CONFERENCE PROGRAMME

DECEMBER 5-6, 2018

PALEXPO, GENEVA, SWITZERLAND

BRINGING THE WORLD OF SPORT TOGETHER

BUSINESS / NETWORK / LEARN / GROW

SPORTS
SPONSORSHIP BASKETBALL
EXHIBITION/ CONFERENCE/ NETWORKING EXHIBITION/ CONFERENCE/ NETWORKING EXHIBITION/ CONFERENCE/ NETWORKING EXHIBITION/ CONFERENCE/ NETWORKING EXHIBITION/ CONFERENCE/ NETWORKING

international

EXHIBITION/ CONFERENCE/ NETWORKING EXHIBITION/ CONFERENCE/ NETWORKING EXHIBITION/ CONFERENCE/ NETWORKING EXHIBITION/ CONFERENCE/ NETWORKING

CONFERENCE EXHIBITION/ CONFERENCE/ NETWORKING

Event Partners Institutional Partners

 CONTENTS KEY INFORMATION
3 Key Information
GENERAL OPENING TIMES
December 5, 2018: 9.00am to 8.00pm
4 Conference Programme Overview
December 6, 2018: 9.00am to 5.30pm

6 International Basketball Conference EXHIBITION TIMINGS

EXHIBITION/ CONFERENCE/ NETWORKING

December 5, 2018: 9.00am – 5.30pm

7 International Tennis Conference December 6, 2018: 9.00am – 3.30pm
EXHIBITION/ CONFERENCE/ NETWORKING

CATERING
8 Sports Sponsorship Conference EXHIBITION/ CONFERENCE/ NETWORKING
For all ISC participants, there are paid catering and beverage outlets on the Exhibition Area and in Room A.

9 Sports Broadcast Conference EXHIBITION/ CONFERENCE/ NETWORKING

MOBILE NETWORKING APP
For 4 weeks prior to the event, we have been live with the Mobile Networking
10 Sports Licensing Workshop Application. If you pre-registered your participation online (as an Exhibitor, Conference
Delegate, Speaker, etc.) – login instructions were sent to you via e-mail.

11 International Football Development Conference EXHIBITION/ CONFERENCE/ NETWORKING

Should you still need assistance with the Mobile Networking Application please go to
the Mobile Networking Application Desk in the Registration Area.

12 Turf and Grass Conference EXHIBITION/ CONFERENCE/ NETWORKING

Our exclusive Mobile Networking Application supplier is plazz AG.

14 Sports and Sustainable Development Conference

16 Sports Events, Tourism and Cities Conference EXHIBITION/ CONFERENCE/ NETWORKING

18 Be involved with The International Sports Chamber of Commerce

DRINKS RECEPTION
22 Sports Digital Conference EXHIBITION/ CONFERENCE/ NETWORKING ISC 2018 Drinks Reception will be held on December 5, 2018 from 5.00pm to 8.00pm
in the Exhibition Area. This is being kindly provided by the Canton Geneva. This will be
24 Sports Integrity and Governance Conference a good time for further networking and great way to finish day 1. Artisan pies will be
served with the beer, wine and soft drinks. Enjoy!
EXHIBITION/ CONFERENCE/ NETWORKING

26 Mycujoo - The Digital Transformation of Football Conference From 6.00pm some light DJ Music will be supplied by mycujoo.
CONFERENCE

27 International Football Coaching and E-Learning Conference EXHIBITION/ CONFERENCE/ NETWORKING

SOCIAL AND DIGITAL MEDIA

Engage with #ISCGENEVA. Be involved in the conversation, discussion, debate. Share and like on Twitter and Linkedin.

2 WWW.INTERNATIONALSPORTSCONVENTION.COM WWW.INTERNATIONALSPORTSCONVENTION.COM 3
 DAY 1 CONFERENCE OVERVIEW DAY 2 CONFERENCE OVERVIEW
WEDNESDAY – DECEMBER 7, 2016 THURSDAY – DECEMBER 8, 2016

INTERNATIONAL BASKETBALL INTERNATIONAL TENNIS SPORTS SPONSORSHIP SPORTS DIGITAL SPORTS INTEGRITY AND MYCUJOO
CONFERENCE CONFERENCE CONFERENCE CONFERENCE GOVERNANCE CONFERENCE CONFERENCE

EXHIBITION/ CONFERENCE/ NETWORKING EXHIBITION/ CONFERENCE/ NETWORKING EXHIBITION/ CONFERENCE/ NETWORKING EXHIBITION/ CONFERENCE/ NETWORKING EXHIBITION/ CONFERENCE/ NETWORKING CONFERENCE

9.45 am — 6.30 pm 10.00 am — 4.30 pm 9.30 am — 3.45 pm 9.15 am — 5.15 pm 11.30 am — 5.30 pm 9.15 am — 2.00 pm

SPORTS BROADCAST SPORTS LICENSING INTERNATIONAL FOOTBALL FOOTBALL COACHING AND

CONFERENCE CONFERENCE DEVELOPMENT CONFERENCE E-LEARNING CONFERENCE

EXHIBITION/ CONFERENCE/ NETWORKING EXHIBITION/ CONFERENCE/ NETWORKING EXHIBITION/ CONFERENCE/ NETWORKING

11.45 am — 6.00 pm 2.00 pm — 2.40 pm 9.45 am — 5.30 pm 11.45 am — 5.15 pm

TURF AND GRASS SPORT AND SUSTAINABLE SPORTS EVENTS, TOURISM AND
CONFERENCE DEVELOPMENT GOALS CONFERENCE CITIES CONFERENCE

EXHIBITION/ CONFERENCE/ NETWORKING EXHIBITION/ CONFERENCE/ NETWORKING

9.30 am — 6.15 pm 10.00 am — 4.00 pm 9.15 am — 5.40 pm

4 WWW.INTERNATIONALSPORTSCONVENTION.COM WWW.INTERNATIONALSPORTSCONVENTION.COM 5
 EVENT TIMETABLE EVENT TIMETABLE
INTERNATIONAL BASKETBALL INTERNATIONAL TENNIS
CONFERENCE CONFERENCE
DAY 1 – WEDNESDAY, DECEMBER 5, 2018 DAY 1 – WEDNESDAY, DECEMBER 5, 2018
ROOM F EXHIBITION/ CONFERENCE/ NETWORKING
ROOM B EXHIBITION/ CONFERENCE/ NETWORKING

TIME SUBJECT NAME - POSITION ORGANISATION TIME SUBJECT NAME - POSITION ORGANISATION

9:45 - 10:00 Introduction Giorgio Gandolfi - President Giorgio Gandolfi Agency 10:00 - 10:15 Welcome to Switzerland and Swiss Tennis Christiane Jolissaint - Member of the Board of The Development Committee
Swiss Tennis and Tennis Europe of Tennis Europe

Egidio Bianchi - President Italian Division I Basketball 10:15 - 10:45 The Rafa Nadal Academy approach to Alexander Marcos - Education Director Rafa Nadal Academy
League - LBA tennis development and performance

10:00 - 10:30 Digital and Fan Engagement Sean Conroy - Commercial Partnerships Director Genius Sports 10:45 - 11:00 La Manga Club Resort - A Tennis Experience Eduardo Ruiz - Sports General Manager La Manga Resort, Spain

10:30 - 11:00 Opportunities for Basketball on YouTube Rob Pilgrim - EMEA Sports Partner Manager YouTube / Google 11:00 - 11:30 BREAK
11:30 - 12:00 The Swiss Kids Tennis Program - from Jürg Bühler - Head of Education Swiss Tennis
Beginner to Competitor
11:00 - 11:30 The LBA vision of the future Egidio Bianchi - President Italian Division I Basketball
League - LBA
12:00 - 1:00 Tennis Development and Pathways to the Joanna Sakowicz-Kostecka - Former Pro Player, TVP
Marco Aloi - Marketing Director Italian Division I Basketball
professional game PhD Student and TV sports commentator
League - LBA
11:30 - 2:30 LUNCH, EXHIBITION AND NETWORKING Carlos Costa - Rafa Nadal’s agent and Head of Rafa Nadal Academy
Business Development
2:30 - 3:00 Lebanon Basketball: The Organized Tony Khalil - Secretary General Lebanese Basketball
Hoops Chaos Federation
Jürg Bühler - Head of Education Swiss Tennis
3:00 - 3:30 A life on international basketball: which Giorgio Gandolfi - President Giorgio Gandolfi Agency
perspectives?
Anna-Carin Månsson - CEO 1080 motion
3:30 - 4:15 The Big Interview: Fan Engagement Daniel Rossomondo - SVP, Global Partnerships, NBA
within the NBA Head of Global Media and Business Development
1:00 - 3:00 LUNCH, EXHIBITION AND NETWORKING
4:15 - 4:45 BREAK 3:00 - 3:30 Building a global academy and player Alvaro Pino - Coach Academia Sanchez-Casal
development with case studies from China,
4:45 - 5:15 Online Session: The Future is here now… Chris D'Orso - Vice President Sales & Operations Orlando Magic / NBA
USA and Spain
Embracing Change from withing your
sports organisation 3:30 - 4:00 Opportunities and Case Studies for Tennis Rob Pilgrim - EMEA Sports Partner Manager Google/Youtube
on YouTube
5:15 - 5:45 Global basketball best practice in media Ender Uslu - Managing Director Infront
and marketing
4:00 - 4:30 Broadcast and Digital delivery through Shane Warden - Director of Broadcast ATP Media
ATP events and Technology
5:45 - 6:15 The Valencia Basket Facility: A unique José Puentes - Director of Operation & Valencia Basket Club
European example Institutional Relationships
5.00 – 8.00 DRINKS AND NETWORKING RECEPTION
6:15 - 6:30 Closing Remarks Egidio Bianchi - President Italian Division I Basketball
League - LBA

Giorgio Gandolfi - President Giorgio Gandolfi Agency

5.00 – 8.00 DRINKS AND NETWORKING RECEPTION

CONFERENCE SUPPORTERS CONFERENCE SUPPORTERS

EVENT PARTNERS EVENT PARTNERS

6 WWW.INTERNATIONALSPORTSCONVENTION.COM WWW.INTERNATIONALSPORTSCONVENTION.COM 7
 EVENT TIMETABLE EVENT TIMETABLE
SPORTS SPONSORSHIP SPORTS BROADCAST
CONFERENCE CONFERENCE
DAY 1 – WEDNESDAY, DECEMBER 5, 2018 DAY 1 – WEDNESDAY, DECEMBER 5, 2018
ROOM C EXHIBITION/ CONFERENCE/ NETWORKING
ROOM C EXHIBITION/ CONFERENCE/ NETWORKING

TIME SUBJECT NAME - POSITION ORGANISATION TIME SUBJECT NAME - POSITION ORGANISATION

9:30 - 10:00 FORMULA 1®– Sponsorship, Marketing and Murray Barnett - Director of Sponsorship & FORMULA 1® 11:45 - 12:15 Growing and Developing the Mark Parkman - General Manager Olympic Channel
Global Partnerships Commercial Partnerships Olympic Channel

10:00 - What’s your sponsorship worth? Kimberley Cook - Chief Revenue Officer Hookit 12:15 - 12:45 Broadcast and Digital delivery though Shane Warden - Director of Broadcast ATP Media
10:30 ATP events and Technology

10:30 - 11:00 Building and developing a brand and
business with sustainability at its core and
how this appproach has attracted sponsors
and business partners.
11:00 - 2:15 LUNCH, EXHIBITION AND NETWORKING
2.15 - 2.45 Developing and Implementing new digital
assets at FC Bayern Munich and how
this has enhanced the collaboration with
Sponsors and Brands
Charlie Enright - Skipper of Vestas 11th Hour Vestas 11th Hour Racing 12:45 - 1:15 The success of free-to-air streaming in the UK Neil Land - Head of Business BBC Sport
Racing Team
1:15 - 4:00 LUNCH, EXHIBITION AND NETWORKING
4:00 - 4:30 Virtual Advertising – The game-changing Massimo Magri - Head of Virtual Infront Sports and Media
marketing tool for rights holders Advertisement Solution
Benjamin Steen - Head of Digital Projects FC Bayern Munich
4:30 - 5:00 Presentation subject matter will be Marcus Parnwell - Director of Product, New DAZN
announced shortly Markets & Strategic Initiatives

2.45 - 3.15 Development of Digital Programmes for Lucio De Geronimo - Co-Founder 21st Century Soccer 5:00 - 5:30 The football network: Streaming, data and Pedro Presa - Co-Founder & CEO mycujoo
Sponsorship Activation in Football the biggest global community

3:15 - 3:45 Maximizing your sponsorship and Jean Brogle - Chief Business Affairs & uniqFEED 5:30 - 6.00 How Sports Broadcasting Workflows Per Hansen - Regional Manager Sales IBM
commercial revenues through virtual Legal Officer including edits at home and live delivery are Engineering Europe
advertising technology being revolutionsed using IBM Aspera
5.00 – 8.00 DRINKS AND NETWORKING RECEPTION 6.00 – 8.00 DRINKS AND NETWORKING RECEPTION

CONFERENCE SUPPORTERS CONFERENCE SUPPORTERS

EVENT PARTNERS EVENT PARTNERS

8 WWW.INTERNATIONALSPORTSCONVENTION.COM WWW.INTERNATIONALSPORTSCONVENTION.COM 9
 EVENT TIMETABLE EVENT TIMETABLE
SPORTS LICENSING INTERNATIONAL FOOTBALL DEVELOPMENT
WORKSHOP CONFERENCE
DAY 1 – WEDNESDAY, DECEMBER 5, 2018 DAY 1 – WEDNESDAY, DECEMBER 5, 2018
ROOM K ROOM K EXHIBITION/ CONFERENCE/ NETWORKING

TIME SUBJECT NAME - POSITION ORGANISATION TIME SUBJECT NAME - POSITION ORGANISATION

2:00 - 2:40 Sports Licensing Workshop Bruno Schwobthaler Licensing for Growth 9:45 - 9:55 Introduction Robin Russell - Chairman and UEFA Football Sports Path International
Development Consultant

5.00 – 8.00 DRINKS AND NETWORKING RECEPTION 9:55 - 10:55 Developing the World’s Biggest Soccer Justin Bredeman - President Soccer Shots
Education Franchise for Young Soccer Players

10:55 - 11:30 The Capabilities Continuum – Maximising Chris Ramsey - Technical Director Queens Park Rangers
what young players CAN DO in their
Individual Development
11:30 - 12:15 BREAK
12:15 - 1:00 The Implications of Relative Age Effect for Laura Finnegan - Course Leader of the Waterford Institute of
Grassroots Football and Talent Development Recreation and Sports Management Courses Technology in Ireland

1:00 - 3:00 LUNCH, EXHIBITION AND NETWORKING

3:00 - 3:45 High Quality Grassroots Football to Martin Brock - Founder and Developer Junior Premier League
retain participation and provide a Talent
Identification Pathway
3:45 - 4:30 Football participation trends in Europe. Igor Jankovic - Founder The Serbian Children's League
Growth and talent development in
Eastern Europe
4:30 - 5:15 Developing World Class Players and Boris Kubla - Senior Member of HNS Coach Croatian FA (HNS)
Coaches in Croatia Education Department

5:15 - 5:30 Presentation subject matter will be Robin Russell - Chairman and UEFA Football Sports Path International
announced shortly Development Consultant

5.30 – 8.00 DRINKS AND NETWORKING RECEPTION

CONFERENCE SUPPORTERS

EVENT PARTNERS EVENT PARTNERS

10 WWW.INTERNATIONALSPORTSCONVENTION.COM WWW.INTERNATIONALSPORTSCONVENTION.COM 11
 EVENT TIMETABLE
TURF AND GRASS TURF AND GRASS
CONFERENCE CONFERENCE
DAY 1 – WEDNESDAY, DECEMBER 5, 2018 DAY 1 – WEDNESDAY, DECEMBER 5, 2018
ROOM E EXHIBITION/ CONFERENCE/ NETWORKING
ROOM E EXHIBITION/ CONFERENCE/ NETWORKING

TIME SUBJECT NAME - POSITION ORGANISATION TIME SUBJECT NAME - POSITION ORGANISATION

9:30 - 10:15 Presentation subject matter will be Katharina Wistel - Manager FIFA FIFA 4:45 - 5:15 The added value of a trade organization in a Stefan Diderich - Chariman ESTO
published shortly Quality Programme globalizing industry

10:15 - 10:45 Presentation subject matter will be Pietro Chiabrera - Stadium Manager UEFA 5:15 - 5:35 Presentation subject matter will be Alexander Wörz - Marketing Manager Polytan
published shortly Competitions/Match Operations published shortly

10:45 - 11:30 BREAK Stefan Berkow - Sports Scientist and Polytan

Strength Coach
11:30 - 11:45 AFC President's Infrastructure Initiative - Stuart Larman - Director MA Development The Asian Football
Major Investment Plans in Asia from 2019 Confederation
5:35 - 5:55 Efficient Irrigation on Sport Fields Jérémie Grzesiak - Specification Manager, RainBird
Europe
11.45 - 12.15 Developing and delivering a long-term Thorbergur Karlsson - Project Manager/ Icelandic FA
strategy. The case of Iceland Football and Member of the FA’s Infrastructure Committee
5:55 - 6:15 Golbang Bruno Schwobthaler - Independent Sports and Independent
synthetic turf pitches
Entertainment Licensing Business Expert
12.15 - 12.45 Moving sport forward – the success of Bryn Lee - CEO, European Office CCgrass and Author
synthetic turf
5.00 – 8.00 DRINKS AND NETWORKING RECEPTION
12:45 - 3:00 LUNCH, EXHIBITION AND NETWORKING
3:00 - 3:30 Presentation subject matter will be Alastair Cox - Head of Facilities Federation of International
published shortly Hockey

3:30 - 4:00 Presentation subject matter will be Marc Douglas - Research, Artificial Turf and World Rugby
published shortly Equipment Manager

4:00 - 4:30 StadiaPitch – Boosting your Matthias Mehling - Head of Business Bosch Rexroth
stadium potential Development and Sales StadiaPitch and
Infrastructure Projects
Claus Johannsen - Founder & CEO Nutcracker AS

4:30 - 4:45 BREAK

CONFERENCE SUPPORTERS CONFERENCE SUPPORTERS

EVENT PARTNERS EVENT PARTNERS

12 WWW.INTERNATIONALSPORTSCONVENTION.COM WWW.INTERNATIONALSPORTSCONVENTION.COM 13
 EVENT TIMETABLE
SPORT AND SUSTAINABLE DEVELOPMENT
GOALS CONFERENCE
DAY 1 – WEDNESDAY, DECEMBER 5, 2018
ROOM L

TIME SUBJECT NAME - POSITION ORGANISATION

10:00 - Sustainable Development Goals and Oliver Dudfield - Head of Sport for Commonwealth Secretariat
10:30 The Commonwealth Development and Peace (SDP) Youth Division

10:30 - 11:00 Maximising the protection and development Nick Sore - Senior Refugee Sports Coordinator UNHCR
potential of sports for refugee children
and youth
11:00 - 11:30 Presentation subject matter will be Hubert Rovers - CEO The European Football for
published shortly Development Network (EFDN)

11:30 - 12:00 FIFA and the Sustainable Development Goals Federico Addiechi - Head of FIFA
Sustainability & Diversity

12:00 - 2:00 LUNCH, EXHIBITION AND NETWORKING

2:00 - 2:30 UEFA approach to Social Responsibility Patrick Gasser - Head of Football and UEFA
and The SDGs Social Responsibility

2.30 - 3.00 Grassroots Coaching Programmes and the Carlotta Guissani - Independent Consultant Independent Consultant
Sustainable Development Goals

3:00 - 4:00 What next? Sport and Sustainable Karl Lines - National Manager for Youth The FA
Development Goals Engagement and Leadership
Charlie Enright - Skipper for Vestas 11th hour racing

Giovanni Di Cola - Special Adviser International Labour

Organization
Carlotta Guissani - Independent Consultant

Nick Sore - Senior Refugee Sports Coordinator

Patrick Gasser - Head of Football and

Social Responsibility
5.00 – 8.00 DRINKS AND NETWORKING RECEPTION

CONFERENCE SUPPORTERS

EVENT PARTNERS EVENT PARTNERS

14 WWW.INTERNATIONALSPORTSCONVENTION.COM WWW.INTERNATIONALSPORTSCONVENTION.COM 15
 EVENT TIMETABLE
SPORTS EVENTS, TOURISM AND CITIES SPORTS EVENTS, TOURISM AND CITIES
CONFERENCE CONFERENCE
DAY 1 – WEDNESDAY, DECEMBER 5, 2018 DAY 1 – WEDNESDAY, DECEMBER 5, 2018
ROOM G EXHIBITION/ CONFERENCE/ NETWORKING ROOM G EXHIBITION/ CONFERENCE/ NETWORKING

TIME SUBJECT NAME - POSITION ORGANISATION TIME SUBJECT NAME - POSITION ORGANISATION

9:15 - 9:45 Opening ceremonies in sports events Andrea Varnier - CEO Filmmaster Events 3.00 - 3.30 Inheritance, Practice and Innovation of Vincent Zhou - Vice President Sinobo Group
Olympic experience and Post-Olympic
operation in Taizicheng Resort
9:45 - 10:15 Bringing Esport onto the big stages Thomas Brill - Director of Operations ESL Gaming 3:30 - 4:00 Events as Entertainment Klaus Schormann - President UIPM

10:15 - 10:45 Presentation subject matter will be Stefano Blanco - CEO Village 4:00 - 4:20 Developing a sustainable sports resort and Eduardo Ruiz - General Manager La Manga Resort, Spain
announced shortly its impact in the Murcia region

10:45 - 11:15 Görkem Dönmez - Sales Manager Gloria Sports Arena 4:20 - 4:40 BREAK
4:40 - 5:40 Digital innovation in the delivery of sports Luc Van Haute - Vice President Telelingua
11:15 - 11:45 BREAK events. Now and the future Business Development

11.45 - 12.30 Facilitate events organization and venue
management: a tour in our ‘Virtual
Stadium’ solution
Olivier Perrotey - Managing Director Sword Services Switzerland Paolo Bedin - General Manager Serie B
Cédric Cherhal - Business Service Manager UEFA Jürgen Mayer - Engage, Connect, Inform, Manage: Mobile Event App by plazz AG
Digitalisation in Sports through an Event App

Christian Frederiksen - Head of MapsIndoors Maps People Pierre-Henri Deballon - CEO WeezEvent

12.30 - 1.00 F1 Experiences and Sporting Events Keith Bruce - President F1 Experiences, Quint Events 5.00 – 8.00 DRINKS AND NETWORKING RECEPTION
President Quint Events

1:00 - 3:00 LUNCH, EXHIBITION AND NETWORKING

CONFERENCE SUPPORTERS CONFERENCE SUPPORTERS

EVENT PARTNERS EVENT PARTNERS

16 WWW.INTERNATIONALSPORTSCONVENTION.COM WWW.INTERNATIONALSPORTSCONVENTION.COM 17
 THE BUSINESS NETWORK FOR THE
GLOBAL SPORTS INDUSTRY
LONDON CHAPTER OUR GOAL IS TO GROW YOUR BUSINESS

Be involved in the London Chapter of The International Sports Chamber of Commerce. Email london@isccworld.com.
 LAUSANNE | LONDON | NEW YORK | WASHINGTON DC

BECOME A MEMBER TODAY

THE BUSINESS NETWORK FOR THE

GLOBAL SPORTS INDUSTRY
OUR GOAL IS TO GROW YOUR BUSINESS
DEDICATED TO SPORT

WWW.ISCCWORLD.COM

20 WWW.INTERNATIONALSPORTSCONVENTION.COM WWW.INTERNATIONALSPORTSCONVENTION.COM 21
 EVENT TIMETABLE
SPORTS DIGITAL SPORTS DIGITAL
CONFERENCE CONFERENCE
DAY 2 – THURSDAY, DECEMBER 6, 2018 DAY 2 – THURSDAY, DECEMBER 6, 2018
ROOM C EXHIBITION/ CONFERENCE/ NETWORKING ROOM C EXHIBITION/ CONFERENCE/ NETWORKING

TIME SUBJECT NAME - POSITION ORGANISATION TIME SUBJECT NAME - POSITION ORGANISATION

9:15 - 9:45 Opportunities for Sport on Youtube
9:45 - 10:15 Swatch Drone Racing League Tryouts, The
only Esport that translates into real-sports
Rob Pilgrim - EMEA Sports Partner Manager YouTube / Google 4:10 - 5:15 Panel Discussion- Developing best in Christoph Heimes - Senior Director, Digital Infront Sports & Media
class digital services to engage the next Media, Platforms & Services
generation of sports fan.
Harry Neuhaus - Senior Director of Business Drone Racing League Sean Conroy - Commercial Partnerships Director Genius Sports
Development & Partnerships

10.15 - 10.45 How ONE conquered Asia with a digital Victor Cui - CEO International One Championship
sports strategy Karim Saade - Head of Dawri Plus Product Intigral

10.45 - 11.05 Olympic Games: Fan engagement digital Aditya Aditya - Head of Media International Olympic
broadcast evolution Business Intelligence Committee (IOC) João Presa - Co-Founder and COO mycujoo

11:05 - 11:45 BREAK

11:45 - 12:15 FIFA and its Digital Transformation and The Rüdiger Müller - Head of Digital FIFA Daniel Rossomondo - SVP, Global Partnerships, NBA
FIFA 2018 Russia World Cup Head of Global Media and Business Development

12:15 - 12:45 Creating a digital Event Experience Michael Cole - Chief Technology Officer European Tour
Rüdiger Müller - Head of Digital FIFA

12:45 - 1:15 In pursuit of greatness: How Wimbledon Alexandra Willis - Head of Communications, Wimbledon Championships
ensure digital is the gateway to their brand Content and Digital

1:00 - 3:00 LUNCH, EXHIBITION AND NETWORKING

2:30 - 3:00 Engaging fans through digital: Reaching the Matthieu Lille-Palette - Senior Vice President Perform Content
modern sports fan with data-powered content Peter Deeley - Marketing Manager Perform Content

3:00 - 3:30 What’s your sponsorship worth – A digital Kimberly Cook - Chief Revenue Officer Hookit
perspective

3:30 - 4:00 F1 TV – The Research Journey David Bailey - Senior Digital Research Manager Formula 1

4:00 - 4:10 Introduction to the Panel Discussion- Sean Conroy - Commercial Partnerships Director Genius Sports
Developing best in class digital services to
engage the next generation of sports fan

CONFERENCE SUPPORTERS CONFERENCE SUPPORTERS

EVENT PARTNERS EVENT PARTNERS

22 WWW.INTERNATIONALSPORTSCONVENTION.COM WWW.INTERNATIONALSPORTSCONVENTION.COM 23
 EVENT TIMETABLE
SPORTS INTEGRITY AND GOVERNANCE SPORTS INTEGRITY AND GOVERNANCE
CONFERENCE CONFERENCE
DAY 2 – THURSDAY, DECEMBER 6, 2018 DAY 2 – THURSDAY, DECEMBER 6, 2018
ROOM B EXHIBITION/ CONFERENCE/ NETWORKING ROOM B EXHIBITION/ CONFERENCE/ NETWORKING

TIME SUBJECT NAME - POSITION ORGANISATION TIME SUBJECT NAME - POSITION ORGANISATION

11:30 - 12:00 Keynote Emanuel Medeiros - CEO SIGA 16:15 - 16:45 Keynote David A. Chikvaidze - Chef de Cabinet of the United Nations Office at
Director General Geneva

12:00 - 12:45 Panel Session on Brands Value Séverine Townsend - Managing Director JTA 16:45 - 17:30 Panel Session on Good Governance in Sport Nicholas Niggli - Director General for Economic Canton de Geneve
and Sponsorship Development, Research and Innovation
Bill Glad - Head of the Presidents Cabinet European Athletics
Toby Hester - Director European Sponsorship
Association Dr. Rimla Akhtar - Chair Muslim Women's Sports
Foundation
Babar Rahman - Senior Manager Corporate Qatar Airways
Densign White - CEO International Mixed Martial
Sponsorships, CSR & Special Projects
Arts Federation
Argyro Elisavet Manoli - Lecturer in Sports Loughborough University Nigel Wood - CEO Rugby League International
Marketing and Communications Foundation

Misha Sher - Worldwide Vice President, MediaCom

Sport & Entertainment

12:45 - 14:30 LUNCH, EXHIBITION AND NETWORKING

14:30 - Keynote Giorgio Marchetti - Assistant Secretary General UEFA
15:00 and Director of Competitions

15:00 - 15:45 Panel Session on Sports Betting Integrity Alfredo Lorenzo - Head of Integrity and Security Royal Spanish Football
Federation - RFEF
Fred Lord - Director Anti-Corruption & International Centre for Sport
Transparency Operations (Sport Integrity Unit) Security - ICSS
Affy Sheikh - Head of Integrity Starlizard Integrity Services

Benoît Pasquier - General Counsel & Legal Affairs Asian Football Confederation

Jake Marsh - Head of Integrity Operations Perform Content

CONFERENCE SUPPORTERS CONFERENCE SUPPORTERS

EVENT PARTNERS EVENT PARTNERS

24 WWW.INTERNATIONALSPORTSCONVENTION.COM WWW.INTERNATIONALSPORTSCONVENTION.COM 25
 EVENT TIMETABLE EVENT TIMETABLE
MYCUJOO - THE DIGITAL TRANSFORMATION INTERNATIONAL FOOTBALL COACHING
OF FOOTBALL CONFERENCE AND E-LEARNING CONFERENCE
DAY 2 – THURSDAY, DECEMBER 6, 2018 DAY 2 – THURSDAY, DECEMBER 6, 2018
ROOM K CONFERENCE
ROOM L EXHIBITION/ CONFERENCE/ NETWORKING

TIME SUBJECT NAME - POSITION ORGANISATION TIME SUBJECT NAME - POSITION ORGANISATION

9:15 – 9:30 Welcome Joao Presa – COO and Co–Founder mycujoo 11:45 - 12:45 Developing High Quality FREE Generic Online Sergio Lara-Bercial - Project Director iCoachKids
Courses for Coaches in Multiple Languages

9:30 – 10:15 Keynote: The Digital Disruption of Football
10:15 – 11:15 Panel Discussion. Growing Football:
Engaging the Next Generation
Guy-Laurent Epstein - Marketing Director UEFA 12:45 - 3:00 LUNCH, EXHIBITION AND NETWORKING
3:00 - 3:30 Developing an Online Community to serve Giuseppe De Giorgi - CEO & Co-Founder Fubles.com
the needs of the Grassroots Player of the
Pearse Connolly – Digital Strategy Director Norwegian Football Federation
21st Century
3:30 - 4:00 Creating World Class E-learning for Saul Isaksson-Hurst - Founder and Owner MyPersonalFootballCoach.com
Tatjana Haenni – President and Global Women’s FC Zürich Frauen Young Players
Football Expert
4:00 - 4:30 Developing a Unique, World Leading Smart Les Caffrey - Head of Academy Recruitment Salford City F.C.
David Jackson – Franchise Strategy Director EA Phone App to assist Talent Identification

4:30 - 5:15 Identifying Potentially Talented Young Players Robin Russell - Chairman and UEFA Football Sports Path International
11:15 – 12:00 BREAK Development Consultant
12:00 – Keynote: Disrupting The Status Quo: Hicham Chahine – CEO Ninjas in Pyjamas
12:30 Lessons from Esports

12:30 – Panel Discussion. The Next Wave Carsten Thoma – Investor and Entrepreneur cti equity
13:30 of Innovation
Pedro Presa – CEO & Co-Founder mycujoo

Don Dransfield – Director of Operations City Football Group

Development
Benjamin Penkert – Head of Consulting leAD Sports

13:30 – Digital Disruption in Sport - Victor Cui - CEO International One Championship
14:00 The Big Interview

CONFERENCE SUPPORTERS CONFERENCE SUPPORTERS

EVENT PARTNERS EVENT PARTNERS

26 WWW.INTERNATIONALSPORTSCONVENTION.COM WWW.INTERNATIONALSPORTSCONVENTION.COM 27