Ashutosh Kumar

Certified Marketing Professional with Masters degree in Marketing| Experience in Offline

Marketing/BTL Advertisement |Seeking a position of Marketing Manager to implement
innovative marketing strategies & utilize 5+ years of experience.
New Delhi, Delhi 110092
ashutoshkumar62_jnx@indeedemail.com
9560678957

To work at a position that test my capabilities and helps me to develop them further by stretching them
to the hilt and also gives me ample opportunity to learn and thus provides good scope for growth.

Work Experience

Senior Marketing Associate

Canvas Laugh Club - Gurgaon, Haryana
November 2016 to Present
• Brand awareness/advertising campaign. 
• Develop new business opportunities to meet trends. 
• Help develop and implement strategic sales plans. 
• Develop market analysis to identify customer needs, price schedules, and discount rates. 
• Billing & vendor management.  
• Monitors project progress and provides timeline and projection reports for senior staff as requested. 
• Dealing with print and online media. 
• Visual Merchandising- Overall VM for Brand shop. 
• Events/ Exhibitions- Responsible for brand events for promotions and displays. 
• Stay current with client needs, competition, and industry trends. 
• Develop and manage client & agency relationships. 
• Evaluate accounts. 
• Manage projects to make sure that they get completed in a timely manner. 
• Responsible for assisting with sales/marketing and advertising campaigns. 
• Maintain active participation and membership in networking Organizations. 
• Ishana the conscious one- Delhi International Airport - Marketing strategy and planning. 
• Canvas Laugh Club - Show Managements. 
〓 Billing and Maintaining of records. 
〓 Have to look on the printing and packaging. 
〓 .Maintaining the database of sales and purchase of Products. 
〓 Using the full marketing mix for the company marketing communication. 
〓 Meeting with clients.

Program Officer Business Development

Chetanalaya - New Delhi, Delhi
February 2016 to October 2016
〓 Working as a Program Officer, handling end to end responsibilities of Project Management. 
〓 Identifying various Entrepreneurial Opportunities for the Organization. 
〓 Handling various Products line Like-Paper, Jute, Soap and Detergent etc. 
〓 Preparing Innovative and sustainable business plans as a part of Project Planning. 
〓 Analyzing and developing marketing strategies for various Projects. 
〓 Vendor Management - Identifying Potential Clients and managing them for an increase Business
Growth. 
〓 Coordinating with the Production team to reach the optimum level of marketing production with
optimum profit possible as a part of resource management. 
〓 Determining Sales Targets and ensuring that they are successfully achieved. 
〓 Handling a team of 8 people, Monitoring and supervising their work on a day to day basis. 
〓 Monitoring the Performance of the personnel working in all business units and ensure effective
Management.  
〓 Organising trainings for the unit as per the need and requirement. 
〓 Maintaining the database of sales and purchase of Products. 
〓 Identifying and developing new opportunities that can lead to increased Sales. 
〓 Implying latest business trends with a view to introduce innovative products in future. 
〓 Support the marketing officer in introducing the Product

Manager in " Data Outsourcing India "

Data Outsourcing India - Kolkata, West Bengal
January 2014 to January 2016
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met. 
• Using the full marketing mix for the company marketing communication. 
• Understanding of customer segmentation. 
• Prepare sale promotion activities. 
• Prepare marketing report. 
• Prepare advertising budget. 
• Understanding current and potential customers. 
• Developing the marketing strategy and plan. 
• Provide marketing resource assistance to entire sales staff and management team. 
• Supervising complicated economic unit, like establishment, separate departments and was
responsible for whole economic activity that is (Marketing Selling and finance). 
• Communicating with target audiences and managing customer relationships. 
• Monitoring the work. 
• Talking corrective action plan when needed. 
• Manage the workers than to know how to do their best.

Management Trainee
HDFC LIFE - Kolkata, West Bengal
April 2013 to December 2013
• Undergone training for managerial and supervisory positions. 
• Was exposed to every aspect of business and role. 
• Was used to work in team which developed teamwork. 
• Have learnt more about, divisions, departments of company which gave the opportunity to
experience. 
• Used to work with policies, policy formalities, presentation, and client meeting. 
• Used to do marketing field work (sales) related policies.

Done Internship
HDFC LIFE - Kolkata, West Bengal
February 2013 to March 2013
CORPORATE EXPOSURE 
• Summer internship program:- 
I had done a Project named " PRODUCT COMPARISON "During my internship as a "Executive Trainee
- for creating Brand Awareness, Product Differentiation and Marketing", I was supposed to boost
the sales of their products in the eastern region, especially Kolkata, with a vision to create a brand
awareness for their products among the potential customers and also to perform for the demand of
their products and identify the target clients. 
Besides meeting my project aspirations, I have also identified some basic problems and provided some
recommendations to the company for boosting the sales of their product under the guidance for our
Channel Sales Manager Sumit Singh. 
 
ACHIEVEMENTS 
 
• Increased profits by 10% in a highly competitive environment by focusing on the less price sensitive
customer segments who valued service. 
• Increasing the loyalty or satisfaction of existing customers. 
• Launching new products, or initiatives. 
• Got promoted in 3 months from Business Development Officer to Program Officer Business
Development. 
 
TECHNICAL SKILLS 
General: MS Office, Power Point Presentation, MS Excel etc.

Education

MBA in MARKETING
IIPM - Kolkata, West Bengal
2011 to 2014

Skills

Marketing (3 years), Sales (3 years), Business Development (3 years), MARKETING RESEARCH (3

years), Team Management (3 years), Vendor Management (2 years), printing & packaging (2 years),
purchase order (2 years)

Additional Information

KEY SKILLS: 
 
• Team-play 
• Can handle many assignments --- multi-tasking 
• Good presentation skills 
• Hardworking 
• Self-motivated and an avid learner 
• Positive Attitude 
• Go Getter