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Case1-Sustaining An Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior
Case1-Sustaining An Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior
1. How do you think are the various factors listed in Exhibits 1–6 associated with each other from
the conceptual viewpoint?
3. How do you think Parvesh Debuka should react to the situation associated with Paper Boat?