THREATS

 Samsung Competitors in electronic market are more

dominant. E.g Sony, Panasonic, L.G etc home appliances and
Nokia, RIM 3G etc in mobile phones market so it has struggle
a lot.
 Telecommunication industry is growing day by day so the
no. of competitors also increasing so it is difficult for
Samsung to establish in that industry, it is more behind in
this industry as compared to other electronics item.
 Samsung advertisement is not excessive while the
competitors advertise their product excessively which can
take away the existing customers for Samsung.
 Motorola’s dominance in the US and nokia’s in the European
market, controls more than half of the world.
 Competition like sony Ericson eating up its share.
 Not an accessory or fashion statement.
 Not keeping up with the latest trends in the market.

SO STRATERGY
 As Samsung is technologically very advanced and its has
heavy asset of technology it can attract its target market and
can get more market share by introducing Unique product
and existing products with variety.
 It heavily invest in technology, product design and human
resources. As Samsung is technologically advanced and has
good skilled human resources, Samsung has the great
 chance introduce user friendly mobiles phones at affordable
price. It would help to beat customers and also to lead
market share.
 As Samsung focuses more towards the innovation and tries
to keep improving the products, it has a great opportunity to
distinguish its service from competitors to attract to more
customers and capture more market share.

ST STRATERY
 As Samsung is strong corporate brand and known for its
quality products and advanced technology, it can overcome
the threats from companies like LG, NOKIA etc.
 Telecommunication industry is growing day by day so the
no competitors also increasing so it is difficult for Samsung
establish in that industry. But Samsung attracts customer
by offering new and innovative design through
understanding the customer that which type of design are
suitable to customer and what they want or asked about.
 Samsung advertisement is not excessive while the
competitors advertise their products excessively which can
take away the existing customers of Samsung. But Samsung
is famous brand and is known for quality products, thus
excessive advertisement is not so needed.

WO STRATERGY
 Although Samsung focuses innovation but it is not
proactive to introducing new product, it wait to attack the
 competitors. Though Samsung has the great chance to
introduce user friendly mobile phones at affordable
price.it would help to beat customer and also to lead
market share.
 Most of the Samsung products are not user friendly which
is a hurdle for Samsung to make it market leader. But
opportunities like product variation, introducing unique
products and existing products with variety can attract its
target market and can get more market share.

WT STRATERGY
 Although Samsung focuses innovation but it is not proactive
to introducing new product it wait to attack the competitors
it also lacks in product differentiation. On the other hand
Motorola’s dominance in the US and nokia’s in the
European market, controls more than half of the world.
 Samsung caters mass market instead of niche market so for
this purpose it set low prices product low prices product
seem as low quality products, so Samsung products
perceive as low quality as compared to competitors
products. Due this weakness competition like sony,Ericson
eating up it share.
 There is lack of product differentiation. Samsung
concentrates on larger market rather than a niche market
and sets price according to that market segment.