HJL Sweets and Pastries

“Sweetness in a bite”

Brgy. Luna, Surigao City, Surigao del Norte, Philippines

www.hjlsweetsandpastries.com.ph

Jewel AD G. Baje

BSA 202 Student

Plan Prepared February 2020

 I. Executive Summary

Food is one of the product that consumers always want to have. Since time immemorial, food

is always on trend. Nowadays, people are focused on working and sometimes could lead on

stress. One way to cope up with stress is through eating. Through food, not only your hunger is

sufficed but it could also whisk all the stress and boosts mood.

HJL Sweets and Pastries is a pastry shop that offers delicious treats that suits the sweet tooth

of every Surigaonon. It was named after its owners Honey Feel, Jewel, and Loraine. It offers a

wide array of pastry products that the consumers could choose from with an affordable price. It

shall be situated at the heart of the city where schools are located and promoted through the use

of social networking sites and personal-selling.

The firm envisions to become the preferred pastry shop in providing and satisfying the wants

of our customers when it comes to sweets and pastries. It also have the mission to create quality

products that can meet the demands of the customers and to value customers through satisfying

them with our affordable and worth-buying products.

HJL Sweets and Pastries aims to provide the best tasting sweets and pastries that fit the taste

of its customers to sustain and satisfy their needs and wants when it comes to sweets and

pastries. Showcase Filipino hospitability through its services offered and provide good quality

service to ensure customer satisfaction and have a harmonious relationship with its customers as

well as the publics. Its marketing objective is to reach a large number of consumer awareness,

gather loyal customers from its target market and maintain a high standard of food quality and

service.

The pricing depends on the raw materials that are used in making the product. However, HJL

Sweets and Pastries surely guarantee that it well be affordable and is worth the price. The raw
materials needed in the production will be supplied by the local brands that are less costly and

ensured with its quality and safety.

Through product differentiation, the products offered by the firm will be distinguished from

competitors that offer the same product for its uniqueness that would make a marked difference

to its target market. HJL Sweets and Pastries is concentrated on serving the Surigaonons

especially the students and the employees.

 II. Study Background

Vision

We envision to become the preferred pastry shop in providing and satisfying the wants of

our customers when it comes to sweets and pastries.

Mission

To create quality products that can meet the demands of the customers and to value

customers through satisfying them with our affordable and worth-buying products.

III. Macro-environmental Analysis

Through the latest innovations and technological advancements in this present generation, the

promotion and production of HJL Sweets and Pastries products will be convenient and can reach

a wide coverage of consumers from different demographics, regardless of their cultural

background and economic status. The products that it provides are of quality and ensure the

safety of its consumers with a reasonable and affordable price.

However, being in a country that is prone to natural calamities, business profitability is

always at risk. When calamities arrive, it could possibly slowdown the firms’ transactions and

that could be a hinder to achieve its organizational goals. Conflicts with government and its

constituents could also affect the firms standing. However, HJL Sweets and Pastries will embody

resiliency and practice mitigation.

 IV. Opportunities and Threats

The opportunities of the firm are the following: a) target market has the capability to buy

products offered, b) products would fit for every customers, and lastly c) the firm can gain profit

through partnerships. While the threats that the firm might encounter are natural calamities and

politico-legal conflicts that could affect the profitability of the firm for it could delay or stop the

firm’s transactions.

V. Micro-environmental Analysis

HJL Sweets and Pastries is equipped with a management that is knowledgeable in handling

an organization and personnel that are sufficient qualified and well-trained and is provided with

the latest machineries in the production of products. On the other hand, the raw materials for the

products are supplied by the local brands that are less costly and ensured with its quality and

safety.

With the help of the retailers, HJL Sweets and Pastries can be able to reach its consumers

within or outside its target market. Moreover, through the feedbacks coming from the public the

firm will be able to improve its products that would also help in stepping ahead of its

competitors.

VI. Strengths and Weaknesses

The strengths of the firm are the following: a) the firm is equipped with well-trained staff, b)

suppliers are available locally with low cost price, c) target market is already existing. While the

weaknesses of the firm are: a) products are limited, and b) customers may lose their interest as

time goes by. HJL Sweets and Pastries will ensure that these weaknesses will be overcome.
 VII. The Market

Food industry will never go out of style, it is always on trend for food is an essential need for

humans to survive. However, the needs and wants of consumers are always changing. The HJL

Sweets and Pastries has an enough scope of market size for it is concentrated on serving the

Surigaonons especially the students and the employees. The products offered by the firm does

not satisfy a real need. However, it does satisfy the wants of its target market when it comes to

sweets and pastries.

VIII. Marketing Objectives

HJL Sweets and Pastries’ marketing objective are:

 Reach a large number of consumer awareness specifically 30% within 12 months of

opening.

 To gather 3% of loyal customers from our target market within 12 months of opening.

 Maintain a high standard of food quality and service.