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Government of Telangana - Indian School of Business TRI Entrepreneurship Programme Detailed Project Report Submitted by Name: Student Number
Government of Telangana - Indian School of Business TRI Entrepreneurship Programme Detailed Project Report Submitted by Name: Student Number
Submitted By
Name:
Student Number:
Table of Contents
Introduction
Executive Summary
Product/Service Analysis
o Project Site Details
o Technology Analysis and Plant Layout
o Raw Material Details
Market Analysis
o Competition Analysis
Manpower Plan
Project Cost
Means of Financing
Project Implementation Details
Demand Assessment
Projected Financials
Annexures
1
Introduction
(Just 1 line)
Background of entrepreneur:
Just 1 line
2
Executive Summary
Project Name
Product
Product Mix
Project Cost
Proposed Capacity
B. Qualification
F. CIBIL Score -
3
Franchise Yes / No
Franchisor’s Name
4
Google Map
(Connectivity, Competition,
Proximity of raw material sources
and other vital facilities such as
target market etc.)
1.
Landmarks
2.
Product/Service Analysis
Key Product Proposed
5
Various sub-products proposed
Product Specification
Product Quantity
(in ratio/percentage)
Packaging Required/ Bulk
Identify the need for the product and how your
Advantages of end product
product/service fulfils the need of the customer
Are their existing products similar in nature or
Substitute for end product
closely replicating the end product?
6
Technology used for end product
technology
7
(After verifying from the vendors/suppliers etc.)
(Quantity in units)
Chemical Requirements
implications
Mention list of all clearances required
What Clearances are required?
Mention status against each of the clearance stated
Are all clearances taken care of?
above
List of approvals required and Mention the list of approvals along with the status
status of approvals
Clearances for quality control
Describe the manufacturing and service process from raw material through finished
product.
8
What is the purchasing process and unique purchasing requirements?
How will you store finished goods and the associated space and cost?
How will you maintain quality control? What are the procedures to ensure that you
are providing the top quality product or service?
9
Solution to address the problem
- Demographic
(Area, Population)
- Behavioural
Current Competition
Competitor performance
(Mention a table with the distribution channels and the cost against each along with
frequency – all the three questions can be answered in one table)
What marketing materials will you need? (business cards, brochures, website, etc.)
10
What is the cost of marketing materials, Press releases, etc.?
(Insert a table with marketing materials and the cost against each and the designer.
All the three questions can be answered in one table)
Competition Analysis
Identify your direct and indirect competitors, what and how much they sell (in
units and INR), the number of years they have been in business, and their specific market
niche.
(Insert Table with competitors and specifying their product quantity and years)
11
Show a chart or pie-graph of the market share of each of your competitors.
Explain the percentage of the market you intend to capture, and from whom
or how you will achieve this market share.
Particulars C1 C2 C3 C4 C5
Strengths
Weaknesses
PAT (FY19)
Investment (INR)
ROI (%)
Manpower Plan
12
Production Staff Number and background
13
Erection of plant and machinery
Trial Runs
14
Project Cost
Plug-it from excel
Detailed explanation for the above table:
Estimated cost is to be given for each capital expenditure component.
Land
Cost of land – Lease or Rental
Cost of site development mention per sq ft cost
Building
Construction cost – civil works per sq ft construction cost with breakup
of material and labor
Interiors designing cost
Interiors setup cost breakup material and labor
Plant and Machinery
Cost of purchase
Cost of initial spares
Transportation
Insurance
Erection and Commissioning charges
Training costs
Technical knowhow
Furniture & Fixtures
Miscellaneous Assets
Office Equipment
Vehicles and Mobile equipment
Preoperative expenditure
Preliminary Expenses
Interest during construction
Margin Money for Working Capital
Margin for contingencies, etc.
--------------------------------------------------------------------------------------------------------------------------------------------------------
15
Means of Financing
Plug-it from Excel
16
Demand Assessment
Customer and Sales Projections
Business Type B2B / B2C
Particulars Y1 Y2 Y3 Y4 Y5
Estimated
Market (UOM -
Nos / Kgs)
Estimated
Market Share
Estimated Sale
(UOM)
Revenue Estimates
Average
Revenue Per
Customer
Estimated Sales
(INR) (3*4)
Projected Financials
17
Plug-it from Excel
Capacity Utilization
Checklist
Annexures
18
• Resume of promoter/key management person
• Floor plans
• Marketing materials
Include those materials that provide significant support, or additional clarification, for your
DPR.
19