b) Key features of Survey research

Survey research is a quantitative and qualitative method with two important characteristics. First,
the variables of interest are measured using self-reports. In essence, survey researchers ask
their participants (who are often called respondents in survey research) to report directly on their
thoughts, feelings, and behaviors. Second, considerable attention is paid to the issue of
sampling[ CITATION Bry12 \l 1033 ]. In particular, survey researchers have a strong preference for
large random samples because they provide the most accurate estimates of what is true in the
population. Survey research may be the only approach in psychology in which random sampling
is routinely used. Beyond these two characteristics, almost anything goes in survey research.
Surveys can be long or short.
c) Comparison of 4 threats of reliability to any 4 threats validity.
Threats of Reliability Threats of validity
Researcher error Testing
Environmental changes Regression of the mean
Participation changes Selection bias
Social interaction and attrition

d) Two statements from research project and cite three authors, for the first statement
at the beginning of the sentence and the second statement at the end of the sentence. Use
APA referencing.

1. According to Samuel and Chipunza (2009), the most important purpose of retention is to
look for ways to prevent capable workers from quitting the organization as this could harm
productivity and profitability.
2. Retention is a voluntary move by an organization to create an environment which
engages employees for a long time” Chaminade (2007 cited in Cibola et al. 2010)