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Wgvu Media Strategies Cap 413 Chakeena and Sara - Bug
Wgvu Media Strategies Cap 413 Chakeena and Sara - Bug
Wgvu Media Strategies Cap 413 Chakeena and Sara - Bug
Select the type of scheduling strategy that best fits the objective.
Timing should follow target audience media consumption. Identify the use of continuous, flighting, or pulsing approach.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Budget
Week 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5
$15,000 Budget
Television $3,280
(Pulsing)
FOX 1012
HGTV 2268
Merch
(Flighting) $1,391.49
Stickers (1000) 152.99
T-shirts (100) 1238.5
Week 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5
$20,000 Budget
Social Media $0
(Continuous)
Instagram 0
Tik Tok 0
YouTube 0
Intern 0
Sporatic Promo $1,000
Television $-
ABC $5,784
FOX $7,084
HGTV $5,292
Merch
Stickers (1000) $152.99
T-shirts