SQUARE PHARMACEUTICAL

Profile

SQUARE today symbolizes a name – a state of mind. SQUARE Pharmaceuticals Limited is the
largest pharmaceutical company in Bangladesh and it has been continuously in the 1st position
among all national and multinational companies since 1985. Mr. Samson H Chowdhury was the
founder of SQUARE Pharmaceuticals. When asked Mr. Samson H Chowdhury why the name
SQUARE was chosen he remembers - "We named it SQUARE because it was started by four
friends and also because it signifies accuracy and perfection meaning quality".

Converted into a public limited company in 1991 and listed with stock exchanges in 1995. The
turnover of Square Pharma was Taka 30.28 Billion (US$ 385.22 million) with about 18.64%
market share having a growth rate of about 25.36% (April 2014– March 2015).

Type Public

Traded as DSE: DSE, CSE: CSE

Industry Pharmaceutical

Founded 1958, Converted into a public limited company in 1991

Founder Samson H. Chowdhury

Key people Tapan Chowdhury

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Products vaccines, oral healthcare products, tablets, capsules, syrup, suspension, sterile
eye drops, injectables, nasal sprays, creams, ointments, IV fluids, metered dose inhalers, dry
powder inhalers, suppositories, lyophilized injectables, prefilled syringes etc. argrovet &
pesticide products, herbal & neutraceuticals products, over-the-counter medicines

Website http://www.squarepharma.com.bd/

Organizational Structure

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Mission
Our Mission is to produce and provide quality & innovative healthcare relief for people,
maintain stringently ethical standard in business operation also ensuring benefit to the
shareholders, stakeholders and the society at large.

Vision
We view business as a means to the material and social wellbeing of the investors, employees
and the society at large, leading to accretion of wealth through financial and moral gains as a
part of the process of the human civilization.

Objective
Our objectives are to conduct transparent business operation based on market mechanism
within the legal & social framework with aims to attain the mission reflected by our vision.

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Strategies
The five Generic strategies are as follows,

Cost leadership.

Differentiation.

Focus cost leadership.

Focus differentiation.

Integrated cost leadership/differentiation.

Spin price

Square pharmaceuticals follows cost leadership strategies:

Above of these strategies we find that square pharmaceuticals follows cost leadership
strategies. Because cost leadership strategy is an integrated set of actions taken to produce
goods or services with features that are acceptable to customer at the lowest cost, relative to
that of competitors. Firms using the cost leadership strategy sell no-frills, standardized goods or
services to the industry’s most typical customers. Cost leaders goods and services must have
competitive levels of differentiation in term of features that create value for customers. Indeed
emphasizing cost reductions while ignoring competitive levels of differentiation is ineffective. At
the extreme, concentrating only on reducing costs could find the firm very efficiently producing
products that no customer wants to purchase.

Cost leaders also carefully examine all support activities to find additional sources of potential
cost reductions. Developing new systems for finding the optimal combination of low cost and
acceptable quality in the raw materials required to produce the firm’s goods.

Square pharmaceutical follows Business- Level Strategies:

The main concepts of Business-Level Strategies are based on three (3) criteria and these are:

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Cost leadership: Cost leadership based attaining, then using the lowest total cost basis as a
competitive advantage. On the above, we are discussing how square pharmaceuticals using
their cost leadership strategy.

Differentiation: Differentiation refers to the using product features or services to distinguish

the firms offering from its competitors. In this regard square pharmaceutical follows these rules
properly. Square pharmaceuticals maintains their performance on every side such as,

Packaging label with price, Equal Quantity, Comfortable Price

Product Advertising, High qualified product etc.

Market niche focus: Market niche focuses Concentrating competitively on a specific market
segment. In this regard square pharmaceuticals achieve a good reputation on this sector such
as medicine sector. It is achieving their goal and customer reputation by their medicine
together.

Square pharmaceutical follows functional-level strategies:

Functional strategy concerns the managerial game plan for running a major functional activity
or process within a business- Research and development, production, marketing, customer
service, distribution, finance, Human resources, and so on; a business needs as many functional
strategies as it has major activities. In this regard square pharmaceutical maintains fully their
performance such as square pharmaceuticals products are fully high qualified without any
doubt. Their marketing strategy is so nice. They collect their raw materials from U.S.A, India,
and Germany and so on. Those are highly qualified. Every product of square pharmaceuticals is
examined by the expert researcher and trying to make better qualified product.

Pharmaceutical follows Global-level Strategies:

Global-level strategies focus Multidomestic, International, Global and Transnational activities.

In this regard Square pharmaceuticals are not maintained above features.

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Square pharmaceutical follows Corporate-level Strategies:

Corporate strategy is the overall managerial game plan for a diversified company; it extends
company wide- an umbrella overall a diversified company’s business. Corporate strategy
consists of the moves made to establish business positions in different industries and the
approaches used to manage the company’s group of business- such as Vertical integration,
Diversification, Strategic alliances, Acquisitions, New ventures, Business portfolio and
restructuring. In this regard Square pharmaceuticals maintain some of the features and these
are Diversification, strategic alliance and business portfolio- Now square diversified their
product consecutively such as square Radhuni masala, square soap, and square jhal chanachur.

As well as square already entered stock market and lastly square creates a big hospital to give
the service to the people. So overall we can say that square pharmaceutical follows above
features.

Square pharmaceutical follows multinational strategies:

On the above discussion we can say that square pharmaceuticals properly maintain
multinational strategies. Square pharma diversified various products in the market. They are
exporting their products from one country to another country. Now they are trying to enter in
the foreign marker with their product

Square pharmaceutical follows Information technology Strategies:

Square pharma always give priority on this strategy. They are always trying to provide good
(product& service) to their customers. If any well information helps to make good product or
service, than they are achieving it. For this reason they are accept well information from
domestic and abroad expert peoples.

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ACI (ADVANCED CHEMICAL INDUSTRIES)
Company Profile:
ACI was established as the subsidiary of Imperial Chemical Industries (ICI) in the then East
Pakistan in 1968. After independence, the company has been incorporated in Bangladesh on
the 24th of January 1973 as ICI Bangladesh Manufacturers Limited and also as Public Limited
Company. This Company also obtained listing with Dhaka Stock Exchange on 28 December,
1976 and its first trading of shares took place on 9 March, 1994. Later on, 5 May, 1992, ICI plc
divested 70% of its shareholding to local management. Subsequently the company was
registered in the name of Advanced Chemical Industries Limited. Listing with Chittagong Stock
Exchange was made on 22 October 1995

Advanced Chemical Industries (ACI) Limited is one of the leading conglomerates in Bangladesh,
with a multinational heritage. The company has diversified into four major Strategic Business
Units.

ORGANIZATIONAL STRUCTURE:
Chairman's Profile

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Mr. M Anis Ud Dowla, the Chairman of ACI Limited, is one of the most successful personalities
in Bangladesh business circle. He has maintained a high profile, and has provided leadership to
business community in different capacities. Mr. Dowla served in the British Oxygen Group of UK
in Pakistan, Bangladesh and Kenya for 27 years, including 12 years as Managing Director of
Bangladesh Oxygen Ltd. In 1987, he became the Group Managing Director of the three ICI
companies in Bangladesh. With experience gathered while working with British Multi-nationals
for over 32 years, Mr. Dowla has continued to maintain the multinational culture and
management style in ACI, with especial emphasis on quality, productivity and customer
services.

Mr. Dowla was the President of Narayangonj Chamber of Commerce and Industries in 1977. He
has since been elected President of the successor trade body named Metropolitan Chamber of
Commerce & Industries in 1978, 1995 and 2010.

Mr. Dowla has considerable contribution in the field of Industrial Relations of the country. He
was elected President of Bangladesh Employers’ Association for four terms, the only national
employers’ organization, in 1975-1976, 1976-1977, 1991-1992, 1992-1993 and also elected as
President of Bangladesh Employers’ Federation for two terms in 2003-2004 and 2004-2005.

Business Units:

1. Pharmaceuticals: ACI carries the legacy of ICI- world renowned British Multinational in
providing the people of Bangladesh with quality medicines and healthcare products. Its
state-of-the art pharmaceutical plant represents Bangladesh's quest for a truly world
class manufacturing facility. ACI's rich heritage leads to innovative and higher value
added formulations.

The comprehensive product range of ACI pharmaceuticals include products from all
major therapeutic classes and in various dosage forms like tablet, capsule, dry powder,
liquid, cream, gel, ointment, ophthalmic and injectable. ACI Pharma also has state of the
art plant on Novel Drug Delivery System (NDDS). It produces world class Modified
Release drug and medicine to cater the requirement of pharmaceutical manufacturer of
domestic and international-market.
It exports high quality pharmaceuticals to a good number of countries of Asia, Africa &
South America.

2. Consumer Brands & Commodity Products: The Consumer Brands Division boasts in
having an unequivocal presence in consumers' heart with the market leading brands like
ACI Aerosol, ACI Mosquito Coil, Savlon. These are the persistent performers in keeping
the household clean and free from germs and harmful insects.

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 The necessity of pure food in the minds of Bangladeshi consumers especially in the
commodity food business has pushed ACI to fill up the market gap by producing
commodity products such as Salt, Flour and Spices. Now the customers of Bangladesh
are ensured with 100% pure Salt, Spices products and Wheat products under the brand
name of-"ACI Pure".

ACI also represents the world-renowned product range of Colgate, Nivea, Tetley, Godrej
& Dabur in Bangladesh through distribution and forming joint ventures.

3. Agribusinesses: ACI Agribusiness is the largest integrator in Bangladesh in Agriculture,

Livestock and Fisheries and deals with Crop Protection, Seed, Fertilizer, Agrimachineries,
and Animal Health products. These businesses have glorified presence in Bangladesh.

CC & PH supplies crop protection chemicals, Seed supplies Hybrid Rice, vegetable and
Maize seeds, Fertilizer Supplies Micronutrient and Foiler fertilizer, Agrimachineries
supplies Tractors, Power Tiller and Harvester and Animal Health supplies high quality
Nutritional, Veterinary and Poultry medicines and vaccines.

ACI Agribusiness is having strong partnership with national and international R & D
companies, universities and research institutions. Before introducing any product, it is
elaborately tested in the laboratory and farmers field.

ACI provides solution to the farmers through a large team of scientists & skilled
professionals.

Subsidiaries & Joint Ventures

ACI Formulations Limited

ACI Salt Limited
ACI Pure Flour Limited
ACI Foods Limited
ACI Edible Oils Limited
Premiaflex Plastics Limited
Creative Communication Ltd.
ACI Motors Limited
ACI HealthCare Limited
ACI Chemicals Limited
ACI Logistics Limited

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ACI Godrej Agrovet Private Ltd.
Tetley ACI (Bangladesh) Ltd.

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STRATEGY
1. Quality Policy:

ACI is the first company in Bangladesh to have obtained ISO 9001 Certification for Quality
Management System across all categories.

ACI Quality Policy

One of our important visions is to provide products and services of high and consistent quality,
ensuring value for money to our customers.

To attain the Vision ACI will:

 Aim to achieve business excellence by understanding, accepting, meeting and

exceeding customer expectations.
 Follow International Standards on Quality Management System to ensure consistent
quality of products and services to achieve customer satisfaction.
 ACI will also meet all national and regulatory requirements relating to its current
businesses and ensure that current Good Manufacturing Practice (cGMP) as
recommended by World Health Organization is followed for its pharmaceutical
operations and conform to all other guidelines and best practices relating to its other
businesses.
 Commit itself to quality as the prime consideration in all its business decisions. All
employees of ACI follow documented procedures to ensure compliance with quality
standards.
 Develop a pool of human resources of the Company to their full potential through
regular training and participation in seeking continuous improvement of the Quality
Management System.
 2. Environmental Policy

ACI is the first company in Bangladesh to have obtained ISO 14001 Certification for
Environmental Management System.

ACI Environmental Policy

ACI is committed to formulate and conduct all its operations in an environmental friendly
manner, ensuring continual improvement in the utilization of resources and prevention of
pollution or degradation of the environment.

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 In pursuit of this Goal, ACI will:

 Comply with all local and national legislations and regulations.

 Conserve natural resources like water and energy for sustainable development, and
adopt environmentally safe processes.
 Ensure appropriate treatment of all effluents prior to discharge.
 Ensure appropriate communication with internal and external interested parties on
environmental issues.
 Create awareness on environmental issues among our employees and contractors.
 Ensure waste management in an environmentally responsible manner through
continuous up-gradation of technology.

MISSION VISION
Mission: ACI’s mission is to enrich the quality of life of people through responsible
application of knowledge, skills and technology. ACI is committed to the pursuit of excellence
through world-class products, innovative processes and empowered employees to provide the
highest level of satisfaction to its customers.

Vision:

To realize the mission ACI will:

 Endeavor to attain a position of leadership in each category of its businesses.

 Attain a high level of productivity in all its operations through effective and efficient use
of resources, adoption of appropriate technology and alignment with our core
competencies.
 Develop its employees by encouraging empowerment and rewarding innovation.
 Promote an environment for learning and personal growth of its employees.
 Provide products and services of high and consistent quality, ensuring value for money
to its customers.
 Encourage and assist in the qualitative improvement of the services of its suppliers and
distributors.
 Establish harmonious relationship with the community and promote greater
environmental responsibility within its sphere of influence.

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13
 Eastern Bank Ltd

Eastern Bank Limited is a commercial bank

headquartered in Dhaka, Bangladesh. [1][2][3] It was
established in 1992, as a public limited company with
limited liability under the bank companies act of
1991. Its share are listed in Dhaka Stock Exchange
and Chittagong Stock Exchange . The bank provide
products and services in retail banking, corporate
finance, asset management , equity brokerage and
security . It has 59 branches in Bangladesh and
employ around 3000 employees.

Profile:
Type: public (Non-Government)
Traded as DSE: EBL
CSE: EBL
Industry Banking
Founded 1992
Headquarters Dhaka, Bangladesh
Products Banking services
Number of employees 3000+
Website http://ebl-bd.com/ http://
www.ebl.com.bd/

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Organizational structure:
Organizational Hierarchy in eastern Banks in Bangladesh
MD Governor
DMD Deputy Governor
SEVP Executive Director
GM Economic adviser
DGM Joint Director
PO Manager

Mission:

MD AND CEO
We will deliver service excellence to all our customers, both internal and external.
We will ensure to maximize shareholders' value.
We will constantly challenge our systems, procedures and training to maintain a cohesive and
professional team in order to achieve service excellence.
We will create an enabling environment and embrace a team based culture where people will
excel.

Vision:
To become the most valuable brand in the financial services in Bangladesh creating long-lasting
value for our stakeholders and above all for the community we operate in by transforming the
way we do business and by delivering sustainable growth.

Goal:
Our goal is to create customer loyalty, shareholder value and employee satisfaction.

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Objectives:
Adapting to Changes
The world of business is changing fast and in fundamental ways. Every day we experience
rapidly evolving customer needs, faster leveling of competitive advantage, greater regulation,
and ever-changing nature of technology and risk.
In this constantly changing business environment, we pursue efficient cost management and
promote consistent productivity gains through seamless coordination between business
functions to deliver sustained growth. As a good corporate citizen we believe that our
paramount responsibility to society and to our stakeholders is to be there in good times and
bad times.
Our business is founded on ethos of leveraging strengths, rising to the challenges of the
volatility of markets, pursuing best corporate governance and having a culture of best
processes and consistent improvement.
Having the ability to adapt to changes is our core competence and strength for a balanced
growth for us making changes is a way of life.
Living the brand: Engagement of People With increasingly fierce competition in the market
place, attracting, retaining and nurturing the best talent has never been more important to EBL.
In an environment of rapid change, our aim is to be an attractive employer by boosting the
innovative potential of - our - staff - through 'people engagement' initiatives. - While we are
embedding our values and beliefs in recruiting and onboarding processes as well as in
development activities, we are also focusing on scouting latent talent in our employees through
creative engagement programs. We have a well-defined Human Resource policy of 'The right
talent at the right place', which encompasses cultural transformation, diversity and inclusion to
foster leadership and talent management. Our aim is to recruit and retain the best, most highly
talented employees to secure our future and contribute to the human capital development of
the banking industry. For us our employee is the most valuable asset of the company. Employee
engagement is, therefore, at the top of all our agenda. Nurturing future leaders, scouting
talents, encouraging creative pursuits among the employees make EBL an exciting place to work
with zest and passion.
Consistency is the key
A strong supporter of sustainability principles, EBL fared well in 2015 compared to those of peer
banks, but fell short to its own standard. Bank's credit registered a growth of 10% at year-end
(EBL's major lending concentrated on corporate clients with a share of around 73% and retail
and SME together constitute the rest 27% of the loan portfolio).

16
Our values and beliefs guide our behavior
We conduct our business with the utmost integrity to create long-term value for our
shareholders, customers and nurture the best talent. We maintain an unwavering focus on
serving our customers effectively. At the same time, we work constantly to improve our
processes and encourage accountability and entrepreneurial drive. We drive value for
shareholders, customers, and employees by putting long-term success over short-term gain.
We place our customers at the core of our organization and that is our way of earning our
clients' trust. In 2016, we won the Asian Bankers' Best Retail Bank in Bangladesh for the fourth
consecutive year for our sustained growth and product innovation.
Corporate governance deep rooted in our culture
At EBL we give utmost importance to key parameters of corporate governance such as board
system and its independence, function of board sub-committees, fair financial reporting,
disclosure and compliance, and consistency of shareholders value enhancement. All our
banking activities center on these key principles of good governance. As a strong believer of
sustainable growth, principles of good corporate governance are embedded in the core values
of EBL. Winning ICSB National Award for Corporate Governance Excellence for two years on the
trot is recognition of our continuous effort to adopt and adapt to international best practices in
corporate governance. This reflects on our consistency in value creation. An organization that
sticks to high standard of corporate governance is most likely to withstand calamitous events of
the market. We have navigated well through the rough waters of low investment and slow
growth of the past couple of years because of our flexibility to adapt to changes. We drew our
strength from our culture of sound corporate governance.

Strategy:
EBL Women's Loan
EBL Women's Loan is any purpose unsecured EMI based loan facility for any legitimate purpose
for the salaried female personnel.
EBL FastCash
EBL Fast Cash is a revolving credit facility of Eastern Bank Limited. Through EBL Fast Cash, you
can meet your urgent cash requirements without having to encash your fixed deposit or other
securities
EBL Assure

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EBL Assure is an any purpose lifestyle loan facility for any legitimate purpose with life insurance
coverage.

EBL Fast Loan

EBL Fast Loan is your personal short term loan facility from Eastern Bank Limited. A fast way to
meet your financial needs.
EBL Home Loan
EBL introduces the most convenient & practical Home Loan that suits your all home financing
needs.

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BANGLADESH EXPORT IMPORT COMPANY- TEXTILE
[BEXTEX]
Profile:
Today the BEXIMCO Group ("BEXIMCO" or the "Group") is the largest private sector group in
Bangladesh. BEXIMCO was founded in the 1970's by two brothers – Ahmed Sohail Fasiur
Rahman and Salman Fazlur Rahman. Since the early days, the Group has evolved from being
primarily a commodities trading company to a leading, diversified group with a presence in
industry sectors that account for nearly 75% of Bangladesh's GDP. BEXIMCO's corporate
mission is "Taking Bangladesh to the world".

As BEXIMCO has grown over the years, the flagship platform now has operations and
investments across a wide range of industries including textiles, trading, marine food, real
estate development, hospitality, construction, information and communication technologies,
media, ceramics, aviation, pharmaceuticals, financial services and energy.

In recognition of its corporate , the BEXIMCO Group has and continues to make significant
contributions to Bangladesh's society. Sponsored organizations include "Proyash", a specialized
institute that works for the holistic development of children with special educational needs and
"Gono Sahajjo Songstha", an institution that provides education for the underprivileged.

Bextex Ltd. (the "Company") was incorporated in Bangladesh as a Public Limited Company with
limited liability on 8 March 1994 and commenced commercial operation in 1995 and also went
into the public issue of shares and debentures in the same year. The shares of the Company are
listed in the Dhaka and Chittagong Stock Exchanges of Bangladesh.

Bextex Ltd. is the most modern composite mill in the region. Bextex Ltd. has an installed
capacity of 288 high-speed air-jet looms in its weaving section and a high-tech dyeing and
finishing section with a capacity of 100,000 yards of finished fabric per day. This company is
located at the Beximco Industrial Park .

Bextex Ltd. has a state of the art composite knit fabric production mill, which serves the
growing needs of high-quality knit garments exporters in Bangladesh. The project was set up as

19
a state of the art knit fabric knitting, dyeing and finishing facility. During the year the Company
produced and sold high quality of knit fabrics and bringing forth all the latest in hard and soft
technologies in knitting, dyeing and finishing of knit fabric.

Bextex Ltd. also has a cotton and polyester blended yarn-spinning mill, with 122,000 spindles is
one of the largest spinning mills of the country. The mill was set up to feed the country's export
oriented industries.

Bextex Ltd. produces specialized finishes of denim cloth for export in finished as well as cloth
only form.

The BEXIMCO name has now become one of the most recognizable brand names in Bangladesh.
It is synonymous with innovation, trust and quality. The Group consists of four publicly traded
and seventeen privately held companies. The publicly traded companies – Bangladesh Export
Import Company Limited, Beximco Pharmaceuticals Limited, Shinepukur Ceramics Limited and
Beximco.

Company Profile:

CORPORATE HEADQUARTERS:

17 Dhanmondi R/A, Road No. 2

Dhaka -1205, Bangladesh

Phone: 880-2-8611891-5, 8618220-7

9677701-5, 7701165

E-mail: beximchq@bextex.net

Web Site: www.bextex.net

OPERATIONAL HEADQUARTER:

Beximco Industrial Park , Sarabo

Kashimpur, Gazipur , Bangladesh .

FACTORY: Sarabo, Kashimpur, Gazipur

DATE OF INCORPORATION: 30 May, 1984

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COMMERCIAL PRODUCTION: 1990

BUSINESS LINE:

Manufacturing and Marketing of Yarn, Woven, knit and Denim Fabrics.

LISTING STATUS: Public Listed Company.

STOCK EXCHANGE LISTING:

Dhaka and Chittagong .

AUTHORIZED CAPITAL IN BDT:

3,000 Million Taka

PAID UP CAPITAL IN BDT: 1,882.50 Million Taka

NUMBER OF SHAREHOLDERS: 37,929

NUMBER OF Woven LOOMS

INSTALLED: 293

NUMBER OF Spindles INSTALLED: 119,520

NUMBER OF Denim LOOMS INSTALLED: 56

NUMBER OF Circular knit Machine INSTALLED: 30

PRODUCTION CAPACITY: 28 Million Linear Meters

NUMBER OF EMPLOYEES: 5,181

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Organizational Structure:
The directors are responsible for the Company's system of internal financial control. Although
no system of internal control can provide absolute assurance against material misstatement
and loss, the Company's system is designed to provide the directors with reasonable assurance
that problems are timely identified and dealt with appropriately. Key procedures to provide
effective internal financial control can be described in following heads:

•Management structure - The Company is operating through a well defined management

structure headed by chief executive officer (CEO) under whom there are executive directors,
general managers for various departments and according to hierarchy, various senior and mid
level management staffs. The CEO and the executive directors, general managers meet at
regular intervals represented also by finance, marketing and personnel heads.

•Budgeting - There are comprehensive management reporting disciplines which involve the
preparation of annual budgets by all operating departments. Executive management reviews
the budgets and actual results are reported against the budget and revised forecasts are
prepared at regular intervals.

•Asset management - The Company has sound asset management policy, which reasonably
assures the safeguarding of assets against unauthorized use or disposition. The Company also
follows proper records and policy regarding capital expenditures.

•Functional reporting – In pursuance with keeping the reliability of financial information used
within the business or for publication, the management has identified some key areas which
are subject to monthly reporting to the chairman of the board. These include monthly treasury
operations and financial statements. Other areas are al give.

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.

Our Mission :
BEXTEX Ltd. is a full service vendor with strong vertically integrated production facilities as well
as creative & analytical capabilities which clearly sets us apart from most other South Asian
vendors.

Design Studio - Mission

To provide design and product development support from fiber to garments to leading retailers
and brands using integrated manufacturing resources, powerful CAD tools, technology

23
collaboration with major suppliers (like CIBA, DuPont etc.) and interface with fashion forward
customers, rapidly develop and bring trendy, innovative differentiated products to our strategic
partners every season. Our Design Studio works to produce entire collections with Inditex
including womens and mens clothing, woven and knit tops, casual and denim bottoms and
jackets. We have now introduced a catalogue which will highlight our concept of complete new
looks, products and fabric swatches and we will be sending one of these to all our key
customers almost every eight weeks. Resources employed to fulfill the mission

Our Vision:
• Gain market leadership in high value added apparel in USA & Europe.

• Use “Innovation” & “Speed” as prime drivers, rather than cotton & cheap labour.

• Dominate these markets in high quality :Men's, Women's , Children Shirts (Dress & Casual
Blouses ( formal & casual ) , Skirts, Jackets Jeans & Casual non - denim bottoms Knitted tops &
bottoms

Our Commitment to the Environment:

Our company is very committed to preserve a healthy and pollution-free environment. It has a
very efficient waste collection and disposal system. In order to reduce air pollution by exhaust
of gas from engine-generators, it maintains a costly plant that uses the exhaust gas to generate
steam for chilling unit. Above measures not only help keep the water & air free from pollution
but also help save cost of water treatment & air conditioning. Your company uses only AZO-free
dyes and is dedicated to ensure a healthy and eco-friendly environment.

Board of Directors:
A S F RAHMAN CHAIRMAN & MANAGING DIRECTOR,

SALMAN F RAHMAN,VICE CHAIRMAN

IQBAL AHMED DIRECTOR (NOMINATED BY NEW DACCA INDUSTRIES LTD.)

M A QASEM DIRECTOR (NOMINATED BY NEW DACCA INDUSTRIES LTD.)

24
O K CHOWDHURY DIRECTOR (NOMINATED BY BEXIMCO HOLDINGS LTD.)

A B SIDDIQUR RAHMAN DIRECTOR (NOMINATED BY NEW DACCA INDUSTRIES LTD.)

MD. ALAUDDIN KHAN DIRECTOR (NOMINATED BY INVESTMENT CORPORATION OF

BANGLADESH

25
Objectives:
There are two kinds of objectives -
❶General Objective

❷Specific Objective

General Objective:
This internship report is prepared primarily to fulfill the Bachelor of Business Administration
(B.B.A) degree requirement under Mr. Riyashad Ahmed, Assistant Professor and Coordinator,
EMBA Program, BRAC University

Specific Objective:
More specifically the objective of this report is to show what are the major functions of
Accounts and Finance Departments at YELLOW and their financial condition.

After reading this report readers will have knowledge about the following issues:

❶An overview of YELLOW and BEXIMCO Textiles Limited;

❷Products and Services of YELLOW and BEXIMCO Textiles Limited;

❸Details analysis of the Financial Statements of years 2010 and 2011 ofthe company;

❹How the real corporate world works;

❺How to face and behave in a critical situation;

❻Logical decision based on the analysis;

26
The Tactical & Strategic Report on Bextex has the following
coverage:-
•Report Contents:- The report has three main constituent parts, the Corporate data, the
Market Research data, and the Business Planning tools. In addition there is a host of reference
information provided.

•Corporate Coverage:- The report covers the main Subsidiaries, Divisions & Geographic Market
areas of Bextex.

•Product Coverage:- The report covers the major Product Groups and Product Areas of Bextex.

•Market Coverage:- The report covers up to thirty Market Areas, Product and Market Sectors
for Bextex.

•Geographic :- The report covers Company home markets plus fourteen other important
national markets within the trade cell. Also covered are the Regions or States within each
country.

• Time Series :- The Report covers both Historic and Forecast data. The Historic data covers the
previous 3-6 years and the Forecast data is presented in two time series, being: a Medium-Term
forecast for the next 7 years and a Long-Range projection for each year to 2028 or 2034.

27
Goal:
Goal is a gross diversification. It indicates that to achieve all the purpose of the organization in
the long run.

❶To build poverty frees Bangladesh.

❷ To remove illiterate.

❸ To reduce corruption.

❹ Success and creation of shareholder value.

❺ The BEXIMCO TEXTILE has and continues to make significant contributions to Bangladesh's
society.

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RAHIMAFROOZ
Company Profile:

RAHIMAFROOZ GROUP STARTED MANUFACTURING INDUSTRIAL BATTERIES IN THE YEAR 1991, IN COLLABORATION
WITH ELECTRONA OF SWITZERLAND. RAHIMAFROOZ ACCUMULATORS LTD. (RAL) COMMENCED OPERATION

FROM 2009, AS A SEPARATE UNIT TO CATER TO THE GROWING NEEDS OF THE LOCAL AS WELL AS

INTERNATIONAL MARKET. RAL PRODUCES AND MARKETS A WIDE RANGE OF INDUSTRIAL BATTERIES WHICH

ARE USED IN TELECOMMUNICATION, POWER STATION, RAILWAYS, ELECTRIC VEHICLES, FORKLIFTS, SHIPS,

BUOY LIGHTING, UPS, INVERTER AND SOLAR POWER SYSTEMS. IT AIMS TO MANUFACTURE HIGH QUALITY

BATTERIES BY EMPLOYING NEW AND INNOVATIVE TECHNOLOGY, WHICH OFFERS SAFER AND MORE

ENVIRONMENT-FRIENDLY MANUFACTURING PROCESSES. THE COMPANY MAINTAINS HIGH STANDARDS OF ITS

OPERATIONS THAT ARE CERTIFIED IN BOTH ISO 9001 AND ISO 14001 STANDARDS. RAL ASPIRES TO BE THE
LEADING INDUSTRIAL BATTERY MANUFACTURER FOR TRACTION, STATIONARY, SOLAR AND VRLA BATTERIES IN
THE SOUTH ASIA REGION.

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ORGANIZATIONAL STRUCTURE:

                 

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MISSION VISION
Rahimafrooz’s mission is to enrich the quality of life of people through responsible
application of knowledge, skills and technology. Rahimafrooz is committed to the pursuit
of excellence through world-class products, innovative processes and empowered
employees to provide the highest level of satisfaction to its customers.

Vision:

To realize the mission Rahimafrooz will:

 Endeavor to attain a position of leadership in each category of its businesses.

 Attain a high level of productivity in all its operations through effective and efficient use
of resources, adoption of appropriate technology and alignment with our core
competencies.

 Develop its employees by encouraging empowerment and rewarding innovation.

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  Promote an environment for learning and personal growth of its employees.

 Provide products and services of high and consistent quality, ensuring value for money
to its customers.

 Encourage and assist in the qualitative improvement of the services of its suppliers and
distributors.

 Establish harmonious relationship with the community and promote greater

environmental responsibility within its sphere of influence.

Be an enterprising group of Taka 4,000 crore by the year 2017 with the diversified business
portfolio focus on dynamic growth, excellence, innovation, customer delight in enriching our
world.

OBJECTIVES

Our business courses are designed to help the students learning the technique and acquiring
with skills needed effectively in management including planning, organizing, staffing, directing,
motivating and controlling, problems in achieving organizational goals in differing managerial
environments as a part in different management system. So the prime aim of the regarding
report is to diagnosis a company regarding their operations & thus make a nice combination of
my four years educational learning.

STRATEGY

3. Quality Policy:

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Rahimafooz is the first company in Bangladesh to have obtained ISO 9001 Certification for
Quality Management System across all categories.

Rahimafooz Quality Policy

One of our important visions is to provide products and services of high and consistent quality,
ensuring value for money to our customers.

To attain the Vision Rahimafooz will:

 Aim to achieve business excellence by understanding, accepting, meeting and

exceeding customer expectations.
 Follow International Standards on Quality Management System to ensure consistent
quality of products and services to achieve customer satisfaction.
 Rahimafooz will also meet all national and regulatory requirements relating to its
current businesses and ensure that current Good Manufacturing Practice (cGMP) as
recommended by World Health Organization is followed for its perations and conform
to all other guidelines and best practices relating to its other businesses.
 Commit itself to quality as the prime consideration in all its business decisions. All
employees of Rahimafooz follow documented procedures to ensure compliance with
quality standards.
 Develop a pool of human resources of the Company to their full potential through
regular training and participation in seeking continuous improvement of the Quality
Management System.


Rahimafooz is committed to formulate and conduct all its operations in an environmental

friendly manner, ensuring continual improvement in the utilization of resources and

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 prevention of pollution or degradation of the environment.

In pursuit of this Goal, Rahimafooz will:

 Comply with all local and national legislations and regulations.

 Conserve natural resources like water and energy for sustainable development, and
adopt environmentally safe processes.
 Ensure appropriate treatment of all effluents prior to discharge.
 Ensure appropriate communication with internal and external interested parties on
environmental issues.
 Create awareness on environmental issues among our employees and contractors.
 Ensure waste management in an environmentally responsible manner through
continuous up-gradation of technology.

4.2 Steps of brand building

TARGET MARKET
OTHER VARIABLES
VALUE INNOVATION
VALUE PRICING
VALUE DELIVERY
VALUE PROPOSITION
Brand Elements
STEPS IN BUILDING BRAND
Product Engineering
Creating Differentiation
Five Dimensional Branding
Win – Win

Situation

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Cost-Effective

Distribution
Position the brand in the mind of the prospect
Create awareness/ identity of name/ symbol/personality
Position the brand to differentiate from others
Create brand image
Create trust in the minds of customers, prospects and other stakeholders by
maintaining consistency and DEL
 

BRAND EQUITY

 Build awareness to the mind of the prospect.

a)      Branded vehicle

b)      All Transportation of GE will covered by the GE stickers

c)      Sales man will build awareness to the dealer

d)     Tell detail about the  brand like GE

Strategic Policies

Innovative:  

RBL always  find creative means to achieve their desired results, while building on the
experiences of others.

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Leaders :

RBL aggressively in the forefront of economic development for their target markets; others will
use their success to measure own.

Renewals and Growth:

RBL focus our efforts and incorporate values into actions that contribute to a positive, effective
and sustainable economic transformation in the Region.

Enterprising People: RBL find, embrace and support the efforts of customers, suppliers and

employees who are motivated to undertake new or risky paths that result in personal
and company growth.

Enterprising Businesses:

RBL attract and engage companies willing to change and take risk to achieve sustainable
growth, thereby providing increased employment and wealth to the Region.

The Region:

RBL will serve the broad geographic area rather than Bangladesh.

Strategies

Build a support system that will enable the successful execution of resources to innovate
superior products.

Develop production process based on the strategic plan implementation requirements

Develop cross-functional team to support implementation of the strategic plan.

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Develop a performance measures tool

Develop a process for continual feedback on progress from the market and periodic assessment
and revision of their marketing strategy and plans.

5.3 How RBL Become Market Leader

1. Live the values

Integrity

Honest, fair and impartial to all. – e. g.  delivering on promises to external and internal
customers.

Excellence

Self discipline, personal responsibility, overall commitment e.g.           (a) Taking personal

responsibility for delivering the results as planned. e.g. (b)  Finding and implementing new
or improved solution.

Total Customer satisfaction

This applies to both internal and external customers, and must fully satisfy both. This means
those understanding their expectations, and matching to our resources/capabilities.

Taking new initiatives

Finding and implementing new ways of solving or improving issues

2.RESULT ORIENTED

Achieving   targets, taking corrective action, giving feedback.

3. TEAM BUILDER 

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Empathic, Compassionate . e.g. (a) Receptive to ideas, complaints, feedback of others and
adding positive suggestions (b) Actively coaching team members for their development.

4. RECEPTIVE TO CHANGE

E.g. deriving maximum   benefit from the new style of supportive training programs rather than
the previous directive style of training.

5. VISIONARY

Recognizing the qualities & skills required to aspire to the company’s vision e.g.
constantly benchmarking themselves to fulfill aspirations.

6.ENTREPRENEURIAL

Proactive, risk-taking, Self-starter, innovative, confident e.g. Constantly strive to improve

knowledge of company.

5.4 SWOT ANALYSIS OF RBL

According to the study if the organization strengths, weaknesses, Opportunities and Threats
(SWOT) analysis of  Rahimafrooz Bangladesh Ltd is described bellow;

Strengths:

Excellent cycling ability high reliability and exceptionally long life

Large electrolyte reservoir high tolerance to water loss and minimal maintenance

High charging efficiency

Low self discharge, dry pre-charged plates

High rate of discharge performance

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High resistance to adverse mechanical and electrical condition

Weaknesses:

Expensive than other competitors’ brand

Low self discharge

Opportunities:

Evolution into a “Plug-in Hybrid” with higher capacity batteries and a drive train designed to
operate for extended periods in electric-only mode.

spread into other market sectors

Increasing awareness of environmental issues likely to keep demand high.

licensing of technology to other manufacturers

Threats

Increasing Global Competition

Low price batteries offered by China

Increasing raw materials price

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