Search Engine

Optimization (SEO)
What is a Search Engine?
A search engine is a web site that collects and
organizes content from all over the internet.
-Crawling
-Indexing (How to know the last crawl)

Video Link
Types of Search Engines
What is Search Engine Optimization
(SEO)?
It is the process of getting traffic from the
“free,” “organic,” “editorial” or “natural”
search results on search engines.
What is SERP?

A search engine results page (SERP) is the

page displayed by a web search engine
in response to a query by a searcher.
On-Page vs Off-Page SEO

On-page SEO (also known as "on-site" SEO) is the act of

optimizing different parts of your website that affect your
search engine rankings. It's stuff that you have control
over and can change on your own website.
“Off-Page SEO” (also known as "off-site" SEO) refers to all
of the activities that you and others do away from your
website to raise the ranking of a page with search
engines.
What is a Keyword?

In terms of SEO, they're the words and

phrases that searchers enter into search
engines, also called "search queries”.
Keyword Research

Keyword Anywhere Plugin

Google Adwords
Google Suggestions
Focus on longtail keywords
LSI Keywords
On-Page SEO Factors

Title Tag
Meta Description
Header Tags (H1 to H6)
URL
Image Alt Text
Internal Links
External Links
Site Speed
Keyword Density
Write longform and engaging content
Cont…

Rel=Canonical
Sitemap (XML and HTML)
SSL Certificate
Mobile Optimization
Use of Google Analytics and Google Webmaster Tools (Know more terms)
Anchor Text
Bounce Rate
Robots.txt
Off-Page SEO Factors

Number of Linking Root Domains (Know about DA) through

PR Activity
Social Media
Guest Posts
Forum Discussions
Videos
Photos
Other Terms to Discuss

Backlinks
Do-Follow Link
No-Follow Link
404 Errors
301 Redirect
Sitelinks
Useful Tools

Screaming frog
Moz / SEMrush / Ahref
Fat rank plugin
Pingdom / Gtmetrix
Major Google Algorithm Updates

Panda (Duplicate, plagiarized or thin content)

Penguin (Spammy or irrelevant links; links with over-optimized anchor text)
Hummingbird (Keyword stuffing; low-quality content)
Pigeon (Mostly for local results)
RankBrain (It is a machine learning system that helps Google understand
the meaning behind queries, and serve best-matching search results in
response to those queries. )
Possum (local results vary more depending on the searcher’s location)
Fred (Thin, affiliate-heavy or ad-centered content)
Black Hat vs White Hat SEO

Black hat SEO – Focuses mainly on search engines and not human
audience
White hat SEO – Following Search Engines guidelines
Black Hat SEO Techniques

Keyword stuffing
Link Farm (A link farm is a website (or a group of websites) created only for
the purpose of increasing the linkpopularity of another site by increasing
the number of incoming links.)
Hidden Text
Copying Content