Book Title:-New Venture Creation

Author :-Kathleen R Allen

ISBN :-9788131521021

Price :-INR 599

Pages :-604

Edition :-6

Binding :-Paperback

Imprint :-South Western

© Year :-2013

Overview :

'NEW VENTURE CREATION, 6E, provides tomorrow's entrepreneurs with the tools to launch a successful
new business in a global marketplace. The text follows the logical development process, from initial idea
through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas,
and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new
business, with special emphasis on the process and activities that must take place prior to opening a new
business. The student-friendly material includes real-world case studies, new venture action plans, and
advice from successful entrepreneurs and the author herself. Part One introduces the foundations of
entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that
entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake
before launching a new company. Part Two addresses the heart of entrepreneurial activitythe testing of a
new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business
plan. Part Four looks at planning for growth and change in the new organization.

Table Of Content :

'PART ONE: THE OPPORTUNITY. 1. Introduction to Entrepreneurship. 2. Becoming an Entrepreneur. 3.

Creativity and Opportunity. 4. Testing Business Concepts and Models. Case 1. Command Audio: Three
Startups for the Price of One. Case 2. MySpace: The Rocky Evolution of a Social Media Company. PART
TWO: ANALYZING FEASIBILITY. 5. Understanding the Market. 6. Understanding Product Development.
7. Building the Startup Team. 8. Understanding the Numbers. Case 3. HomeRun.com: Breaking into a
Saturated Market. Case 4. The Crowne Inn: A Classic Case of a Family Business in Turmoil. PART
THREE: ORGANIZING THE VENTURE. 9. Creating the Business Plan. 10. Selecting the Legal Entity. 11.
Establishing an Ethical &amp Socially Responsible Business. 12. Structuring an Entrepreneurial Venture.
13. Understanding Production and Operations. 14. Marketing. 15. Understanding Financing. Case 5. B2P:
Micro-Bioformatics Technology and Global Expansion. Case 6. Potion Inc.: Outsourcing for the Future.
PART FOUR: EVOLVING THE BUSINESS. 16. Understanding Capital. 17. Managing Growth. 18.
Managing Change. Case 7. 1-800-Autopsy: Giving the Dead a Voice. Case 8. Demand Media: Creating a
Transformative Business. Case 9. Corporate Entrepreneurship and Innovation in Silicon Valley: The Case of
Google, Inc.