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Tam, Sam, Som: Canada
Tam, Sam, Som: Canada
Canada-
Pet Owners- 57% of Canadian Households own pets which equates to 7.5 million
households.
Dog owners- 32% of Canadian Households own dogs which equates to 4.21 million
households.
USA-
UK-
Dog owners- 26% of the UK adult population have a dog with an estimated population
Canada- $2.75
USA- $2.40
UK- $3.11
CANADA
TAM
TAM in Unit- 7.5 million households who owns a pet
TAM in Revenue-
= $20.625 million
SAM
SAM in Unit- 4.21 million households who owns a dog
SAM in Revenue-
= $11.577 million
SOM
Expected Market Share- 5%
Innovators- 2.5%
SOM in Unit-
= 33,680
SOM in Revenue-
= 33,680 * $2.75
= $92,620
USA
TAM
TAM in Unit- 85 million families who owns a pet
TAM in Revenue-
= 85 million * $2.40
= $204 million
SAM
SAM in Unit- 63.4 million families who owns a dog
SAM in Revenue-
= $152.16 million
SOM
Expected Market Share- 5%
Innovators- 2.5%
SOM in Unit-
= 507,200
SOM in Revenue-
= 507,200 * $2.40
= 1.217 million
UK
TAM
TAM in Unit- 26.66 million people wo owns a pet
TAM in Revenue-
= $82.91 million
SAM
SAM in Unit- 9.9 million people who owns a dog
SAM in Revenue-
= $30.789 million
SOM
Expected Market Share- 5%
Innovators- 2.5%
SOM in Unit-
= 79,200
SOM in Revenue-
= 79,200 * $3.11
= $246,312