APPLICATION OF Session 14 Business

Intelligence- MBA 2019-

ASSOCIATION TECHNIQUES 2021 Term IV

ASSOCIATION RULE MINING

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ASSOCIATION RULE MINING
APPLICATIONS

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 THERE ARE VARIOUS ALGORITHMS FOR
FINDING ASSOCIATION RULE
The basic join based procedure is the Apriori method. In Apriori
procedure, breadth first and pruning property has been used. It is easy to
implement and use large item set property. Too many passes over
database require large database.
In Rapid Association Rule Mining (RARM), depth first on sotrielt to
generate 1-itemset & 2-itemset technique used. It has No candidate
generation and speed up process for generating item set 1 & 2. It is
difficult to use in interactive mining and incremental mining. As compare to
apriori there is no candidate generation in FP growth algorithm. It uses
divide and conquer technique.
H-mine algorithm uses hyperlink pointers for storing the partitioned
projected database in main memory. It is suitable for sparse and dense
database. Dynamic Item set counting algorithm is based upon dynamic
insertion of candidate. It is suitable for medium and low database.
Direct hashing and pruning algorithm use hashing technique for finding
frequent itemset. It is suitable for medium database.
Shaukat, Kamran, Sana Zaheer, and Iqra Nawaz. 2015. “Association Rule Mining: An Application Perspective.” International
Journal of Computer Science and Innovation, no. 1: 29–38. THE MATERIAL IS INTENDED FOR EDUCATIONAL PURPOSES ONLY 4
 APPLICATIONS

Market Basket Intelligent

Analysis Transportation Web Log Data
System

Identification Of Computer Aided Protein

Frequent Diagnostic sequences
Disease System

Census data CRM of credit

card business
Shaukat, Kamran, Sana Zaheer, and Iqra Nawaz. 2015. “Association Rule Mining: An Application Perspective.” International Journal of Computer
Science and Innovation, no. 1: 29–38.
Rajak, Akash, and Mahendra Kumar Gupta. 2008. “Association Rule Mining: Applications in Various Areas.” International Conference on Data
Management, no. January 2008: 3–7. https://pdfs.semanticscholar.org/e5db/a964a791763d7cd9c9d8979f2c00604e7b9a.pdf.
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 CASE STUDY OF APPLICATIONS
RECENT TRENDS IN VIDEO Video Association Mining
ASSOCIATION MINING Framework
Concept Event
Detection detection

Summary Knowledge
Discovery

Indexing Classification

Vijayakumar, and Nedunchezhian. 2011. “Recent Trends and Research Issues in Video
Association Mining.” The International Journal of Multimedia & Its Applications 3 THE MATERIAL IS INTENDED FOR EDUCATIONAL PURPOSES ONLY 6
(4): 49–61. https://doi.org/10.5121/ijma.2011.3405.
 CASE STUDY OF APPLICATIONS-

Vijayakumar, and
Nedunchezhian. 2011.
“Recent Trends and Research
Issues in Video Association
Mining.” The International
Journal of Multimedia & Its
Applications 3 (4): 49–61.
https://doi.org/10.5121/ijm
a.2011.3405.
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CASE STUDY OF APPLICATIONS
Association Rule Mining With
Text Association Rules
Tweets

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CASE STUDY OF APPLICATIONS- IMNU

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REFERENCE AND ADDITIONAL READING
Vijayakumar, and Nedunchezhian. 2011. “Recent Trends and Research Issues in Video Association Mining.” The International
Journal of Multimedia & Its Applications 3 (4): 49–61. https://doi.org/10.5121/ijma.2011.3405.

Shaukat, Kamran, Sana Zaheer, and Iqra Nawaz. 2015. “Association Rule Mining: An Application Perspective.” International
Journal of Computer Science and Innovation, no. 1: 29–38.

Lee, Sangdeok, Yongwoon Cha, Sangwon Han, and Changtaek Hyun. 2019. “Application of Association Rule Mining and Social
Network Analysis for Understanding Causality of Construction Defects.” Sustainability (Switzerland) 11 (3).
https://doi.org/10.3390/su11030618.

Rajak, Akash, and Mahendra Kumar Gupta. 2008. “Association Rule Mining: Applications in Various Areas.” International
Conference on Data Management, no. January 2008: 3–7. https://pdfs.semanticscholar

Girmanová, Lenka, and Zuzana Gašparová. 2018. “Analysis of Data on Staff Turnover Using Association Rules and Predictive
Techniques.” Quality Innovation Prosperity 22 (2): 82–99. https://doi.org/10.12776/qip.v22i2.1122.

Al-Hagery, Mohammed Abdullah. 2019. “Extracting Hidden Patterns from Dates’ Product Data Using a Machine Learning
Technique.” IAES International Journal of Artificial Intelligence 8 (3): 205–14. https://doi.org/10.11591/ijai.v8.i3.pp205-214.

Varahasamy, R., S. Meganathan, and Durga Karthik. 2019. “Association Rule Mining for South West Monsoon Rainfall
Prediction and Estimation over Mumbai Station.” International Journal of Recent Technology and Engineering 8 (3): 4490–93.
https://doi.org/10.35940/ijrte.C6809.098319.

Hong, Jungyeol, Reuben Tamakloe, and Dongjoo Park. 2020. “Discovering Insightful Rules among Truck Crash Characteristics
Using Apriori Algorithm.” Journal of Advanced Transportation 2020. https://doi.org/10.1155/2020/4323816.

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DISCLAIMER
The lecture notes have been created for the classroom / online
discussion in the Business Intelligence course in the MBA Programme (
2019-2021 Term IV ).
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(books and papers). They may not be properly referenced, because they
are prepared in a hurry, and strictly for teaching purpose.

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