Name : Ade Rahmatullah NIM\Offr : 180413620602\QBL

Observation of PT. Pos Indonesia (Kepanjen branch)

1. Who is the target audience?

Based on the author's observations, also on interviews conducted by the author to the
author's father who is a postal employee, customers who use this postal service are
mostly sellers in online stores. Although there are also those who send regular
packages (not the seller). The intended target is basically the sender of any type and
type of document. But now it has been developed to also target online sellers and
ordinary package senders. And also many retired recipients use postal services to be
sent to their homes.

2. What do they need to communicate and achieve?

Post can promote its package and mail delivery services, even including the services
of other postal subsidiaries such as PT. Post property, if there are customers who
come to the office. There are no active promotions such as distributing leaflets or the
like. Communication is also carried out when customer service. The staff kindly asked
what could be helped and intermittently inserted promotions to choose the fastest
service and use pospay.

3. How should they communicate this?

They should be more active in promoting it, if necessary collaborating with the
marketplace given the price is the lowest compared to its two competitors. Also based
on observations on the website, the site's appearance is very much more boring than
its two competitors. Honest writers are more interested in using the services of
competitors because the way they communicate their services is very attractive,
beyond the price that is more expensive. Posts must pay more attention to the segment
of young people, who like the look and delivery that is interesting.

4. Where should they communicate this?

 The author's observations also made it to the marketplace, Bukalapak and Tokopedia
online stores. Rarely do sellers provide shipping options by post, even though the
majority of the sellers are domiciled in the city. Post is less popular among online
sellers, compared to competitors. This is the place to post the promotion. Every time
there is an option to use the post, the price is always cheaper than the two most
popular couriers. The speed is the same, on average 3-5 days. And also on the
website, they must communicate more youth-friendly and provide attractive visuals.

5. When do communications need to take place?

Communication can be done at any time, including primarily when serving customers,
and delivering packages to the recipient's hands.