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  • Sale Value (5b) Sales Growth 5 (A) & 4 (A) (%) (6b) Sales Growth (6 (A) and 4 (A) (%)

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    SMRITI MEGHASHILA
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    The document summarizes Gillette Indonesia's sales breakdown and projected growth for various product lines between 1995 and 1996. It shows that total shaving product sales are projected to increase from $19.6 million in 1995 to $27.6 million in 1996. Blade sales are expected to rise modestly from $10.3 to $11.2 million while disposables nearly double from $1.2 to $2.5 million. Sensor sales are forecasted to increase substantially from $5.6 to $10.4 million. The tables also provide gross margin and expense projections, with profit from operations expected to decline slightly from 20% to 15% of revenues.

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    The document summarizes Gillette Indonesia's sales breakdown and projected growth for various product lines between 1995 and 1996. It shows that total shaving product sales are projected to increase from $19.6 million in 1995 to $27.6 million in 1996. Blade sales are expected to rise modestly from $10.3 to $11.2 million while disposables nearly double from $1.2 to $2.5 million. Sensor sales are forecasted to increase substantially from $5.6 to $10.4 million. The tables also provide gross margin and expense projections, with profit from operations expected to decline slightly from 20% to 15% of revenues.

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    © All Rights Reserved
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    147 views4 pages

    Sale Value (5b) Sales Growth 5 (A) & 4 (A) (%) (6b) Sales Growth (6 (A) and 4 (A) (%)

    Uploaded by

    SMRITI MEGHASHILA
    The document summarizes Gillette Indonesia's sales breakdown and projected growth for various product lines between 1995 and 1996. It shows that total shaving product sales are projected to increase from $19.6 million in 1995 to $27.6 million in 1996. Blade sales are expected to rise modestly from $10.3 to $11.2 million while disposables nearly double from $1.2 to $2.5 million. Sensor sales are forecasted to increase substantially from $5.6 to $10.4 million. The tables also provide gross margin and expense projections, with profit from operations expected to decline slightly from 20% to 15% of revenues.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 4

    Year (1) (2) (3) (4a) (4b) (5a) (5b) Sales Sale Value (5c) (6a) (6b) Sales

    Unit Gross Unit 1995- 1995 Allan Growth Allan Effio Growth
    MSP Margin Gross Unit Contrbn 1996 E 5(a)& 4(a) 1996 E- 1996E (6(a) and
    % Margin Sales (MM) (%) Contrbn (unit 4(a)
    (MM) Sales) (%)

    Total 115.00 8.25 136.00 19.00 24.02 11.28 147.00 0.28

    A Double Edged Blades 100.00 5.12 108.00 8.00 5.59 115.00 15.00

    Gillette Blue Blade 0.06 0.47 0.03 5.00 0.14 5.00 0.00 0.30 0.14 5.00 0.00

    Gillete Goal Red 0.11 0.50 0.06 80.00 4.40 90.00 12.50 9.90 4.95 95.00 18.75

    Gillette Goal Blue 0.08 0.48 0.04 15.00 0.58 13.00 -13.33 1.04 0.50 15.00 0.00

    B Disposables 0.09 5.00 0.45 10.00 100.00 0.90 12.00 140.00

    Goal II 0.21 0.32 0.07 4.00 0.27 8.00 100.00 1.68 0.54 9.60 140.00

    Blue II 0.35 0.52 0.18 1.00 0.18 2.00 100.00 0.70 0.36 2.20 120.00

    C System Blades 10.00 2.68 18.00 80.00 4.78 20.00 100.00

    Gillette GII 0.45 0.52 0.23 2.00 0.47 3.00 50.00 1.35 0.70 5.00 150.00

    Gillette Contour 0.55 0.52 0.29 5.00 1.43 7.00 40.00 3.85 2.00 10.00 100.00

    Gilltee Sensor 0.65 0.40 0.26 3.00 0.78 8.00 166.67 5.20 2.08 5.00 66.67

    Sales Growth /Contrbn 19.0% 36.75% 27.50%


    Sale Value (6c)
    Effio
    1996E
    (Contrbn)

    25.74 12.32

    5.94

    0.30 0.14

    10.45 5.23

    1.20 0.58

    1.05

    2.02 0.65

    0.77 0.40

    5.33

    2.25 1.17

    5.50 2.86

    3.25 1.30
    Table 1:

    Gillette Indonesia Sales Breakdown 1995 1996 E ( Allan)-


    Shaving products Total sales 19.6 27.6
    Blades 10.3 11.2
    Disposables 1.2 2.5
    Sensors 5.6 10.4
    Razors 2 3
    Prep. Products 0.5 0.5
    Note: Refer Exhibit 3 in the case

    Table 2:
    Percentage Income Statement for Shaving
    products 1995 1995 1996
    Gross Reveneues from Shaving products 100% 100%
    Less: Trade Discounts 10 10
    = Net Revenues 90% 90%

    Less: Variable Manufacturing Costs 36% 36%


    Variable Selling Costs (sales commisions) 2% 3%
    Variable Distribution Costs 6% 8%
    =Gross Margin 46%

    Less: Advertising 9% 11%


    Consumer promotions and merchandising 3% 3%
    General Sales and Administrative Costs 14% 14%
    Profit from operations 20% 15%
    3.92 4.5804
    1996 E
    (Efffio)-
    27.5%
    30.54
    11.95
    2.79
    11.00
    4
    0.8

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