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  • Consumer Decision Making

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    Ankur Goyal
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    People go shopping for both personal and social reasons. For personal motives, shopping provides role playing, diversion, self-gratification, and ways to learn about new trends through physical activity, sensory stimulation. Socially, shopping provides social experiences, opportunities for communication with others, ways to attract peer groups and feel a sense of status and authority, and pleasure from bargaining. The new consumer is constantly connected, has more free time, possesses higher level skills and seeks experience-focused engagement.

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    Study Material of Retail Management

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    People go shopping for both personal and social reasons. For personal motives, shopping provides role playing, diversion, self-gratification, and ways to learn about new trends through physical activity, sensory stimulation. Socially, shopping provides social experiences, opportunities for communication with others, ways to attract peer groups and feel a sense of status and authority, and pleasure from bargaining. The new consumer is constantly connected, has more free time, possesses higher level skills and seeks experience-focused engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    10 views11 pages

    Consumer Decision Making

    Uploaded by

    Ankur Goyal
    People go shopping for both personal and social reasons. For personal motives, shopping provides role playing, diversion, self-gratification, and ways to learn about new trends through physical activity, sensory stimulation. Socially, shopping provides social experiences, opportunities for communication with others, ways to attract peer groups and feel a sense of status and authority, and pleasure from bargaining. The new consumer is constantly connected, has more free time, possesses higher level skills and seeks experience-focused engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 11

    CONSUMER DECISION

    MAKING
    Why People Go Shopping?

     Personal motives
     Role playing
     Diversion
     Self gratification
     Learning about new trends
     Physical activity
     Sensory stimulation

    2
    Why People Go Shopping?

     Social motives
     Social experience
     Communication with others
     Peer group attraction
     Status and authority
     Pleasure of bargaining

    3
    SHOPPER
    THE NEW CONSUMER

     Constantly connected
     More Free time
     Higher Level Skills
     Experience focused
    DIGITAL DECOUPLING
    FUNNEL TO
    FISH

     BONOBOS
     https://www.youtube.com/watch?v=pjQp3zSYitY

     Hema
     https://www.youtube.com/watch?v=uEbYNJZ9iJ4&list=RDCMUC9awv94A7Wz
    WuTUP2frSuDA&index=1
    New retail – hema example – 11.11
    reality
     https://www.youtube.com/watch?v=H9p5jaiOxD8&list=RDCMUC9awv94A7Wz
    WuTUP2frSuDA&index=3

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