Teaches and rewards rule infractions i.

Youth
Box 8-4, myths on economics of ‘big-time’ college sports
Realistic argument – college and administrators
responsible for commercialization of sport, not NCAA 7. TRANSMITTER OF ECONOMIC VALUES
ii. Interscholastic
Sport and gambling
Not really teaching teamwork – overuse, languishing on the
bench

Adult level entertainment from children and adolescents • S port transmits values
Youth • Policies and rules changed for financial and social
Pressure of reward and punishment
benefits to winners.
Interscholastic • Cheating to win.
Prostitution of principles, integrity, and students Monetary
stake is huge Professional 6. ENTERTAINMENT
1.1. Ethical issues from increasing commercialization of
Integrity v sport as an entertainment sport.
Expendable commodities 2. Ethical issues on use of youth, interscholastic,
Should sport stars be hero to children Intercollegiate intercollegiate, and
instead of parents, teachers, etc professional sport in public relations and promotions.
3. Commercialization of sport and exploitation of athletes at
various competition.
Less likely to experience sport as a business 4. Moral dilemmas and sport as an entertainment.
Limit for prize to be received, break limit – suspension 5. Sport for economic purposes over ethical values.
Youth
from participation Misplaced priorities of coaches and 6. Steps to rectify erosion of moral values in commercialized
parents sport.
Interscholastic
Myth – athletic grant = college degree Commercialized sport is organized competitions that are
CHAPTER 6 : COMMERCIALIZED SPORT COMMERCIALIZED
(box 8-2) E ducational exploitation – advertised and promoted for entertainment value.
lowering admissions standard More time 5. COMMERCIALIZED Educational sport comprised of competitions between
for sport than academic EDUCATIONAL
2.SPORT individuals enrolled in schools and colleges.
More time for sport, less for social Intercollegiate
development Recreational sport include youth sport is competitions
Low pay for athlete, but college get big RECREATIONAL between non-compensated individuals of any age who play
amount from sponsors sport for fun.
Penalty if athlete change college – fair?
Physical exploitation Making money is not immoral; commercialization is not
Professional
Winning over education and value development immoral.
3.Should Sport Be Commercialized? Moral decisions SHOULD NOT influenced by fame, money
Help youth, serve own economic interests, or success.
Children traded, berated, to victory Internalized –
Commercialization may corrupt the sport experience.
winning is important
i.Youth
Fun, socialization and the development of moral
values start to
erode.
S port participation – right or privilege
Financing through boosters Potential for 4.PUBLIC RELATION &BUSINESS
ii. Interscholastic
revenue
Reward for winnings – allowable?
S uccess in sport – enhance prestige & image of
institutions Sports achievement v academic quality
iii. Intercollegiate
Background of sponsors
Priority of time – sports v academic
S uccessful city – home of successful club iv.Professional