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INTRODUCTION ABOUT INDUSTRY

Reliance Industries Limited (RIL) is an Indian multinational conglomerate

company headquartered in Mumbai, Maharashtra, India. Reliance owns businesses across
India engaged in energy, petrochemicals, textiles, natural resources, retail, and
telecommunications. Reliance is one of the most profitable companies in India, the largest
publicly traded company in India by market capitalization, and the largest company in India
as measured by revenue after recently surpassing the government-controlled Indian Oil
Corporation. On 18 October 2007, Reliance Industries became the first Indian company to
breach $100 billion market capitalization.

The company is ranked 148th on the Fortune Global 500 list of the world's biggest
corporations as of 2018. It is ranked 8th among the Top 250 Global Energy Companies by
Platts as of 2016. Reliance continues to be India’s largest exporter, accounting for 8% of
India's total merchandise exports with a value of Rs 147,755 crore and access to markets in
108 countries. Reliance is responsible for almost 5% of the government of India's total
revenues from customs and excise duty. It is also the highest income tax payer in the private
sector in India.

PROFILE OF RELIANCE INDUSTRIES LIMITED

Type Public

Traded as  BSE: 500325
 NSE: RELIANCE
 LSE: RIGD
 BSE SENSEX
Constituent
 CNX Nifty Constituent

ISIN INE002A01018

Industry Conglomerate

Founded 8 May 1973; 46 years ago

Founder Dhirubhai Ambani

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Headquarters Mumbai, Maharashtra
, 
India

Area served Worldwide

Key people Mukesh Ambani

(Chairman & MD)

Products  Petroleum
 Natural gas
 Petrochemicals
 Textiles
 Retail
 Telecommunications
 Media
 Music

Revenue  ₹622,809
crore(US$90 billion) (2019)[1]

Operating income  ₹92,656 crore(US$13 billion)

(2019)[1]

Net income  ₹39,588

crore(US$5.7 billion) (2019)[1]

Total assets  ₹1,002,406

crore(US$140 billion) (2019)[1]

Owner Mukesh Ambani(47.35%)[2]

Number of 194,056 (2019)[3]

employees

Subsidiaries  Reliance Jio

 Reliance Retail
 Reliance Petroleum
 JioSaavn
 Network 18
 Hathway
 DEN Networks

Website www.ril.com

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RELIANCE RETAIL LIMITED

Reliance Retail is the retail initiative of the group and is central to our consumer
facing businesses. It has in a short time forged strong and enduring bonds with millions of
consumers by providing them unlimited choice, outstanding value proposition, superior
quality and unmatched experience across all its stores.

Reliance Retail has adopted a multi-prong strategy and operates chain of

neighbourhood stores, supermarkets, wholesale cash & carry stores, specialty stores and
online stores and has democratized access to a variety of products and services across diverse
segments for Indian consumers.

Serving the food and grocery category Reliance Retail operates Reliance Fresh,
Reliance Smart and Reliance Market stores. In the consumer electronics category Reliance
Retail operates Reliance Digital, Reliance Digital Express Mini stores and Jio stores, and in
fashion & lifestyle category it operates Reliance Trends, Trends Women, Project Eve,
Reliance Footprint, Reliance Jewels and AJIO.com in addition to a large number of partner
brand stores across the country.

Reliance Retail has the distinction of being the largest retailer in the country. Reliance
Retail’s commitment to “bettering the lives” has been embodied in its pursuit to make a
difference on social socio–economic issues in India. The initiative has brought millions of
farmers and small producers to the forefront of the retail revolution by partnering with them
for growth.

Deep insight into India’s economic, cultural and consumption diversity drives
Reliance Retail’s vision in the retail universe. The operating model is based on customer
centricity, while leveraging common centres of excellence in technology, business processes
and supply chain. More importantly, it has built a strong and unwavering foundation through
its extraordinary people. Our nationwide network of retail stores offers a world-class
shopping environment and unmatched customer experience.

Reliance Retail has emerged as the partner of choice for International brands and has
established exclusive partnerships with many revered international brands such as Diesel,
Superdry, Hamleys, Ermenegildo Zegna, Marks and Spencer, Paul & Shark, Thomas Pink,

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Kenneth Cole, Brooks Brothers, Steve Madden, Payless Shoesource, Grand Vision and many
more.

Reliance Retail reported a turnover of Rs. 1,30,566 crore for the financial year 2018-
19. As on 30th Jun 2019, Reliance Retail operates 10,644 stores across 6,700+ cities with a
retail area of over 23 million sft.

Reliance Retail Ventures Limited, a subsidiary of Reliance Industries Limited is the

holding company of Reliance Retail Limited which operates the retail business.

Since its inception in 2006, Reliance Retail has grown to cater to millions of
customers, and thousands of farmers and vendors. Reliance Retail serves over 5 million
customers every week, and has the patronage of more than 50 million customers. Our
nationwide network of retail outlets delivers a world-class shopping environment and
unmatched customer experience powered by our state-of-the-art technology and seamless
supply-chain infrastructure.

Reliance Retail has adopted a multi-prong strategy and operates neighbourhood

stores, supermarkets, hypermarkets, wholesale cash & carry stores, specialty stores and
online stores and has democratized access to all types of products and services across all
segments for all Indian consumers.

Reliance Mall, your convenient neighborhood mall that houses all Reliance brands
along with third party fashion & lifestyle brands. Spread across 19 cities in the country and
growing, the mall has forged strong and enduring bonds with millions of customers by
providing them unlimited choices, outstanding value proposition, superior quality and
unmatched experience across all its stores. Besides shopping, the mall offers a wide variety of
food joints, fun games, workshops and a host of entertaining activities around the year.

Reliance Retail started its journey in 2006 with the opening of its first Reliance Fresh
store. Today Reliance Retail operates 584 Reliance Fresh and Reliance Smart stores and sells
over 200 metric tonnes of Fruits and over 300 metric tonnes of Vegetables every day
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.Reliance Fresh is India’s leading neighbourhood retail chain, synonymous with freshness &
savings. With the three core promises of Fresh Hamesha, Available Hamesha and Savings
Hamesha, Reliance Fresh is a one-stop-shop for fresh shopping, fresh savings and fresh
happiness.

From fresh fruits & vegetables to dairy, cereals to spices, processed food & beverages
to home & personal care products, we have the entire gamut of your grocery needs covered.

Across our stores, we retain a strong customer centric approach to meet all your shopping
needs - be it routine or seasonal, well known brands or popular local products.

Continuing Reliance’s hallowed tradition of backward integration, Reliance Retail

directly partners with a large number of farmers and small vendors in a farm-to-fork model.
The linkages with the farm has brought about transformational changes in the quality of life
of the farmers as also enhancing the quality of produce, reducing wastage by shortening the
time to move fresh produce and reducing intermediaries in the value chain thereby benefiting
all.

Traditional retail is characterised by presence of over 15 million kirana shops in the

country. These kirana shops operate their retail business on a fragmented distribution network
with presence of a number of intermediaries. Reliance Market, the wholesale cash and carry
store chain aims at supporting their growth and providing them with a modern distribution
system.

Reliance Retail opened the first Reliance Market in 2011 and since then Reliance
Market has grown rapidly with 48 stores serving over 2.5 million member partners.

Reliance Market operates on the principle of 'less is more'i.e. 'buy for less' – 'operate
for less' – 'sell for less' relying on higher efficiency of asset utilisation and passing on higher
value to customers. The societal value thus created by Reliance Markets helps in supporting
member partners to be more profitable.

Reliance Market enjoys strong patronage of its registered member partners by

offering them a wide assortment of groceries, home and personal care products, consumables,

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general merchandise, apparel, footwear and home appliances. By sharing benefits of strong
sourcing capabilities and relationships with a large network of vendors.

Reliance Digital offers over 200 national and international brands offering a widest
assortment of products spanning across Audio & Video products, Digital Cameras, Durables
like Air Conditioners, Refrigerators, Washing Machines, Microwave Ovens, Water Purifiers,
Kitchen and Home Appliances, Gaming Consoles & Games, Computers, Laptops, Tablets &
Peripherals, Mobile and Fixed line instruments as well as a wide range of accessories and
new-age gadgets across all major product categories. Reliance Digital offers its customers a
delightful shopping experience and help them in bringing home the latest & best of
technology at unbeatable price.

Reliance Retail operates ResQ, the service arm of Digital. It is a full-fledged service
organisation and is India’s first multi-product, multi-brand and multi-location service
network that provides solutions encompassing end-to-end product life cycle requirements for
the entire range of Consumer Durables and Information Technology products and other
value-added services.

Reliance Trends is a leading lifestyle retail chain with over 707 retail stores across
India. Reliance Trends offers stylish, high-quality products across Womenswear, Lingerie,
Menswear, Kidswear and fashion accessories through a diversified portfolio of own brands,
national and international brands.

The uniqueness of the store is the core, which delivers "fashion at great value".
Spread over 8,000 – 24,000 square feet of shopping area, each Reliance Trends store is
designed to offer a unique shopping experience for the entire family through wide aisles,
coordinated displays and highly trained fashion professionals offering best in class customer
assistance.

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Reliance Trends customer through www.reliancetrends.com can access a large collection of
fashionable, high quality products at great value delivered at their door steps.

OTHER RETAIL DEPARTMENTS

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 PROFILE OF THE COMPANY

Reliance Retail Limited

Type Subsidiary

Industry Retail

CIN: U01100MH1999PLC120563

Founded 2006; 13 years ago

Founder Mukesh Ambani

Headquarters Mumbai, 

India

Area served Worldwide

Key people Mukesh Ambani (Chairman)

 ₹450 billion (2017)
Revenue

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 Operating income Profit After Tax ₹7 billion

Parent Reliance Industries Limited

Subsidiaries Reliance Fresh

Reliance Mart Reliance Digital
Reliance Trends
Hamleys
AJIO

Website relianceretail.com

HISTORY OF COMPANY
1960–1980
The company was co-founded by Dhirubhai Ambani and Champaklal Damani in
1960's as Reliance Commercial Corporation. In 1965, the partnership ended and Dhirubhai
continued the polyester business of the firm. In 1966, Reliance Textiles Engineers Pvt. Ltd.
was incorporated in Maharashtra. It established a synthetic fabrics mill in the same year
at Naroda in Gujarat. On 08 May 1973, it became Reliance Industries Limited. In 1975, the
company expanded its business into textiles, with "Vimal" becoming its major brand in later
years. The company held its Initial public offering (IPO) in 1977. The issue was over-
subscribed by seven times. In 1979, a textiles company Sidhpur Mills was amalgamated with
the company. In 1980, the company expanded its polyester yarn business by setting up a
Polyester Filament Yarn Plant in Patalganga, Raigad, Maharashtra with financial and
technical collaboration with E. I. du Pont de Nemours & Co., U.S.

1981–2000
In 1985, the name of the company was changed from Reliance Textiles Industries
Ltd. to Reliance Industries Ltd. During the years 1985 to 1992, the company expanded its
installed capacity for producing polyester yarn by over 145,000 tonnes per annum.

The Hazira petrochemical plant was commissioned in 1991–92.

In 1993, Reliance turned to the overseas capital markets for funds through a global
depositary issue of Reliance Petroleum. In 1996, it became the first private sector company in

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India to be rated by international credit rating agencies. S&P rated Reliance "BB+, stable
outlook, constrained by the sovereign ceiling". Moody's rated "Baa3, Investment grade,
constrained by the sovereign ceiling".

In 1995/96, the company entered the telecom industry through a joint venture

with NYNEX, USA and promoted Reliance Telecom Private Limited in India.

In 1998/99, RIL introduced packaged LPG in 15 kg cylinders under the brand

name Reliance Gas.
The years 1998–2000 saw the construction of the integrated petrochemical complex at
Jamnagar in Gujarat, the largest refinery in the world.

2001 onwards
In 2001, Reliance Industries Ltd. and Reliance Petroleum Ltd. became India's two
largest companies in terms of all major financial parameters. In 2001–02, Reliance Petroleum
was merged with Reliance Industries.

In 2002, Reliance announced India's biggest gas discovery (at the Krishna Godavari
basin) in nearly three decades and one of the largest gas discoveries in the world during 2002.
The in-place volume of natural gas was in excess of 7 trillion cubic feet, equivalent to about
1.2 billion barrels of crude oil. This was the first ever discovery by an Indian private sector
company.

In 2002–03, RIL purchased a majority stake in Indian Petrochemicals Corporation

Ltd. (IPCL), India's second largest petrochemicals company, from the government of India.
IPCL was later merged with RIL in 2008.

In 2005 and 2006, the company reorganized its business by demerging its investments
in power generation and distribution, financial services and telecommunication services into
four separate entities.

In 2006, Reliance entered the organised retail market in India with the launch of its
retail store format under the brand name of 'Reliance Fresh'. By the end of 2008, Reliance
retail had close to 600 stores across 57 cities in India.

In November 2009, Reliance Industries issued 1:1 bonus shares to its shareholders.

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 In 2010, Reliance entered the broadband services market with acquisition of Infotel
Broadband Services Limited, which was the only successful bidder for pan-India fourth-
generation (4G) spectrum auction held by the government of India.

In the same year, Reliance and BP announced a partnership in the oil and gas
business. BP took a 30 per cent stake in 23 oil and gas production sharing contracts that
Reliance operates in India, including the KG-D6 block for $7.2 billion. Reliance also formed
a 50:50 joint venture with BP for sourcing and marketing of gas in India.

In 2017, RIL set up a joint venture with Russian Company Sibur for setting up a Butyl

rubber plant in Jamnagar, Gujarat, to be operational by 2018.

MISSION, VISION AND VALUES

MISSION
Reliance’s mission is to provide the best and most value-adding advice within
investor relations, financial communications, media relations, crisis communications, issues
management and CSR reporting

To be an independent sparring-partner and to provide excellent advice for our clients

in connection with IPOs, ECM and M&A transactions, corporate governance-related issues
as well as in connection with preparations of contingency communications plans regarding
public take overs. Reliance’s activities shall be of benefit for both our clients, collaboration
partners, employees and shareholders

VISION
Reliance’s vision is to be our clients’ ’first call’ and preferred collaboration partner
within our business areas. To consistently exceed our clients’ expectations for professional
and value-adding advice. Our objective is long-standing and trustful client relationships
created via excellent advice and service.

VALUES
We are governed by our fundamental values

 Quality: We do not compromise – we have a passion for the best quality

 Innovation: We are innovative and wish to enthuse our clients

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  Ambition: We set high objectives and push to achieve the best results
 Honesty: We are honest towards our clients, also when it may be unpleasant
 Integrity: We keep our word, guard confidentiality, and maintain a high level of
integrity

QUALITY CONTROL MECHANISM

Total Quality Management (TQM)

RELIANCE RETAIL LTD, believes that quality begins and ends with the customer.
This means identifying customer needs and comprehensively meeting them. For the
company, quality is not just conformance to drawings or specifications but ensuring customer
satisfaction and further Customer Delight. This belief forms the basis of its approach to Total
Quality Management (TQM). Quality Assurance methods like Advanced Product Quality
Planning, Statistical Process Control Techniques, Effective Tool Management System,
Process Capability Improvements, Preventive Maintenance, Producer Control and Small
Group Activities form the backbone of the system approach adopted.

In its continuous pursuit of both technological as well as methodological excellence,

RELIANCE RETAIL LTD, has scripted yet another new dimension to manufacturing
by not only adopting the Cellular Manufacturing System / JIT but also extending the same to
its Suppliers. By the implementation of this system components from its suppliers are
delivered on a pull basis with First-In First-Out concept supported by simple visual controls
and supplied to the line on an hourly basis with KANBAN system.

RELIANCE RETAIL LTD, is committed to earn the highest levels of satisfaction and
trust of its customers by delivering defect free products and services, on time, every time,
whose performance and value exceed the expectations of our Customers.

We accomplish this by practicing TQM as our way of management to:-

 Enhance quality of our products based on continuous feedback from our Customers
 Ensure effectiveness of core processes through rigorous Daily Management Cycle
 Make the achievement and measurement of quality results integral to our daily
management practices
 Continually improve quality by total involvement of our employees Improve
profitability through continuously improving productivity and eliminating waste”

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AWARDS AND ACHIEVEMENTS

 International Refiner of the year in 2017 at Global Refining and Petrochemicals

Congress 2017
 International Refiner of the Year in 2013 at the HART Energy's 27th World Refining
& Fuel Conference. This is the second time that RIL has received this Award for
its Jamnagar Refinery, the first being in 2005.
 According to survey conducted by Brand Finance in 2013, Reliance is the second
most valuable brand in India.
 The Brand Trust Report ranked Reliance Industries as the 7th most trusted brand in
India in 2013 and 9th in 2014.
 RIL was certified as 'Responsible Care Company' by the American Chemistry
Council in March, 2012.
 RIL was ranked at 25th position across the world, on the basis of sales, in the ICIS
Top 100 Chemicals Companies list in 2012.
 RIL was awarded the National Golden Peacock Award 2011 for its contribution in
the field of corporate sustainability.
 In 2009, Boston Consulting Group (BCG) named Reliance Industries as the world's
fifth biggest 'sustainable value creator' in a list of 25 top companies globally in terms
of investor returns over a decade.
 The company was selected as one of the world's 100 best managed companies for the
year 2000 by IndustryWeek magazine.
 From 1994 to 1997, the company won National Energy Conservation Award in the
petrochemical sector.

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 CORPORATE SOCIAL RESPONSIBILITY POLICY
POLICY STATEMENT

Reliance Retail Limited believes that Corporate Social Responsibility (“CSR”)

extends beyond the ambit of business and should focus on a broad portfolio of assets
human, physical, environmental and social. This Policy is framed pursuant to the
provisions of Section 135 of the Companies Act, 2013.

CSR VISION

Promote sustainable and inclusive development as a responsible corporate citizen.

CSR OBJECTIVE

Promote a comprehensive and integrated development through social and economic

transformation.

CORE CSR COMMITMENTS (PROGRAMS / ACTIVITIES)

 Addressing identified needs of the underprivileged through initiatives directed

towards- o improving livelihood, alleviating poverty, promoting education,
empowerment through vocational skills and promoting health and well-being.

 Preserve, protect and promote art, culture and heritage promoting India’s art,
culture and heritage, o conducting promotional and developmental activities /
programs.

 Ensuring environmental sustainability, ecological balance and protection of

flora and fauna o conducting activities which promote biodiversity,
conducting activities which promote ecological sustainability.

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  Any other activity falling within the scope of Schedule VII of the Companies
Act, 2013 which would enable the Company to achieve its CSR objectives.

The CSR programs / activities of the Company, as above, are related / will relate to the
activities included in Schedule VII of the Companies Act, 2013.

CSR GOVERNANCE AND IMPLEMENTATION

The Company would be carrying on its CSR programs / activities through Reliance
Foundation and the contributions made by the Company to Reliance Foundation will be
utilized for CSR programs / activities on behalf of the Company.

To provide an impetus to various philanthropic initiatives, Reliance Foundation (RF)

was set up by Reliance Group in 2010 as an expression of its vision towards sustainable
growth in India.

Reliance Foundation has taken the path of inclusive development to address the basic
needs of the vulnerable sections of the society. The Foundation has cumulatively touched
the lives of 4 million people in over 5000 villages and various urban locations. The
Foundation works with some of the most vulnerable and marginalized communities across
India, with the objective of integrating them into mainstream development process of the
country.

Reliance Foundation focuses on these core pillars - Rural Transformation, Education,

Health, Urban Renewal and Arts, Culture & Heritage.

In view of the organization structure, reach and expertise of Reliance Foundation in

CSR related programs / activities, the Company will carry on its CSR programs /
activities through Reliance Foundation.

MONITORING OF CSR ACTIVITIES

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 The CSR Committee of Directors of the Company will recommend to the Board of
Directors of the Company the amount of expenditure to be incurred on CSR
programs/activities monitor the CSR Policy of the Company and review its
implementation by the Company through Reliance Foundation.

CSR REPORTING AND COMMUNICATION

The Company will report on the progress of its CSR initiatives in its Annual Report.

CORPORATE SOCIAL RESPONSIBILITY COMMITTEE (CSR

COMMITTEE)

 The Board of Directors will constitute a 4 member CSR Committee consisting

of at least 1 Independent Director.

 The CSR Committee would formulate and recommend the draft CSR Policy to
the Board of Directors and the Board of Directors would approve the Policy.

 The Board would approve and adopt any changes in the CSR Policy subject to
prevailing provisions of laws in this regard. The CSR Committee is
responsible for decision making with respect to the CSR Policy.

 The CSR Committee will meet as appropriate to review and monitor the
implementation of CSR programs /activities of the Company.

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18
 ISO CERTIFICATE

FOUNDER OF THE COMPANY

Dhirubhai Ambani (28 December 1932 – 6 July 2002) epitomised the dauntless
entrepreneurial spirit of a visionary always on the march to change the destiny of a nation.
Acclaimed as the top businessman of the 20th century and lauded for his dynamic, pioneering
and innovative genius, Dhirubhai was an inspiring leader with sterling qualities. His success
story fired the imagination of a generation of Indian entrepreneurs, business leaders and
progressive companies. For many, he still remains an icon, a role model to be emulated.

Dhirubhai’s unique vision redefined the potential of the Indian corporate sector and he
challenged conventional wisdom in several areas. He was probably the first Indian
businessman to recognise the strategic significance of investors and discover the vast
untapped potential of the capital markets and channelize it for the growth and development of
industry. The corporate philosophy he followed was short, simple and succinct: “Think big.
Think differently. Think fast. Think ahead. Aim for the best.” It was under Dhirubhai’s
visionary leadership the Reliance Group emerged as the largest business conglomerate in
India, and carved out a distinct place for itself in the global pantheon of corporate giants.

During the course of his entrepreneurial mission, Dhirubhai set a number of

revolutionary precedents. His contributions to the social and economic development of the
nation were many and recognised by numerous national and international organisations. He

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was honoured with the Padma Vibhushan – India's second highest civilian honour – in 2016,
for his ‘exceptional and distinguished’ service to trade and industry. Many other prestigious
awards and titles have been conferred on him, including the Lifetime Achievement Award
(The Economic Times), Man of the Century (Chemtech Foundation), Indian Entrepreneur of
the 20th Century (FICCI), and many more.

He visualised the growth of Reliance as an integral part of his grand vision for India.
He was convinced that India could become an economic superpower within a short period of
time and wanted Reliance to play an important role in realising this goal. Today, the Group's
turnover represents nearly 3 percent of India's GDP.

Mukesh Dhirubhai Ambani

Born Mukesh Dhirubhai Ambani

19 April 1957 (age 62)

Aden, Colony of Aden (present-day Yemen)[1][2]

Residence Antilia, Cumbala Hill, Mumbai, Maharashtra, India

Nationality Indian

Alma mater Institute of Chemical Technology (B.E.)

Occupation Chairman and managing director, Reliance

Industries

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 Net worth US$54 billion[3] (September 2019)

Nita Ambani (m. 1985)
Spouse(s)

Children 3

Parent(s) Dhirubhai Ambani

Kokilaben Ambani

Relatives Anil Ambani (brother)

Mukesh Dhirubhai Ambani was born on 19 April 1957 to Dhirubhai Ambani and
Kokilaben Ambani in Aden, Yemen. He has a younger brother Anil Ambani and two sisters,
Nina Bhadrashyam Kothari and Dipti Dattaraj Salgaocar.

Ambani lived only briefly in Yemen because his father decided to move back to India
in 1958, to start a trading business that focused on spices and textiles. The latter was
originally named "Vimal" but later changed to "Only Vimal." His family lived in a modest
two-bedroom apartment in Bhuleshwar, Mumbai until the 1970s. The family's financial status
slightly improved when they moved to India but Ambani still lived in a communal society,
used public transportation, and never received an allowance. Dhirubhai later purchased a 14-
floor apartment block called 'Sea Wind' in Colaba, where, until recently, Ambani and his
brother lived with their families on different floors.

Growing up Ambani played football and hockey, enjoyed annual trips to villages, and
explored the different areas of Bombay. His father cared little about Ambani's grades, but
more so about his all-around performance.

CAREER

In 1981 he started to help his father Dhirubhai Ambani run their family business,
Reliance Industries Limited. By this time, it has already expanded so that it also deals in
refining and petrochemicals. The business also included products and services in retail and
telecommunications industries. Reliance Retail Ltd., another subsidiary, is also the
largest retailer in India. Reliance's Jio has earned a top-five spot in the country's
telecommunication services since its public launch on 5 September 2016.

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 As of 2016, Ambani was ranked 38 and has consistently held the title of India's
richest person on Forbes magazine's list for the past ten years. He is the only Indian
businessman on Forbes' list of the world's most powerful people. As of January 2018,
Mukesh Ambani was ranked by Forbes as the 18th-wealthiest person in the world. He
surpassed Jack Ma, executive chairman of Alibaba Group, to become Asia's richest person
with a net worth of $44.3 billion in July 2018. He is also the wealthiest person in the world
outside North America and Europe. As of 2015, Ambani ranked fifth among India's
philanthropists, according to China's Hurun Research Institute. He was appointed as a
Director of Bank of America and became the first non-American to be on its board.

Through Reliance, he also owns the Indian Premier League franchise Mumbai

Indians and is the founder of Indian Super League, a football league in India. In
2012, Forbes named him one of the richest sports owners in the world. He resides at
the Antilia Building , one of the world's most expensive private residences with its value
reaching $1 billion.

ROLES AND RESPONSIBILITIES

CODE OF CONDUCT

CONFIDENTIALITY

Any information provided by our client, or which we receive about our client or any
third party in connection with our advisory role, will be treated as confidential. Any material
provided to us by our client or a third party, irrespective of its form or medium, will be
treated and kept in a confidential manner. All employees are bound by professional secrecy
and have signed a statement to this effect

INSIDER RULES

The board of directors, management and all employees are governed by rules, which
comply with existing legislation on prohibition of disclosure of inside information about
listed companies and investment trusts, and which comply with the legislative restrictions
regarding dealings in listed securities. The rules are also applicable to family members of the
said persons

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ETHICS

We work with a high ethical standard and are responsible in our daily actions. In
Reliance, we are committed to exercising good business ethics and behaviour in accordance
with the mission, vision and values as well as existing policies and guidelines of Reliance

HONESTY, INTEGRITY & PROFESSIONAL CONDUCT

All board members and senior management personnel shall:

 Conduct their activities, on behalf of Reliance retail LTD and on their personal
behalf, with honesty, integrity and fairness and uphold ethical standards of integrity
and probity;
 Act in good faith, responsibility, with due care, competence and diligence, without
allowing their independent judgement to be subordinated and objectively and
constructively, while exercising his / her duties;
 Act in the best interest of Reliance retail LTD, its various stakeholders including
Reliance retail LTD shareholders and fulfill the fiduciary obligations and exercise his
responsibilities in a bona fide manner in the interests of Reliance retail LTD;
 Devote sufficient time and attention to his / her professional obligations for informed
and balanced decision making;
 Not engage in conduct that is likely to bring discredit upon Reliance retail LTD;
 Not use his position to the detriment of Reliance retail LTD or its shareholders or for
the purpose of gaining direct or indirect personal advantage or advantage for any
associated person;
 Not allow any extraneous considerations that will vitiate his exercise of objective
judgments in the paramount interest of Reliance retail LTD as a whole, while
concurring in or dissenting from the collective judgment of the Board in its decision
making;
 Comply with every provision of this Code and assist Reliance retail LTD in
implementing the best corporate governance practices.


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DUTIES

All directors and senior management personnel shall -

 Undertake appropriate induction and regularly update and refresh their skills,
knowledge and familiarity with the activities;
 Seek appropriate clarification or amplification of information and whenever
necessary take and follow appropriate professional advice and opinion of outside
experts;
 Strive to attend all meetings of the Board and of the Board committees of which he /
she is a member;
 Participate constructively and actively in all the meetings of the committees of the
Board in which they are chairpersons or members;
 Strive to attend all general meetings of TVSM as a member of the Board;
 Where they have any concerns of any action or a proposed action, ensure that these
are addressed by the Board and, to the extent that they are not resolved, insist that
their concerns are recorded in the minutes of the Board meeting;
 Keep themselves well informed about TVSM and the external environment in which
it operates;
 Not to unfairly obstruct the functioning of an otherwise proper Board or committee of
the Board;
 Pay sufficient attention and ensure that adequate deliberations are held before
approving any related party transactions and assure themselves that the same are in
the interest of TVSM;
 Report concerns about unethical behaviour, actual or suspected fraud or violation of
this Policy;
 Not disclose confidential information, including commercial secrets, technologies,
advertising and sales promotion plans, unpublished price sensitive information,
unless such disclosure is expressly approved by the Board or required by law.

CORPORATE OPPORTUNITIES

All board members and senior management personnel shall not exploit for their own personal
gain opportunities that are discovered through the use of Reliance retail LTD property,
information or position unless the opportunity is disclosed fully in writing to the board and
the board gives its approval to pursue such opportunity.

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SALES AND MARKETING DEPARTMENTS

MARKETING DEPARTMENT

They basically communicate the value of product to the customers for that this
department is divided in three teams ATL (Above The Line), BTL (Below The Line) and
LOYALTY. In ATL they are covering large Geographical area by advertising from Radio,
TV and National news papers and in BTL they are covering particular targeted area by
organising fashion events and shows. In LOYALTY they are distributing Cards and coupons
to customer first to check loyal customer and then start analyse about loyal customer’s next
need and offer it to customer on discount. It is one of innovative department and generating
new idea.

SALES DEPARTMENT

A sales department is the direct link between a company’s product or service

and its customers. However, a well-trained sales department does more than making sales.
Your sales staff builds relationships with your customers. Further, a quality salesperson helps
identify a customer’s unique needs and makes sure that those needs are met. Since
salespeople have direct contact with your customers on an ongoing basis, they become privy
to personal information that helps make sales interactions smoother and friendlier. A highly
trained sales professional tailors sales pitches to the individual customer and learns the ins
and outs of their needs.

SALES PROMOTION

Sales Promotion is Very important component of the marketing, the promotion mix.
It focuses on encouraging the potential customers to buy the products or services of an
organisation, by enhancing its value.

Media and non-media marketing communication are employed for a predetermined,

limited time to increase consumer demand, stimulate market demand or improve product
availability. Examples include contests, coupons, freebies, loss leaders, point of purchase
displays, premiums, prizes, product samples, and rebates.

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 “Sales promotion incentive offering and interest creating activities
which are generally shot term marketing events other than advertising,
personal Selling, publicity and direct marketing. the purpose of sale
promotion is to stimulate, motivate and influence the purchase and other
desired behavioural responses of the firm customers”

Sales promotion offers a direct inducement to act by providing extra worth over and
above what is built into the product at its normal price. These temporary inducements are
offered usually at a time and place where the buying decision is made. Not only are sales
promotions very common in the current competitive market conditions, they are increasing at
a fast pace. These promotions are direct inducements.

sales promotion mainly involves short-term and non-routine incentives offered to

dealers as well as consumers. The popular methods used for sales promotion are
demonstration, trade show, exhibition, exchange offer, seasonal discount, free service, gifts,
credit facilities, contests, and so on.

OBJECTIVES OF SALE PROMOTION

 To introduce New Products
To induce buyers to purchase a new product, free samples may be
distributed or money and merchandise allowance may be offered to business to stock
and sell the product.

 To Help the firm Remain Competitive

Sales promotions may be undertaken to meet competition from a firm.

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 To Educate Customers
Educating customers simplifies the efforts of salesforce and motivate
them for larger purchases.

 To create awareness about product

It has been found that most of the sales promotion techniques are
highly effective in exposing customers to products for the first time and can serve as
key. Additionally, as part of the effort to build product awareness, several sales
promotion techniques possess the added advantage of capturing customer information
at the time of exposure to the promotion.

 To create interest among customers

Researchers have shown that sales promotions are very successful in
creating interest in a product. In actual, creating interest is often considered the most
important use of sales promotion. In the retail industry, appealing sales promotions
can significantly increase customer traffic to retail outlets. Internet marketers can use
similar approaches to bolster the number of website visitors. Several sales promotion
techniques offer the opportunity for customers to try products for free or at low cost.
This exercise can convert visitors into customers.

 Source of Information
Usually sales promotion techniques are planned to move customers to
some action and are rarely simply informational in nature. However, some sales
promotions do offer customers access to product information. For instance, a
promotion may allow customers to try a fee- based online service for free for several
days. This free access may include receiving product information via email.

 To stimulate Customers’ demand

After informing the initial basic knowledge, the most important use of
sales promotion is to build demand by convincing customers to make a purchase.
Special promotions, especially those that lower the cost of ownership to the customer
(e.g., offering heavy discount), can be employed to stimulate sales for a small period.

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  Brand Building
Building brand value is one of the main objective of sales promotion.
A sales promotion may be done to attract attention towards a new product/brand or
some services that has been launched by the retailer and to induce trail purchase. It
has been practiced by some retail companies like Pantaloon reward good or
“privileged” customers with exclusive promotions schemes, such as email
“exceptional deals” and price cut while cash payment.

 To Facilitate coordination
Sales promotion can be easily used to facilitate coordination and
proper link between advertising and personal selling.

 To induce present customers to Buy more

Present customers may be induced to buy more by knowing more
about a product, its ingredients, and use.

TOOLS FOR SALES PROMOTION

CONSUMER SALE PROMOTION
 PRICE OFF OFFER
Under this Offer, products are sold at a price lower than the original
price. This type of scheme is designed to boost up sales in off season and sometime
while introducing a new product in the market.
Example:
Buy 2 men T-shirts at Rs. 599/- and 1 T-shirt at Rs. 399/- (MRP: Rs.399/T-
shirt).
Buy 2 men T-shirts at Rs. 749/- and 1 T-shirt at Rs. 499/- (MRP: Rs.499/T-
shirt).
Buy 3 men round neck T-shirts for Rs. 399/- (MRP: Rs.199/T-shirt).

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 DISCOUNTS
Under this, the products are sold at a discounted Price with percentage
discounts on the original price. This of scheme is designed to boost up sales in off-
season.

Example:

60% off on all the men formal shirts and trousers.

60% off on all the women dress and top.

60% off on all the kids t-shirts and jeans.

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  END OF SEASON SALE
End of season sale or stock Clearance sale is been conducted at
Reliance Trends factory outlets. They are offering surprising discounts if you buy 2
any items of garments and you will get 3 more with your choice absolutely free.
These offers are given as celebration of New year.

 SEASONAL SALE
Reliance Trends provides the customer with various discounts and price-off
offer at the stores and factory outlets on the seasons like winter and monsoon. This type of
scheme is designed to boost up sales in these seasons.

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  FESTIVE OFFER
Reliance Trends have come up with festive offer during Diwali and Chirstmas
by giving a way gifts for purchases that are made at the store for cheaper price. If you shop
for Rs.4500 you get a strolley beg worth Rs. 1299 for Rs.149 only. If you shop for Rs.2400
and above you get a lemon set, which is said to be imported, worth Rs.649 for Rs.99 only.

 DISCOUNT COUPONS
Reliance Trends offer 50% discount on its large of range of apparels. The
coupon is valid for limited purchase.

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  GIFT VOUCHERS
Reliance Trends fashion offers vouchers ranging different denomination like
Rs.3000. These trends vouchers are exchangeable with the products by the customers at all
the pantaloons showroom India. To the customers for the products of value of Rs. 500 at all
showroom of pantaloon all over India. This voucher is valid for all apparels only.

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STRATEGIES OF PROMOTION

PUSH STRATEGIES
A push strategy involves convincing trade intermediary channel members to
“push” the product through the distribution channels to the ultimate consumer via promotion
efforts. The company promotes the product through a reseller who in turn promotes if to yet
another reseller or the final consumer.

 The brand clutter or brand identity is weak.

 Product differentiation is not available.
 The budget for promotion is low.
 Brand loyalty low.
 Marketing channels are short and direct.
 Access to advertising media is not possible.

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PULL STRATEGIES
A strategy attempts to get consumers to “pull” the product from the
manufacturer through the marketing channel. The company focuses its marketing
communications efforts on consumers in the hope that it stimulates interest and demand for
the product at the end-user level.

 Brand identity is strong.

 Brand loyalty is high.

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 OTHER DEPARTMENT AND FUNCTIONS

PRODUCTION DEPARTMENT

Products are manufactured using state-of-the-art facilities organised in Product Units,

Modules, Nagare Cells and Assembly Cells, and incorporating Quick Change Tooling, Poka
Yoke and ChakuChaku (Load-switch-Walk). The condition of machines is monitored and
maintained by TPM techniques and the schedule adherence is monitored by DRM (Daily
Routine Management) while Process & Product Quality are ensured by strict adherence to
RELIANCE RETAIL LTD Quality System Procedures. Continuous Improvements or Made
through SGAs, task forces and QITs using Cross Functional Teams. The Manufacturing
processes are competently backed up by an advanced Tool Room and an inhouse SPM/
Process Plant manufacturing facility. The entire organisation is firmly entrenched in the
change process and committed to CIP (Continuous Improvement Programme).

The responsibility of this department include order processing, line balancing,

production planning, setting production floor, ordering machine and equipment,

maintaining optimum output, ready the production order time, getting the quality check

done and shipping on time, control the cost etc.

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 The production process of the garment produced by the company is as
follows, it contains of 7 steps in total which are,

KNITTING

PROCESSING

COMPACTIN
G

CUTTING

STITCHING

IRONING

PACKING

The own brand portfolio includes

 Rio - a vibrant range of snazzy trends for young women

 Fig - fashion wear for discerning, independent & working women
 Avaasa - a range of Indian wear for women offering the finest collection of Salwar
Kurtas, Churidars and a fast evolving Mix n Match range of garments
 Fusion – a range of fusion wear for women where east meets west & style meets
comfort
 Hushh - the lingerie line for women offers an extensive range of innerwear and
sleepwear
 Frendz - range of garments that complements the wardrobes of the growing
generation of boys and girls
 Pureza – a collection of pure Cotton & Linen shirts for men
 Network – offering a range of garments which comprises of formal office wear
collection for men and women
 Netplay - range showcases a smart casual collection for the evolving workplace

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  The DNMX - range has been developed with a clear focus on the youth of India,
offering them exclusively crafted fashion garments like Denims, T shirts etc.
 Performax - the specialized sportswear or active wear brand, which supports
performance in sporting activity
 Graviti - the innerwear range for men offering the best of inner and lounge wear
 Point Cove – Kidswear brand that features bold colors bringing the California
spirit to India

OPERATION DEPARTMENT

They work to make sure that employers' businesses run effectively

smoothly and professionally. This includes all those who work in the
organisation from the management to assembly line workers up to the guys
loading and offloading trucks in manufacturing and retail distribution.

HUMAN RESOURCE DEPARTMENT

Human resource management refers to an assortment of policies used to systematize

work in the employment relationship and centres on the management of work and the
management of people who undertakes this work. Therefore, HRM is concerned with
recruitment, selection, learning and development, reward, communication, teamwork and
routine management.

Recruitment and staffing is the process of selecting the right labours in to the
organisation. The main aim of recruitment is to look for and be a magnet for persons with
skilled to fill the vacancies. This process includes job analysis preparing personnel
requirement sources of skilled employees.

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 Internal sources of recruitment are promotion, transfer and advertising internally.
Whereas, the external sources are selective recruitments through job boards, management
consultants and advertisement for public.

SELECTION METHOD

Selection of people is easy but selection of right people is difficult task.

 Determine whether the applicant meets the qualification for a specific job.
 To choose the applicant who is most likely to perform well in that job.
 The stages are including in the selection processes are as:

RECEIPT OF APPLICANT

SCREENING

ARRANGEMENT OF INTERVIEW

SELECTION OF TEMPORARY STAFF

CONFIRMATION FOR STAFF

AFTER 1 MONTH CHECKED THEIR WORK

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ORGANISATION HIERARCHY

HR

STORE
MANAGER
DEPARTMENT
MANAGER
CUSTOMER
SALES
SERVICE

TEAM LEADER

STAFFS

FINANCE DEPARTMENT
There are various types of payments is received by pantaloons at the time of
sale and they have also tie-up with certain wallets in order received the
payments.

The type of payments accepted by the company are as follows:

 cash
 credit voucher-issue
 free charge
 gift card
 e-gift voucher
 gift voucher corporate
 accord coupon
 Sodexo coupon
 UBI card
 AMEX card (American express card)

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RESEARCH AND DEVELOPMENT (R&D)

The company has a strong research and

development (R&D) department, supported with state of the art aiding technologies. Their in-
house world class testing facility gives them a unique environment for testing the engines
noise, vibration and harshness (NVH) and life time warranty testing. To they are supported
with modern computers for developing good design as well as for developing new innovation
in the products. The team has been concentrating on eco-friendly products for a decade
helping the fact of global climatic changes and increases of carbon dioxide release into the
environment. They succeeded by out coming with a high fuel economy, reusable parts and
low emissions hybrid products. Their automatic transmission technology for scooters is
widely credited across the world due their very low emission and fuel economy. RELIANCE
INDUSTRIES LIMITED R&D department published 81 papers placing and they developed
various products with this research and they are successfully running in the road. For national
and international conferences, R&D published around 81 technical papers.

40
 CONCLUTION

Internship is a really good program which enhances and develops one’s skills,
abilities and knowledge. On the whole internship was a useful experience. I have gained new
knowledge, skills and met many new people. I achieved several of my learning goals. I got
insight into professional practices currently advocated by the company. I learnt the functions
of different departments within a well-established company. Related to my study I learnt
about the working of a whole management and how the different departments help the
company to grow on a whole.

Furthermore I have experienced that it is important that education has an objective

and that I have to be aware of the industrial aspect of the topics that I study. The internship
program was a way of sharing knowledge, ideas and opinions.

This internship also helped to define what skills and knowledge I have to improve in
the coming time. I can confidently assert that the knowledge I gained through this internship
is sufficient to contribute towards my future endeavors. At last this internship has given me
new insights and motivation to pursue a career in core management business.

The apparel industry is the largest textile sector. It produce and sell large variety of
Children’s wear, Women’s wear, Men’s wear, Sport wear, Inner wear and Accessories likes
Bags, Slippers, Belts and Perfumes, etc.

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Statement of Profit and Loss for the year ended 31st March, 2017

` lakh

Note 2016-17 2015-16

INCOME
Revenue from Operations 16 35 69.98 19 65.49
Other Income 17 0.52 0.01
Total Income 35 70.50 19 65.50
EXPENDITURE

Purchases of Stock-in-Trade 33 13.58 13 47.75

Changes in Inventories of Finished Goods
and Stock-in-Trade 18 (10 05.71) (1 00.69)
Employee Benefits Expense 19 1 27.16 55.04
Finance Costs 20 3 86.14 2 56.27
Depreciation and Amortisation Expense 1 25.51 69.32

Other Expenses 21 13 90.08 6 91.31

Total Expenses 43 36.76 23 19.00

Profit before Tax (7 66.26) (3 53.50)

Tax expenses - -

Profit for the year (7 66.26) (3 53.50)

Other Comprehensive Income
Items that will not be reclassified to profit or loss 19.1

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BRAND ENDORSEMENT

43