INTRODUCTION

A market defined by demand. It is demand, which creates supply. Infect,

consumer demand determines the characteristics of supply.

A market is a place which buyers and sellers are meets each other and

exchanges goods and services

The marketing manager plays a vital role occupies an important positing.

He is responsible to carry out all of the marketing activities within the firm and

co-operation these activities with other function.

According to Zelman and burger marketing research means, “As the field

which involves the diagnosis of information needed and the selection of

revenant inters related variables about which and reliable information is

gathered. Recorded and analyse”

Marketing research is complete analysis of market. Marketing research

analysis the various information about the consumer and markets. Marketing

research shortly, refers, “Analysis of consumer and market”.

The term „electrical‟ was first applied to the effect of rubbing amber and

picking up pieces of paper with it in 1600 by Dr William Gilbert. It was Dr

Gilbert‟s paper that gave birth to the study of electricity as a science.

1
It took two hundred years for light to be included in this study. Italian Luigi

Galvani was the first to record the phenomena of a primitive battery or pile and

in 1796 Count Alessandro Volta developed the Voltaic cell. One of its first

demonstrations was the arc produced when holding two carbon rods close

together while connected to a battery of some forty or fifty of these cells.

The electric light bulb is something that is taken very much for granted in

modern life. While I was researching the history of electricity and its use in the

home, most of those to whom I mentioned it assumed that the light bulb had

appeared just before the First World War. In fact electric light was first seen

publicly in 1808 at a demonstration of the arc lamp by Sir Humphrey Davy. In

his research between 1802 and 1808 he also discovered that an electric current

could be used to bring a strip of metal to incandescence but with inefficient

power supplies he concentrated his efforts on the carbon arc lamp. It could not

produce a form of lighting that would be economical or practical in the home, as

the banks of batteries needed were very expensive and the light extremely

bright. The discovery of Electro-magnetic induction in 1831 by Michael

Faraday and Joseph Henry, independently in America, led to the development

of cheaper methods of producing electricity. This was first put to use in the

South Foreland lighthouse on the 8th December 1858 using a French,

Companies de l‟Alliance dynamo to convert water into hydrogen and oxygen

which was used to produce light by heating a block of limestone to

incandescence. A storage battery was invented by Instead in 1854.

2
Developments of the dynamo were made by Gramm, Siemens, Wilde, Valley,

Wheatstone and Farmer in various countries around 1866. These made cheaper

electricity generation possible. The main lighting use of electricity was still for

Arc lamps and these were used for street lighting and in some large buildings.

The incandescent lamp, heating a conductor to near its melting point, was

recognised as being the way forward for a practical domestic lamp. This being

what we buy with our groceries, we curse when it goes out and ignore it the rest

of the time.

The commercial potential of electricity and lighting was first recognised

by French businessmen who took the lead in marketing it but the development

of arc and incandescent lighting was a truly international effort. The first

filaments were of Platinum and Iridium, both of these metals having very high

melting points. Frenchman Louis Jacques de The nard, in 1801, is unreliably

reputed to have discovered that a strip of metal could be brought to

incandescence by passing a current through it. Sir Humphrey Davy showed that

platinum was the most suitable material then available in about 1805. In

Switzerland, during 1820, August de la Rive used a platinum wire coil in a

partly evacuated glass tube. In Belgium in 1838 Jobbers showed that a carbon

rod burnt longer in an air free environment. In 1840 Warren De La Rue

showed that any air present in a platinum lamp would prevent its practical use.

William Grove made a lamp with a coiled platinum filament to show the

efficiency of his battery.

3
 In America a patent by Englishman W. E. Staite in 1848 was granted for

horseshoe shaped Iridium filaments. Another American, Dr J. W. Draper,

produced a platinum wire lamp in 1846 which was virtually copied for Edison‟s

first platinum lamp and by Hiram Maxim, of machine gun fame, who beat both

of them to the patent in 1879. However Moses G. Farmer of Salem, Mass. USA,

who produced an important dynamo design, had lit a room in his house with

similar lamps as early as 1858 for a period of several months. This is probably

the first case of domestic electric incandescent lighting. A German clock maker

Heinrich Goebbels immigrated to America in 1848 and was probably the first

person to make and use incandescent carbon filament electric light bulbs in

1854. He earned his living by travelling around in a wagon selling looks

through his astronomic telescope.

To attract the customers he illuminated his wagon and later his Newark

jewellery shop window with battery powered bulbs which he had made from

eau-de-cologne bottles with bamboo strip filaments in a partial vacuum. His

precedence over Edison was recognised by the courts in 1893. An open filament

lamp by de Change was used in some mines in France during 1856. In Russia

the harbour at St. Petersburg was lit, in 1872, by Lodyguine with about 200

incandescent bulbs. These were made using a carbon block in a glass bulb filled

with Nitrogen. But the light bulb was still not a practical or marketable

proposition until two men working independently in England and America

4
evolved reliable bulbs that could be mass produced. These were Thomas Edison

in America and Joseph Swan in England.

By 1890 the all electric house was a reality, with clocks, sewing

machines, phonographs, fans, Electric heating rings, Electric heating controls,

burglar alarms, enunciators and doorbells. The last two having been available

with battery power for a long time before.

The whole history of the development of electrical power is fascinating. It

parallels that of many other areas of technological discovery in the 19th

Century. Eccentric and rich inventors, spectacular accidents, battles over

patents, the rapid growth and decline of companies, many now household

names.

But this book limits itself to the history of the light bulb, the arc lamp and

some of the individuals who developed them. It is a brief history and I hope it

will encourage others to expand on the areas it skims.

Where prices have been quoted they are in old UK Pounds sterling (£),

shillings (s) and pence (d), unless stated otherwise and do not relate to modern

values. There were 20 shillings to the pound and 12 pence to the shilling. Where

available average wage rates are given for relative comparison.

Ratings given for lamps are given as they were originally quoted; it has

not been possible to bring them to a standard. In the 1890‟s lamps were usually

rated in candle-power (cp.) but this value was derived differently in different
5
countries. For example GEC in 1893 stated that a 16cp 100v (Volt) lamp

required a current of from 0.4 to 0.7 ampere at 100 volts and that it used 56

Watts or 3 Watts per candle-power. A life of at least 1,000 hours was given.

They state that nearly all European lamps are measured against the Amyl-

Acetate Standard candle-power, 14% lower than the English standard Candle-

power. Power efficiency was constantly being improved at this time and varied

from below 3 Watts per cp. to over 4 Watts per cp. The American company

General Electric quote the first bulbs sold as having an output of 1.4 lumens per

watt and a 1980 bulb having an output of up to 140 lumens per Watt.

The earliest light bulbs are not very easy to find today. It is quite easy to

find bulbs from about 1890 onwards. Many of these old bulbs can still be used

but it is recommended that they are only connected to a low voltage. Plugging

into a mains light socket will destroy many filaments immediately.

6
 COMPANY PROFILE

The foundations of Philips were laid in 1891 when Anton and Gerard

Philips established Philips & Co. In Endogen, the Netherlands. The company,

begun manufacturing carbon- Filament lamps and by the turn of the century,

had become one of the largest producers Europe. By 1910, with 2,000

employees, Philips was the largest single employer in The Netherlands.

Stimulated by the industrial revolution in Europe,

Philip‟s first research laboratory was established in 1914 and the

company started introducing its first innovations in the x-ray, Ratio technology.

Over the years, the list of inventions has only been growing to include many

breakthroughs that have continued to enrich people‟s everyday lives.

• 1891 – 1915 from Light Revolution to Product Evolution

• 1925 – 1940 First Televisions and Electric Shavers

• 1940 -1970 Technology Breakthroughs: Introduction of compact

Audio Cassette.

• 1970 – 1980 Continued Product Innovation for Images, Sound and

Data

• 1980 – 1990 Technological Landmark: the Compact Disc

 1990 – 2000 Changes and Successes: Introduction of DVD

7
21ST CENTURY: PHILIPS TODAY

Moving into the 21st century, Philips continued to changes and grows.

Long aware that many people Philips was no more than a consumer electronics

producer; the company started projecting a new image that better reflected its

products in the areas of health care, life style and technology.

In 2004 Philips unvalued its new brand promise of “Sense and

simplistic”. Underlined by a sizable advertising campaign, the company

confirmed is dedication to offering products that are advanced, easy to use and

designed to meet their needs In September 2006, Philips sold 80.1% of its

semiconductors business to Consortium of private equity partners. This laid the

foundation for a strong and Independent new semiconductors company, named

NXP, which was founded on the heritage of over 50 years of innovation at the

heart of Philips. The sale marked a further milestone in the shift from cyclical

activities to building of an Applications-focused company, centred on

innovation and its brand promise of “sense and simplicity”.

In September 2007, Philips communicated its vision 2010 strategic plan

to further grow the company with increased profitability targets. As part of

vision 2010, the organizational structure was simplified per January 1, 2008 by

forming three sectors: Healthcare, Lighting and consumer Lifestyle. These

steps further position Philips as a market-driven, people-centric company with a

8
strategy and a structure that fully Reflect the needs of its customer base leading

brand in Health and Well-being.

Royal Philips Electronics is one of the world's biggest electronics

companies and Europe's largest, with sales of US$ 33.9 billion in 1998. It is a

global leader in color television sets, lighting, electric shavers, color picture

tubes for televisions and monitors, and one-chip TV products. Its 233,700

employees in more than 60 countries are active in the areas of lighting,

consumer electronics, domestic appliances, components, semiconductors,

medical systems, business electronics, and IT services (Origin). Philips is

quoted on the NYSE, London, Frankfurt, Amsterdam and other stock

exchanges. 2. Global Leader Royal Philips Electronics is eighth on Fortune's list

of global top 30 electronics corporations. We are active in about 80

businesses, varying from consumer electronics to domestic appliances, and from

security systems to semiconductors.

We are a world leader in digital technologies for television and displays,

wireless communications, speech recognition, video compression, storage and

optical products as well as the underlying semiconductor technology that makes

these breakthroughs possible. We have world class solutions in lighting,

medical systems (particularly scanning and other diagnostic systems) and

personal and domestic appliances where our investments in design and new

materials are critical to success. Translated into figures, we produce

9
over 2.4 billion incandescent lamps every year, and some 30 million picture

tubes; and each day, our factories turn out more than 50 million integrated

circuits. Around 2.5 million heart procedures (scans and interventional

procedures) on X-ray equipment are carried out each year using our technology.

We have world class solutions in lighting, medical systems (particularly

scanning and other diagnostic systems) and personal and domestic appliances

where our investments in design and new materials are critical to success.

Translated into figures, we produce over 2.4 billion incandescent lamps every

year, and some 30 million picture tubes; and each day, our factories turn out

more than 50 million integrated circuits. Around 2.5 million heart procedures

(scans and interventional procedures) on X-ray equipment are carried out each

year using our technology.

One in seven television sets world-wide contains a Philips picture tube,

and 60 percent of all telephones contain Philips products. Thirty percent of

offices around the world are lit by Philips Lighting, which also lights 65 percent

of the world's top airports, 55 percent of soccer stadia, and 30 per cent of

hospitals. The strength of Philips' global operations is reflected in its (value-

based) leadership position in many of the markets in which it is active.

Philips has some 60,000 patent and design rights and almost 30,000

trademark registrations worldwide. Key patents are in such fields as optical

recording (CD-Audio, CD-ROM, CD-R, CD-RW, DVD-Video, DVD-ROM),

10
digital audio coding (MPEG-2 audio compression), digital video coding (MPEG

video compression), and mobile telephony (GSM and CDMA). Safeguarding

the company's portfolio of patents and product design rights are its 130 patents

and trademarks specialists. Located throughout Europe and in the United States,

Japan and Singapore, they help exploit the results of Philips' world- wide R&D

activities by licensing the generated patents. They also pay close attention to

the trademarks that support the company's commercial activities. Chief among

these are Philips' house marks - the Philips word-mark and the Philips shield

emblem - which are among the most widely recognized trademarks world-wide.

The foundations for what was to become one of the world's biggest

electronics companies were laid in 1891 when Gerard Philips established a

company in Eindhoven, the Netherlands, to 'manufacture incandescent lamps

and other electrical products'. The company initially concentrated on making

carbon-filament lamps and by the turn of the century was one of the largest

producers in Europe. Developments in new lighting technologies fuelled a

steady program of expansion, and, in 1914, it established a research laboratory

to study physical and chemical phenomena, so as to further stimulate product

innovation.

Marketing companies had already been established in the US and France

before the First World War, and in Belgium in 1919, and the 1920s saw an

explosion in their number. It was at this time that Philips began to protect its

11
innovations with patents, for areas taking in X-ray radiation and radio reception.

This marked the beginning of the diversification of its product range. Having

introduced a medical X-ray tube in 1918, Philips then became involved in the

first experiments in television in 1925. It began producing radios in 1927 and

had sold one million by 1932.

One year later, it produced its 100-millionth radio valve, and also started

production of medical X- ray equipment in the United States. Philips' first

electric shaver was launched in 1939, at which time the Company employed

45,000 people world-wide and had sales of 152 million guilders. Science and

technology underwent tremendous development in the 1940s and 1950s, with

Philips Research inventing the rotary heads which led to the development of the

Philips have electric shaver, and laying down the basis for later ground-

breaking work on transistors and integrated circuits. In the 1960s, this resulted

in important discoveries such as CCDs (charge-coupled devices) and LOCOS

(local oxidation of silicon).

Philips also made major contributions in the development of the

recording, transmission and reproduction of television pictures, its research

work leading to the development of the Plumb icon TV camera tube and

improved phosphors for better picture quality. It introduced the Compact Audio

Cassette in 1963 and produced its first integrated circuits in 1965. The flow of

exciting new products and ideas continued throughout the 1970s: research in

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lighting contributed to the new PL and SL energy-saving lamps; other key

breakthroughs came in the processing, storage and transmission of images,

sound and data where Philips Research made key breakthroughs, resulting in the

inventions of the Laser Vision optical disc, the Compact Disc and optical

telecommunication systems. Philips established PolyGram in 1972, and

acquired Magnavox (1974) and Signetics (1975) in the United States.

Acquisitions in the 1980s included the television business of GTE Sylvania

(1981) and the lamps business of Westinghouse (1983).

The Compact Disc was launched in 1983, while other landmarks were the

production of Philips' 100-millionth TV set in 1984 and 300-millionth Philips

have electric shaver in 1995. The 1990s has been a decade of significant

change for Philips. The company carried out a major restructuring program to

return it to a healthy footing. And more recently it has been concentrating on its

core activities. Today, Philips is at the leading edge of the digital revolution,

introducing world-class products that are helping to improve pe ople's lives as

we enter the next millennium.

- 50 - Zeitschrift der GCPD e.V. 5 September 1999

Parts of the Whole Seven product divisions, many other competencies

and participations make up Royal Philips Electronics. Whether in homes,

factories, offices, airports, or on the street, it's hard to imagine a place where

Philips is absent. Some of the products made by its seven product divisions are

13
tucked away inside, like integrated circuits or CD drives. Some of them are

undergoing dramatic changes in their dimensions - think of the flat screen TV,

which can hang on the wall. Five of the world's top ten PC manufacturers sell

monitors produced by Philips. What Philips wants is to make your life and

work easier. With the Genie mobile phone, for example, you dial a number by

just saying it aloud, while Philips' WebTV Internet terminal brings the

excitement of cyberspace into the living room. And on your travels around the

world, whether passing by the Eiffel Tower in Paris, walking across London's

Tower Bridge, or witnessing the beauty of the ancient Sphinx and pyramids of

Giza, you don't have to wonder anymore who lights these famous landmarks.

The Volkswagen Foundation (Volkswagen Stiftung) is a non-profit-

making foundation established under a treaty between the Governments of the

Federal Republic of Germany and the State of Lower-Saxony after World War

II. Presently, the Foundation's capital amounts to DM 3.5 billion. The objective

of the foundation is to support science, the humanities and technology in

research and university teaching, to foster collaboration between foreign and

German scientists and academic exchange between cross-country institutions. In

practice, it concentrates on funding initiatives that it develops itself: priority

areas which are subject- and problem-oriented; programmes which aim at

structural improvements, e.g. in the international cooperation or in German

universities.

14
 The priority areas relative to physics are: 1. The investigation of non-

Linear, dynamic effects in production systems. 2. Photonics: Materials, Basic

Physics/Chemistry, Components and Integration. 3. Physics, Chemistry and

Biology with Single Molecules.

The programs which an academic group from Asian countries can apply

are: 1. Program of partnerships: joint research projects in the natural,

engineering and economic sciences with institutes in Africa, Asia and Latin

America. The project of training Ph.D. students cooperatively (e.g. one of the

GCPD members Huang falls in this case) is also due to this program.

2. Symposia and summer schools. This program aims at intensifying the contact

with foreign scholars. The venues should be in Germany.

Support may be given upon application to scientific institutions, but not

to individuals. Applications from scientific institutions abroad must relate to a

specific funding initiative and concern a mutually agreed cooperation with

scientists in the Federal Republic of Germany. Conversely, applications of the

partner.

15
 PRODUCT PROFILE

Philips in India part of royal Philips electronics. As one of the Nation

most well known and well-loved brands, Philips is a part of practically every

India‟s life. Philips products find a use is ritually every aspect of daily life-at

home, at work and on the move. Today Philips stands professional and personal

lives.

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PRODUCT SPECIFICATION

Product name Led tube lamp

Model No. HCL-T8240P36SXX-110-02

Housing material Aluminium Clear PC cover

Dimmable No

Power consumed 36W

LED Q‟ty 576pcs

Power factor ≥0.80

Luminous flux 2800 LM

Beam angle 90◦, 120◦

Size 26X2400mm

Input voltage AC110V/220V/240V

Colour temperature 2700-3500K, 4000-5500K, 6000-7000K,

Colour warm white, pure white, cool white

Colour rendering index ≥80Ra

Certificates CE, ROHS, FCC

Private logo Available

Life span 50,000hrs

Packaging 1pc/poly bag/white mail order box

Q‟ty/CTN 10pcs

CTN size 2480×260×140mm

Loading port Shenzhen

17
 FEATURES

• Energy saving up to 70% compare with traditional fluorescent

tubes

• Adopting constant current power supply to guarantee the lifespan.

• Different covers and end caps are available for our led tupe series.

• High brightness branding LED as light source, which is stable, low

light decay and long lifespan etc.

• Fireproofing grade 94V0.

• CE, ROHS and FCC compliant.

BUSINESS TYPE

SHENZHEN OBOSEN LIGHT CO., LTD.

Manufacturer led tube light, led down lights, led t8 tube light, led
daylight, led tubes, led t8, led.

PRODUCT/SERVICE (WE SELL)

Fluorescent lamp, LED fluorescent light, LED tube light, LED

spotlights, LED strip t8 LED tube light, LED bulb light, LED strip light, LED
ceiling light, LED lighting china supplier, LED replace tube light, LED down
light, LED ceiling panel, LED light china supply Ld tube light, LED panel light,
led strip lights, LED down light, LED t8 tube, LED e27 lamp, LED.

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PRODUCT/SERVICE (WE BUY)

E27 spotlight, led spot lamp strip, led, led gu 10, led down light, LED
tube,t5 LED tube light, LED bulb light, LED bulb lamp, LED bulb lamps, LED
lamps, LED lights.

NUMBER OF EMPLOYEES

101 – 200 People.

PRODUCT DIVISION

There are six divisions, each function as a technology or software

competence centres.

Philips Consumer Electronics

• Philips semiconductors

• Philips Medical systems

• Philips Research

• Philips Centre for Industrial technology

• Philips Intellectual property & standards

The following are the group companies of Philips in India:

• Philips India Limited

• Philips Medical system India Private Limited

Philips Software centre Private Limited

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 OBJECTIVES

 To know customer preference about the purchase of the product

 To study about customer expectations, pricing factors, price

variations of Philips tube light

 To study the customer usage of the Philips tube light

 To know about the product availability in market

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 RESEARCH METHODOLOGY

Introduction

The essential purpose of marketing research is to provide information,

which will facilities the identification of an opportunity or problems situation

and manager in arriving the best possible decision when such situation are

encountered.

Research methodology is a basic plan, which guides the data collections

and analysis phases of the research project. It‟s a Framework, which specifies

the type course of the data and the collection periods.

Data Collection

After identifying end designing the research problem and determining

and specific information require to solve the problem.

Data are information for the research can be collected through primary

data and secondary data.

1. Primary Data

These are the data generated which a particular problem of hand.

The primary data for my study in collected by survey method through

proper questionnaires.

21
2. Secondary Data

Secondary data these data which are collected from some research work,

are in printer nature, booklets.

The secondary data for the survey in collected from internet printed

booklets.

Sampling

Sampling mean‟s were only a few units of population under study is

considered for analysis in called sampling.

Sample Unit

I choose my sampling area at Chinnamanur town for market survey of the

Philips tube light.

TOOL USED FOR ANALYSIS

The collected data were interpreted using percentage method.

SAMPLING TECHNIQUES

Sampling techniques process of analysis the selected data.

METHOD OF SAMPLING TECHNIQUES

1. Random Sampling

2. Non-Random Sampling
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RANDOM SAMPLING

A Random sample in one where each item in the universe has an equal

change of known opportunity of being selected.

NON-RANDOM SAMPLING

These Samples are made to meet the specific requirement of special

nature.

Questionnaires

A questionnaires consisting of a enquiry is prepared.

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 DATA ANALYSIS AND INTERPRETATION

Data analysis

Interpretation refers to the task of drawing inference from the collected

facts, after an analytical our experimental study. For the survey the collected

data are analyzed and interpreted by the percentage analysis method. This

attempt is to organize and summarize data in order to increase results.

Usefulness in such a manner that enable the research to relate critical points

with the study objectives. Sometimes these organizing and summarizing of data

collected through the use of sample, the reliability of the summary estimates is

required to be determined. In this survey the collected data are analyzed and

interrelated by the percentage analysis method.

Percentage Analysis Method

Percentage method to special kind of ratio percentage is used in making

comparison between two or more series of data percentage are used to describe

relationship.

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 TABLE – 1

RESPONDENTS OPINION ABOUT USE OF LIGHT

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 100 100

2 No 0 0

TOTAL 100 100

Sources : Primary Data

Among the 100 Respondents

 100 % of Respondents are using Light.

25
 CHART – 1

RESPONDENTS OPINION ABOUT USE OF LIGHT

120
100
100

80

60

40

20
0
0
Yes No

26
 TABLE – 2

RESPONDENTS OPINION ABOUT USES OF VARIOUS

BRANDS

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Philips 60 60

2 Surya 20 20

3 Crompton 20 20

TOTAL 100 100

Sources : Primary Data

Among the 100 Respondents

 60 % of Respondents are using Philips
 20 % of Respondents are using Surya
 20 % of Respondents are using Crompton

27
 CHART – 2

RESPONDENTS OPINION ABOUT USES OF VARIOUS

BRANDS

70
60
60

50
40

30
20 20
20
10
0
Philips Surya Crompton

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 TABLE – 3

RESPONDENTS OPINION ABOUT CHOOSE A VARIETY OF

PHILIPS LIGHT

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS
1 Tube Light 40 66

2 CFL 14 24

3 Slim Light 6 10
TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents

 66 % of Respondents are using Tube Light
 24 % of Respondents are using CFL
 10 % of Respondents are using Slim Light

29
 CHART – 3

RESPONDENTS OPINION ABOUT CHOOSE A VARIETY OF

PHILIPS LIGHT

70 66
60
50
40
30 24
20
10
10
0
Tube Light CFL Slim Light

30
 TABLE – 4

RESPONDENTS OPINION ABOUT REASON FOR

PREFERRING IN TUBE LIGHT

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Good Quality 36 60

2 Low Cost 8 14

3 Long Life 16 26

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents
 60 % of Respondents prefer for Good Quality
 14 % of Respondents prefer for Low Cost
 26 % Respondents prefer for Long Life

31
 CHART – 4

RESPONDENTS OPINION ABOUT REASON FOR

PREFERRING IN TUBE LIGHT

70
60
60
50
40
30 26

20 14
10
0
Good Quality Low Cost Long Life

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 TABLE – 5

RESPONDENTS KNOW ABOUT THE PHILIPS TUBE LIGHT

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Advertisement 30 50

2 Shop 15 25

3 Friends 15 25

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents
 50 % of Respondents are knowing through Advertisements
 25 % of Respondents are knowing through Shop
 25 % of Respondents are knowing through Friends

33
 CHART – 5

RESPONDENTS KNOW ABOUT THE PHILIPS TUBE LIGHT

60
50
50

40

30 25 25

20

10

0
Advertisement Shop Friends

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 TABLE – 6

RESPONDENTS PURCHASE PLACE OF PHILIPS TUBE

LIGHT

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Retailer 45 75

2 Whole seller 10 16

3 Agencies 5 9

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents

 75 % of Respondents are purchased from Retailer
 16 % of Respondents are purchased from Whole seller
 9 % of Respondents are purchased from Agencies

35
 CHART – 6

RESPONDENTS PURCHASE PLACE OF PHILIPS TUBE

LIGHT

80 75
70
60
50
40
30
20 16
9
10
0
Retailer Wholeseller Agencies

36
 TABLE – 7

RESPONDENTS OPINION ABOUT THE AVALABILITY IN

THE AREA

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 60 100

2 No 0 0

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents

 100 % of Respondents are saying that the Philips light are
available in their area

37
 CHART – 7

RESPONDENTS OPINION ABOUT THE AVALABILITY IN

THE AREA

120
100
100

80

60

40

20
0
0
Yes No

38
 TABLE – 8

RESPONDENTS OPINION ABOUT VARIETY OF WATTS

TUBE LIGHT

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 40 W 48 80

2 36 W 10 16

3 26 W 2 4

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents
 80% of Respondents are using 40W tube light
 16 % of Respondents are using 36W tube light
 4 % of Respondents are using 26W tube light

39
 CHART – 8

RESPONDENTS OPINION ABOUT VARIETY OF WATTS

TUBE LIGHT

90 80
80
70
60
50
40
30
20 16
10 4
0
40W 36W 26W

40
 TABLE – 9

RESPONDEDNTS OPINION PERIOD OF USING THE

PHILIPS TUBE LIGHT

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 1 Year 56 94

2 2 Years 2 3

3 1-2 Years 2 3

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents

 94 % of Respondents are using tube lights for 1 year
 3 % of Respondents are using tube lights for 2 years
 3 % of Respondents are using tube lights for 1-2 years

41
 CHART – 9

RESPONDEDNTS OPINION PERIOD OF USING THE

PHILIPS TUBE LIGHT

100 94
90
80
70
60
50
40
30
20
10 3 3
0
1 Year 2 Years 1-2 Years

42
 TABLE – 10

RESPONDENTS OPINION ABOUT THE PRICE OF THE

PRODUCT

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Moderate 50 83

2 Costly 7 12

3 Reasonable 3 5

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents
 83 % of Respondents are saying the price is Moderate
 12 % of the Respondents are saying the price is Costly
 5 % of the Respondents are saying the price is Reasonable

43
 CHART – 10

RESPONDENTS OPINION ABOUT THE PRICE OF THE

PRODUCT

90 83
80
70
60
50
40
30
20 12
10 5
0
Moderate Costly Reasonable

44
 TABLE – 11

RESPONDENTS OPINION ABOUT THE QUALITY OF

PRODUCT

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Good 52 86

2 Better 6 10

3 Average 2 4

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents

 86 % of Respondents opinion about the quality is Good
 10% of Respondents opinion about the quality is Better
 4% of Respondents opinion about the quality is Average

45
 CHART – 11

RESPONDENTS OPINION ABOUT THE QUALITY OF

PRODUCT

100
90 86
80
70
60
50
40
30
20 10
10 4
0
Good Better Average

46
 TABLE – 12

RESPONDENTS OPINION ABOUT THE PACKAGE OF

PHILIPS TUBE LIGHT

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Very Good 50 83

2 Better 4 7

3 Average 6 10

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents

 83 % of Respondents says that the package is Very Good
 7 % of Respondents says that the package is Better
 10% of Respondents says that the package is Average

47
 CHART – 12

RESPONDENTS OPINION ABOUT THE PACKAGE OF

PHILIPS TUBE LIGHT

90 83
80
70
60
50
40
30
20 10
7
10
0
Very Good Better Average

48
 TABLE – 13

RESPONDENTS OPINION ABOUT THE SUCCESS OF

PRODUCT IN MARKET

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Good Quality 54 90

2 Advertisement 4 6

3 Low Cost 2 4

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents

 90 % of Respondents opinion about success is Good quality
 6 % of Respondents opinion about success is Advertisement
 4 % of Respondents opinion about success is Low Cost
 29 % of Respondents expect the Quality changes

49
 CHART – 13

RESPONDENTS OPINION ABOUT THE SUCCESS OF

PRODUCT IN MARKET

100 90
90
80
70
60
50
40
30
20
6 4
10
0
Good Quality Advertisement Low Cost

50
 TABLE – 14

RESPONDENTS OPINION ABOUT CHANGES IN THE

PRODUCT

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Long Life 40 66

2 Price 12 20

3 Quality 8 14

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents

 66 % of Respondents wants the changes as product‟s Long life
 20% of Respondents wants to reduce the Price of the product
 14% of Respondents says to increase the Quality of the product

51
 CHART – 14

RESPONDENTS OPINION ABOUT CHANGES IN THE

PRODUCT

70 66

60

50
40

30
20
20 14
10
0
Long Life Price Quality

52
 TABLE – 15

RESPONDENTS OPINION ABOUT THE COMPETITORS IN

PHILIPS TUBE LIGHT

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 60 100

2 No 0 0

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents
 100 % of Respondents says that there is the competitors for
Philips Tube Light

53
 CHART – 15

RESPONDENTS OPINION ABOUT THE COMPETITORS IN

PHILIPS TUBE LIGHT

120
100
100

80

60

40

20
0
0
Yes No

54
 TABLE – 16

RESPONDENTS OPINION ABOUT THE DIFFERENCE

BETWEEN PHILIPS AND OTHER PRODUCTS

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 60 100

2 No 0 0

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents

 100 % of Respondents wants to have the difference between
Philips and other products

55
 CHART – 16

RESPONDENTS OPINION ABOUT THE DIFFERENCE

BETWEEN PHILIPS AND OTHER PRODUCTS

120
100
100

80

60

40

20
0
0
Yes No

56
 TABLE – 17

RESPONDENTS OPINION ABOUT LIKE POWER OF TUBE

LIGHT

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 60 100

2 No 0 0

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents

 100 % of Respondents are like power of Tube light

57
 CHART – 17

RESPONDENTS OPINION ABOUT LIKE POWER OF TUBE

LIGHT

120
100
100

80

60

40

20
0
0
Yes No

58
 TABLE – 18

RESPONDENTS OPINION ABOUT SATISFACTION OF THE

PRODUCT

NO. OF
S.NO. PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 60 100

2 No 0 0

TOTAL 60 100

Sources : Primary Data

Among the 60 Respondents

 100 % of Respondents are satisfied with the product

59
 CHART – 18

RESPONDENTS OPINION ABOUT SATISFACTION OF THE

PRODUCT

120
100
100

80

60

40

20
0
0
Yes No

60
 FINDINGS

 100% of respondents are using light.

 60% of respondents are using Philips Light.

 60% of respondents are choosing the tube light.

 60% of respondents prefer for good quality.

 50% of respondents are known about the product through advertisement

 75% of respondents purchase from retailers.

 100% of respondents says that product is availability

 80% of respondents are using the 40 watts.

 94% of respondents are using the light for 1 year.

 84% of respondents feel that the price of product is light.

 86% of respondents says that the quality is good.

 83% of respondents satisfied with the Philips package is very good.

 90% of respondents feel that the quality of product success in market.

 66% of respondents are expecting the changes in long life.

 100% of respondents says that to know about the competitors.

 100% of Respondents says that the like power of tube light

 100% of Respondents says that the fully satisfied with this product

 100% of Respondents says that to have the difference in Philips

product and other products

61
 SUGGESTIONS

 The company should improve the long life of the Philips tube light

 The company introduced some new advertisement in Philips tube light,

than customer my increase.

 The customers are expecting changes in the price of Philips tube light

 Retailer is the best channel and company should take more Care on

maintaining the retailer relationship

62
 LIMITATIONS

o The study was done in Chinnamanur Town only

o The respondents are in urgency, so there may be some bias in answer.

o Attitude and opinions are subject to change

o The survey was conducted only among the limited size of 100

respondents

o The time was not enough to collect the data

o Faced more difficulties in gathering data.

63
 CONCLUSION

Customer is the king of the market superiors in an organization

customer‟s satisfaction plays a significant role in the modern marketing. Philips

is important product for the day to day consumption of the consumers. Now a

day‟s competition war is going on with the flame of advert sent war.

Here I conclude that my field survey was more helpful to identify the

Attitude and behaviour of the consumer and also how the consumers are

Satisfied with their product of Philips.

Philips has captured good market and has earned a fantastic good- will

Chinnamanur Town. The experience that I gained through this survey will be

highly useful for my career.

64
 BIBLIOGRAPHY

MARKETING MANAGEMENT

Marketing Management - Philip Kotler

Marketing Research - D.D.Sharma

Research Methodology - R.N.Sharma

Web Search

 www.philips.com

65
A MARKET SURVEY ON CONSUMER AND SATISFACTION

REGARDING LEVEL OF PHILIPS LED BULBS IN

CHINNAMANUR TOWN

QUESTIONNAIRES

1. Do you use Lights?

Yes No

2. If yes, which brand do you use?

Philips Surya Crompton

3. If Philips, which variety do you use?

Tube Light CFL Slim Light

4. Why do you prefer Philips Tube Light?

Good Quality Low Cost Long Life

5. How do you know about the Product?

Advertisement Shop Friends

6. Where do you purchase the Philips Tube Light?

Retailer Whole seller Agencies

66
7. Is Philips tube light easily available in your area?

Yes No

8. Which Watts of Philips tube light do you use?

40W 36W 26W

9. How long are you using Philips Tube Light?

1 Year 2 Years 1 – 2 Years

10. What do you feel about the price of the Product?

Moderate Costly Reasonable

11. What is your opinion about the quality of the product ?

Good Better Average

12. What is your opinion about the package of the product?

Very Good Better Average

13. What are reasons for success of product in the market?

Good Quality Advertisement Low Cost

67
14. What kind of changes do you expect from this product?

Long Life Price Quality

15. Do you know any competitors for this product?

Yes No

16. Do you know any difference between Philips and other products?

Yes No

17. Do you like power of Philips lights?

Yes No

18. Are you satisfied for Philips products?

Yes No

19. Any suggestions..........................

68