CRYSTAL MORRIS

281 Victoria Street East • Alliston, Ontario, M9R 1K4•416878 1599•crystalpantin@hotmail.com

Successful Retail Manager with experience working for big box retailers as well as Independent companies;
Complemented with 18 years of customer service experience and computer communications using Microsoft
Word, Excel, Outlook and QuickBooks Pro.
Highly skilled overseeing store operations, merchandising and customer service. Passionate about achieving
set goals; Proficient in understanding marketplace needs and strategies needed to drive sales; Hands on
experience in ensuring proper merchandise presentation

CULTURED COFFEE BEAN, East York

Regional Manager (June 2013 – Present)
• Increase profits through effective sales training and troubleshooting profit loss areas
• Acquire new vendors and products complementary to current merchandise
• Formulate pricing policies by reviewing merchandising activities; determining additional
needed sales promotion; authorizing clearance sales; studying trends
• Hire and train all staff and developed marketing and sales initiatives
• Set up and merchandised new retail locations

FORTINO’S SUPERMARKET, Woodbridge

Health and Beauty Manager (October 2010 – June 2013)

• Maintain levels of merchandise and services by reviewing purchase orders, out of stock
reports cycle counts
• Achieve financial objectives by reviewing an annual budget; scheduling expenditures;
Monitoring variances; initiating corrective actions
• Complete store operational requirements by scheduling and assigning employees; following up on work
results
• Determine marketing strategy changes by reviewing operating and financial statements
and departmental sales records

PARETO/MATCH MARKETING, Toronto

Merchandiser (July 2008 – October 2010)
• Determine call schedule by reviewing priorities with supervisor; discussing special
instructions, product promotions, new products, and price changes

• Complete call report by filling in forms and taking pictures of completed displays
• Maintain store shelves by observing displays of company
• Maintain inventory by restocking products
HOME DEPOT, Etobicoke
Merchandising Department Manager (March 2006 – July 2011)
• Maintain profitability through report analysis, identifying trends, defining opportunities and
developing appropriate responses
• Training, coaching and developing associates customer service skills and product knowledge
• Coordinate with Assistant Store Manager to execute merchandising plan
• Ensure special orders are processed in a timely and professional manner
• Schedule associates effectively to customer service demand
• Maintain safe, organized and shopper friendly aisles

LA WEIGHT LOSS, Oakville

Assistant Store Manager (January 2004–March 2006)
• Manage approximately ten employees
• Complete weekly scheduling and supervised weekly payroll
• Maintain and update inventory and payment plans
• Daily counseling with clients
• Update clients dietary, medical, and profile information
• Attend weekly management meetings for updates and new product training
• Organize promotional events and create new sales techniques

ATS RELIANCE, Brampton

Branch Administrator/Recruiter (October 2001 - January2004)
• Schedule meeting for candidates and clients
• Filing, faxing and data entry, and e-mail, maintaining office inventory
• Maintain accounts payable and receivable
• Pre-screening and interviewing candidates
• Managing and resolving employee complaints

M·A·C COSMETICS, Markham

Make-Up Artist/Customer Service (August 2000 - October 2001)
• Assisted customers with selecting and purchasing products and make up application
• Merchandised all inventory on a weekly basis
• Participated in product meetings
• Independently managed store location
• Responsible for purchases, inventory counts, daily reports, promotions and email communications

EDUCATION
Humber College, Etobicoke
Retail Operations Management
Makeup Application
REFERENCES AVAILABLE UPON REQUEST