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Chater - Vi Marketing of Entertaiment Tourism Introduction: in This Chapter An Attempt Is Made To Discuss Marketing Strategies Adopted
Chater - Vi Marketing of Entertaiment Tourism Introduction: in This Chapter An Attempt Is Made To Discuss Marketing Strategies Adopted
Chater - Vi Marketing of Entertaiment Tourism Introduction: in This Chapter An Attempt Is Made To Discuss Marketing Strategies Adopted
For the convenience of discussion, the chapter is divided into two sections.
Section-A covers a brief profile of Ramoji Film City (RFC), and marketing strategies in
the frame work of 7Ps.
In Section-B the responses of tourists, services providers and tours operators about
marketing strategies are discussed
SECTION-A
Ramoji film City was started in 1991, spread across 2000 acres of land located 20
KM from Hyderabad city. It is owned and managed by media baron Mr.Ch.Ramoji Rao
of ‘Eenadu group’
RFC achieved the distinct honor by entering the ‘Guinness Book of World Records’.
AP State Tourism Department identified RFC as the most important tourism place in the
state.
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In the last ten years RFC paid Rs.120 crores as taxes to the Government.
RFC Provides direct employment to more than 10,000 persons and indirect employment
to even more.
So far 900 films in different languages were made at RFC.
More than 12 lakh tourists visit RFC every year.
Rainbow color lab of RFC was awarded the prestigious ‘KODAK’ certification and
awards from Ministry of Information and Broad casting Government of India for is
excellent contribution in the field of photography and related activities.
RFC has membership in ‘International Amusements Parks Association and other
prestigious organizations in the related fields.
Every year many prominent personalities visit RFC, which include H.E. President of
India, Chief ministers of different states, Heads of States of the world, famous artists,
people from film industry, advertising film makers, TV serial producers etc.
The necessary requirements are looked and arrangements are made for the
convenience of film and serial producers and their artists including food, stay, dressing
and makeup, shooting equipment, transportation, banking and communications etc.
organize corporate events, grand weddings etc. An analysis and detailed discussion of 7
6.2.1 Product
amenities provided to the tourists or visitors the tourists who visit RFC can have the
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(I)Film Studios:
The largest film studio complex in the world as certified by Guinness world records,
professionalism a filmmaker can walk with a script and work out with a film. RFC offers
production resources.
a) Eureka: The EUREKA complex lies in the heart of Ramoji Film City. It’s a place of fun,
wonder and amusement filled with games, rides, shopping, restaurant and entertainment
b) Ramoji Movie Magic: One can experience the audio visual illusions of the reel world by
being a part of special effects, dubbing and editing through chromo screens. The real
action has been the most consistently discussed attraction of Ramoji Film City.
c) Fundustan: Fundustan is the realm of Dadaji inn, where kids are free to explore and run
into pleasant surprises at every nook and corner. Fundustan is filled with fun for every
kid, with enough play areas, gardens, shows, puzzles and challenges to keep the children
d) Back Stage Tour: The visitors can travel in the vintage red tour buses and can see all the
sets and shoot locations scattered throughout Ramoji Film City. The visitors can see the
airport set, rural and urban railway station, medieval court halls, administrative building
set, a college façade, a court Façade, a police façade and municipality front. We can
come across fake caves, temples and dozens of other locations which we see in the
movies. The other attractions are Angel’s Fountain, Askari Gardens, Japanese Gardens,
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Mughal Gardens, North Town, Princess Street Sanctuary Garden, Bhagavatham Set Sun
Fountain etc.
e) Restaurant: Ramoji film City offers visitors a wide range of dining options. There are
several restaurants for guests like Chanakya, Alamoana, Gunsmoke, Superstar etc. These
restaurants are designed in epic period style and the interiors are superb. We can have
In RFC various special events are conducted during festivals for this good number of
artists are appointed to perform special events. The following are the special events
organized at RFC.
a) Winter Fest Celebrations:The spectacular fest in the film city starts from December
festivities for the year end. Every single evening of the winter fest will have mind-
boggling fun and entertainment characterized by colorful costumes and elaborate floats.
b) Kite Festival: This event is organized by RFC in Sankranthi festival day from morning to
idol is kept before the Eureka gate and it is decorates with leaves, flowers, fruits and
d) Diwali Carnival: On the night of Diwali festival the film city is decorated with colourful
lights. Fire crackers are the main attraction and various cultural shows are arranged for
the visitors.
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Attractive stay packages: For an exotic holiday experience with family and friends several
attractive hotel stay packages are Available to the tourists to suit their budget. The
tourists can stay at luxury hotel Sitara, Comfort hotel Tara and can go for economy
accommodation at Shantikinetan.
Transportation: Ramoji Film City can be reached through an hour – ling drive from
Hyderabad City. It is well connected by public and private buses. Regular buses are
operates by the state transport corporation to Ramoji Film City from different places in
6.2.2 Price
The officers of the RFC have given the Tariff for various services which are to be
covered for the expenditure involved in the management of Ramoji film city and other
The RFC corrects tariffs for various services and products mainly to recover the
costs of capital and revenue nature under different heads of accounts. The general guided
tour ticket is priced Rs.800/- per person for Adult and Rs.700/- per Child. The services
provided are guided tour of RFC, Fundustan, Spirit of Ramoji show, Wild West Stunt
Ramoji star experience is priced Rs.1699/- Per Adult and Rs.1399/- Per Child.
The services provided are Air conditioned tour of RFC, Lunch at super star A/C
Restaurant, and privileged entry at some areas. The package includes welcome drinks &
snacks at thigh way VIP Lounge, privileged entry of action studio, Film Duniya and less
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Pricing for film and T.V serials varies from time to time it depends on the services
offered, usage of setting, locations etc. For conferences, Meeting the price is determined
6.2.3 Place
shifted elsewhere. To avail the services the customers have to reach the destination. The
infrastructural facilities transportation and communication help the tourists reach the
various places to Hyderabad. 2. Transportation within the area of RFC. Tourists can come
from Hyderabad central bus station, Railway station. Smaller groups can rent a taxi while
larger groups can directly sign up with the travel desk for the right sized private bus. For
the local people, RFC is just an easy and inexpensive bus ride away visitors can catch
directly buses from Hyderabad’s Koti bus stand. Visitors can also drive down to RFC by
private vehicles, buy their tickets at the highway ticket counter and park inside the
Ramoji film City main gate parking area before boarding the tour buses of the Ramoji
Film City. Visitors are taken in special RFC buses from main gate to Eureka gate and
from there visitors are taken in jumbo vintage vehicle round the RFC
promote the sales of RFC. Bulk and group bookings are done in advance for school and
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college students and employees of different organizations. For conference and meetings
6.2.4 Promotion:
awareness among customers and consumers about products and services offered by the
firms to increase the sales and to have an edge over other competitors. The promotional
marketing etc.
RFC promotes its products and services through print and electronic media and
a) News papers and magazines: RFC advertises through various newspaper and magazines
about various events and special programs regularly through its own newspapers,
magazines and in various other print media. RFC advertises through travel and film
b) Electronic media: RFC uses electronic media for promotion by advertising advertises
RFC is a subsidiary of Eenadu group so it can advertise in all the channels of Eenadu.
Eenadu shows most of its films and T V Serials at RFC for promotional purpose which
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Mobile: 9848305878/9347342048
d) Word of mouth publicity: Tourism who is satisfied with the services offered by RFC
e) Public relations: RFC’s public relation office maintains good relations with visitors in
general. It also industry and corporations. The PRO looks offer the advertisement
6.2.5 People:
People play a very significant role in services marketing. In this context people
means the employees who work in the organization line staff, support staff, managers at
different levels etc. The services are delivered by the people, the aspect such as selection;
training, motivation and behavior of employees reflect the quality of services rendered by
them. RFC employs more than 10,000 staff to render various services to the visitors.
Every care is taken in selection, training and placement of the staff by RFC.
RFC’s Human resource and personal department appoints the staff by placing
notification in the media selected staff will be given training at RFC and subsidiaries of
Eenadu group. Formal and informal performance appraisal is done regularly to improve
6.2.6 Process:
service process includes various decisions, designing the service system, service
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processing etc. The service process should enable to deliver the services quickly,
promptly and efficiently without any delay. The process must be user friendly and cost
effective. The process involved for the important services at RFC is given below;
online to the interested parties through its information centers located all over the state
b) Booking: RFC has made arrangements to book tickets for entry to RFC, special events,
accommodation, meetings, conferences, birthday parties, weddings etc. The tourists can
book tickets in advance with RFC sales agents, internet booking through internet website
www.ramoji film city.com and payment by credit cards and current booking at the main
c) Transportation: RFC provides transport facilities for the convenience of the visitors to
the film city. RFC operates buses from different parts of Hyderabad to film city and back.
From the main entrance the visitors are taken to the film city by vintage jumbo vehicles
for the tour. The tourists will be taken in open buses for guided tours round the film city
and cover all the locations. Tourists can enjoy the beautiful gardens, landscapes, settings,
fountains etc.
d) Food: RFC offers food to visitors through different hotels and restaurants inside RFC to
later visitors of different tastes and choice. Dining places are neat, clean and well
ventilated. In the restaurant the service is of two types, self service and service by hotel
staff. Snacks, ice – creams, Soft drinks, and Coffee, Tea, Fruit juices etc are available all
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e) Accommodation: Most of the RFC visitors leave by evening. Visitors willing to stay in
f) Film and TV Serials Shooting: The main objective of RFC is for film and TV serial
shooting. All facilities such as settings, locations, light and sound equipment recordings,
Infrastructure and accessories provided at the place of transaction for the comfort
and convenience of customers plays vital role in the marketing of services. In the present
study a deep probe was made to study the effectiveness of the physical evidence provided
by RFC in the marketing of its services through respondents. The physical evidence at the
service point influences the customers. Congenial and clean environment, proper
arrangements for comfortable stay during their visit, ambience etc., make all the
difference to a customer. RFC made elaborate arrangements for the comfort and
convenience of the visitors. The present study is made to find the rating of the following
a) Information centers: RFC uses all Endau group officers as information centers to inform
the public about RFC.
b) Information material: RFC distributes colorful and attractive booklets, palm plates,
calendars and picture cards printed with different beautiful locations of RFC, posters etc.
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c) Communication facilities: RFC uses all the modern technology for its communication
purpose. Telephone booths, coin boxes are fixed in many places within RFC. Rechargeable
d) Seating arrangements: RFC made elaborate seating arrangements and rest places for
e) Illuminations: RFC is famous for its decorated lighting. The entire RFC is illuminated
with bright lighting. Settings, streets, buildings, trees and every object is decorated with
lights.
f) Ventilation: RFC is spread across two thousand acres. It is fully ventilated with natural
air. Adequate fans and air conditioners are fixed at necessary points.
g) Sign boards: sign boards with directions, cautions, location map0 etc. are placed all over
RFC.
h) Souvenirs and gift articles shops: Different articles including clothes, handicrafts, leather
goods, perfumes, small electronic items, albums, hats, handbags etc. are sold at various
i) Shopping: RFC is a very good shopping place especially for foreigners and high end
users. Expensive crystal wear, dinner sets, handicraft, hand woven carpets, jewelry etc.
are sold.
j) Interior Decoration: RFC decorated all its interiors tastefully by professionals from home
and abroad. Every part of RFC is unique in style, decoration, ambience etc. Every care is
taken to put the right color, paintings, wall hangings, chandeliers, furniture, carpets etc. to
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k) Banks, ATMs: Banks opened their ATMs at RFC for the convenience of the visitors for
their money needs. Foreign exchange facilities are also available for foreign visitors.
l) First aid and Medical facilities: Adequate first aid and medical facilities are made for
treatment of minor illness or accidents. RFC has a clinic with a full time doctor and staff
m) Spittoons and Dustbins: visitors at RFC are requested not to spit and throw garbage/
waste in open, which creates unhygienic and dirt environments. To overcome this
problem RFC arranged dustbins and spittoons at various places, which are cleaned
frequently.
n) Toilets and Bathrooms: clean and neat bathrooms and toilets are located at different
o) Fountains, gardens and landscape: The main attraction of RFC is its various fascinating
fountains, beautiful gardens and landscape from all over the world.
p) Road and transportation: BT roads all over for the comfortable journey of the visitors
inside RFC. At some places tiles are fixed for good look.
q) Drinking water points: Cool and fresh water is available all over RFC at free of cost.
r) Vehicle parking: RFC provided ample parking place with security at the main gate for
parking of all private vehicles, which are not allowed inside RFC. Vehicle owners are
s) Food arrangements: Food from outside is not allowed in to RFC. Visitors can have fresh
and hygienically prepared food of their choice at various restaurants and food courts
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located in side RFC. Snacks, short eatables, ice cream, fruit juice, coffee, tea, cool drinks
t) Photographic material: Visitors are allowed to shoot the beautiful locations, settings
gardens etc. as a memory of visiting RFC. Cameras, film rolls, batteries etc. photographic
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PART-B
The below part explains about Ramoji film City marketing strategies with the help of
collected primary data. The analysis starts with analyzing of demographic factors like
age, sex and educational qualifications of the respondents and to decide each source of
importance. Later, the researcher conducted reliability analysis was conducted to check
Next the analysis is focused on Factor analysis to decide what the major influencing
factors in attracting to Ramoji are. Further Chi square test was conducted to check the
Hypotheses statement of various dimensions and their impact. Different Bar/Pie charts
also presented for better understanding of data for some of the major factors.
Table 6.1
Gender wise respondents
52% of the respondents are male and remaining 48% are female. Since Ramoji film City
was existing in the state capital most of them come to visit it along with their families,
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Table 6.2
Age wise Respondents
The above table indicating that the age group of the respondents at Ramoji film city
indicating that most of the respondents above 40 aged group occupied by nearly 30 % ,
where middle aged people are grabbing 24% share and interestingly children age between
10-20 are major share with 17% followed by teenagers group and old age people.
The above result revealing that most of the respondents most of the visitors are middle
aged people visiting Ramoji film city with their small kids aged between 10-20 as the
part of their picnic spot and make them happy in holidays time. Teenagers and newly
married couples also visiting a lot Ramoji film city to spend their valuable time happily at
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Table 6.3
Profile of respondents’ education wise
SSC 19 13
Inter 43 29
UG 76 50
PG 12 8
Total 150 100
Source: Primary data
As per the above table the educational qualifications, out of 150 respondents revealed as
most of the respondents are highly educated people. The under graduates are 50 % and
post graduates are 8% followed by 29% people are Inter. Since, Hyderabad is a hub for
education most of the visitors of Ramoji film City are highly educated people.
The table inferred that most of the respondents are educated people with graduation who
are visiting Ramoji film City for the purpose of entertainment followed by intermediate
people who are teenagers who are more attracting towards film entertainment. The least
visitors are SSC and PG people. The same is indicated below by a pie chart.
SSC
Inter
Series1, UG
Series1,
UG, 76, Inter, 43, PG
50% 29%
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Table 6.4
The above table indicating that by profession the ratio of respondents, out of 150 most of
the respondents in Ramoji film city was software professionals and business people
63.3%. The entry ticket and the prices of food items are too costly at this area, so the
general people like government employees are not that much interest to visit the city.
Hyderabad is called IT hub, as the name indicates most of the Software professionals
want to spend their weekends along with family at some costly places i.e. their target for
entertainment is Ramoji film city in Hyderabad area. The same applicable for Business
people also. Next the house wives are taking major share, followed by private employees
who are working in small scale industries.
Table 6.5
Annual Income wise respondents (Rs in Lakhs)
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The above table reveals that most of the respondents are high income people with 2-3
Lakhs captures 61.4% share followed by almost equally distributed low and middle
income people with 14 % & 24.6% each. Since the economy level of city region is
obviously high, this revealed that the respondents are high income people.
The above table indicates that most of the visitors are rich people in entertainment
Table 6.7
Reliability Statistics
Cronbach's Alpha No of Items
.692 9
of items as a group. A "high" value of alpha is often used (along with substantive
arguments and possibly other statistical measures) as evidence that the items measure an
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The above analysis indicates that the tested questionnaire revealed Cronbach's Alpha is
Table 6.8
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .679
Bartlett's Test of Sphericity Approx. Chi-Square 639.153
Degrees of freedom 210
Sig. .000
Source: Primary data
The KMO &Bartlett’s test was adopted to check whether the study is eligible for factor
analyses are not. In this case the KMO value is indicating above 0.6 (.679) which is
statistically significant for factor analysis. The researcher further approached for factor
analysis.
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Publicity 0.425 2.022 93.378
Public Relation 0.38 1.808 95.186
Grievances 0.294 1.4 96.586
First Aid 0.262 1.25 97.835
Film Settings 0.241 1.149 98.984
Staff Behavior 0.213 1.016 100
Source: Primary data
Total variance table indicates that, the study filtered with 7 factors (where Eigen value is
more than1) and the variance is 66 %).
The Eigen value indicates the most influencing factor value which should be more than 1
which is considered as most influencing from the considered tested factors.
Table 6.10
Component
Statements 1 2 3 4 5 6 7
Advance booking 0.005 -0.016 0.243 -0.463 -0.032 0.764 -0.06
Reception 0.186 0.583 -0.301 0.099 -0.099 -0.033 0.422
Wash & Change -0.129 0.088 0.52 -0.035 0.484 -0.064 0.028
Breakfast & Lunch 0.142 0.735 -0.204 -0.227 0.125 -0.193 -0.003
Accommodation 0.223 0.264 0.732 -0.218 0.032 -0.059 -0.014
T.V Serials 0.119 0.754 -0.29 0.044 0.173 0.023 0.021
Corporate Meeting -0.067 0.39 0.623 0.104 -0.133 -0.358 -0.105
Conference -0.082 0.74 -0.059 0.116 0.175 0.048 -0.243
Birthdays -0.19 0.402 0.533 0.277 -0.241 0.183 -0.013
Honeymoon -0.024 0.631 -0.106 0.249 -0.311 0.373 0.544
Reception & Information 0.597 -0.076 0.067 0.081 -0.442 0.07 0.279
Tour Booking 0.518 -0.122 -0.119 0.27 0.292 0.048 0.364
Organizing Events 0.732 0.026 -0.009 -0.231 0.135 0.02 0.103
Price/Tariff 0.516 -0.1 0.003 0.473 0.206 0.124 -0.293
Decoration 0.482 0.165 -0.161 -0.503 0.078 -0.137 -0.363
Publicity 0.558 0.044 -0.074 -0.447 -0.274 -0.098 0.042
Public Relation 0.708 0.011 0.078 -0.071 -0.337 -0.086 0.203
Grievances 0.661 -0.084 0.102 0.266 -0.042 0.044 -0.158
First Aid 0.696 -0.132 0.124 0.268 -0.081 -0.227 -0.276
Film Settings 0.616 0.032 0.189 -0.144 0.385 0.153 -0.038
Staff Behavior 0.514 -0.029 -0.042 0.264 0.185 0.246 -0.01
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Source: Primary data
Extraction Method: Principal Component Analysis.
a. 7 components extracted
The above rotated component matrix indicate that out of 21 factors only 7 factors
are highly influenced for Eco Tourism tourist.
Table 6.11
Influenced factors
1 Organizing Events
3 Accommodation Facility
7 Honey Moon
to see organizing of various events in the City (Children’s Carnivals, film festivals etc..),
and second priority goes for T.V Serials setting, followed by Accommodation facility and
the last 3 priorities are birth day events, wash & Change settings, and advance booking
facilities and the last one is Honey moon package from the City.
A ticket is a voucher for entry that indicates that one has paid for admission to an event or
establishment such as a theatre, Movie Theater in Ramoji film city. The association between
the entry tickets in attracting the tourists to the Ramoji film City is tested on a hypothesis
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is formulated a five point scale. The factors are Highly Dissatisfied, Dissatisfied, Average
Satisfied, Satisfied and Highly Satisfied. The presented in the Table 6.12
There is no significant association between the price of entry ticket and attracting
Table 6.12
Chi square analysis of Entry ticket tariff
the observed frequencies from each option, i.e. out of total 150 respondents regarding entry ti
tariff at Ramoji film City, Highly Dissatisfied people are 27, Dissatisfied people are 39, ave
opinion people are 26, satisfied respondents are 30 and highly satisfied respondents are 28.
expected and residual values are software generated calculations as per chi-square formula.
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Table 6.13
Chi square test values of Entry ticket tariff
Values Result
Chi-Square 5.900a
Degrees of freedom 4
Asymp. Sig. .207
Source: Primary data
0 cells (.0%) have expected frequencies less than 5. The minimum expected cell
frequency is 20.0.
According to the table 6.21 information the significant value is greater than 0.05, which indicat
that there is a significant association between the price of tariff of entry ticket and touris
attraction in Ramoji film City. Hence the null hypothesis is rejected, i.e. most of the visitors ar
The Ramoji film City organizers need to review the entry ticket tariff; because the result reveale
that the tariff should be decreased to increase the visitors traffic in the city, so the optimum retur
In this compound of Ramoji Film City, the newly wedded couples make their honeymoon very interesting
with our great bank of ideas. This Ramoji Film City is one of the places where everyone can fulfill their
dreams of entertainment. It entertained including all the facilities of special activities, spa, honeymoon
video or many others. The honey moon package at the Ramoji film City and its influence on
attracting the tourists tested on a four point scale. The factors are dissatisfied; Average opinion
Satisfied and Highly Satisfied. The results are presented in the Table 6.14.
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There is no significant association between Honey moon packages and inflow of tourists t
Table 6.14
Chi square analysis of Honey moon package
Components Observed N Expected N Residual
Dissatisfied 45 25.0 5.0
Average Satisfied 39 25.0 5.0
Satisfied 27 25.0 -8.0
Highly Satisfied 39 25.0 -2.0
Total 150
Source: Primary data
The above table represents that from the tested scale i.e. dissatisfied to highly satisfied,
the observed frequencies from each option, i.e. out of total 150 respondents regarding
Honey moon package impact on Ramoji film City visitors, dissatisfied people are 45,
average opinion people are 39, satisfied respondents are 27 and highly satisfied
respondents are 39. The expected and residual values are software generated calculations
Table 6.15
Chi square test values of Honey moon package
Values Result
Chi-Square 4.720a
Degrees of freedom 3
Asymp. Sig. .003
Source: Primary data
According to the above table information the significant value is less than 0.05, which
indicates that there is no significant relation for honey moon packages and tourists
attraction to the Ramoji film City. Hence the hypothesis is accepted, i.e. honey moon
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The Ramoji film City officials are needed to review the Honeymoon package prices to
attract new couples spending at the city. It should be affordable for all category people,
Staff Behavior:
Every day, organizations across the country are implementing large change initiatives,
each requiring alterations to employee behavior. And while the chances of failure are
employees, and time to adapt. The Association between Staff behavior in attracting them
to the Ramoji film City is tested on a hypothesis is formulated a five point scale. The
factors are Highly Dissatisfied, Dissatisfied, Average Satisfied, Satisfied and Highly
Satisfied. And with help Chi Square test and the results are presented in the Table 6.16.
Table 6.16
Chi -square analysis of staff behavior
Components Observed N Expected N Residual
Highly Dissatisfied 11 20 -19
Dissatisfied 28 20 -9
Average Satisfied 38 20 9
Satisfied 49 20 21
Highly Satisfied 24 20 -2
Total 150
Source: Primary data
The above table represents that the tested scale ranges from highly dissatisfied to Highly
satisfied, the observed frequencies from each option, i.e. out of total 150 respondents
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regarding staff behavior in Ramoji film City, Highly Dissatisfied people are 11,
Dissatisfied people are 28, average opinion people are 38, satisfied respondents are 49
and highly satisfied respondents are 24. The expected and residual values are software
Table 6.17
Chi square test values of Staff behavior
Values Result
Chi-Square 48.400a
Degrees of freedom 4
Asymp. Sig. 0
According to the above table the staff behavior in the Ramoji film City was appreciable
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Hotels Tariff range:
The visitors’ opinion about the hotel tariff at Ramoji film city is given in detail in the
Chart 6.1. majority of visitors feel that hotel Sitara is very expensive and hotel Sahara is
more economical.
Chart 6.1
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Chart Title
Axis Title
The above chart indicates that among 3 top hotels ion the Ramoji city , the hotel Sitara
accomdation cost is too high, where middle and low income people are unable to bare.
Where as sahara hotel is more economical hotel for all the people, followed by Hotel
From the Table Hotel Sitara is providing more affordable prices in term of food, Lodging
and boarding which make them to attract more tourists to stay in that particualr hotel. The
Rates/ Tariff’s with respect to Hotel Tara and Shahara need to be reviewed and make
The entry ticket rates at Ramoji film city and the opinion of the visitors to the Ramoji
film city is given in detail chart 6.2. Majority of the visitors revealed that the entry ticket
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Chart 6.2
Series1, High,
39 Series1,
Moderate, 33
The above chart indicates that nearly 70% of the respondents are revealing that the
entry ticket for Ramoji city is high and common people are unable to bare. Where as only
As per the demographic income table most of the respondents are high income people,
and though they are complaining about entry ticket fare it means for a middle and low
Therefore, the management need to design some customized package tickets according to
the visitors income level which may fetch more visitors to the city.
Gift articles:
The tourists at Ramoji film City renealed that the Gift articles at Ramoji film City are
Chart 6.3
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Gift articles
Gift Articles
The above chart indicates that nealry 52 % of the respondents revealed that the Gift
articles at Ramoji city is high and a common man has fear to do shopping in the city.
Where as only 11% of the people have agreed that the fare is low.
The visitors in the Ramoji film City are very much unhappy with the varous gift articles
availability and by comparing with the open market the prices are too high in all aspects.
Therefore, the organizers have to be bringdown the article prices in the Ramoji film City
shopping complex.The gift articles are to be priced at a reasonable rate so that the visitors
can shop at the Ramoji film city. When the gift articles are priced low it attracts more
number to shop at the Ramoji film city and the authorites can increase sales and profit.
The tourists at Ramoji film city when enquired revealed about the Children toy rates and
their opinion of prices of toys. The results are presented in chart 6.4. most of the tourists
Chart 6.4
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Childrden Toy rates
Series1,
Series1,
Can't say,
ChildrensToys
High, 13,
13%
30, 30%
High
Moderate
Low
Can't say
Series1,
Series1, Moderate,
Low, 16, 41, 41%
16%
The above chart indicates that in terms of children toys, the tariff are acceptable by
visitors. Most of them are rated as modeate and low , at the same time some people
revealed that Cant’say, which indicates their ignorance of toy prices in the general
market.
With respect to the Children toy rates, most of the respondents feel that it is affordable,
by comparing to open market the toy market is too good to them.By providing the toys at
a cheepar rate the Children can purchase toys at the Ramoji film city and the parents can
feel happy for the low prices when compared to the general market.
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