DDM2902 PROPOSED PACKAGING DESIGN

PACKAGING FOR L&M CIGARETTES

DESIGN

Client: Liggett Group, formerly known as Liggett & Myers

Tobacco Company, is the fourth largest tobacco company in
the United States.
Objective: To solve the problem of buying/storing lighter
along with cigarettes. To create a modern Designthat will
appeal to the current audience.
Solution: To create a 2in1 solution pack that could storethe
lighter or a new generation design that would no longer
require a lighter to operate.
Audience: People above the age of 21.
Outcome: To make it convinient for audience to buy
cigarettes without spending additional money on lighterand
also to make it easier to carry cigarette and a lighter type
solution in a single attractive package.
Personal Objective: To try product and package designing.
I wanted to think of a creative solution that has not been
attempted in the industry before and also understand why
such particular solutions are not feasible.
Rationale: My proposed solution addresses the same
problem in two particular ways. The addresses
the problem of using a lighter by creating a round blue patch
of oxidizing agent such as potassium chlorate, mixed with

stick. This patch when struck against the red strip at the side
of the box which contains red phosphorus, binder and
powdered glass, the blue patch then spontaneously lights up,
lighting up the tobacco end within 2-3 seconds.The
blue-patch is held onto the tobacco-end of the cigarette by a
thick paper which the user grips onto. This thick paper also
helps in solving the problem of the cigarette stick breaking
from the striking force due to its fragile structure.

My addresses the problem of storing/buying

the lighter and cigarettes together by creating a storage
space for matchsticks which can be lit from the side of the
package. It also serves dual purpose,as once the matchsticks
are used up, the storage space can also be used to hold a
lighter.

Designed By: SUNDAR SUDHARSHAN/ F18DM0786/

DM2E-GC/ Group 3C/ Diploma in GRAPHIC
COMMUNICATION

Lecturer: Mr NK Tan. Mr Rusell Lee. Mr David Koh.

The package has been redesigned to
cater towards modern audience by dividing
it into two distinguishable layers,where the

Not Just the top, even the graphics in the

shaped package also gives a better grip as

have a greater impact in its delivery to the

package is also changed to represent threat

allowing consumers to see where the danger

Mentho Mentho
l Chill l Chill
 STUDENT PROJECT
NOT OFFICIAL RETAIL
UNIT. ALL RIGHTS
BELONG TO ORIGINAL
MANUFACTURER.

Yo u C A N Q u i t .

New 2 in 1
FILTER
UITLINE

New 2 in 1

FILTER
lung disease that can be fatal

can cause erectile dysfunction.

20 CLASS A CIGARETTES
20 CLASS A CIGARETTES
WA R N I N G : S m o k i n g c a u s e s C O P D , a

1800-438 2000
Menthol Chill

WA R N I N G : S m o k i n g r e d u c e s b l o o d f l o w, w h i c h
SMOKING EXPOSES YOU AND THOSE
AROUND YOU TO MORE THAN 4,000 TOXIC
CHEMICALS, OF WHICH AT LEAST 60 CAN
CAUSE CANCER. THE CHEMICALS INCLUDE
TAR, NICOTINE, CARBON MONOXIDE,
PERSONS

FORMALDEHYDE, AMMONIA AND BENZENE

NO SALE TO
UNDER-AGED
The Second package was designed to have
a 2in1 storage solution, where a separate
compartment was created to store

The slide out design was made to evoke the

compartment, which would make it eadier

cigarette like a regular matchstick, in which

The package has been redesigned to

cater towards modern audience by dividing
it into two distinguishable layers,where the
 PERSONS

NO SALE TO
UNDER-AGED
Watermelon
WA R N I N G : S m o k i n g r e d u c e s b l o o d f l o w, w h i c h
can cause erectile dysfunction.

New 2 in 1
WA R N I N G : S m o k i n g c a u s e s C O P D , a l u n g d i s e a s e t h a t c a n b e f a t a l
Yo u C A N Q u i t . UITLINE 1800-438 2000

FILTER FILTER

20 CLASS A CIGARETTES 20 CLASS A CIGARETTES

STUDENT PROJECT
NOT OFFICIAL RETAIL
UNIT. ALL RIGHTS
BELONG TO ORIGINAL
MANUFACTURER.