Quiz.

Instructions: Strictly follow the word limits. Good luck!

1. “Strategic management is no box of tricks or a bundle of techniques. It is

analytical thinking and commitment of resources to action.”, the above quote is by
a) Tom Peters b) Peter Drucker c) C K Prahlad d) Nirmalya Kumar

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2. Explain the etymological genesis of the word strategy (in not more than one line).

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3. Name four most important Strategic management (SM) activities, answer in not
more than four words / phrases.

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4. What’s the difference between Strategic Management (SM) and Business Policy
(BP) (answer not more than one line).

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5. If you are asked to identify one most important characteristic that distinguish
Strategic Planning from Strategic Management, what would be your answer?

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6. ‘Geography is history now’ this is the ad punchline of

a) GE b) Sony c) Motorola d) None

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7. Expand the acronym of OPEC.

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8. Explain with at least one example the concept of co-opitation.

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9. In Strategic management a theory similar to principle of inertia, resistance to

change, organizations tend to maintain status quo is known as
a) Theory Of Constraints b) Game Theory c) Theory of population ecology d)
None of the above
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10. As per this theory of organizational adaptation companies not only adapt but they
also reshape their environment. This is known as ………

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11. Organizations adjust defensively to changing environment & use knowledge

offensively to fit into the environment or reshape the environment. This includes
people (participative management). This theory is known as ………….

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12. TOWS in the TOWS Matrix stands for ……..

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13. The seminal paper marketing myopia is written by

a) Lleyton Hewitt b) Theodore Levitt c) Serena Dokic d) None of the above

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14. What does the territorial acronym MENA stands for?

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15. “The purpose of ………is to honorably serve the needs of the community by
providing products and services of superior quality at a fair price to our
customers; to do this so as to earn an adequate profit which is required for the
total enterprise to grow; and by doing so, provide the opportunity for our
employees and shareholders to achieve their personal objectives.” Identify the
company.

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16. Who proposed Logical Incrementalism?

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17. Persis Khambatta started a venture in beverages space that became successful
later on, Identify the company.

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18. What are the individual factors in PEST analysis? (4 words answer)
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19. Name any three Macroeconomic parameters.

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20. Expand the acronym DINK.

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21. Name any consumer activists one each from India and International Arena.

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22. The Book ‘Unsafe at any Speed’ is written by ……

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23. Five forces model was proposed by ……

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24. Who added another force in the above model?

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25. ICAER stands for ……

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26. Price indexes (WPI, CPI) can be used in bottoms up forecasting techniques, true
or false?

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27. Name, in not more than one line, the difference between Executive Judgment and
Delphi technique.

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28. For technology forecasting or industry shift scenarios Scenario Building is one of
the reliable techniques, true or false?
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29. What are the 4 important components of time series (Trend Analysis) graph?

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30. An equation of the form Y = abx Or Y = bx +cx2 would produce

a) Straight line b) Curved line c) Both d) None.

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31. Causal Analysis is also known as

a) Progression b) Regression c) Secretion d) None of the above.

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32. What does a VRIO framework tell?

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33. Who proposed the theory of Core Competence?

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34. What could be an anti thesis of theory of Core Competence?

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35. List the Primary Activities as proposed by Michael Porter in his Value Chain
Model.

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36. Write an example of Conglomerate Structure.

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37. DMRC follows Matrix structure, true or false?

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38. ‘4P’s are passé, 3P’s are in’, what are 3Ps?

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 39. In a Rubber Stamp corporate governance board of continuum, the philosophy of
‘keeping them in dark and throw dung at them’ is known as
a) Broccoli Treatment b) Mushroom Treatment c) Paprika Treatment d) Olive
treatment

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40. Principal-Agent Relationships Model was proposed by

a) Prahlad & Hamel b) Porter & Peters c) Sheth & Lal d) Berle & Means

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41. After the fiasco of Enron, Arthur Andersen folded up but came in a new avatar,
the new entity is known as …….

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42. The high profile founder of the ‘ethical’ cosmetics maker, Body Shop, is …….

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43. Expand the acronym PDCA.

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44. India is enjoying the status of an MFN nation, what do you understand by MFN?

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45. Expand the acronym NAFTA.

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46. Expand the acronym ASEAN.

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47. Expand the acronym MRTPC.

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48. There is an industry body called SIAM, which industries they represent.

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 49. What is the full form of SIAM?

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50. There is a regulator called TRAI. Which industry they represent and what does
TRAI stand for?

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Keys:

1. B
2. Strategy came from Greek word, Strategos; stratos means army and ago means to
lead.
3. i) Environmental scanning,
(ii) Strategy formulation
(iii) Strategy implementation
(iv) Evaluation & control
4. SM is BP plus environmental & strategic tasks.
5. Strategic planning is ‘only’ top down.
6. C
7. Oil Producing & Exporting Countries
8. Pepsi & Coke fighting pesticide controversy, GM, Ford, Toyota building hybrid
cars, pharma cos co building new molecules etc.
9. C
10. The theory of Institution
11. The theory of organizational learning
12. Threat, opportunities, weakness, strength
13. B
14. Middle East and North Africa
15. Motorola
16. Henry Mitzberg
17. Rasna
18. Political, economic, social & technological
19. GDP, FOREX, PPP, Inflation
20. Double income no kids
21. Sunita Narain, Al Gore
22. Ralph Nader
23. Michael Porter
24. J B Quinn
25. Indian Council of Applied Economic Research
26. False.
27. Delphi technique is iterative Executive Judgment is not.
28. True.
29. Trend, Seasonal, Cycle, Irregular (Random)
30. B
31. B
32. Value, Rareness, Imitability, Organization
33. Gary Hamel, C K Prahlad
34. Theory of Risk Distribution
35. Inbound logistics, operation, outbound logistics, marketing and sales, service
36. ITC
37. True
38. Profit, people, planet
39. B
40. D
41. Accenture
42. Anita Roddick
43. Plan, do, check, action.
44. Most Favored Nation.
45. North Atlantic Free Trade Association.
46. Association of Southeast Asian Nations
47. Monopoly and Restricted Trade Practices Commission.
48. Automobiles
49. Society of Indian Automobie Manufactures.
50. Telecom, Telecom Regulatory Authority of India.