The document outlines an academic task for students in the Mittal School of Business to identify a local business, understand its operations and challenges, and develop a sales plan to increase its sales. Students are expected to identify issues facing the business, propose recommendations in a written report, and strategize sales channels. The task aims to provide students practical experience interacting with businesses and preparing a customized sales plan to address a real venture's problems.
The document outlines an academic task for students in the Mittal School of Business to identify a local business, understand its operations and challenges, and develop a sales plan to increase its sales. Students are expected to identify issues facing the business, propose recommendations in a written report, and strategize sales channels. The task aims to provide students practical experience interacting with businesses and preparing a customized sales plan to address a real venture's problems.
The document outlines an academic task for students in the Mittal School of Business to identify a local business, understand its operations and challenges, and develop a sales plan to increase its sales. Students are expected to identify issues facing the business, propose recommendations in a written report, and strategize sales channels. The task aims to provide students practical experience interacting with businesses and preparing a customized sales plan to address a real venture's problems.
Mittal School of Business (MSOB) Faculty of Marketing Name of the faculty member: Manmeet Kukreja Course Code: MKT 352 Course Title: Selling and Sales Management Max. Marks: 30 marks Date of Allotment: 17/08/2020 Date of Submission: 07/09/2020
S. Roll No Objectives of Guidelines Evaluation Parameters Expected Outcomes
No Academic Activity 1 ALL To have Students will identify a The written report Student will know the various problems STUDENTS practical venture and understand its covering all the details in business through interaction with knowledge of nature of business. Students will be submitted by the different business owners and preparation the market will identify the problems students. Problem of sales plan. faced by venture in identification: 5 Marks generating / increasing their Sales Plan & sales .The student will Recommendations -20 develop a sales plan for the Marks respective venture with the Sales Channel Strategy help of venture managers -5 Marks by collecting information/data online or secondary sources and give suitable recommendations to the venture.
Notes :1-The assignment will be individual
2-The submission(s) will be online mode 3- There should not be any duplicity/repetition of the venture name(s).