Online space and MSME

http://www.msmemart.com/buyer/company
https://msme.gov.in/4-marketing-promotion-schemes
https://economictimes.indiatimes.com/small-biz/marketing-branding/marketing/marketing-strategies-that-can-help-small-
businesses-succeed/articleshow/67020120.cms

Services that Amazon can provide to MSME sellers

1) Market trend for various products

2) Added features alert on products

3) Alerts for New Product added

How to reach MSME?

Organise an Amazon Trade Fair for MSMEs where they can learn about potential benefits of partnering with Amazon and
see that being executed as well.

Garment over 75% of the industry is in MSME

Adoption of potential cluster

Amazon has already adopted cluster in Punjab (apparel industry is there)

https://www.financialexpress.com/industry/sme/msme-exim-jeff-bezos-amazon-signs-mou-with-punjab-government-for-
msmes-to-export-and-sell-online-ecommerce-flipkart-sellers/1785675/

Leather article manufacturing- Cluster in Tamil Nadu can be adopted Chennai, Ambur, Ranipet, Vaniyambadi, Vellore,
Pernambut, Trichy, Dindigul and Erode.

Potential of finished leather goods (https://www.makeinindia.com/sector/leather)

The Leather industry in India comprises of major segments namely footwear, finished leather, leather goods, leather
garments, footwear components, saddlery and harness. All these segments have high growth potential.

Great opportunity to set-up manufacturing facility of footwear components, considering increasing demand for fashion
footwear in India.

Incentives and facilities provided to leather-based industries under the Indian Leather Development Programme (ILDP) are
not provided state wise. However, for the skill development of the leather sector work force, training is provided under the
sub scheme of Human Resource Development. During the Eleventh Plan 50,250 persons were provided training out of
which 41486 were placed in the industry. Rs. 44.88 crore was released for the same.
(http://pibarchive.nic.in/newsite/PrintRelease.aspx?relid=95785)

https://www.investindia.gov.in/sector/leather

How to form the chain to get them onboard?