandesh is not more preferable for reading by people.

In comparison of Divya Bhaskar and Gujarat Samachar,

Sandesh is not covering all the aspect of news. Divya Bhaskar and Gujarat Samachar
has more reader than the Sandesh. In comparison of Divya Bhaskar and Gujarat
Samachar, people think that Sandesh is not charges low price rate of advertisement.
Comparatively Divya Bhaskar, Gujarat Samachar and Sandesh all are good but
Sandesh is not taking advantages of market and market share is more divided between
Gujarat Samachar and Divya Bhaskar. These both newspapers are increasing their
selling day-by-day.

Divya Bhaskar also give various offer to public. They adopt

various promotional strategy which proves very useful in increasing selling. And
always try to improve quality of news and try to satisfy people.
 (70)

SUGGESTION
 (71)

1. High rate of advertisement.

2. Give political news right and true.
3. Give importance to any contestation and campaign.
4. Exposing bribe taker.
5. More advertisement shouldn’t be given.
6. All-important news including world, nation and local must be covered
properly.
7. All newspapers are good.
8. News should be positive, better content and presentation.
9. Added all government contract job.
10. Sandesh needs improvement of composition of news.
11. News will be pure without any political and other pressure.
12. More advertisement was given in festivals.

Kindly, note that all the above suggestions are given by the
public.
 (72)

LIMITATIONS
 (73)

1. A narrow conception of the research many managers thinks that MR is a fact-

finding operation. They except that the research has to do all the tasks
regarding sampling, questionnaire, facing management without classifying the
problems.

2. Uneven caliber of researchers some managers thinks that MR is clerical

activities and mgt. continues to pay low salaries to researchers.

3. Poor framing of the problem sometimes the objective and problems regarding
the research will not be exactly defined/ clarify at that time it’s creates a
change of meaning.

4. Late, time consuming and expensive marketing manager are disappointing

when MR costs too much or takes too much time.

5. Limitations regarding sample size sometimes researcher take a very small no.
of samples which cannot be properly applicable to that universe/ region.

6. Non-co-operation hence by some people proved to be obstacle for data

collection.

7. The bias response could affect the findings.

8. There is a chance to error due to sampling procedure undertaken.

 (74)

Bibliography
 (75)
1. Marketing Management - by Phillip Kotler
2. Research Methodology - by C. R. Kothari
3. www.bhaskarnet.com
4. www.scribd.com
5. www.slideshare.net
 (76)

APPENDIX
 (77)

Nandha Pratiksha
Roll no. 22

SHREE R. P. BHALODIYA COLLEGE

COMPARATIVE STUDY AMONG DIVYA BHASKAR, GUJARAT

SAMACHAR AND SANDESH

1. Name:
2. Age: 10-20 20-30
30-40 40-50
50-60 Above 60
3. Gender: Male Female
4. Occupation: Student Business Person
Professional House wife
Senior citizen others
5. Since how many years you are reading the newspaper?
Less than 1 year
1 year to 3 year
3 years to 5 year
More than 5 year
6. Which newspaper that you regularly read?
Divya Bhaskar
Gujarat Samachar
Sandesh
7. From which plate form, you like to read the newspaper?
 Manual
Online
Website of newspaper
Application
8. At what time, you prefer to read the newspaper?
At morning At night
At noon As per your convenience
At evening
9. At which place, you prefer to read newspaper?
House Garden
Office College
Library Others
10. Which factors influence you to read the newspaper?
Content Quality of news
Advertisement Design
Layout Others
11. Rate the different news categories in following morning newspaper.

Particular Divya Bhaskar Gujarat Samachar Sandesh

news
Excel Good Not Excel Good Not Excel Good Not
lent Good lent Good lent Good
Political
Business
Sports
Entertainm
ent
Global
Local
Religion
12. Do you read supplementary with newspaper?
Yes No
13. If yes, what kind of supplementary you like to read?

Divya Bhaskar Gujarat Samachar Sandesh

Ras rang Ravi purti Sanskar
Business Bhaskar Business plus Business
Madhurima Sahiyar Nari
Kalash Satdal Ardhsaptahik
 Dharma Darshan Dharmalok Nakshtra
Navrang Chitralok Cine Sandesh
Bal Bhaskar Zagmag Kids world

14. How would you rate the following physical factors of different morning
newspaper?

Particular Divya Bhaskar Gujarat Samachar Sandesh

Exce Good Not Excel Good Not Excel Good Not
llent Good lent Good lent Good
Page
Quality
Font size
Color
combination
Formatting
Headline
Page size
Ink
15. Which newspaper gives you more valuable news of all areas?
Divya Bhaskar Gujarat Samachar Sandesh
16. Which newspaper do you choose for giving advertisement?
Divya Bhaskar Gujarat Samachar Sandesh
17. How do you rate the price rate of advertisement?

Particular Divya Bhaskar Gujarat Sandesh

Samachar
High
Average
Low
18. Are you satisfied with your newspaper?
Yes No
19. Which newspaper that you like to read the most?
Divya Bhaskar Gujarat Samachar Sandesh
20. Suggestions:

(80)