Scribd Logo
Upload

Welcome to Scribd!

  • Brand Attributes: Culture Co-Creators Voice Feeling Impact X-Factor

    Uploaded by

    Yasser joudi
    62 views1 page
    The document provides guidance on defining brand attributes such as culture, voice, feeling, impact, and an x-factor that differentiate a brand from others. It suggests crafting a brand statement that conveys the name, product or service, culture, voice, how customers feel, and impact, in an environment that helps the brand fulfill its x-factor and archetype.

    Original Description:

    brand attributes framework

    Original Title

    brand attributes

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides guidance on defining brand attributes such as culture, voice, feeling, impact, and an x-factor that differentiate a brand from others. It suggests crafting a brand statement that conveys the name, product or service, culture, voice, how customers feel, and impact, in an environment that helps the brand fulfill its x-factor and archetype.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    62 views1 page

    Brand Attributes: Culture Co-Creators Voice Feeling Impact X-Factor

    Uploaded by

    Yasser joudi
    The document provides guidance on defining brand attributes such as culture, voice, feeling, impact, and an x-factor that differentiate a brand from others. It suggests crafting a brand statement that conveys the name, product or service, culture, voice, how customers feel, and impact, in an environment that helps the brand fulfill its x-factor and archetype.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Brand Attributes

    Culture Co-Creators Voice Feeling Impact X-Factor

    How are your


    How would your How would you What tangible
    How do you sound to How others feel after di erent from others?
    community to describe describe your co- impact do you have
    others? interacting with you? What makes you
    you? creator? on others?
    special?

    Brand Statement

    Name Product / Service customer

    provides to customers
    Culture voice Feeling

    in a environment with a voice. Helping them feel

    Impact

    and be

    X-Factor: Archetype:

    You might also like