Client: Taopatch Date: 29 August

Project Name Taopatch IMC

Expected Deliverables Communication strategy using the 6M framework for Taopatch

Prepared by and Date Group 7, 29th August, 2020

Why is this brief here?

Taopatch is a patented wearable health and fitness nanotech which converts heat from the body into light
and sends it into the nervous system with immediate health benefits. The photons stimulate the Central
Nervous system and reminds it how it was meant to communicate with the
Rest of the body. The improved communication leads to the immediate and lasting health benefits
The consumer has to be made aware of its health benefits and educated about its usage to ensure they
purchase the product and get benefitted.

The focus, therefore, is going to be on:

Create Product Awareness Generate Product Trials Generate Product sales

Whom do we need to influence, and what do we know about them?

 Geography: Indian Subcontinent

 Audience: All genders in the age range 18-70 years, patients with neuromuscular disorders, HCPs
 Platforms: TV Commercials, Health & Fitness Blogs, Social Media, YouTube
 E-commerce: Amazon, Flipkart, Online medicine stores (like 1MG etc), Company website
 Mindset: Health conscious individuals, sedentary professionals, athletes looking to improve
performance, believers of self-healing rather than medicines, improve posture, sleep etc.

What do we need them to do as a result of this communication?

1. Become aware of Taopatch as wearable nanotech which provides great health benefits
2. Engage with the communication (Participatory + Share)
3. Move to the E-commerce/Website page to read more + try out the product (Trial order)
4. Recommend to friends and families.
 Client: Taopatch Date: 29 August

What do we need to convey?

WHAT DO THEY NEED TO KNOW? WHY WOULD THEY CARE? WHAT DO THEY NEED TO FEEL?

Taopatch is a wearable nanotech
device that improves muscular
coordination and balance. It
improves posture, reduces pain
completely working on
acupressure and natural energy.
Back pain due to sitting for long
hours, injury from an accident, lack
of sleep, anxiety are some of the
problems of modern world which
people care about , hence Taopatch
would be an effective treatment
they would be looking for apart
from medicines
They need to trust the
technology and its benefits and
see it as a revolutionary natural
alternative to medicines. They
need to feel confident about
using the product in the best
way to lead a healthy life.

How will success be measured?

1. Awareness: Impressions and Reach

2. Amplification of content: Engagement by no. of shares on the content, watch duration on
YouTube video, likes and positive reviews across platforms
3. Link clicks and time-spent on the order page
4. Weighted Engagement
5. Trial and Sales

Mandatories and Channels:

MANDATORIES: CHANNELS:
Taopatch, wearable nanotech, works on natural
energy, brand logo and statement 1. Social Owned – Facebook & Instagram
Published in PubMed,1800 doctor network. 2. Company Website
Approved by Politechnico Milano, Sapienza (Rome) 3. YouTube videos
4. Explore platform native features like
Delivery Timeline: Instagram Q&A, Polls, Quiz – and declare
 First presentation internal: August 26, 202 the right answers. Make it engaging, less
verbose and more participatory, stark
 Presentation of Ideas to Client : 27 August, 2020
visuals
 Creative work: 28 August
 Final presentation to Client: 29 August

Additional Reading Materials

Improve Your Health and Wellness with Wearable Nanotechnology

Measurable health benefits:

 Strengthen immunity
 Improve posture
 Eliminate pain (headache, PMS, joint, jaw)
 Reduce anxiety, improve emotional and mental wellbeing, focus, sleep, metabolism,
etc.
 Boost athletic performance and recovery
 Relieve symptoms of Multiple Sclerosis, Parkinson's, Bell's Palsy, etc.
Client: Taopatch Date: 29 August