15 Must Have Cross-Channel Marketing Tools For 2020

15 Must Have Cross-Channel Marketing Tools for 2020 about:reader?url=https://mobilemonkey.com/blog/cross-channel-marketi...
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15 Must Have Cross-

Channel Marketing
Tools for 2020
16-21 minutes
The number of quality cross-channel

marketing tools has increased along
with the amount of easily accessible
APIs, SDKs, and integration platforms.
Furthermore, as more marketing
channels are able to “talk” to one another,
the usefulness of cross-platform
marketing tools has become more
relevant.
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So, what is cross-channel digital

marketing?
Also known as omnichannel or
multichannel marketing, cross-channel
digital marketing software supports the
delivery of campaigns across a variety of
interactive channels.
Cross-channel marketing tools connect
inbound and outbound, digital and non-
digital campaign intelligence within a
single platform. And in doing so,
marketers are able to provide a seamless
and consistent brand experience
throughout the customer journey.
Some of the advantages of managing
campaigns across channels through one
solution consist of:
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Consistent communication with

customers improves CX (customer
experience), leading to increased
customer lifetime value and brand
advocacy.
Easier to create a single cross-channel
view of the customer, which provides
actionable data for executing relevant
cross-sells and upsells.
Better performance in terms of marketing
campaign metrics, such as CTR (click-
through-rate) and conversions.
Improved customer retention as well as
acquisition, meaning a higher ROI on
marketing expenditures.
We’ve broken down the best 15 cross-
channel marketing tools of 2020 into the
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following categories:
Chat marketing tools
Email marketing tools
Social media marketing tools
SEO marketing tools
Advertising tools
Marketing automation tools
Lead generation tools
#1. Omnichannel chatbot marketing –

MobileMonkey
MobileMonkey is an omnichannel chatbot
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that enables companies to proactively

engage with audiences on their website,
Facebook Messenger, SMS text
messaging, and other popular web chat
applications.
Using OmniChatⓇ technology and
chatbot marketing automation,
MobileMonkey instantly connects
customers and prospects to businesses
in order to:
Generate leads
Re-engage customers, and
Offer real-time, 24/7 chat support
This enables you to create campaigns
such as chat blasts, conversational drip
campaigns, as well as website chat
dialogues one time, and then execute
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them across multiple marketing channels.
#2. Multichannel email marketing –

MailChimp
MailChimp is one of the most popular

email marketing platforms due to its ease
of use and ability to create great-looking
emails with a drag-and-drop user
interface.
In addition to being the most recognized
email marketing platform in the world,
MailChimp has built out a suite of multi-
channel marketing tools.
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MailChimp now refers to itself as an “all-

in-one marketing platform” with tools for:
Email marketing
Customer relationship management
(CRM) dashboards
Custom domains and website design
templates
Social media management and content
scheduling
Facebook and Instagram ad builders
Landing page builders, including
ecommerce
Marketing analytics, and more.
MailChimp has gradually become more
like Marketo, but for small businesses.
And they’re doing this by building cross-
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channel marketing tools that complement

their bread and butter, which is email.
#3. Multichannel social media

management – AgoraPulse
Agorapulse is an all-in-one social media

analytics dashboard and content
scheduler that works across multiple
platforms, including:
Facebook
Instagram
Twitter
YouTube
LinkedIn
You can use AgoraPulse to gain
audience insights and capitalize on
otherwise missed opportunities with full
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monitoring and social media engagement

tools.
AgoraPulse has many options to build a

pipeline for your content calendar.
Additionally, you can store unlimited
posts tied to particular themes, and
queue them up for publishing.
Reporting and analytics are the two
things that AgoraPulse does best.
It’s easy to export reports with key
metrics and analysis on engagement and
growth, and content reports let you
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identify posts that achieve the best reach,

engagement, and clicks for any given
period.
Lastly, you can use AgoraPulse to show
your marketing team’s impact on
conversions and revenue, as well as
encourage more positive engagement
with your ads across social channels.
Check out our list of the 18 best social
media marketing tools to add to your
marketing tech stack.
#4. Multichannel social media

automation – MeetEdgar
MeetEdgar is similar to AgoraPulse but

has a different superpower. While
AgoraPulse’s strength is in its cross-
channel social media analytics,
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MeetEdgar’s strength is in its fully

automated, cross-channel content
scheduling.
The best way to describe MeetEdgar is
that it’s a content recycler for all of your
most important (or evergreen) branded
content.
MeetEdgar automates the sharing of

evergreen content across Facebook,
LinkedIn, Twitter, and Instagram.
The time MeetEdgar will save you each
week is what makes it one of my
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personal favorite social media marketing

tools.
Unlike other content schedulers such as
Hootsuite or Buffer, you can load
MeetEdgar with your most important
content one time, and then have that
evergreen content shared over and over
again on a set schedule.
In summary, use MeetEdgar’s cross-
channel marketing tools for social media
to do the following:
Promote your best content, on a
repeating schedule.
Save your social media manager hours of
time each week.
Auto-generate and test variations of
posts across Facebook, LinkedIn, Twitter,
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and Instagram.
Schedule how many times per week, and
on which days at which times you want
each piece of content posted to each
social media channel.
#5. Multichannel content insights –

BuzzSumo
Digital marketers use BuzzSumo to

reveal what content works and what
content doesn’t perform across social
media.
You can use BuzzSumo to get fresh
content ideas and spend your time
creating content that you know is going to
perform well once it’s released into the
wild.
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The BuzzSumo platform has four key

components:
Discovery tools help you explore high-
performing content so you can get more
likes, links, and shares.
Research tools analyze billions of data
points to sharpen your marketing
strategy.
Influencer tools help you identify
influential people to power-up your brand
or campaign.
Monitoring tools track comments and
trends so you can respond quickly and
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capitalize on opportunities.
#6. Multichannel social share buttons

– AddThis
AddThis makes drag-and-drop share

buttons that you can place on any web
page.
For example, in the image below you’ll
see their share buttons on the left-hand
side of the AddThis homepage.
AddThis also offers web tools for list

building, link promotion, and
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recommended posts.
You can use AddThis to:
Make content shareable with drag-and-
drop share buttons.
Build your audience across multiple
channels with auto-follow buttons.
Increase site traffic by promoting your
links and creating enticing calls to action.
#7. Facebook Messenger for business

– MobileMonkey
More than 1.5 billion consumers actively

use Facebook Messenger chat. However,
less than 1% of businesses are utilizing
Messenger for business.
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Furthermore, Messenger is trending

because it’s compatible with chatbots for
your website, and soon will be fully
integrated into Instagram as well as
WhatsApp.
MobileMonkey Facebook Messenger
chatbots allow you to engage with your
audience with marketing automation tools
such as:
Chat blasting: Just like email blasts, but
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with chatbots
One-time notifications: Invite users to get
updates and promotional messages
Drip campaigns: Sequenced messages
across Facebook, SMS, and web chat
Facebook post autoresponders: Capture
leads and subscribers from organic
Facebook posts
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All the Messenger contacts captured by

your Facebook Messenger bot can be
added to other MobileMonkey marketing
channels. This includes SMS text
messaging, native live chat for your
website, and other web chat apps like
Instagram and WhatsApp.
This way, you’ll be able to build user
profiles, see their entire history across
channels, trigger messages based on
their behavior, and opt them into other
campaigns.
Learn how to create a Facebook
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Messenger funnel that drives conversion.
#8. Multichannel automation for social

media – Phantombuster
Phantombuster provides over 200 code-

free automation and data extraction tools
across over 20 social platforms including:
LinkedIn
Twitter
Instagram
Facebook
Pinterest
Zapier
Medium
Quora
Each tool can be used individually or
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combined with others to create full cross-

channel marketing workflows.
For example, here’s a workflow that uses
three different automation tools for lead
generation on LinkedIn.
Use Phantombuster on your social media

channels to:
Generate leads
Save time
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Build audiences
Increase reach and engagement
Overall, Phantombuster is the most
“growth hacker” like platform on this list.
For more, check out these 15 awesome
growth hacking tools used by top digital
marketers.
#9. Multichannel SEO marketing –

SEMrush
SEMrush is the best all around SEO tool

to make your brand visible online.
You can use SEMrush to supercharge
your content marketing, improve SEO
across your websites, create PPC
campaigns, and manage your social
media presence.
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Some of the most popular tools to use on

SEMrush are:
Technical SEO audit
Social media tracker
Backlink audit
Ad builder
Keyword position tracking
On-page SEO checker
PPC keyword tool
Organic traffic insights
SEMrush is useful for almost any
marketing campaign. A few of their
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notable “extras” consist of tools built for

specific verticals such as Traffic Jet,
Amazon, affiliate marketing programs,
and marketing agencies.
#10. Multichannel online advertising –

AdEspresso
AdEspresso is for performance markers

that need to manage hundreds of ads
and ad variations at a time across
multiple channels.
The AdEspresso platform has a
combination of marketing automation
tools designed to save you time while
increasing conversions.
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Using AdEspresso, you can quickly

create and analyze your ad campaigns
for Facebook, Instagram, and Google, all
from one platform.
Running lots of Facebook ads?
Check out the top 7 Facebook ad hacks
of all time to get ideas from one of the
World’s top experts!
#11. Omnichannel online advertising –

MobileMonkey
One of the many marketing tools

available from the MobileMonkey
OmniChatⓇ platform is built specifically
for Facebook Messenger ads.
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Before 2020 is over, even more

Messenger ad tools will be available to
serve to your audiences on Instagram,
Facebook Shops, and possibly
WhatsApp as well.
Messenger ads are a huge opportunity

that savvy digital marketers are taking
advantage of.
And that’s because Messenger ads are
different from regular Facebook ads.
Even more important, Messenger ads
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perform better than your average

Facebook advertising tools because they
initiate engaging conversations with
chatbots.
Messenger ads outperform other ads by
2X-10X
Instant lead and data capture
More features available for
personalization
Automated lead qualification and follow-
ups with chatbots
There are a couple types of Facebook
Messenger ads. There’s click-to-
Messenger ads, and then there’s
sponsored messages that are native to
Messenger.
Another cool thing about Messenger ad
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experiences is that they can take place

across the Facebook family of apps. This
includes Facebook newsfeed, Instagram
newsfeed, Facebook and Instagram
Stories, Marketplace, Messenger, and
more.
Check out 19 different Facebook
advertising tools you can use with
MobileMonkey.
#12. Multichannel workflow

automation – Zapier
Zapier is a great cross-channel marketing

tool for creating automated workflows
across your mar-tech stack.
Compatible with thousands of tools,
Zapier allows you to easily chain
commands together with an “If X
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happens, do Y” structure.
For example, the MobileMonkey Zapier

integration allows you to easily send
information that’s stored to customer
profiles in MobileMonkey to other
applications.
Here are just some of the most popular
“Zaps” for MobileMonkey users:
Add all new leads to your CRM, such as
Salesforce
Send SMS messages or Slack
notifications to new contacts
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Subscribe new MobileMonkey contacts to

MailChimp
Register MobileMonkey contacts to Zoom
Webinars
Automation allows you to combine

multiple actions and apps together in a
single Zap.
Zapier will save you lots of time by
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automating repetitive tasks and please

your clients when you’re able to work with
their tech stack.
#13. Multichannel marketing

automation – Autopilot
Autopilot is all about building a lead

generation and lead nurturing process,
and then making that process
automated.
Using visual marketing automation,
Autopilot makes it easy to design
personalized customer experiences that
capture and convert.
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Autopilot allows users to:

Customize journeys based on audience
behavior.
Build multi-channel workflows to send
automated messages.
Generate customer journey reports that
allow you to fix leaky marketing funnels.
Autopilot also includes features such as
measuring campaign ROI and optimizing
the revenue funnel based on real-time
performance.
Lastly, Autopilot integrates with other
popular platforms such as Salesforce,
InsideView, GoodData, Zapier, Slack, and
Twilio.
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#14. Multichannel lead prospecting

data – Clearbit
Clearbit has rapidly become one of the

most popular and powerful B2B
marketing tools on the market.
In short, Clearbit is a marketing data
engine for all of your customer
interactions.
The Clearbit platform can be used to
better understand your customers,
identify future prospects, as well as
personalize marketing and sales
interactions.
Clearbit is a powerful multi-channel
marketing tool that cross-references 250+
data sources and can segment
audiences by nearly 100 unique tags.
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Clearbit has three separate but integrated

tools that make up its core components:
Reveal: Unmask anonymous web traffic
to personalize for target accounts
Enrichment: Turn any email or domain
into a full person or company profile
Prospector: Discover your ideal
accounts and leads with complete
contact info
Keep in mind that Clearbit is not a cheap
service, and if you don’t know how to use
it, you can quickly run up the bill by
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acquiring too many leads.

That’s why you need to use the tool
properly, identify highly target audiences,
and then prospect in order to consistently
fill your sales team’s pipeline with quality
leads and data.
#15. Omnichannel lead generation

software – MobileMonkey
Most live chat software is only found on a

company’s website. However, with
OmniChatⓇ technology by
MobileMonkey, you can instantly talk to
customers across multiple channels,
including:
Live chat for website
SMS text messaging
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Facebook Messenger
And soon to come – Instagram,
WhatsApp, Apple Business
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MobileMonkey’s drip campaign features

for web chat, SMS, Facebook
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Messenger, and other popular platforms

allow you to set up a sequence of
messages delivered at specified
intervals.
Additionally, just like mass email
marketing, MobileMonkey has an
automated, reliable method of sending
mass content all at once to your
audiences across multiple channels.
Check out its Facebook Messenger Chat
Blaster feature, as well as its SMS
Blaster to see how to send bulk
messages in both Messenger and text
messages.
You don’t have to worry about coding with
MobileMonkey either, because it offers
marketing templates for every industry,
and is built for both tech-savvy and non-
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tech-savvy marketers in mind.

MobileMonkey is a great way to grow
your contact list and generate leads. And
one of its best features, autoresponders,
can turn your social post commenters
into leads.
The platform is fully integrated with a
Facebook Comment Guard feature that
allows you to automatically add contacts
to your Messenger contact list each time
someone comments on your post. All you
need to do is to install the comment
guard on your Facebook post.
In need of more marketing

tools?
If you need even more marketing tools,
39 of 42 10-Sep-20, 20:45
we have a lot of categories for you to

choose from. Browse through hundreds
of marketing tools in the following lists:
Free marketing software
Tools for digital marketing agencies
Marketing automation tools
Trending digital marketing tools
Social media marketing tools
Ecommerce marketing tools
Instagram marketing tools
B2B marketing tools
Viral marketing tools
Marketing tools for small business
Lead generation tools
Growth hacking tools
Conversion rate optimization (CRO) Tools
40 of 42 10-Sep-20, 20:45
Content marketing tools

Affiliate marketing tools
Email marketing tools
Important Next Steps
Get started with chat marketing

campaigns by building a free
MobileMonkey OmniChat™ chatbot. Get
MobileMonkey for free today.
Talk and learn about chatbots with other
enthusiasts. Join MobileMonkey Island, a
Facebook group of over 35k marketers
and entrepreneurs that are ready to
support you.
Advance your marketing performance
with Chatbot University, a free chatbot
tutorial and training area for chat
41 of 42 10-Sep-20, 20:45
marketers.
42 of 42 10-Sep-20, 20:45

15 Must Have Cross-Channel Marketing Tools For 2020

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15 Must Have Cross-Channel Marketing Tools for 2020 about:reader?url=https://mobilemonkey.com/blog/cross-channel-marketi...

15 Must Have Cross-

The number of quality cross-channel

So, what is cross-channel digital

Consistent communication with

#1. Omnichannel chatbot marketing –

MobileMonkey is an omnichannel chatbot

that enables companies to proactively

them across multiple marketing channels.

#2. Multichannel email marketing –

MailChimp is one of the most popular

MailChimp now refers to itself as an “all-

channel marketing tools that complement

#3. Multichannel social media

Agorapulse is an all-in-one social media

monitoring and social media engagement

AgoraPulse has many options to build a

identify posts that achieve the best reach,

#4. Multichannel social media

MeetEdgar is similar to AgoraPulse but

MeetEdgar’s strength is in its fully

MeetEdgar automates the sharing of

personal favorite social media marketing

#5. Multichannel content insights –

Digital marketers use BuzzSumo to

The BuzzSumo platform has four key

#6. Multichannel social share buttons

AddThis makes drag-and-drop share

AddThis also offers web tools for list

#7. Facebook Messenger for business

More than 1.5 billion consumers actively

Furthermore, Messenger is trending

All the Messenger contacts captured by

Messenger funnel that drives conversion.

#8. Multichannel automation for social

Phantombuster provides over 200 code-

combined with others to create full cross-

Use Phantombuster on your social media

#9. Multichannel SEO marketing –

SEMrush is the best all around SEO tool

Some of the most popular tools to use on

notable “extras” consist of tools built for

#10. Multichannel online advertising –

AdEspresso is for performance markers

Using AdEspresso, you can quickly

#11. Omnichannel online advertising –

One of the many marketing tools

Before 2020 is over, even more

Messenger ads are a huge opportunity

perform better than your average

experiences is that they can take place

#12. Multichannel workflow

Zapier is a great cross-channel marketing

For example, the MobileMonkey Zapier

Subscribe new MobileMonkey contacts to

Automation allows you to combine

automating repetitive tasks and please

#13. Multichannel marketing

Autopilot is all about building a lead

Autopilot allows users to:

#14. Multichannel lead prospecting

Clearbit has rapidly become one of the

Clearbit has three separate but integrated