http://serenacarpenter.
com
Blogging Rubric for Grading Posts
DIMENSIONS EMERGING
Deadline The student has not posted
by deadline, which is before
the beginning of class = 0.
Basics Post has numerous
grammatical and spelling
errors. Post contains
copyright material. The
writing passive.
Scanning- Post contains lengthy
Friendly sentences and paragraphs.
SEO The first few sentences and
headline do not contain
keywords. It is missing SEO
elements (subheadings,
tags & categories).
Links Post does not provide a
link.
Focused & Post is not focused or
Relevant relevant to topic focus. The
post focuses on several
topics within one post.
Research Post is opinion with no
analysis and not based on
reporting or research.
Information is not properly
attributed to a source. The
post contains unverified
assumptions.
Engaging/ Post does not encourage
Useful user interaction or contain
useful or educational
information.
TOTAL
POINTS = 20 C-F
DEVELOPING
The student has not posted
by deadline, which is before
the beginning of class = 0.
Post has some grammatical
and spelling errors. Post
contains copyright material.
The writing is somewhat
passive.
Post follows some scanner-
friendly elements, but could
use some more work.
The writer used some SEO
elements. Keywords do not
reflect how a user searches.
The links within the posts
are not directed to
meaningful or
untrustworthy sources. The
link directs users to a site
requiring them to look for
the related info. Links tell
user to “click here” or links
highlight inappropriate or
long strands of words.
Post needs additional work
on organization and focus.
It is difficult to follow your
writing.
Post contains some
research, however it is not
contextualized for users. A
portion of the info contained
within the post is attributed
to sources. Some
assumptions exist.
Post does contain some
entertaining or useful
information. And it does
attempt to encourage user
interaction.
B-C
MASTERING
The student has created
his/her post on time before
the beginning of class.
Writing is compelling, free of
spelling or grammatical
errors.
Post features shorter
sentences (or a mix of long
and short), paragraphs, lists,
and headings. The use of one
space, rather than two
spaces between sentences.
Post includes user-friendly
keywords in title and within
first few sentences. The
writer used proper tags,
categories and subheads.
Post links to compelling and
useful sources. And you have
verified the linked
information as a credible
source of information.
Post is related to blog
purpose, clearly written and
focused.
Post contains original work
from including photos, video,
data aggregation or other
reporting. Writer analyzes an
issue grounded in research
and attributes information
properly.
Post encourages user
interaction, provides useful
and/or entertaining info and
features creative elements.
A-B
53