Balanced score card for sales Manager

Objective Measure Target Initiatives

KRA 1 1.Increasing the 1. Conducting Surveys 45% 1.Starting a pod Cast for
brand awareness 2.Proper Advertising 60% the customers to know
2.Increasing the sales 3.Targeting customers 20% about the company
products with special offers and 2.Identifying the
3.Increase customer providing great service problems of customers
retention clearly
3.Maintaining
Transparency between
customers and the
company
4.Providing Quality
Customer service

KRA 2 1.Social Media 1.Increasing no of 50% 1.Knowing about ideal

Marketing. followers 40% customer
2.Search Engine 2.ACTR (click through 45% 2.Creating the social
Optimization (SEO) rate) is straightforward media mission statement
3.Advertising metric which is the no of 3.Understanding
products times a search result gets localized key word
clicked divided by how search
many views the search
result has received.
Data needs to prioritize
into information which is
important for the website.
KRA 3 Acknowledging the 50% 1.Using targeted
company for a specific advertising
Identifying the target target audience 2.Us ng the Referral
marketing to attract
customers
KRA 4 1.Lead generation 1.Conversion rate 30% 1.Email marketing
2. Increasing Brand 2.Cost per lead 40% 2.Blogging
& product awareness 3.Social Engagement 3.Taking part in brand
which is a metric that partnerships
gives idea how brands
content is reaching to the
public.